SYNAgro

What SYNAgro does

SYNAgro (legal name Sistemas y Negocios para el Agro SRL) is an Argentine vertical SaaS company founded in 1989 in Tucumán that builds integrated agricultural and livestock management software for producers, ranchers, and agro-commercial businesses across Latin America. Its platform unifies productive (field, crop, livestock, machinery) and administrative (accounting, treasury, tax) modules in a single system, with a mobile application that supports offline data entry and cloud synchronization. The company is differentiated by deep localization to Argentine and regional regulatory frameworks — native integration with AFIP for electronic invoicing and tax submissions, SENASA for livestock traceability, and CTG for grain traceability — and by its use of the CREA methodology for cost and margin analysis.

The platform is sold primarily through an enterprise field-sales motion executed by a network of more than 20 regional advisors (asesores) covering every major Argentine agricultural region plus Bolivia, Paraguay, and Uruguay. Revenue is generated through annual subscription licensing (priced per user in tiers of 3, 6, or 9 accesses), professional services for implementation, and custom development. A 12-month dedicated-advisor implementation guarantee, a 3-month money-back guarantee, and an online training portal (Aula Virtual) with 100+ tutorials are bundled into the offer. Customers span crop producers, cattle and dairy operations, sugar mills, grain traders, and accounting firms serving the sector. SYNAgro is privately held and bootstrapped, with no disclosed external funding, no subsidiaries, and no public listing.

Name

SYNAgro

Legal name

Sistemas y Negocios para el Agro (SYNAgro)

Website

https://synagroweb.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

SYNAgro is a Tucumán-based vertical SaaS company, founded in 1989, that provides integrated agricultural and livestock management software — unifying field operations, accounting, and Argentine tax/regulatory compliance — to crop producers, ranchers, and agro-commercial businesses across Argentina, Bolivia, Paraguay, and Uruguay.

Ownership category

akta.pro rank

Product category

Agricultural Management Software

NAICS

Farm Management Services (115116), Support Activities for Animal Production (11521)

SIC

Services-Prepackaged Software (7372), Agricultural Services (700)

akta.pro primary industry

Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA)

akta.pro secondary industries

Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

Keywords

• Agricultural management software
• Livestock management system
• Farm accounting software
• Agribusiness ERP
• Agricultural ERP solutions

Headquarters

HQ city

Yerba Buena

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscription: Annual subscription-based access to the Synagro software platform with all modules included. Pricing scales based on number of user accesses (3, 6, or 9 users options mentioned). Includes free monthly updates and ongoing improvements.
2. Implementation and Training Services: Personalized implementation support with assigned advisor for 12 months, technical assistance, help desk, and virtual training resources (Aula Virtual with 100+ tutorials).
3. Custom Development: Custom development services for specific enterprise requirements, priced based on programming hours required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SYNAgro develops and sells an integrated agricultural-livestock management software platform that unifies productive (field) and administrative (accounting, financial, tax) modules into a single system. The platform includes modules for crop management, livestock tracking, ERP for agro-commercial operations, a mobile app with offline capability, and a virtual training classroom. It is sold primarily via annual subscription with implementation and training services.

Product overview

SYNAgro is a unified agricultural-livestock management software platform — not a marketplace of separate products, but a single integrated system with named modules. The core SYNAgro Platform combines administrative (accounting, finances, taxes, salaries) and productive (field/crop, livestock, machinery) capabilities in one system. It is offered alongside the ERP Agrocomercial (which extends the platform with commercial purchasing, sales, inventory, and logistics features), the SYNAgro Mobile Application (which enables offline field data entry and reporting on smartphones/tablets), the Aula Virtual (online training with 100+ tutorials), and Custom Development Services for client-specific features. The platform is desktop/web-based with a 12-month post-sale implementation guarantee and free monthly updates.

