Eau Claire Distillery

What Eau Claire Distillery does

Eau Claire Distillery is an Alberta-based craft distillery founded in 2013 in Turner Valley, positioning itself as Alberta's first craft distillery. The company produces a portfolio of small-batch spirits — including whiskies (Rupert's Exceptional Canadian Whisky, Ploughman's Single Malt, Stampede Canadian Rye), gins (Parlour Canadian Dry Gin, Flourish Gin, Christmas Gin, Parlour Cherry Gin), vodkas (Three Point Vodka, Clearwater Vodka, Prickly Pear EquineOx Vodka), and ready-to-drink canned cocktails (Parlour Gin & Tonic) — using a farm-to-glass approach in which it grows and harvests its own Alberta barley, draws water from glacial melt sourced from the Canadian Rockies (Sheep River / Mount Rae), and uses horse-farming methods alongside traditional pot-still distillation. Production emphasizes local terroir (Saskatoon berries, rose hips) and small-batch methods, supported by an international awards portfolio (SFWSC Double Gold, SIP Awards Platinum Best in Class, World Gin Awards Silver).

The company's business model combines four revenue streams: direct-to-consumer bottle sales via an e-commerce storefront (shipping across most Canadian provinces and into New York and California), wholesale distribution through Alberta retailers (Liquor Depot, Sobey's, Safeway Liquor Stores, Calgary Coop Tasting Centres) and farmers' market booths, on-site hospitality at the Turner Valley distillery (Tasting Room, Rupert's Parlour restaurant and bar, Rupert's Hideaway speakeasy venue, and Prohibition Experience guided tours), and the Cask Club membership program offering recurring access to rare and limited releases. Pricing ranges from $16.95 for canned cocktail six-packs to $199.95 for limited-release Ploughman's Single Malt, with free shipping on DTC orders over $100 CAD. The company is privately held, founder-owned, and operates with 11–50 employees from a single Turner Valley location serving adult craft-spirit enthusiasts, hospitality/event visitors, and retail liquor partners — primarily in Alberta, with selective US DTC reach.

Name

Eau Claire Distillery

Legal name

Eau Claire Distillery

Website

https://eauclairedistillery.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Eau Claire Distillery is Alberta's first craft distillery (founded 2013), producing farm-to-glass whiskies, gins, vodkas, and canned cocktails from self-grown Alberta barley, sold DTC online across Canada and in select US states, through Alberta retailers, and at its Turner Valley hospitality venue.

Ownership category

akta.pro rank

Product category

Craft Spirits

NAICS

Distilleries (31214)

SIC

Beverages (2080)

akta.pro primary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

akta.pro secondary industries

Spirits Distilling & Brands (CRADAIAC), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Craft whisky production
• Artisan spirits distillery
• Small batch gin
• Canned craft cocktails
• Farm to glass

Headquarters

HQ city

Turner Valley

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Spirit Sales: Primary revenue stream from selling bottled spirits (whisky, gin, vodka) and canned cocktails directly to consumers through e-commerce and on-site distillery retail.
2. Hospitality and Events: Revenue from on-site venues including Rupert's Parlour (cocktails and cuisine), the Speakeasy (private events), and the Prohibition Experience guided tour with tasting.
3. Cask Club Membership: Subscription-style membership program offering exclusive early access to rare releases and special cask expressions.
4. Wholesale to Retail Partners: Distribution through Alberta liquor retailers including Liquor Depot, Sobey's, Safeway Liquor Stores, and Calgary Coop Tasting Centres.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Eau Claire Distillery crafts small-batch artisanal spirits including whisky, gin, vodka, and ready-to-drink canned cocktails using a farm-to-glass approach. The company grows and harvests its own Alberta barley, uses glacial meltwater from the Canadian Rockies, and combines traditional horse farming methods with modern distillation techniques at its Turner Valley facility. It also operates on-site hospitality venues, a guided Prohibition Experience tour, and a Cask Club membership program for exclusive releases.

Product overview

Eau Claire Distillery is an award-winning craft distillery in Turner Valley, Alberta, producing a portfolio of spirits including whisky (Rupert's Exceptional Canadian Whisky, Ploughman's Single Malt, Stampede Canadian Rye Whisky), gin (Parlour Canadian Dry Gin, Flourish Gin, Christmas Gin, Parlour Cherry Gin), vodka (Three Point Vodka, Clearwater Vodka, Prickly Pear EquineOx Vodka), and canned cocktails (Parlour Gin & Tonic). The company also operates a Cask Club membership program for exclusive releases and offers Prohibition Experience distillery tours. Products are crafted using Alberta barley, glacial melt water from the Canadian Rockies, and local botanicals, with a farm-to-glass philosophy where they grow their own barley.

Differentiator

Problem solved

Functional benefit

Brands

• Cask Club: Subscription club for rare releases and elegant expressions of Eau Claire Distillery spirits.
• Rupert's
• Parlour
• Prohibition Experience
• Rupert's Hideaway

