Numark

What Numark does

Numark is a DJ equipment manufacturer founded in 1971 in Edison, New Jersey by Harry and Robert Kotovsky and now operating as a wholly-owned brand of inMusic Brands, Inc., a private conglomerate headquartered in Cumberland, Rhode Island. The company designs and sells a comprehensive portfolio of DJ hardware including standalone streaming controllers (Mixstream Pro Go, Mixstream Pro+, Mixstream Pro), motorized professional controllers (NS7II, NS7III, NS4FX), entry-level controllers (Party Mix series, Mixtrack FX, DJ2GO2 Touch), mixers, turntables, speakers, headphones, microphones, and accessories, serving professional, hobbyist, and aspiring DJs globally.

The company's core technology is the proprietary Engine DJ embedded operating system that powers its standalone controllers, enabling laptop-free DJ performances with built-in WiFi streaming access to TIDAL, Beatport LINK, Beatsource LINK, SoundCloud Go+, Amazon Music, and Dropbox, plus Engine Lighting control for Philips Hue smart home lighting and DMX lighting via SoundSwitch. Hardware differentiators include motorized platters (notably on the NS7 series), capacitive-touch scratch wheels, built-in monitor speakers (a first in the standalone DJ controller category), and the proprietary Smart Scratch feature. Bundled Serato DJ software on professional controllers and native compatibility with Virtual DJ, Traktor, and Algoriddim djay Pro provide multi-software flexibility.

Numark operates a hybrid go-to-market model combining direct e-commerce on numark.com, an authorized dealer network accessible via a 'Find a Dealer' locator, and an international distributor network supported by offices in the United States, Japan, South America, the United Kingdom, Germany, and Taiwan. Revenue is generated primarily through one-time hardware sales across entry-level to professional price tiers, supplemented by bundled software licensing (e.g., Serato DJ) and ecosystem integrations. Community-led growth is reinforced through the Mix Academy educational platform, the Numark Artists program, and active social media presence on Instagram, Facebook, YouTube, Twitter, and SoundCloud. The company self-describes as the largest manufacturer of DJ equipment in the world, with sales reportedly double its closest competitor.

Name

Numark

Legal name

inMusic Brands, Inc.

Website

https://numark.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Numark designs and manufactures DJ equipment—standalone streaming controllers, motorized professional controllers, mixers, turntables, and speakers—for professional, hobbyist, and aspiring DJs worldwide, operating as a wholly-owned brand of inMusic Brands, Inc.

Ownership category

akta.pro rank

Product category

DJ Equipment

NAICS

Audio and Video Equipment Manufacturing (33431), Audio and Video Equipment Manufacturing (3343), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC)

akta.pro secondary industries

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB), Live Performance & DJ Software (Playback, Mixing, Lighting Control) (MPAIAIAI), Music Production Hardware (Synthesizers, Drum Machines, Samplers, MIDI Controllers) (MPAIAJAE), Microphones, Headsets & Audio Input Devices (HDACAFAH)

Keywords

• DJ equipment
• DJ controllers
• DJ mixers
• Turntables
• Professional audio

Headquarters

HQ city

Cumberland

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Sales: Primary revenue stream from selling DJ controllers, mixers, turntables, speakers, headphones, microphones, accessories, and cartridges. Products range from entry-level portable controllers to professional-grade equipment.
2. Bundled Software: Revenue from bundled Serato DJ software included with controllers like NS7II, providing software licensing as part of hardware purchase.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Numark designs and manufactures DJ equipment including standalone streaming DJ controllers (Mixstream Pro series), traditional DJ controllers (NS7II, NS7III, NS4FX, Party Mix, Mixtrack FX, DJ2GO2 Touch), DJ mixers, turntables, speakers, headphones, microphones, accessories, and cartridges. The company's core offering is the Mixstream Pro series powered by the proprietary Engine DJ embedded operating system, enabling laptop-free standalone performances with built-in WiFi streaming, capacitive-touch scratch wheels, built-in monitor speakers, and Engine Lighting control for Philips Hue smart lighting.

Product overview

Numark is a DJ equipment manufacturer offering a comprehensive portfolio of standalone streaming DJ controllers, traditional DJ controllers, mixers, turntables, speakers, headphones, and accessories. The product lineup centers on the Mixstream Pro series (Mixstream Pro Go, Mixstream Pro+, and Mixstream Pro) which feature Engine DJ embedded OS for laptop-free performances with built-in WiFi streaming to TIDAL, Beatport LINK, Beatsource LINK, SoundCloud Go+, and Dropbox. Professional controllers include the NS7II and NS7III with motorized platters and Serato DJ integration. Entry-level options include the Party Mix series, Mixtrack series, and DJ2GO2 Touch. The product range spans from portable battery-powered units to professional-grade motorized controllers, all supported by Engine DJ software ecosystem and compatible with major DJ software platforms including Serato DJ, Virtual DJ, Traktor, and djay Pro.

