Sparrow Wealth Management
- Company typePrivate
- Founded2001
- HeadquartersHermosa Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Sparrow Wealth Management firmographics
Firmographics- Name
- Sparrow Wealth Management
- Legal name
- Sparrow Wealth Management, Inc.
- Website
- https://sparrowwealth.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sparrow Wealth Management industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Discretionary Portfolio Management (Retail) (FSAAAAAH)
- akta.pro secondary industries
- Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO) (FSABADAK)
Keywords
Where Sparrow Wealth Management is headquartered
LocationHeadquarters
- HQ city
- Hermosa Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sparrow Wealth Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Investment Management Fees: Annual charge based on percentage of assets under management (AUM). Fees are 0.75% for amounts up to $3,000,000, 0.50% for amounts between $3,000,000 and $5,000,000, and 0.25% for amounts over $5,000,000. Fees are paid quarterly, in advance. This creates alignment of interests as fees only grow when client investments grow.
- Financial Planning Retainer: Base fee for personal financial planning services ranging between $250 and $350 per month depending on complexity of situation. Paid quarterly, in advance. Covers comprehensive planning including cash flow analysis, tax planning, education planning, retirement planning, insurance analysis, estate planning, and investment evaluation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Investment Management: 0.75% up to $3M AUM |
| Subscription | Quarterly | Investment Management: 0.50% for $3M-$5M AUM |
| Subscription | Quarterly | Investment Management: 0.25% for $5M+ AUM |
| Subscription | Quarterly | Financial Planning Retainer: $250-$350/month |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Sparrow Wealth Management product offering
Product offeringCore offering
Sparrow Wealth Management provides low-cost, discretionary investment management using passively managed mutual funds (primarily Dimensional Fund Advisors and Vanguard funds) combined with comprehensive fee-only financial planning services. The firm delivers portfolio management with monthly account reviews and quarterly performance reports, alongside holistic planning covering cash flow analysis, tax planning, education planning, retirement planning, insurance analysis, estate planning, and investment evaluation. All services are delivered nationwide on a fiduciary basis from the firm's Lake Nona, Florida headquarters using virtual and remote technology.
Product overview
Sparrow Wealth Management operates as a fee-only financial advisory firm offering two integrated core services: Investment Management using low-cost passively managed mutual funds (primarily Dimensional Fund Advisors funds) with discretionary account management and monthly account reviews plus quarterly performance reports, and Fee-Only Financial Planning covering cash flow analysis, tax planning, education planning, retirement planning, insurance analysis, estate planning, and investment evaluation. The firm also provides ongoing financial planning retainer services and client education resources. All services are delivered nationwide with a fiduciary approach, emphasizing global diversification and portfolio rebalancing based on Investment Policy Statements.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment Management Services
Quantifiable outcome
- Total annual costs range 0.75%-1.1% vs 2-3% at major brokerage firms
- +2 more outcomes
Companies that use Sparrow Wealth Management
Customer profileSegments3 records
Ideal customer profiles3 records
Sparrow Wealth Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Sparrow Wealth Management partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, secondary and minor.
- Dimensional Fund Advisors (DFA)corePrimary fund provider for passively structured mutual funds. DFA funds are only available to institutions and select fee-only advisors, giving Sparrow clients institutional-quality investment options typically unavailable to retail investors. DFA funds include tax-managed options for taxable accounts and provide protection against hot money that affects retail funds.
- The Vanguard GroupsecondaryProvider of index funds used alongside DFA funds for building globally diversified portfolios. Vanguard funds are available to all advisors and retail investors, providing broad market exposure.
- Fidelity InvestmentscorePrimary discount brokerage firm and custodian recommended for client accounts. Provides access to no-load mutual funds, low transaction fees, excellent customer service, and financially sound operations. Clients receive 1099s directly from Fidelity. eMoney platform integration for account management.
- TD AmeritrademinorDiscount brokerage firm alternative mentioned for institutional and retail investors. Part of the firm's brokerage firm recommendations alongside Fidelity.
- eMoneycoreFinancial planning software platform used for sophisticated retirement scenario planning. Provides clients with customized scenarios to understand financial choices and outcomes.
- AdvyzonsecondaryNew portfolio management, reporting, rebalancing, and trade creation software replacing prior systems. Migrated to in Q1 2026 for improved portfolio management and reporting capabilities.
