The Daily Texan

What The Daily Texan does

The Daily Texan is the official student-run newspaper of The University of Texas at Austin, established in 1900 and operated under Texas Student Media. It functions as a multi-section editorial publication covering campus news, city and state affairs, Longhorns athletics, life and arts, opinion, and investigative projects, with content distributed across print (flipbook editions), a WordPress-based website at thedailytexan.com, email newsletters (Today in the Texan, The Weekly Rewind, Tailgating with Texas), and social platforms including Facebook, Instagram, X, YouTube, Spotify, and Flickr. The publication also operates "Texan en Español," a bilingual Spanish-language section offering translated and original content across news, sports, life and arts, and opinion.

The business model rests on three revenue streams: advertising sales routed through texasstudentmedia.com, classified listings (jobs, housing, services), and reader donations via supportstudentvoices.org. Pricing is not publicly disclosed; advertising and classifieds rates require direct inquiry. The editorial operation runs on a student workforce supplemented by advisors, with a total headcount range of 251-500 inclusive of student staff.

The audience spans UT Austin students (primary), faculty and staff, Austin community members, and alumni. The publication does not operate a paywall and distributes content globally online while maintaining local print distribution. There is no disclosed AI/ML infrastructure, no proprietary technology stack beyond standard web publishing tools, and no external funding or M&A activity. The publication's strategic position is anchored in its official affiliation with the university, which confers brand legitimacy and distribution access that competing outlets cannot easily replicate.

Name

The Daily Texan

Legal name

The Daily Texan

Website

https://dailytexanonline.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

251–500 employees

Short description

The Daily Texan is the official student-run newspaper of The University of Texas at Austin, founded in 1900. It publishes news, sports, opinion, and multimedia content across web, print, newsletters, and social channels, serving UT Austin students, faculty, alumni, and the Austin community.

Ownership category

akta.pro rank

Product category

Student Newspaper

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Student Media & Publications (Newspaper, Radio, TV) (EDALAHAE)

akta.pro secondary industries

Local & Regional Newspapers (Print & Digital) (MPAJADAB), Community, Ethnic & Multilingual News Publishers (MPAJADAG)

Keywords

• Student newspaper
• Campus journalism
• News publishing
• Digital media
• Student media

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: The Daily Texan generates revenue through advertising, with a dedicated advertising page at texasstudentmedia.com/advertise/ for businesses and organizations to place ads in the newspaper.
2. Classifieds: The newspaper maintains a classifieds section for community members to post listings including jobs, housing, and services.
3. Donations: The Daily Texan accepts donations through supportstudentvoices.org, a platform for supporting student journalism.

Distribution channels3 records

Marketing channels4 records

Core offering

The Daily Texan is the official student-run newspaper of The University of Texas at Austin, operated by students under Texas Student Media. It publishes daily news, sports, life & arts, opinion, and project-based journalism across digital, print, and multimedia formats including podcasts, video, and photo stories. The publication also operates a bilingual Spanish-language section called Texan en Español with original and translated content, and maintains print editions distributed across campus and the Austin area.

Product overview

The Daily Texan is the official student newspaper of The University of Texas at Austin, operating as a multi-section digital publication with periodic print issues. The product portfolio includes core content sections for News, Sports, Life&Arts, Opinion, and Projects, supported by dedicated Multimedia (with Podcasts, Video, Photo, and Comics), Print Issues (flipbooks), and Texan en Español (Spanish-language coverage). The offerings function together as a comprehensive student media platform serving the UT Austin community.

Differentiator

Problem solved

Functional benefit

Brands

• Texan en Español: Spanish-language section of The Daily Texan covering news, sports, life & arts, opinion, and multimedia content in Spanish

Products and services

• News Section

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Cornell Daily Sun: Independent daily student newspaper at Cornell producing campus news, sports, opinion and arts across digital, print, and multimedia — same product mix and audience persona as The Daily Texan.
• The Harvard Crimson: Daily student newspaper of Harvard University operating digital-first publishing with print editions, multimedia, and newsletters — the closest peer in terms of editorial structure, distribution channels, and audience demographic.
• The Michigan Daily: Independent student daily at the University of Michigan publishing news, sports, opinion and arts across web, print and multimedia — closely matches The Daily Texan's product portfolio and Big Ten/flagship-university context.
• The Daily Northwestern: Daily student newspaper of Northwestern University with similar multimedia, newsletter, and digital-print hybrid operations targeting an undergraduate campus audience.
• The Daily Pennsylvanian: Editorially independent student newspaper at the University of Pennsylvania covering campus, city, sports and opinion with multimedia and newsletter products analogous to The Daily Texan.
• The Daily Californian: Independent student newspaper of UC Berkeley covering campus, city, sports, and arts across digital and print — directly analogous in mission, scale, and multi-channel strategy.
• The Columbia Daily Spectator: Independent student daily at Columbia University with digital-first publishing, multimedia, and newsletter products; structurally similar to The Daily Texan as an editorially independent campus press.
• The Stanford Daily: Independent daily student newspaper at Stanford with digital, print, podcast, and newsletter operations, directly comparable in scale, multi-channel distribution, and university-affiliated but editorially independent positioning.
• The Yale Daily News: Daily student newspaper of Yale University with multi-section coverage and a long-running print/digital operation, directly comparable in mission and audience.

Broad incumbents

• Austin American-Statesman: The dominant regional daily in Austin covering UT Austin news as one of many beats; not a direct competitor for student audiences but competes for Austin advertisers and overlapping city/university coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/thedailytexan
• YouTubeyoutube.com/user/thedailytexan
• Facebookfacebook.com/dailytexan
• Instagraminstagram.com/thedailytexan
• LinkedInlinkedin.com/company/the-daily-texan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Daily Texan