Casa de las Campanas
Casa de las Campanas is a not-for-profit Life Plan Community in San Diego offering independent living, assisted living, memory care, skilled nursing, and rehabilitation on a single campus, the only such nonprofit in San Diego County offering both Type A and Type C contract options.
- Company typePrivate
- Founded1989
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Casa de las Campanas does
Casa de las Campanas is a not-for-profit Life Plan Community (Continuing Care Retirement Community) operating a single campus at 18655 West Bernardo Drive in the Rancho Bernardo area of San Diego, California. Founded in 1989 by teachers and now in its 35th year of operation, the community offers a full continuum of senior care on one campus, including independent living (nine floor plans with patios or balconies), assisted living, memory care, skilled nursing in a consistently 5-star-rated Health Center, and short-term rehabilitation services. It is the only not-for-profit Life Plan Community in San Diego County to offer both Type A (LifeCare) and Type C (fee-for-service) contract options, allowing residents to choose between predictable comprehensive care costs and a more flexible pricing model. Additional service layers include the Health and Wellness Navigation Program for care coordination, an 8-Dimension Wellness program, and LCS Signature Experiences delivered through the management partnership with Life Care Services (LCS).
The business operates a hybrid revenue model combining one-time entrance fees (starting at $375,417 for the one-bedroom Bernardo floorplan, with a $35,000 second-person fee) and recurring monthly service fees ($4,499 for the first person, $2,623 for a second occupant), supplemented by healthcare services revenue from assisted living, skilled nursing, rehabilitation, and memory care, with Medicare, HMO/PPO, hospice, respite, and private-pay accepted. Go-to-market is sales-led and direct-to-consumer, with prospective residents and families reached through the company website, SEO, Google Adsense display, Facebook, community events and campus tours, content marketing (including a financial calculator and a downsizing tool), and referral partnerships with senior real estate professionals (notably Devore Realty Group) and local healthcare providers. The community is managed by Life Care Services (LCS), a major third-party senior-living operator, and is governed with substantial resident participation including two residents on the board and more than 40 resident-run committees. Casa has accumulated multiple 2024-2025 awards including AIRE 2025, U.S. News & World Report Best Nursing Homes 2025, San Diego Union-Tribune Best 2025 Readers Poll, North County 2024 Best Retirement Community, and San Diego Magazine Best of San Diego 2024, which are used as lead-conversion assets in the marketing funnel.
Casa de las Campanas firmographics
Firmographics- Name
- Casa de las Campanas
- Legal name
- Casa de las Campanas
- Website
- https://casadelascampanas.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Casa de las Campanas is a not-for-profit Life Plan Community in San Diego offering independent living, assisted living, memory care, skilled nursing, and rehabilitation on a single campus, the only such nonprofit in San Diego County offering both Type A and Type C contract options.
- Ownership category
- akta.pro rank
Casa de las Campanas industry classification
Industry- Product category
- Senior Living / Life Plan Community (Continuing Care Retirement Community)
- NAICS
- Accommodation (721)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Life Plan / Entrance-Fee CCRCs (HLADAEAA)
- akta.pro secondary industry
- Luxury/Resort-Style Independent Living Communities (HLADAAAC)
Keywords
Where Casa de las Campanas is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Casa de las Campanas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Entrance Fees: One-time entrance fees for independent living residences. The one-bedroom Bernardo floorplan has a starting entrance fee of $375,417 with a 2nd person fee of $35,000. Entrance fees may include partial refundability options.
- Monthly Service Fees: Ongoing monthly fees for services, amenities, and care access. Bernardo floorplan monthly fee is $4,499 (2nd person $2,623). Monthly fees provide maintenance-free living and access to continuum of care.
- Healthcare Services: Additional fees for assisted living, memory care, skilled nursing, and rehabilitation services as residents transition between care levels. Medicare Parts A & B, many HMOs & PPOs, hospice & respite stays, and private pay are accepted.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | One-bedroom Bernardo Floorplan - Independent Living |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Casa de las Campanas product offering
Product offeringCore offering
Casa de las Campanas is a not-for-profit Life Plan Community (continuing care retirement community) in Rancho Bernardo, San Diego, offering independent living residences alongside a full on-site continuum of care including assisted living, memory care, skilled nursing, and rehabilitation services. Residents enter through one-time entrance fees plus monthly service fees and may choose either Type A (LifeCare) or Type C (fee-for-service) contracts, allowing seamless transition between care levels with predictable financial planning.
Product overview
Casa de las Campanas is a not-for-profit Life Plan Community (CCRC) offering a unified senior living platform with multiple care levels on a single campus. The portfolio includes Independent Living (maintenance-free residences with nine floor plans), Assisted Living, Memory Care, Skilled Nursing, and Senior Rehabilitation services. The community uniquely offers both Type A (LifeCare) and Type C (fee-for-service) contract options, allowing residents to seamlessly transition between care levels while maintaining predictable financial planning. Additional services include the Health and Wellness Navigation Program for care coordination and an 8-Dimension Wellness approach encompassing physical, social, intellectual, spiritual, environmental, vocational, emotional, and wellness dimensions.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living
Quantifiable outcome
- 5-star rated Health Center consistently achieved
- +2 more outcomes
Companies that use Casa de las Campanas
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles3 records
Casa de las Campanas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Casa de las Campanas partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Tim Hamilton, LCS Regional Marketing & Sales DirectorminorLCS Regional Marketing & Sales Director who presents at Casa de las Campanas events, providing insights into senior living landscape and retirement trends.
