The New Georgia Project

Name

The New Georgia Project

Legal name

The New Georgia Project

Website

https://newgeorgiaproject.org

Company type

Private

Founded year

2013

Operating status

Closed

Headcount range

51–100 employees

Short description

The New Georgia Project was a nonprofit civic engagement organization founded by Stacey Abrams in 2013 to drive voter registration and GOTV mobilization in Georgia, particularly among underrepresented communities. The organization dissolved in November 2025 following a $300,000 campaign finance settlement.

Ownership category

akta.pro rank

Product category

Civic Engagement and Voter Mobilization

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industry

Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL)

Keywords

• Voter registration
• Get-out-the-vote
• Civic engagement
• Voter mobilization
• Community organizing

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Marketing channels1 record

Core offering

The New Georgia Project was a civic engagement organization that registered voters, mobilized get-out-the-vote efforts, and coordinated strategic outreach campaigns targeting underrepresented and marginalized communities in Georgia. The organization worked to expand the electorate among communities of color, young voters, and other historically underrepresented groups through grassroots community organizing and field operations. It operated alongside an affiliated 501(c)(4) arm, the New Georgia Project Action Fund, which conducted aligned voter outreach activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Voter Registration Drives Grassroots voter registration campaigns designed to register eligible Georgia voters, with particular focus on underrepresented and marginalized communities including communities of color and young voters.
• Get-Out-The-Vote (GOTV) Mobilization Get-out-the-vote mobilization efforts aimed at increasing turnout among Georgia registered voters during election cycles through field organizing and direct voter contact.
• Civic Engagement Outreach Campaigns Community organizing and civic engagement outreach campaigns in Georgia targeting underrepresented and marginalized communities to support broader participation in the democratic process.
• New Georgia Project Action Fund Voter Outreach Adjacent voter outreach and civic engagement activities conducted through the affiliated New Georgia Project Action Fund, the wholly owned action arm supporting voter mobilization alongside the parent organization.

Quantifiable outcome

• Strategic role in helping Georgia flip to Democratic control in the 2020 elections

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Direct peers

• Fair Fight: Also founded by Stacey Abrams, Fair Fight is a Georgia-focused voting rights and civic engagement organization. It is the closest direct peer to the New Georgia Project given overlapping founder, geography, and voter mobilization/advocacy mission.
• Rock the Vote: National nonpartisan civic engagement nonprofit focused on voter registration, voter education, and get-out-the-vote mobilization of young and underrepresented voters — directly comparable to NGP's core voter outreach model.
• When We All Vote: Nonpartisan voter registration and turnout nonprofit co-founded by Michelle Obama; comparable mission around registering and mobilizing underrepresented communities, with celebrity/founder-led brand similar to NGP's Abrams-led identity.
• Voto Latino: Civic engagement organization focused on registering and turning out Latino voters, including digital mobilization. Comparable to NGP's targeted outreach model for communities of color, though focused on a different demographic.
• League of Women Voters: Established nonpartisan civic engagement organization running voter registration, voter education, and advocacy programs. Comparable in mission and nonpartisan posture, though older and broader in geographic scope than NGP.
• Common Cause: Nonpartisan democracy reform and voting rights advocacy group; comparable in mission to NGP's civic engagement and voting access focus, with comparable advocacy and election-protection work.

Broad incumbents

• NAACP: Long-established civil rights organization whose voting rights, civic engagement, and voter mobilization work for communities of color overlaps with NGP's targeted outreach mission, though NAACP operates as a much broader incumbent across many issue areas.
• MoveOn: Large progressive civic engagement and advocacy organization running voter mobilization, petitions, and grassroots campaigns. Overlaps with NGP's grassroots GOTV model, though MoveOn operates nationally and across many progressive causes.

Market position

Customer concentration

• Xx.com/NewGAProject
• Facebookfacebook.com/newgeorgiaproject
• LinkedInlinkedin.com/company/the-new-georgia-project

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Georgia Project