- National Association of Personal Financial Advisors (NAPFA)minorProfessional organization for fee-only financial advisors. Christopher Jones attended the 2012 NAPFA National Conference. NAPFA membership represents commitment to fee-only planning standards.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Sparrow Wealth Management competitors and assessment
Company assessmentDirect peers
- Betterment: Leading robo-advisor offering automated passive index portfolios (and a human-advisor tier) to individuals nationwide at materially lower fees. Competes head-on for the same retail/mass-affluent passive-investing client with a tech-first, lower-cost model.
- Facet Wealth: Fee-only, tech-enabled wealth management firm serving individuals and families nationally on a subscription plus AUM model. Highly comparable as a small firm using passive investing with no commission conflicts, competing for the same nationwide individual/family segment as Sparrow.
- Wealthfront: Robo-advisor offering passive index and ETF portfolios with automated financial planning tools to individuals. Closest digital-only direct competitor to Sparrow's passive-investing philosophy, competing primarily on cost.
- Buckingham Strategic Wealth: Fee-only RIA providing discretionary investment management (heavy DFA tilt) and financial planning for individuals and families nationwide. Directly comparable on practice model, philosophy, and target client.
- Ritholtz Wealth Management: Boutique fee-only RIA focused on passive investing, financial planning, and DFA-tilted portfolios for individuals and families nationwide. Closest comparable in size, philosophy (passive DFA emphasis), and virtual delivery.
- Edelman Financial Engines: Large fee-only RIA (post Edelman/Ric Edelman and Financial Engines merger) serving individuals and households with discretionary investment management and planning. Directly comparable in target customer and fee-only model, with more scale.
- Carson Wealth: Fee-only RIA serving individuals, families, and business owners with financial planning and DFA-tilted investment management. Same target market and fee-only fiduciary positioning; larger scale but same practice DNA.
- Creative Planning: One of the largest independent fee-only RIAs in the U.S., serving individuals and families with discretionary investment management and comprehensive financial planning. Compares on fee-only fiduciary model, DFA fund usage, and full-service planning for mass-affluent and HNW clients.
Broad incumbents
- Empower Personal Dashboard (formerly Personal Capital): Tech-enabled wealth manager with a free dashboard plus paid advisory offering serving individuals and HNW with passive-tilted portfolios and financial planning. Comparable in target customer and tech-enabled delivery, but at meaningfully greater scale.
- Vanguard Personal Advisor Services: Vanguard's hybrid (automated + human advisor) service uses Vanguard funds, the very funds Sparrow relies on for core portfolio construction. Targets the same passive-investing, fee-conscious individual, with the incumbent advantages of brand and scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sparrow Wealth Management compliance and trust
Trust signalCompliance1 record
Sparrow Wealth Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sparrow Wealth Management leadership team
Management profileNumber of profiles
Profiles1 record
Sparrow Wealth Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sparrow Wealth Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sparrow Wealth Management
What does Sparrow Wealth Management do?
Sparrow Wealth Management provides low-cost, discretionary investment management using passively managed mutual funds (primarily Dimensional Fund Advisors and Vanguard funds) combined with comprehensive fee-only financial planning services. The firm delivers portfolio management with monthly account reviews and quarterly performance reports, alongside holistic planning covering cash flow analysis, tax planning, education planning, retirement planning, insurance analysis, estate planning, and investment evaluation. All services are delivered nationwide on a fiduciary basis from the firm's Lake Nona, Florida headquarters using virtual and remote technology.
Is Sparrow Wealth Management a public or private company?
Sparrow Wealth Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sparrow Wealth Management founded?
Sparrow Wealth Management was founded in 2001. It employs 1 to 10 people.
Where is Sparrow Wealth Management based?
Sparrow Wealth Management is headquartered in Hermosa Beach, United States, in the North America region.
How does Sparrow Wealth Management make money?
Two revenue lines are on record. Investment Management Fees are the primary driver. The others are financial Planning Retainer.
Who are Sparrow Wealth Management's main competitors?
Direct peers on record are Betterment, Facet Wealth, Wealthfront, Buckingham Strategic Wealth, Ritholtz Wealth Management, Edelman Financial Engines, Carson Wealth and Creative Planning. Broad incumbents are Empower Personal Dashboard (formerly Personal Capital) and Vanguard Personal Advisor Services.
Does Sparrow Wealth Management have an API?
No public API is recorded for Sparrow Wealth Management.
What industry is Sparrow Wealth Management in?
Sparrow Wealth Management's product category is Wealth Management. Its primary akta.pro industry code is FSAAAAAH, Discretionary Portfolio Management (Retail), with a secondary code of FSAAABAD, Advisory Portfolio Management (Non-Discretionary). Its NAICS code is 523940 and its SIC code is 6282.