- Life Care Services (LCS)coreLife Care Services (LCS) is the management company for Casa de las Campanas. LCS provides operational expertise, the LCS Signature Experiences wellness program, the Health and Wellness Navigation Program, and access to a network of Life Plan Communities. LCS was awarded the Gallup Exceptional Workplace Award recognizing exceptional workplace culture.
- Devore Realty GroupminorSenior real estate expert Bryan Devore of Devore Realty Group partners with Casa to guide clients through downsizing decisions, selling homes to fund retirement, and understanding the financial aspects of moving to a Life Plan Community.
- Jayden T. Gillespie FoundationminorFoundation started in 2022 by a friend after his son who had schizophrenia died by suicide. Casa de las Campanas resident Roberta Mikles is involved with the foundation, connecting the community to mental health advocacy efforts.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
Casa de las Campanas competitors and assessment
Company assessmentDirect peers
- HumanGood: Nonprofit operator of Life Plan Communities and affordable senior housing across multiple states. Closely comparable to Casa in nonprofit status, Life Plan contract offerings, full continuum of care, and mission-driven reinvestment model.
- Atria Senior Living: Operates senior living communities offering independent living, assisted living, and memory care. Comparable to Casa in serving active seniors seeking amenity-rich environments with on-site care options and a strong lifestyle-led value proposition.
- Carlton Senior Living: California-based operator of assisted living and memory care communities. Comparable to Casa in California footprint and resident profile, though primarily assisted-living focused rather than full Life Plan.
- Watermark Retirement Communities: Operator of upscale senior living and Life Plan Communities nationally. Comparable to Casa in premium amenity-driven environments, continuum-of-care service model, and upscale senior customer segment.
- Belmont Village Senior Living: Operates upscale senior living communities across the U.S. with independent living, assisted living, and memory care. Highly comparable to Casa in target customer (affluent seniors), service breadth (full continuum of care), and premium brand positioning.
- Eskaton: California-based nonprofit senior living provider offering independent living, assisted living, memory care, and skilled nursing. Highly comparable to Casa in geographic overlap, nonprofit structure, and continuum-of-care model.
- Sunrise Senior Living: Large senior living operator with assisted living, memory care, and short-term stays. Comparable to Casa in offering a full continuum of senior care services with an emphasis on quality clinical programming and resident engagement.
- Front Porch Communities and Services: Nonprofit operator of Life Plan Communities primarily in California. Comparable to Casa in nonprofit structure, Life Plan contract model, full continuum of care, and California/Southern California market presence.
Broad incumbents
- Brookdale Senior Living: Largest U.S. senior living operator with a broad portfolio of independent living, assisted living, and memory care communities. Comparable to Casa across all care levels but operates at national scale with a more for-profit, multi-tier pricing structure.
Others
- Life Care Services: Management company for Casa and a national network of Life Plan Communities. Comparable as the operational platform behind Casa, providing Signature Experiences, Health and Wellness Navigation, and shared best practices across the network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Casa de las Campanas social profiles
Digital presenceCasa de las Campanas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casa de las Campanas leadership team
Management profileNumber of profiles
Profiles3 records
Casa de las Campanas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casa de las Campanas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casa de las Campanas
What does Casa de las Campanas do?
Casa de las Campanas is a not-for-profit Life Plan Community (continuing care retirement community) in Rancho Bernardo, San Diego, offering independent living residences alongside a full on-site continuum of care including assisted living, memory care, skilled nursing, and rehabilitation services. Residents enter through one-time entrance fees plus monthly service fees and may choose either Type A (LifeCare) or Type C (fee-for-service) contracts, allowing seamless transition between care levels with predictable financial planning.
Is Casa de las Campanas a public or private company?
Casa de las Campanas is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Casa de las Campanas founded?
Casa de las Campanas was founded in 1989. It employs 51 to 100 people.
Where is Casa de las Campanas based?
Casa de las Campanas is headquartered in San Diego, United States, in the North America region.
How does Casa de las Campanas make money?
Three revenue lines are on record. Entrance Fees are the primary driver. The others are monthly Service Fees and healthcare Services.
Who are Casa de las Campanas's main competitors?
Direct peers on record are HumanGood, Atria Senior Living, Carlton Senior Living, Watermark Retirement Communities, Belmont Village Senior Living, Eskaton, Sunrise Senior Living and Front Porch Communities and Services. Brookdale Senior Living is listed as a broad incumbent. Life Care Services is listed as an others.
Does Casa de las Campanas have an API?
No public API is recorded for Casa de las Campanas.
What industry is Casa de las Campanas in?
Casa de las Campanas's product category is Senior Living / Life Plan Community (Continuing Care Retirement Community). Its primary akta.pro industry code is HLADAEAA, Life Plan / Entrance-Fee CCRCs, with a secondary code of HLADAAAC, Luxury/Resort-Style Independent Living Communities. Its NAICS code is 721 and its SIC code is 8051.