MeasureUp
MeasureUp is a privately held IT certification test preparation company that provides practice tests, assessments, and exam simulations for 200+ certifications from Microsoft, ServiceNow, CompTIA, Cisco, AWS, and other major vendors, serving 8.2M trained students and 450+ businesses globally through subscriptions, team plans, and enterprise assessment platforms including iTalentUp and MeasureUp LEARN.
- Company typePrivate
- Founded2000
- HeadquartersAlpharetta, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What MeasureUp does
MeasureUp is a privately held IT certification test preparation company founded in 1997 and headquartered in Alpharetta, Georgia, operating through two legal entities (MeasureUp Inc. in the US and MeasureUp Europe, S.L. in Spain). The company provides digital practice tests, assessments, and exam simulations for IT professionals pursuing certifications from major technology vendors — Microsoft, ServiceNow, CompTIA, Cisco, AWS, Google Cloud, ISC2, PMI, VMware, EC-Council, ISACA, Python Institute, and ITSM Framework, among others. Its catalog spans 200+ practice tests representing over 4,000 hours of training content, with a reported user base of 8.2 million trained students and 10+ million tests taken worldwide.
The underlying platform combines exam-realistic practice simulations, performance analytics, and integrity safeguards, with newer product surfaces extending into AI-driven adaptive learning (MeasureUp LEARN, launched October 2025), skills-based hiring assessment (iTalentUp), and partner enablement (MeasureUp Alliance, launched February 2025). The platform supports LTI integration into enterprise and educational LMS environments, and an Authoring Tool enables partners to create their own assessment portfolios. The company holds ISO 20000 and ISO 27001 certifications, Gold Microsoft Partner status, and received the 2026 International e-Assessment Award for Best Talent Assessment Project for iTalentUp.
MeasureUp generates revenue primarily through subscription plans for individuals (monthly through 3-year terms, priced $21-$298.50), team plans for organizations (from $297 for Team Lite), and one-time product purchases of practice tests ($15-$70), assessments ($9.95-$19.95), CertKits ($207.35-$319.00), and bundles ($43.58-$286.00). Go-to-market combines a direct e-commerce storefront (primary channel for individuals and SMBs), vendor endorsement channels (where certification bodies recommend MeasureUp as an official practice test provider), and enterprise sales for team plans and Authoring Tool/iTalentUp deployments. The company is bootstrapped with no disclosed venture funding, serves 450+ business customers including Fujitsu, Microsoft, Pearson, ServiceNow, and Avanade, and reports double-digit growth across its core lines.
MeasureUp firmographics
Firmographics- Name
- MeasureUp
- Legal name
- MeasureUp Inc.
- Website
- https://measureup.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MeasureUp is a privately held IT certification test preparation company that provides practice tests, assessments, and exam simulations for 200+ certifications from Microsoft, ServiceNow, CompTIA, Cisco, AWS, and other major vendors, serving 8.2M trained students and 450+ businesses globally through subscriptions, team plans, and enterprise assessment platforms including iTalentUp and MeasureUp LEARN.
- Ownership category
- akta.pro rank
MeasureUp industry classification
Industry- Product category
- IT Certification Practice Tests
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Certification & Licensing Exam Management Platforms (EDAFADAG)
- akta.pro secondary industries
- Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC), Assessment Item Banks, Question Authoring & Test Development Content (EDAGADAG), Assessment & Item Writing / Test Content Development (EDAGAKAE), Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG)
Keywords
Where MeasureUp is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MeasureUp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Individual Subscriptions: Annual subscription plans providing unlimited access to the entire practice test catalog. Options include monthly, 1-year, 2-year, and 3-year plans with increasing discounts for longer commitments. Users can access over 200 practice tests totaling over 4,000 hours of training.
- Individual Product Purchases: One-time purchases of individual practice tests, assessments, CertKits, and bundles at various price points ranging from $9.00 to $286.00.
- Team Plans: Flexible training plans for organizations with team pricing (Team Lite Plan from $297). Includes bulk access for multiple users.
