The New Georgia Project
The New Georgia Project was a nonprofit civic engagement organization founded by Stacey Abrams in 2013 to drive voter registration and GOTV mobilization in Georgia, particularly among underrepresented communities. The organization dissolved in November 2025 following a $300,000 campaign finance settlement.
- Company typePrivate
- Founded2013
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
The New Georgia Project firmographics
Firmographics- Name
- The New Georgia Project
- Legal name
- The New Georgia Project
- Website
- https://newgeorgiaproject.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Closed
- Headcount range
- 51–100 employees
- Short description
- The New Georgia Project was a nonprofit civic engagement organization founded by Stacey Abrams in 2013 to drive voter registration and GOTV mobilization in Georgia, particularly among underrepresented communities. The organization dissolved in November 2025 following a $300,000 campaign finance settlement.
- Ownership category
- akta.pro rank
The New Georgia Project industry classification
Industry- Product category
- Civic Engagement and Voter Mobilization
- NAICS
- Social Advocacy Organizations (8133), Civic and Social Organizations (813410)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
- akta.pro secondary industry
- Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL)
Keywords
Where The New Georgia Project is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
The New Georgia Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Marketing channels1 record
The New Georgia Project product offering
Product offeringCore offering
The New Georgia Project was a civic engagement organization that registered voters, mobilized get-out-the-vote efforts, and coordinated strategic outreach campaigns targeting underrepresented and marginalized communities in Georgia. The organization worked to expand the electorate among communities of color, young voters, and other historically underrepresented groups through grassroots community organizing and field operations. It operated alongside an affiliated 501(c)(4) arm, the New Georgia Project Action Fund, which conducted aligned voter outreach activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Voter Registration Drives Grassroots voter registration campaigns designed to register eligible Georgia voters, with particular focus on underrepresented and marginalized communities including communities of color and young voters.
- Get-Out-The-Vote (GOTV) Mobilization Get-out-the-vote mobilization efforts aimed at increasing turnout among Georgia registered voters during election cycles through field organizing and direct voter contact.
- Civic Engagement Outreach Campaigns Community organizing and civic engagement outreach campaigns in Georgia targeting underrepresented and marginalized communities to support broader participation in the democratic process.
- New Georgia Project Action Fund Voter Outreach Adjacent voter outreach and civic engagement activities conducted through the affiliated New Georgia Project Action Fund, the wholly owned action arm supporting voter mobilization alongside the parent organization.
Quantifiable outcome
- Strategic role in helping Georgia flip to Democratic control in the 2020 elections
Companies that use The New Georgia Project
Customer profileSegments1 record
Ideal customer profiles1 record
The New Georgia Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The New Georgia Project partnerships and signals
Strategic signalScale indicators4 records
The New Georgia Project competitors and assessment
Company assessmentDirect peers
- Fair Fight: Also founded by Stacey Abrams, Fair Fight is a Georgia-focused voting rights and civic engagement organization. It is the closest direct peer to the New Georgia Project given overlapping founder, geography, and voter mobilization/advocacy mission.
- Rock the Vote: National nonpartisan civic engagement nonprofit focused on voter registration, voter education, and get-out-the-vote mobilization of young and underrepresented voters — directly comparable to NGP's core voter outreach model.
- When We All Vote: Nonpartisan voter registration and turnout nonprofit co-founded by Michelle Obama; comparable mission around registering and mobilizing underrepresented communities, with celebrity/founder-led brand similar to NGP's Abrams-led identity.
- Voto Latino: Civic engagement organization focused on registering and turning out Latino voters, including digital mobilization. Comparable to NGP's targeted outreach model for communities of color, though focused on a different demographic.
- League of Women Voters: Established nonpartisan civic engagement organization running voter registration, voter education, and advocacy programs. Comparable in mission and nonpartisan posture, though older and broader in geographic scope than NGP.
- Common Cause: Nonpartisan democracy reform and voting rights advocacy group; comparable in mission to NGP's civic engagement and voting access focus, with comparable advocacy and election-protection work.
Broad incumbents
- NAACP: Long-established civil rights organization whose voting rights, civic engagement, and voter mobilization work for communities of color overlaps with NGP's targeted outreach mission, though NAACP operates as a much broader incumbent across many issue areas.
- MoveOn: Large progressive civic engagement and advocacy organization running voter mobilization, petitions, and grassroots campaigns. Overlaps with NGP's grassroots GOTV model, though MoveOn operates nationally and across many progressive causes.
Market position
Customer concentration
The New Georgia Project social profiles
Digital presenceThe New Georgia Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The New Georgia Project leadership team
Management profileNumber of profiles
The New Georgia Project subsidiaries and ownership
Company hierarchySubsidiaries1 record
The New Georgia Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The New Georgia Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The New Georgia Project
What does The New Georgia Project do?
The New Georgia Project was a civic engagement organization that registered voters, mobilized get-out-the-vote efforts, and coordinated strategic outreach campaigns targeting underrepresented and marginalized communities in Georgia. The organization worked to expand the electorate among communities of color, young voters, and other historically underrepresented groups through grassroots community organizing and field operations. It operated alongside an affiliated 501(c)(4) arm, the New Georgia Project Action Fund, which conducted aligned voter outreach activities.
Is The New Georgia Project a public or private company?
The New Georgia Project is a private company. It is classified as nonprofit foundation owned and is currently closed.
When was The New Georgia Project founded?
The New Georgia Project was founded in 2013. It employs 51 to 100 people.
Where is The New Georgia Project based?
The New Georgia Project is headquartered in Atlanta, United States, in the North America region.
Who are The New Georgia Project's main competitors?
Direct peers on record are Fair Fight, Rock the Vote, When We All Vote, Voto Latino, League of Women Voters and Common Cause. Broad incumbents are NAACP and MoveOn.
Does The New Georgia Project have an API?
No public API is recorded for The New Georgia Project.
What industry is The New Georgia Project in?
The New Georgia Project's product category is Civic Engagement and Voter Mobilization. Its primary akta.pro industry code is BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy, with a secondary code of EDAAADAL, Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership). Its NAICS code is 8133 and its SIC code is 8300.