Differentiator

Problem solved

Functional benefit

Products and services

• SYNAgro Platform Comprehensive agricultural and livestock management software platform that unifies productive (field) and accounting modules into a single system, integrating technical, economic, financial, administrative, accounting, and tax information for farm management. Sold via annual subscription with all modules included, targeting agricultural and livestock enterprises in Latin America.
• Módulo Campo (Field Module) Manages the productive field area integrated with administration. Covers agriculture (mechanized tasks, sowing, spraying, harvesting, lot comparisons, traceability, cost structure, profitability, gross margin), livestock and dairy (traceability in breeding, fattening, feed lot, inventory, herd movements, nutrition, health), agricultural machinery (economic performance, operating costs), and crop inventory.
• Módulo Administración (Accounting/Administration Module) Connects each key area of agricultural-livestock operations with financial administration. Includes financial overview dashboards, purchase and sale management, electronic invoicing, financial administration and treasury, automated journal entries, cost allocations, closing management, inflation adjustments, balance sheets, income statements, and fixed asset management.
• ERP Agrocomercial Automates and unifies all commercial business processes for agro-commercial enterprises, combining administration and field functionalities with tools for purchasing, sales, stock of inputs, grain management, commercial analysis, client relationship management, and logistics.
• Aplicación Móvil SYNAgro Mobile application (Android and iOS) extending the desktop software, enabling real-time data entry even without internet connectivity (offline mode with automatic sync), access to reports and interactive dashboards, and field management, production, finance, and climate data functions for agricultural operations.
• Custom Development Services Custom software development service that analyzes client-specific needs and develops tailored proposals based on required programming hours, offered to enterprise clients with specialized requirements beyond the standard platform functionality.

Quantifiable outcome

• 94% accuracy in georeferenced climate data
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• AFIP (Administración Federal de Ingresos Públicos)coreTechnology or IntegrationIntegration with Argentine Federal Public Revenue Administration systems for electronic invoicing (factura electrónica), tax submissions, and grain traceability codes (CTG - Código de Trazabilidad de Granos). This is a regulatory integration rather than a commercial partnership, enabling clients to fulfill tax obligations directly through the software.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Granular (Corteva): Farm management software acquired by Corteva (formerly DuPont Pioneer), offering crop planning, financial tracking, and agronomy tools. Directly comparable product category (FMIS/ERP for farmers) but part of Corteva's broader agronomic input ecosystem rather than a standalone niche vendor.
• Climate FieldView (Bayer): Bayer's digital agriculture platform combining field data collection, satellite imagery, and agronomic recommendations. Overlaps with SYNAgro's field module but is part of a much larger seed-and-chemical business with global R&D and data science investment.
• Trimble Ag Software: Trimble's connected farm platform offering farm management, fleet, and agronomy features integrated with its precision-ag hardware. Comparable in scope but bundled with Trimble's broader positioning and GNSS equipment ecosystem rather than standalone software.
• John Deere Operations Center: John Deere's free farm management platform tightly integrated with its machinery. Overlaps with SYNAgro's machinery/field module but is offered as part of a global equipment franchise, giving Deere structural pricing advantages SYNAgro cannot match.
• TOTVS Agribusiness: Brazil's largest enterprise software vendor with a dedicated agribusiness suite covering financials, supply chain, and farm management. Comparable in product scope (full ERP with farm modules) but operates from a much larger Brazilian base with cross-industry portfolio strength.

Direct peers

• AgWorld: Australia-origin farm management platform serving growers and agronomists across multiple continents, with planning, records, and financial tracking. Closely comparable in product scope (FMIS with collaboration tools) and customer base (medium-to-large farms), though focused on Australia/US/EU rather than LATAM.
• Conservis: US-based farm management software focused on planning, budgeting, and profitability tracking for row crop operations. Highly comparable product positioning (FMIS with financial integration) and target customer (commercial growers), though without SYNAgro's livestock or Argentine regulatory specialization.

Regional players

• Auravant: Argentine precision agriculture platform focused on satellite imagery, field monitoring, and agronomic decision support. Operates in the same Argentine market as SYNAgro but addresses a different layer (precision ag analytics) rather than full farm ERP/accounting.
• Solorrow / Aegro: Brazilian farm management software with planning, financial, and inventory modules. Comparable product offering targeted at South American producers, but focused on Brazilian agribusiness and regulatory environment rather than Argentine/Cono Sur markets.

Emerging players

• AgroSmart: Brazilian digital agriculture platform combining farm management with IoT, climate, and analytics. Partial overlap with SYNAgro (farm management) but stronger on data science and sensor integrations, serving Brazilian growers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UClwdutu_7VIZcsj4TdknEaw
• Facebookfacebook.com/synagroweb
• LinkedInlinkedin.com/company/synagro-srl
• Instagraminstagram.com/synagro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SYNAgro