Summit Athletic Media

Name

Summit Athletic Media

Legal name

Summit Athletic Media

Website

https://summitathletics.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Marketing Creative Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industry

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Sports marketing design
• Athletic branding services
• Collegiate creative agency
• Sports video production
• Athletic web development

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service creative agency providing comprehensive marketing, design, and communications services to sports organizations. Services include graphic design, branding, web development, video production, photography, and project management. Revenue is generated through project-based engagements and retainer arrangements (as mentioned with UMass case study).
2. Project-Based Engagements: Individual project quotes for specific deliverables such as marketing collateral, campaign materials, rebranding initiatives, and event-specific design work. The company uses a quote request form suggesting customized pricing per project.
3. Retainer Arrangements: Custom retainer agreements for ongoing design support where clients purchase designated design hours for extended periods. The UMass case study mentions developing a custom retainer where they purchased a designated number of design hours for the entire season.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Summit Athletic Media is a full-service creative agency that designs and produces marketing, branding, web, video, photography, and publication assets exclusively for athletic teams and organizations. It delivers project-based and retainer creative services across marketing, fundraising, communications, and ticketing functions, and provides proprietary digital publishing products (WEBGUIDES™ and FLIPGUIDES™) that convert print materials into interactive digital experiences.

Product overview

Summit Athletic Media is a full-service creative agency specializing exclusively in sports marketing and design, founded in 1997. The company operates as an extension of clients' internal teams, offering a comprehensive suite of creative services: Graphic Design (posters, publications, signage), Web Design & Development (fundraising sites, campaign microsites, recruiting sites), Branding (logos, marks, event identities), Video Production (campaigns, intros, highlight reels), Photography, and Publication Design (game programs, media guides, magazines). The agency has developed proprietary products including WEBGUIDES™ and FLIPGUIDES™, which transform traditional print materials into engaging digital formats. Services are delivered through departments including Marketing, Fundraising/Development, Communications, and Ticketing, with project management and consulting integrated throughout. The company has worked with over 100 athletic organizations including NCAA programs, professional sports teams, conferences, and collegiate athletic departments.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design Services

Quantifiable outcome

• Earned NACMA Gold Award recognition for Boston College commemorative materials
• +1 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• MKTG: Dentsu-owned sports and lifestyle experiential marketing agency providing creative, activation and sponsorship services to brands and rights holders. Overlaps with Summit's creative services for sports organizations but operates at a much larger, multi-market scale.
• Legends: Premium sports and entertainment services company providing creative, hospitality, merchandise and venue solutions to teams, leagues and venues. Comparable as a services partner to elite sports organizations including NCAA programs, though with a much wider service portfolio.
• Wasserman: Major sports marketing and talent representation agency providing creative, consulting and brand services to athletes, teams and brands. Comparable as a sports-specialized services firm with creative capabilities for sports clients, though much larger and broader in scope.
• Learfield: College sports multimedia rights holder and marketing services company working directly with NCAA athletic departments. A close comparable to Summit's collegiate athletics focus, but with embedded rights-holder relationships and substantially more resources.
• The Marketing Arm: Omnicom-owned sports, entertainment and lifestyle marketing agency offering creative campaign development for sports brands and rights holders. Comparable to Summit in serving sports clients with creative work, but with full-service scale and broader category reach.
• Front Row Marketing Services: Sports experiential and marketing services company supporting brands and rights holders with event-based creative and activation. Overlaps with Summit's creative services for sports properties, though at a larger and more activation-oriented scale.
• GMR Marketing: Large, established sports and experiential marketing agency serving leagues, teams and brands with creative, event and activation services. Directly comparable to Summit as a sports-specialized creative agency, but with vastly broader scale, geographic reach and integrated capabilities.
• Octagon: Global sports marketing agency offering creative, content, consulting and athlete representation services to brands, rights holders and federations. Comparable to Summit as a sports-focused creative partner serving major sports IP, though at significantly larger scale and scope.

Direct peers

• Pump Agency: Boutique digital and creative agency focused on sports and entertainment clients, providing branding, content and digital marketing. A direct comparable to Summit as a specialized sports creative agency serving similar mid-market and professional sports clients.
• 17th & Central: Independent creative agency specializing in sports branding, identity and campaign work for teams, leagues and sports brands. Directly comparable to Summit's sports-only creative agency model, serving similar client types with overlapping service offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SummitAthletics
• Facebookfacebook.com/SummitAthleticMedia
• Instagraminstagram.com/summitathletics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Summit Athletic Media