- Bundles: Pre-configured combinations of practice tests at discounted prices (from $43.58).
- Enterprise/Business Solutions: Partner Portal, Authoring Tool, and iTalentUp solutions for businesses seeking custom assessment and training capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Plan - $21/month |
| Subscription | Annual | 1-Year Plan - $139.30 (Save 30%) |
| Subscription | Multi-year contract | 2-Year Plan - $258.70 (Save 35%) |
| Subscription | Multi-year contract | 3-Year Plan - $298.50 (Save 50%) |
| Per seat | Annual | Team Lite Plan - From $297 |
| Unit Pricing | Pay-as-you-go | Practice Test Individual - $15-$70 |
| Unit Pricing | Pay-as-you-go | CertKit - $207.35-$319.00 |
| Unit Pricing | Pay-as-you-go | Bundle Products - $43.58-$286.00 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
MeasureUp product offering
Product offeringCore offering
MeasureUp develops and sells practice tests, assessments, CertKits, and subscription-based preparation content for IT professional certifications from vendors such as Microsoft, ServiceNow, CompTIA, Cisco, AWS, ISC2, PMI, Google Cloud, EC-Council, and ISACA. It also provides enterprise solutions including a Partner Portal, Authoring Tool, iTalentUp skills-based recruitment assessment, the MeasureUp LEARN adaptive learning platform, and the MeasureUp Alliance program for technology vendors and certification owners.
Differentiator
Problem solved
Functional benefit
Brands
- MeasureUp Alliance: An end-to-end program designed to help technology vendors and certification owners scale candidate outcomes and partner enablement while maintaining exam integrity.
- MeasureUp LEARN
- iTalentUp
Quantifiable outcome
- 10+ million tests taken by users worldwide
- +4 more outcomes
Companies that use MeasureUp
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles4 records
MeasureUp technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature5 records
MeasureUp partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- MicrosoftcoreGold Microsoft Partner status with official practice test offerings for Microsoft certifications including Azure, Microsoft 365, Power Platform, and more. MeasureUp provides exam-realistic practice tests aligned with Microsoft certification requirements.
- ServiceNow UniversitycorePartnership to provide official practice tests for ServiceNow certifications worldwide. MeasureUp develops exam-aligned practice tests for key ServiceNow credentials, supporting professional certification success. This is a formal endorsement from ServiceNow University as the official practice test provider.
- CompTIAcoreOfficial practice test provider for CompTIA certifications including A+, Network+, Security+, CySA+, Server+, Cloud+, and others.
- CiscocoreOfficial practice test provider for Cisco certifications including CCNA, CCNP, CCIE, CCST, and various specializations.
- AWS (Amazon Web Services)coreOfficial practice test provider for AWS certifications including Solutions Architect, Developer, SysOps Administrator, and specialty certifications.
- PearsonminorPearson VUE exam preparation materials distribution partnership for IT certification practice tests.
- FujitsuminorEnterprise customer using MeasureUp for internal IT training and certification preparation.
- AvanademinorMicrosoft-focused consulting firm using MeasureUp for employee certification training.
- Prodigy LearningminorLearning solutions provider partnered to offer MeasureUp certification preparation to their customers.
- Python InstitutecoreOfficial practice test provider for Python Institute certifications including PCAP.
- ISC2coreOfficial practice test provider for ISC2 certifications including CISSP and CCSP.
- PMI (Project Management Institute)coreOfficial practice test provider for PMI certifications including PMP.
- VMwarecorePractice test provider for VMware certifications.
- Google CloudcorePractice test provider for Google Cloud certifications including Professional Cloud Database Engineer and Associate Cloud Engineer.
- EC-Council (Ethical Hacker)coreOfficial practice test provider for Certified Ethical Hacker (CEH) certification.
- ISACAcorePractice test provider for ISACA certifications including CISM and CISA.
- ITSM FrameworkcoreOfficial practice test provider for ITSM Framework certifications.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
MeasureUp competitors and assessment
Company assessmentBroad incumbents
- Udemy Business: Udemy hosts a large marketplace of third-party certification prep courses and practice tests (AWS, Azure, PMP, CISSP, etc.), competing for the same individual certification-candidate wallet.