Products and services

• Rupert's Exceptional Canadian Whisky Smooth, approachable Canadian whisky crafted at the Turner Valley distillery with caramel, spice, and toasted oak notes. Targeted at adult consumers seeking premium craft whisky for personal consumption, gifting, or cocktails.
• Ploughman's Single Malt Canadian Whisky Limited release single malt Canadian whisky finished in rare Pedro Ximénez solera casks from Jerez, featuring deep sherry character, velvety texture, and deep amber/ruby hues. Targeted at whisky enthusiasts and collectors.
• Stampede Canadian Rye Whisky Ranch-raised, barrel-aged rye whisky with spicy kick made from Alberta-grown rye, inspired by the Calgary Stampede. Features notes of chocolate, caramelized sugar, vanilla, oak, and spice. Targeted at adult consumers and western-themed gift buyers.
• Parlour Canadian Dry Gin London dry gin with Alberta spin, barley-based, featuring 10 botanicals including Albertan Saskatoon berries and rose hips. Smooth, harmonious texture with floral hints; marketed as Canada's most celebrated gin.
• Flourish Gin Light, sweet gin with floral and fruity aromas designed for mixing and experimentation. Celebrates new beginnings with spring-forward floral and fruity nose.
• Christmas Gin Seasonal gin celebrating holidays with 24k Gold, frankincense and myrrh. Features spice resins giving beautiful mouthfeel with lemony, balsamic taste and long floral finish. Awarded Judges Selection 2021.
• Parlour Cherry Gin Bold reimagining of classic London dry gin infused with sour cherries, crafted with barley-based spirit for smooth expressive texture. Delivers bright fruit and subtle botanicals with distinctly Canadian character.
• Three Point Vodka Premium vodka named after Three Point Creek, a tributary to the Sheep River. Impossibly smooth with caramel and vanilla nose, notes of banana, vanilla, caramel and Alberta barley.
• Clearwater Vodka Vodka capturing the purity of Alberta's pristine landscapes, crafted using water of unparalleled purity. Features subtle hints of peppercorn and warming finish.
• Prickly Pear EquineOx Vodka Alberta barley-based vodka honouring the role of horses and oxen in farming. Combines prickly pear cactus and citrus flavours with lightly floral and fruity character. Multiple international awards including SIP Awards Platinum and San Francisco World Spirits Competition Double Gold (2019).
• Parlour Gin & Tonic (canned) Farm-to-can ready-to-drink cocktail at 5% alc/vol combining award-winning Parlour Gin with handcrafted Tonic Water. Low-calorie mix with over 15 botanicals; won Best in Class 2024 at Alberta Beverage Awards.
• Prohibition Experience Tour Immersive 1920s-themed guided tour at the Turner Valley distillery, including tasting of award-winning spirits, a craft cocktail, and the history of Alberta's Prohibition era. Targeted at visitors, tourists, and event seekers.

Quantifiable outcome

• SIP Awards Platinum Best in Class 2019 for Prickly Pear EquineOx Vodka
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Ximénez-SpínolaminorStrategic or Co-development PartnerSupplier of rare Pedro Ximénez solera casks from Jerez, Spain for finishing the Ploughman's Single Malt Canadian Whisky release.
• Preserved YYCminorStrategic or Co-development PartnerPartner supplying Saskatoon Gin Jam used in Christmas Bramble cocktail recipe on Eau Claire's recipe blog.
• Fieldstone Fruit WinesminorStrategic or Co-development PartnerSupplier of Black Cherry Fruit Wine used in Reindeer Aviation cocktail recipe on Eau Claire's recipe blog.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shelter Point Distillery: Canadian craft distillery on Vancouver Island producing single malt whisky, vodka, and gin with a farm-distillery identity. Closely comparable to Eau Claire as a Canadian craft producer with on-site tasting and a focus on locally-grown inputs and small-batch production.
• Wayward Distillation: Canadian craft distillery producing a portfolio of gins, vodka, and liqueurs with a strong cocktail culture and direct-to-consumer emphasis. Comparable to Eau Claire's Parlour gin line and canned cocktail strategy.
• Dillon's Distillery: Ontario-based small-batch distillery producing gin, vodka, whisky, and liqueurs with a strong farm-to-bottle narrative. Comparable to Eau Claire in scale, craft positioning, multi-category spirit portfolio, and direct-to-consumer focus.
• Strathcona Spirits: Edmonton, Alberta craft distillery producing whisky, gin, vodka, and liqueurs in small batches. Directly comparable as a fellow Alberta-based craft producer targeting the same regional retail and on-premise channels as Eau Claire.
• Stillhead Distillery: Canadian craft distillery producing whisky, vodka, gin, and rum with a focus on small-batch methods and direct customer engagement. Comparable in scale, multi-spirit portfolio, and DTC-led go-to-market approach.

Broad incumbents

• Corby Spirit and Wine (J.P. Wiser's): Major Canadian spirits company whose J.P. Wiser's Canadian whisky brand competes in the same whisky category as Eau Claire's Rupert's, Ploughman's, and Stampede. Broader incumbent with deeper distribution and trade marketing budget across Canada.
• Beam Suntory (Canadian Club, Alberta Premium): Global spirits major with established Canadian whisky brands (Alberta Premium, Canadian Club) that share shelf space with Eau Claire at Alberta liquor retailers. Broad incumbent in the same Canadian whisky category.
• Diageo Canada: Global spirits company whose Canadian whisky portfolio (Crown Royal, Bulleit) competes for craft-curious consumers and on-premise accounts. Broad incumbent operating in the same retail channels as Eau Claire.

Emerging players

• Copperworks Distilling: Seattle-based craft distillery producing whisky, gin, and vodka with a farm-to-still sourcing philosophy and a strong DTC/experiential bar program. Comparable to Eau Claire's craft scale, multi-spirit portfolio, and tourism-led revenue model.

Others

• Ximénez-Spínola: Jerez, Spain-based sherry producer whose Pedro Ximénez solera casks are used to finish Eau Claire's Ploughman's Single Malt. Not a competitor but a key supply-side partner in Eau Claire's premium aged whisky program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eauclairecraft
• Facebookfacebook.com/EauClaireDistillery
• Instagraminstagram.com/eauclairedistillery
• TikToktiktok.com/@eauclairecraft?lang=en
• LinkedInlinkedin.com/company/eau-claire-distillery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eau Claire Distillery