Props Athletics
Props Athletics is a Toronto-based DTC brand selling workout gloves, arm sleeves, footbands, and portable body mats to fitness enthusiasts via a Shopify storefront, with a secondary wholesale channel and international shipping.
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Props Athletics does
Props Athletics Inc. is a privately held Canadian athletic-accessories company founded in 2014 and headquartered in Toronto. It designs and sells a small catalog of fitness accessories — workout gloves (priced at $40 per pair across multiple colorways), protection arm sleeves ($70), footbands, and a portable body mat — marketed to athletes and fitness enthusiasts engaged in weightlifting, gym sessions, and high-intensity training. The company's value proposition centers on grip enhancement, comfort, sweat control, and the ability to create a portable workout space, and it positions its products toward "achievers who go the extra mile."
The company operates a direct-to-consumer e-commerce model through a Shopify-hosted storefront at propsathletics.com, supported by an email lead-magnet offering 10% off the first order, active social profiles on Instagram, Facebook, Twitter/X, Pinterest, and YouTube, and earned media placements in outlets such as Women's Health, Shape Magazine, Reader's Digest Best Health Magazine, Popsugar Fitness, Canadian Living, Athleisure Magazine, Impact Magazine, and Lainey Gossip. A national-television appearance on CBC's Dragon's Den is part of the brand's public history. A wholesale application channel extends the model to bulk/B2B buyers, though no anchor retail partners are named.
Revenue mechanics are one-time purchases with no subscription or recurring component. The payment stack is broad for a micro-brand (Shop Pay, Apple Pay, Google Pay, Visa, Mastercard, American Express, Discover, Diners Club, Bancontact, iDEAL Wero, and Shopify Payments), and the storefront supports multi-currency display and international shipping outside North America. The company has no disclosed institutional funding beyond a zero-dollar MassChallenge participation in May 2017, no proprietary technology stack beyond standard Shopify tooling, and no disclosed AI, patent, certification, or partnership footprint.
Props Athletics firmographics
Firmographics- Name
- Props Athletics
- Legal name
- PROPS ATHLETICS INC
- Website
- https://propsathletics.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Props Athletics is a Toronto-based DTC brand selling workout gloves, arm sleeves, footbands, and portable body mats to fitness enthusiasts via a Shopify storefront, with a secondary wholesale channel and international shipping.
- Ownership category
- akta.pro rank
Where Props Athletics is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Props Athletics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for workout gloves, arm sleeves, footbands, and body mats through their e-commerce platform. No subscription or recurring revenue model indicated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Workout Gloves - Staple line priced at $40 per pair |
| One time/ perpetual license | Pay-as-you-go | Arm Sleeves priced at $70 per unit |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Props Athletics product offering
Product offeringCore offering
Props Athletics designs and sells athletic accessories focused on grip, comfort, and sweat control for gym workouts, weightlifting, and high-intensity training. The product line centers on four core items: Props Staple Workout Gloves, Props Protection Arm Sleeves, Props Footbands, and Props Body Mat, sold primarily direct-to-consumer through a Shopify e-commerce storefront with an available wholesale channel.
Product overview
Props Athletics is an athletic accessories company specializing in workout gloves and fitness accessories. The product portfolio centers on four core offerings: Props Staple Workout Gloves (available in multiple colorways at $40), Props Protection Arm Sleeve ($70), Props Footbands for foot support, and Props Body Mat for portable workout space creation. The gloves and footbands are designed with a focus on grip enhancement, comfort, and sweat control for athletes engaged in weightlifting and high-intensity training. The company operates primarily through its Shopify-hosted e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Props Staple Workout Gloves Premium grip-enhancing workout gloves designed for athletes engaged in weightlifting, gym sessions, and high-intensity training; provide maximum grip, stability, comfort, and sweat control during exercise.
- Props Protection Arm Sleeve Protective arm sleeve designed for workout support and muscle compression during training sessions.
- Props Footbands Foot bands designed to provide grip, comfort, and sweat control during workouts and athletic activities.
- Props Body Mat Portable body mat solution that allows users to create a workout space anywhere, part of the 'WEAR YOUR MAT' collection for training flexibility.
Companies that use Props Athletics
Customer profileSegments1 record
Ideal customer profiles2 records
Props Athletics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Props Athletics partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Props Athletics competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Props Athletics social profiles
Digital presenceProps Athletics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Props Athletics leadership team
Management profileNumber of profiles
Props Athletics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Props Athletics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Props Athletics
What does Props Athletics do?
Props Athletics designs and sells athletic accessories focused on grip, comfort, and sweat control for gym workouts, weightlifting, and high-intensity training. The product line centers on four core items: Props Staple Workout Gloves, Props Protection Arm Sleeves, Props Footbands, and Props Body Mat, sold primarily direct-to-consumer through a Shopify e-commerce storefront with an available wholesale channel.
Is Props Athletics a public or private company?
Props Athletics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Props Athletics founded?
Props Athletics was founded in 2014. It employs 1 to 10 people.
Where is Props Athletics based?
Props Athletics is headquartered in Toronto, Canada, in the North America region.
How does Props Athletics make money?
One revenue line is on record: direct Product Sales.
Does Props Athletics have an API?
No public API is recorded for Props Athletics.