- Skillsoft: Skillsoft is an enterprise learning platform offering certification prep, IT and business training, and skills assessment through Skillbench and Pluralsight — overlapping with MeasureUp in IT certification readiness and enterprise assessment.
- Pluralsight: Pluralsight is a broader tech-skills platform offering video courses, role-based learning paths, and certification practice exams across IT domains. Larger portfolio than MeasureUp but overlapping significantly on certification prep.
Regional players
- Edureka: Edureka (India-based) offers instructor-led and self-paced certification training with practice tests across cloud, data, cybersecurity, and developer tracks, primarily serving Asia markets — relevant to MeasureUp's stated Asia expansion focus.
Direct peers
- Boson Software: Boson (exSim) is a long-standing provider of practice exams and lab simulations for Cisco, Microsoft, CompTIA, and other IT certifications, with a comparable catalog of official-style practice tests.
- CBT Nuggets: CBT Nuggets provides video-based IT training and practice assessments across Cisco, AWS, Microsoft, and CompTIA certifications with individual and team subscriptions, overlapping MeasureUp's certification coverage and team-plan model.
- Simplilearn: Simplilearn provides certification training and practice exams across AWS, Azure, Google Cloud, Cisco, PMP, and cybersecurity tracks, serving both individual learners and enterprise teams — directly comparable in target audience and product mix.
- Whizlabs: Whizlabs is a direct competitor offering online practice tests and certification training for cloud (AWS, Azure, GCP), cybersecurity, and other IT certifications, with both individual subscriptions and team plans very similar to MeasureUp's model.
- A Cloud Guru: A Cloud Guru (Pluralsight-owned) specializes in cloud certification prep (AWS, Azure, GCP) with hands-on labs and practice exams. Overlapping with MeasureUp's cloud certification catalog and individual subscription model.
- TestPrep Training: TestPrep Training offers practice exams and study guides for IT and project management certifications (AWS, Azure, Cisco, PMP, CompTIA) — a comparable direct competitor in the practice-test product category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
MeasureUp social profiles
Digital presenceMeasureUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
MeasureUp leadership team
Management profileNumber of profiles
Profiles2 records
MeasureUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MeasureUp M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MeasureUp
What does MeasureUp do?
MeasureUp develops and sells practice tests, assessments, CertKits, and subscription-based preparation content for IT professional certifications from vendors such as Microsoft, ServiceNow, CompTIA, Cisco, AWS, ISC2, PMI, Google Cloud, EC-Council, and ISACA. It also provides enterprise solutions including a Partner Portal, Authoring Tool, iTalentUp skills-based recruitment assessment, the MeasureUp LEARN adaptive learning platform, and the MeasureUp Alliance program for technology vendors and certification owners.
Is MeasureUp a public or private company?
MeasureUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MeasureUp founded?
MeasureUp was founded in 2000. It employs 11 to 50 people.
Where is MeasureUp based?
MeasureUp is headquartered in Alpharetta, United States, in the North America region.
How does MeasureUp make money?
Five revenue lines are on record. Individual Subscriptions are the primary driver. The others are individual Product Purchases, team Plans, bundles and enterprise/Business Solutions.
Who are MeasureUp's main competitors?
Broad incumbents on record are Udemy Business, Skillsoft and Pluralsight. Edureka is listed as a regional player. Direct peers are Boson Software, CBT Nuggets, Simplilearn, Whizlabs, A Cloud Guru and TestPrep Training.
Does MeasureUp have an API?
No public API is recorded for MeasureUp.
What industry is MeasureUp in?
MeasureUp's product category is IT Certification Practice Tests. Its primary akta.pro industry code is EDAFADAG, Certification & Licensing Exam Management Platforms, with a secondary code of EDAFADAC, Test Item Banks, Question Authoring & Assessment Design Tools. Its NAICS code is 611691 and its SIC code is 8200.