Señor Frog's

What Señor Frog's does

Señor Frog's is a Mexican party-dining restaurant chain founded in 1989 and headquartered in Cancun, Mexico, operating as a wholly-owned brand of Grupo Anderson's, a Mexican hospitality conglomerate. The company runs approximately 15-16 physical restaurant locations concentrated in high-traffic tourist destinations — cruise ship terminals (Cozumel SSA, Cabos Pier, Cozumel Punta Langosta), resort hotel zones (Cancun, Puerto Vallarta), entertainment districts (Playa del Carmen 5th and 8th Avenues, Los Cabos Party Zone), and U.S. spring-break and beach markets (Orlando, Fort Lauderdale, Hollywood Beach, Panama City Beach, Pensacola Beach, Myrtle Beach), with additional units in Nassau, Freeport, and Aruba. The core product is a fiesta-themed dining experience built on traditional Mexican cuisine, signature oversized "Yard" cocktails, live music, DJs, and MC entertainment rather than a technology platform; the technical stack is limited to a WordPress marketing site with Revslider, WooCommerce-based Frog's Pass online store, and online reservation/group-booking flows.

Revenue is generated primarily through in-restaurant food and beverage sales, supplemented by the Frog's Pass prepaid dining package (cover + appetizer + main + drink for $360 MXN in Mexico and $24.99 USD in the U.S.), time-bucketed promotional programs (Taco Tuesday, Frog's Mania, Happy Hour, Orlando Birthday and College Night promotions), and branded merchandise sold via tiendasfrogs.com.mx and physical clothing stores. Pricing varies by region and is tiered across the Normal and Plus Frog's Pass packages. The brand is organized under eight Mexican corporate entities (SA de CV, SAPI de CV) and reports no public financials, no external funding rounds, and no public ticker.

Customer segments are tourists, spring-breakers, cruise passengers, bachelor/bachelorette parties, families, college-age patrons (notably in Orlando), and celebration groups. Distribution is exclusively through owned physical locations and owned e-commerce channels — no third-party delivery or marketplace integration is in evidence. Marketing relies on organic social (Instagram, Facebook, TikTok, YouTube), SEO-driven blog content, the Frog's News email newsletter, earned media in outlets including Forbes, USA Today, Milenio, and Excélsior, and ongoing recognition through the LATAM Awards by Interlat. Sister-brand food services from Porfirio's (contemporary Mexican street food) and Ilios (Greek Estiatorio) are activated inside select Señor Frog's locations, enabling menu diversification within existing real estate.

Name

Señor Frog's

Legal name

Restaurante Señor Frogs de Cancun, SA de CV

Website

https://senorfrogs.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Señor Frog's is a Mexican party-dining restaurant chain operating about 15-16 tourist-area locations across Mexico, the USA, the Bahamas, and Aruba under Grupo Anderson's, serving vacationers, cruise passengers, and celebration groups with Mexican food, oversized Yard cocktails, and live entertainment, plus the prepaid Frog's Pass package and merchandise e-commerce.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

Keywords

• Mexican restaurant chain
• Party dining experience
• Cocktail bar service
• Group event venue
• Tourist entertainment dining

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food and Beverage Sales: Traditional restaurant revenue from food and drink sales across all physical locations. Customers pay per item ordered at the restaurant.
2. Frog's Pass (Prepaid Dining Package): Prepaid bundle offering cover, appetizer, main course, and a drink. Available in Normal and Plus tiers. Sold online for specific Mexico locations (Cancun, Playa del Carmen, Cozumel, Los Cabos) at $360 MXN and US locations (Orlando, Fort Lauderdale, Pensacola Beach, Hollywood Beach, Myrtle Beach) at $24.99 USD. Valid per person, not transferable, must be purchased 4 hours in advance (24 hours for Orlando).
3. Merchandise Sales: Señor Frog's branded merchandise sold through the online shop (tiendasfrogs.com.mx) and physical clothing stores in Mexico with 20% discount promotion.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Señor Frog's operates a chain of Mexican restaurants across resort and cruise-tourism destinations in Mexico, the United States, and the Bahamas, selling traditional Mexican food, signature oversized "Yard" cocktails, and a high-energy dining experience built around live music, DJs, and MCs. The brand complements dine-in service with the prepaid Frog's Pass bundle (cover, appetizer, main course, and drink), rotating promotional programs (Taco Tuesday, Frog's Mania, Happy Hour), group and event bookings, and branded merchandise through its own e-commerce shop.

Product overview

Señor Frog's is a Mexican restaurant chain operated by Grupo Anderson's, offering vibrant fiesta-themed dining experiences across 16+ locations in Mexico, the United States, and the Caribbean. The core offering centers on the Señor Frog's restaurant brand featuring traditional Mexican cuisine, signature oversized yard drinks, and live entertainment. The product portfolio includes Frog's Pass (a bundled dining package with cover, appetizer, main course, and drink), Taco Tuesday unlimited promotions, seasonal Frog's Mania deals, and supplementary food services including Porfirio's (Mexican street food) and Ilios (Greek cuisine) at select locations. The brand operates primarily as a hospitality and entertainment destination rather than a technology product.

Differentiator

Problem solved

Functional benefit

Brands

• Frog's Pass: A dining package available in Mexico and USA locations that includes cover, appetizer, main course, and a drink. Price: $360 MXN in Mexico (approximately $19.99 USD), $24.99 USD in USA.