Differentiator

Problem solved

Functional benefit

Products and services

• Mixstream Pro Go Battery-powered standalone streaming DJ controller with built-in WiFi, Engine DJ OS, Amazon Music integration, built-in monitor speakers, and Philips Hue smart lighting control. Enables laptop-free performances with access to streaming services for mobile and event DJs.
• Mixstream Pro+ Standalone streaming DJ controller with built-in WiFi, Engine DJ OS, Amazon Music integration, built-in monitor speakers, Philips Hue smart lighting control, 7-inch touchscreen, 6-inch capacitive touch scratch wheels, and Smart Scratch technology for laptop-free performances.
• Mixstream Pro Standalone DJ controller with Engine DJ embedded operating system, built-in WiFi for streaming, built-in speakers, Engine Lighting for Philips Hue and DMX control, 7-inch HD touchscreen, and 6-inch touch-sensitive scratch wheels for laptop-free DJ performances.
• NS7II Motorized DJ controller with dual touch-sensitive platters, Serato DJ integration, built-in audio interface, and professional-grade features including velocity-sensitive MPC pads and direct-drive motor simulation for professional DJs.
• NS7III Professional DJ controller with motorized platters, three-screen display support, Serato DJ integration, and advanced performance features for club and touring DJs.
• NS4FX DJ controller designed for professional performance with Serato DJ software integration, featured in the current product lineup.
• Party Mix Entry-level DJ controller with Serato DJ Lite integration, designed for beginners and hobbyist DJs.
• Party Mix II Updated entry-level DJ controller with enhanced features and Serato DJ Lite compatibility for beginner and hobbyist DJs.
• Party Mix Live DJ controller with built-in speakers and wireless streaming capabilities for casual and party use.
• Mixtrack FX DJ controller with integrated effects and Serato DJ Lite software for entry-level DJ performers.
• DJ2GO2 Touch Ultra-portable DJ controller with touch-capacitive jog wheels, class-compliant USB connectivity, and Serato DJ Lite support for mobile and travel DJs.
• Mixers Professional DJ mixers including the Scratch series with calibrated crossfaders, various channel configurations, and built-in effects for DJs.
• Turntables Professional turntables including the TTX with innovative industrial design and direct-drive motors for professional and vinyl-focused DJs.
• Speakers DJ speakers and monitor systems for professional and home use.
• Headphones DJ headphones designed for monitoring and cueing during performances.
• Microphones DJ microphones for live performances and announcements.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core.

• TIDALcoreTechnology or IntegrationStreaming music integration partnership allowing Mixstream Pro users to access millions of songs from TIDAL's catalog directly through the controller's built-in WiFi.
• Beatport LINKcoreTechnology or IntegrationStreaming integration partnership enabling access to Beatport's electronic music catalog for professional DJs through standalone Numark controllers.
• Beatsource LINKcoreTechnology or IntegrationStreaming integration for open-format DJs providing access to Beatsource's music catalog through Numark standalone controllers.
• SoundCloud Go+coreTechnology or IntegrationStreaming integration partnership providing access to SoundCloud's user-uploaded music library through Numark's standalone DJ controllers.
• Philips HuecoreTechnology or IntegrationSmart home lighting integration via Engine Lighting embedded control system, allowing Philips Hue lights to sync automatically with music playback on Mixstream Pro.
• SeratocoreTechnology or IntegrationSoftware partnership where Serato DJ is bundled with controllers like NS7II, providing professional DJ software integration with Numark hardware.
• Engine DJcoreTechnology or IntegrationEmbedded operating system powering Numark's standalone controllers, part of the Engine DJ ecosystem including desktop software and cloud services.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Denon DJ: Direct competitor in standalone DJ controllers and media players; notably a sister brand under inMusic Brands alongside Numark, intensifying internal cannibalization concerns.
• Native Instruments: Producer of Traktor DJ software and compatible controllers; competes with Numark on the software/hardware integration layer and on the controller ecosystem.
• Pioneer DJ (AlphaTheta): The dominant professional DJ equipment maker (CDJs, mixers, controllers) and the de facto club standard. AlphaTheta/Pioneer DJ competes head-to-head with Numark across controllers, mixers, and standalone products.
• Rane: Manufacturer of professional DJ mixers and controllers historically part of inMusic's portfolio; competes directly with Numark's professional mixer lines and remains a reference point within the inMusic ecosystem.
• Hercules: DJ controller manufacturer (Guillemot Corporation subsidiary) competing primarily in entry-level and portable controller segments where Numark's Party Mix and DJ2GO2 Touch lines play.
• AKAI Professional: Sister brand under inMusic Brands producing DJ controllers (e.g., flagship MPC-based products); offers overlapping controller functionality and shares distribution and engineering resources with Numark.

Broad incumbents

• Roland: Larger music technology incumbent offering DJ controllers and gear as part of a broader instrument and music production portfolio, overlapping with Numark's mid-market controller offerings.
• Allen & Heath: Professional audio mixer manufacturer with established Xone DJ mixer line and integrated DJ controllers; competes with Numark's professional mixer portfolio and represents a broader pro-audio incumbent.
• Serato: Leading DJ software provider and key Numark partner (Serato DJ is bundled with NS-series controllers). Now also a hardware maker following its Rane acquisition, creating both partnership and competitive overlap.

Emerging players

• Behringer / Music Tribe: Aggressive-value music equipment maker offering low-priced DJ controllers, mixers, and speakers that pressure Numark's pricing across entry-level and mid-tier segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/numark
• YouTubeyoutube.com/user/NumarkVideo
• Facebookfacebook.com/86785941084
• Instagraminstagram.com/numark_dj
• LinkedInlinkedin.com/company/numark-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Numark