Laser

What Laser does

Laser S.r.l. (marketed as Laser Biscuit) is an Italian designer and manufacturer of industrial machinery and complete turnkey production lines for the bakery, biscuit, confectionery, cake, bread, petfood, and snack industries. The company engineers and assembles systems covering dough preparation (ZM horizontal mixers with EMS, PLT planetary mixers, and turboemulsifiers), forming (rotary moulding, wirecut, depositing, lamination), baking (industrial tunnel ovens up to 120 meters long and 4 meters wide in cyclothermic, direct gas, convection, electric, hybrid, and high-temperature variants), and post-oven finishing (cooling tunnels with PLC-controlled recipe management, LASERCAP in-line sandwich machines, and Sandwich SM cream-filling lines). Processes are orchestrated through PLC-controlled systems integrated into customer networks and managed via touch-screen panels, with conveyor widths up to 4 meters and capacities spanning hard biscuits, shortbread, drop cookies, co-extruded products, sponge cake, cupcakes, bread, pastry, pizza, pita, croissants, and pet biscuits.

The business sells engineered capital equipment globally through a direct enterprise field-sales motion, with project-based pricing tailored to line configuration, capacity, and customization. Revenue is generated primarily through one-time hardware sales of complete lines and individual machines, supplemented by installation, commissioning, operator training, on-site assembly supervision, remote assistance, and spare-parts after-sales services. The portfolio is anchored by a recently granted Patent Certificate for Industrial Invention for a new Industrial Oven and Process for Baking Food Products (Application No. 102024000011182), developed with strategic partner Spin Bake S.r.l., featuring a patented heat exchange system that recovers latent heat of evaporation. The reference base exceeds 500 commissioned plants worldwide across more than 25 years, with named customers including Sazhinsky Confectionery and Prianik Line in Russia.

Laser operates as a family-owned Italian S.r.l. with declared share capital of €1,500,000 and 51-100 employees, concentrated across three Verona-region facilities (Santa Maria di Zevio headquarters at 3,500 smq, a second Santa Maria di Zevio workshop at 1,500 smq, and the new Buttapietra hub at 3,000 smq) totaling more than 8,000 square meters of vertically integrated manufacturing with CNC machining, laser cutting, waterjet cutting, bending, welding, and assembly. The company maintains multilingual marketing collateral in English, Italian, Russian, French, and Spanish, runs an after-sales office supporting international installations, and operates active channels on LinkedIn, Facebook, and YouTube.

Name

Laser

Legal name

Laser S.r.l.

Website

https://laserbiscuit.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Laser S.r.l. is an Italian designer and manufacturer of industrial tunnel ovens, mixers, cooling tunnels, sandwich machines, and complete turnkey production lines for global bakery, biscuit, and confectionery manufacturers.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Maria Di Sala

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Industrial Machinery Sales: Sale of complete automatic process lines and individual machines (tunnel ovens, mixers, cooling tunnels, sandwich machines, lamination lines) for biscuit, pastry and bakery production. One-time capital equipment sales with high ticket sizes.
2. Installation and Commissioning Services: Installation, assistance and maintenance services at customer sites abroad and in Italy. Includes coordination and supervision of assembly activities.
3. Technical Training Services: Training to operators and maintenance staff on machines usage, maintenance and technologic process.
4. After-Sales Support Services: Remote assistance during commissioning, post-sale support, spare parts management and after-sales office functions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Laser S.r.l. (operating as Laser Biscuit) designs and manufactures industrial automatic machinery, tunnel ovens, mixing systems, cooling tunnels, sandwich machines, and complete turnkey production lines for biscuit, cake, bread, pastry, petfood, and snack manufacturers. Equipment is custom-engineered to customer specifications, manufactured in-house at three facilities in the Verona province, and supported globally through installation, commissioning, training, and after-sales services.

Product overview

Laser srl is an Italian manufacturer of industrial bakery and confectionery production machinery offering complete automatic process lines and production equipment. The product portfolio is organized into three categories: (1) Production lines for biscuits (Cracker & Hard Biscuit, Soft Biscuit, Wirecut & Deposited Cookies), cakes (Sponge Cake, Cupcake), bread and pastry, petfood, and snack; (2) Core equipment including Tunnel Ovens (cyclothermic, direct gas, convection, electric, hybrid, and custom high-temperature types, up to 4m wide and 120m long) and Mixing Systems (horizontal ZM, planetary PLT, and turboemulsifier); and (3) Post-oven equipment including Cooling Tunnels, LASERCAP in-line sandwich machines, and Sandwich SM cream-filling machines. All products are designed, manufactured, and assembled at three Italian facilities in the Verona province (Santa Maria di Zevio headquarters, second Santa Maria di Zevio workshop, and Buttapietra hub), with a track record of over 500 plants commissioned worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• LASERCAP: In-line automatic sandwich machine for biscuit production
• Sandwich SM

Products and services

• Cracker & Hard Biscuit Line

Quantifiable outcome

• Over 500 plants commissioned worldwide
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Spin Bake S.r.l.coreStrategic or Co-development PartnerLaser is a strategic partner of Spin Bake S.r.l., an innovative startup active within the Vega Technological Park. This union combines the freshness of pure research with historic industrial expertise. Laser guides and continues the entire industrialization activity of projects born from this synergy. The Spin Bake team contributed to development of the patented industrial oven technology signed by Deppieri-Stefanelli.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rademaker: Dutch manufacturer of industrial bakery production lines for bread, pastry, and biscuits. Direct competitor to Laser's complete automatic process lines, with overlapping customer base of industrial bakeries across Europe and similar project-based delivery model.
• WP Haton (WP Bakery Group): Dutch producer of industrial bread, pastry, and biscuit equipment including tunnel ovens, proofers, and complete lines. Closely comparable in product scope (ovens + mixers + complete lines) and target customer (industrial bakeries).
• Kaak Group: Dutch supplier of complete bakery systems including ovens, mixers, and process lines for bread, biscuits, and snacks. Direct competitor with overlapping product portfolio and similar international footprint in industrial bakery installations.
• Sottoriva: Italian manufacturer of industrial bakery machinery including tunnel ovens, mixers, and complete lines for bread and biscuits. Same home country, similar product mix, and competing for the same Italian and Southern European industrial bakery customers.
• Baker Perkins: UK-based supplier of industrial biscuit, cookie, cracker, and confectionery production equipment. Direct peer in wirecut, rotary moulding, and complete biscuit line categories where Laser competes for global confectionery tenders.
• Forni Fiorini: Italian industrial oven manufacturer specializing in bakery and pastry tunnel ovens. Closest direct competitor on the oven side of Laser's portfolio, with shared Italian customer base and similar cyclothermic/convection technology.
• Reading Bakery Systems (JBT Marel): US-based manufacturer of industrial snack and cracker production systems, now part of JBT Marel. Direct competitor in the cracker, pretzel, and snack-biscuit line segments where Laser also competes.

Broad incumbents

• Bühler Group: Swiss global leader in food processing equipment with broad portfolio across grains, chocolate, and baked goods. Competes with Laser on large biscuit and bakery tenders with greater scale, financing capacity, and global service network.
• Middleby Corporation: US-listed diversified food equipment manufacturer with significant bakery and snack processing brands. Competes across oven and complete-line categories with broader catalog and stronger financial backing than Laser.
• GEA Group: German global engineering group with large food processing and bakery equipment division. Competes with Laser in industrial baking systems via larger project teams, financing options, and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_-YY4C7gZKF0Ve9G2dkdzg
• Facebookfacebook.com/laserbiscuit
• LinkedInlinkedin.com/company/laserbiscuit-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laser