Products and services

• Señor Frog's Restaurant Experience In-restaurant Mexican fiesta dining experience featuring traditional Mexican cuisine, signature oversized Yard cocktails, live music, DJs, and MCs at 15+ locations across Mexico, the USA, the Bahamas, and Aruba. Targeted at tourists, cruise passengers, celebration groups, and families visiting resort and entertainment districts.
• Frog's Pass Prepaid dining bundle that includes cover entry, one appetizer, one main course from a select menu, and one drink per person. Available in Normal and Plus tiers; priced at $360 MXN in Mexico and $24.99 USD in the USA; must be purchased at least 4 hours in advance (24 hours for Orlando) and is valid for one year from purchase.
• Taco Tuesday Unlimited Unlimited tacos promotion available every Tuesday from 2:00 PM to 9:00 PM at $380 MXN per person (non-shareable) at Playa del Carmen, Cancun, Cozumel Punta Langosta, and Los Cabos Party Zone locations.
• Yard Drinks Signature oversized cocktails available frozen or on the rocks, including Bahama Mama Yard and Zombie varieties; upgradeable from a regular drink for an additional $5-10 USD fee. Represent the brand's signature party-dining experience and are served across all Señor Frog's locations.
• Frog's Mania Season Promotions Seasonal promotional program at Mexico locations featuring rotating deals including 2 burgers or sandwiches + 2 draft beers, 25 wings or boneless, all-you-can-eat wings or boneless on Sundays and Mondays, national beer buckets, house drinks at $100 MXN with $80 MXN yard upgrade, and nachos + 4 national beers on Mondays, Thursdays, and Sundays. Available at Cancun, Playa del Carmen, Cozumel, and Los Cabos.
• Group & Event Booking Table and group reservation service for private events including bachelorette parties, birthdays, corporate outings, and large parties, with dedicated event spaces and custom arrangements.
• Señor Frog's Branded Merchandise Brand merchandise including Señor Frog's clothing sold via the online store tiendasfrogs.com.mx and physical clothing stores in Mexico, supported by a 20% discount promotional campaign.

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Grupo Anderson'scoreStrategic or Co-development PartnerSeñor Frog's is a flagship brand within the Grupo Anderson's restaurant and hospitality group. Grupo Anderson's operates a portfolio of restaurant brands including Harry's Prime Steakhouse, Porfirio's, fred's Seafood, Bodega Argentina, Hroof, Nicoletta, ILIOS Greek Estiatorio, Lavicenta, Squidroe, BAK, Carlos and Charlie's, Rowley's, The Ledge, Tap Line, and Bahama Bay Pool Club. Señor Frog's shares corporate infrastructure, marketing, and operational systems with these sibling brands.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Hard Rock Cafe: Iconic entertainment-dining chain combining American/international food with music memorabilia and high-energy atmosphere. Comparable to Señor Frog's as both deliver tourist destination party-dining experiences with branded merchandise and signature drinks.
• Margaritaville: Jimmy Buffett-themed casual dining chain offering island-inspired food, frozen drinks, and a vacation atmosphere. Directly comparable to Señor Frog's in combining themed cuisine, oversized tropical cocktails, and resort/entertainment district locations.
• Planet Hollywood: Entertainment-themed restaurant chain featuring movie memorabilia and American-casual menu. Compares to Señor Frog's as a tourist destination entertainment-dining concept with prime resort location real estate.
• Carlos and Charlie's: Sibling brand under Grupo Anderson's portfolio with nearly identical party-dining model and Mexican-casual menu. Most directly comparable peer as it shares corporate parent, target customer, and operating geography with Señor Frog's.
• Hooters: Casual themed dining chain with party atmosphere, alcohol-forward menu, and entertainment focus. Comparable to Señor Frog's in targeting tourists and groups seeking a vibrant, adult-oriented dining experience with signature drinks.
• Rainforest Cafe: Themed entertainment-dining concept with immersive atmosphere and tourist zone locations. Compares to Señor Frog's in offering an experience-driven meal product targeted at families and travelers in destination retail/entertainment districts.
• Bubba Gump Shrimp Co. Tourist-focused themed dining chain with locations in cruise ports and resort destinations. Compares to Señor Frog's in targeting cruise passengers and resort visitors with a themed casual menu in high-traffic leisure locations.

Broad incumbents

• TGI Fridays: Established casual dining chain with a bar-forward, energetic atmosphere and broad American menu. Compares to Señor Frog's in the casual party-dining experience with signature cocktails, but operates at broader scale in non-tourist markets.
• Cheesecake Factory: Large-format casual dining chain with extensive menu and high-traffic locations. Comparable to Señor Frog's as a destination dining concept, though it lacks the party/entertainment focus and tourist zone concentration.

Regional players

• Taco Cabana: Mexican fast-casual chain operating primarily in Texas with patio seating and party atmosphere elements. Compares to Señor Frog's through Mexican cuisine focus and lively atmosphere, though serves a more local rather than tourist customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@senorfrogs
• Facebookfacebook.com/SenorFrogs
• Instagraminstagram.com/senorfrogs
• TikToktiktok.com/@senorfrogs
• Xx.com/senorfrogs

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Señor Frog's