Senior Life

What Senior Life does

Seniorval (operating as seniorval.se) is a Swedish information portal founded in 2012 and headquartered in Stockholm, positioning itself as Sweden's largest search and information service for senior housing, care, and support services. The platform serves Swedish seniors aged 65 and over, along with their families and caregivers, by centralizing information about municipal elder care, home care (hemtjänst), senior housing (seniorboende), safety housing (trygghetsboende), nursing homes (äldreboende), safety alarms (trygghetslarm), day activities, and meeting places across all Swedish municipalities. Its core product, the Seniorval Söktjänst (Search Service), is a searchable directory that filters providers by geographic area and service type, complemented by an extensive editorial library of guides, checklists, and Q&A content covering the full elder-care decision journey.

Name

Senior Life

Legal name

Seniorval

Website

https://seniorval.se

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Seniorval (seniorval.se) is a Swedish information portal and searchable directory helping seniors aged 65+ and their families find, compare, and understand housing, home care, and elder-care services across all Swedish municipalities.

Ownership category

akta.pro rank

Product category

Senior Care Information Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

Keywords

• Senior care directory
• Elder care information
• Home care services
• Senior housing search
• Care provider marketplace

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Not explicitly disclosed: The revenue model is not explicitly stated in the available source material. The platform appears to operate as a free-to-user information service with potential revenue from provider listings or partnerships with care organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Senior Life operates Seniorval.se, a free online information portal and searchable directory that helps Swedish seniors and their families find and compare elder care services including home care (hemtjänst), senior housing, elderly care housing (äldreboende), safety alarms, day activities, and meeting places across all Swedish municipalities. The platform combines searchable provider directories filtered by geography and service type with educational editorial content such as guides, checklists, and application-process walkthroughs.

Product overview

Seniorval.se is a comprehensive Swedish information portal for seniors (people aged 65+) covering home care services, senior housing options, smart products and safety aids, day activities, and community meeting places. The core offering is the Seniorval Söktjänst (Search Service), which allows users to search and compare care providers across all Swedish municipalities. The platform also provides extensive informational guides and checklists about elderly care housing (äldreboende), home care (hemtjänst), safety alarms, and community engagement, featuring editorial content including interview series and practical tips for seniors and their families.

Differentiator

Problem solved

Functional benefit

Products and services

• Seniorval Söktjänst (Search Service) A web-based searchable directory that lets users find and compare senior care providers across home care, senior housing, safety housing, day activities, and meeting places, filtered by Swedish municipality and service type. It is targeted at Swedish seniors and their families researching care options.

Quantifiable outcome

• Enables seniors to search for care providers across all Swedish municipalities using multiple filters including service type and geographic area

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor.

• ÄldrenyttminorOthersListed as a 'Friend' (Vän) of Seniorval, suggesting a collaborative or supportive relationship between organizations serving Swedish seniors.
• AlzheimerfondenminorOthersListed as a 'Friend' (Vän) of Seniorval. Alzheimerfonden focuses on dementia research and support.
• 1.6miljonerklubbenminorOthersListed as a 'Friend' (Vän) of Seniorval. Organization focused on women's health and wellbeing.
• SPF (Svenska Pensionärsförbundet)minorOthersListed as a 'Friend' (Vän) of Seniorval. SPF is one of Sweden's largest senior organizations with regional and local chapters.
• Hjärt-lungfondenminorOthersListed as a 'Friend' (Vän) of Seniorval. Foundation focused on heart and lung research.
• ServiceentreprenörernaminorOthersListed as a 'Friend' (Vän) of Seniorval. Trade organization for service companies.
• Riksförbundet Pensionärsgemenskap (RPG)minorOthersListed as a 'Friend' (Vän) of Seniorval. National federation of pensioner associations.
• ÄldrecentrumminorOthersListed as a 'Friend' (Vän) of Seniorval. Knowledge center focused on aging and elder care.
• Anhörigas RiksförbundminorOthersListed as a 'Friend' (Vän) of Seniorval. National federation supporting family caregivers.
• VeteranenminorOthersListed as a 'Friend' (Vän) of Seniorval. Organization serving senior veterans.
• SeniorvärldskonferensenminorOthersListed as a 'Friend' (Vän) of Seniorval. Senior world conference organization.
• VårdföretagarnaminorOthersListed as a 'Friend' (Vän) of Seniorval. Trade organization for private care providers.
• SKPF PensionärernaminorOthersListed as a 'Friend' (Vän) of Seniorval. Senior organization with extensive local presence across Swedish municipalities.
• DemensförbundetminorOthersListed as a 'Friend' (Vän) of Seniorval. Organization supporting people affected by dementia with 110 local associations nationwide.

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Vårdhandboken / 1177 Vårdguiden: Sweden's official healthcare information and service directory operated by regions. Overlaps with Seniorval on elder-care information provision and represents the potential public-sector competitor in the Swedish market.
• My Aged Care (Australian Government): Official Australian government portal providing information, assessments, and service finders for senior care. Represents the public-sector alternative risk that Seniorval could face if Swedish authorities build a competing official portal.

Direct peers

• Caring.com: US senior-care information and referral site offering editorial resources, provider directories, and reviews across assisted living, home care, and nursing homes. Highly comparable content-and-directory model to Seniorval.
• SeniorLiving.org: US-focused senior living information site with comprehensive guides, cost data, and provider listings across senior housing, assisted living, and home care. Mirrors Seniorval's editorial-plus-directory positioning.
• A Place for Mom: Largest US senior-care referral and advisory platform connecting families with assisted living, memory care, and home care providers. Closest direct comparator to Seniorval's model of a searchable senior-care directory plus editorial content, with monetization via provider referrals.
• Where You Live Matters: Consumer-facing senior living resource combining editorial content with provider search across housing, care types, and costs in the US market. Direct overlap with Seniorval's information-plus-search proposition.
• SeniorAdvisor (a Place for Mom company): Reviews-focused senior-care directory that helps families compare assisted living, memory care, and home care providers. Closely matches Seniorval's directory-plus-reviews functionality.

Others

• Hemfrid: Sweden's largest home services platform offering household help, cleaning, and related services including to seniors via RUT deductions. Comparable adjacent category for senior household service needs that Seniorval also covers content-wise.
• Vårdföretagarna: Swedish trade association for private care providers; already a 'Friend' partner of Seniorval. Relevant peer as the industry association whose members could become paying customers or distribution partners on the provider side of Seniorval's marketplace.

Regional players

• Carehome.co.uk: UK's largest care home directory with searchable listings, reviews, and editorial content for families evaluating residential and nursing care. Comparable Nordic-adjacent European senior-care marketplace model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https://seniorval.se/seniorvalse
• Xx.com/seniorval

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Life