MeasureUp

What MeasureUp does

MeasureUp is a privately held IT certification test preparation company founded in 1997 and headquartered in Alpharetta, Georgia, operating through two legal entities (MeasureUp Inc. in the US and MeasureUp Europe, S.L. in Spain). The company provides digital practice tests, assessments, and exam simulations for IT professionals pursuing certifications from major technology vendors — Microsoft, ServiceNow, CompTIA, Cisco, AWS, Google Cloud, ISC2, PMI, VMware, EC-Council, ISACA, Python Institute, and ITSM Framework, among others. Its catalog spans 200+ practice tests representing over 4,000 hours of training content, with a reported user base of 8.2 million trained students and 10+ million tests taken worldwide.

The underlying platform combines exam-realistic practice simulations, performance analytics, and integrity safeguards, with newer product surfaces extending into AI-driven adaptive learning (MeasureUp LEARN, launched October 2025), skills-based hiring assessment (iTalentUp), and partner enablement (MeasureUp Alliance, launched February 2025). The platform supports LTI integration into enterprise and educational LMS environments, and an Authoring Tool enables partners to create their own assessment portfolios. The company holds ISO 20000 and ISO 27001 certifications, Gold Microsoft Partner status, and received the 2026 International e-Assessment Award for Best Talent Assessment Project for iTalentUp.

MeasureUp generates revenue primarily through subscription plans for individuals (monthly through 3-year terms, priced $21-$298.50), team plans for organizations (from $297 for Team Lite), and one-time product purchases of practice tests ($15-$70), assessments ($9.95-$19.95), CertKits ($207.35-$319.00), and bundles ($43.58-$286.00). Go-to-market combines a direct e-commerce storefront (primary channel for individuals and SMBs), vendor endorsement channels (where certification bodies recommend MeasureUp as an official practice test provider), and enterprise sales for team plans and Authoring Tool/iTalentUp deployments. The company is bootstrapped with no disclosed venture funding, serves 450+ business customers including Fujitsu, Microsoft, Pearson, ServiceNow, and Avanade, and reports double-digit growth across its core lines.

Name

MeasureUp

Legal name

MeasureUp Inc.

Website

https://measureup.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

MeasureUp is a privately held IT certification test preparation company that provides practice tests, assessments, and exam simulations for 200+ certifications from Microsoft, ServiceNow, CompTIA, Cisco, AWS, and other major vendors, serving 8.2M trained students and 450+ businesses globally through subscriptions, team plans, and enterprise assessment platforms including iTalentUp and MeasureUp LEARN.

Ownership category

akta.pro rank

Product category

IT Certification Practice Tests

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Certification & Licensing Exam Management Platforms (EDAFADAG)

akta.pro secondary industries

Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC), Assessment Item Banks, Question Authoring & Test Development Content (EDAGADAG), Assessment & Item Writing / Test Content Development (EDAGAKAE), Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG)

Keywords

• IT certification practice tests
• Certification exam preparation
• Online assessment platform
• Skills-based recruitment
• Adaptive learning software

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Individual Subscriptions: Annual subscription plans providing unlimited access to the entire practice test catalog. Options include monthly, 1-year, 2-year, and 3-year plans with increasing discounts for longer commitments. Users can access over 200 practice tests totaling over 4,000 hours of training.
2. Individual Product Purchases: One-time purchases of individual practice tests, assessments, CertKits, and bundles at various price points ranging from $9.00 to $286.00.
3. Team Plans: Flexible training plans for organizations with team pricing (Team Lite Plan from $297). Includes bulk access for multiple users.
4. Bundles: Pre-configured combinations of practice tests at discounted prices (from $43.58).
5. Enterprise/Business Solutions: Partner Portal, Authoring Tool, and iTalentUp solutions for businesses seeking custom assessment and training capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

MeasureUp develops and sells practice tests, assessments, CertKits, and subscription-based preparation content for IT professional certifications from vendors such as Microsoft, ServiceNow, CompTIA, Cisco, AWS, ISC2, PMI, Google Cloud, EC-Council, and ISACA. It also provides enterprise solutions including a Partner Portal, Authoring Tool, iTalentUp skills-based recruitment assessment, the MeasureUp LEARN adaptive learning platform, and the MeasureUp Alliance program for technology vendors and certification owners.

Differentiator

Problem solved

Functional benefit

Brands

• MeasureUp Alliance: An end-to-end program designed to help technology vendors and certification owners scale candidate outcomes and partner enablement while maintaining exam integrity.
• MeasureUp LEARN
• iTalentUp

Quantifiable outcome

• 10+ million tests taken by users worldwide
• +4 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• MicrosoftcoreStrategic or Co-development Partner · 4 February 2026Gold Microsoft Partner status with official practice test offerings for Microsoft certifications including Azure, Microsoft 365, Power Platform, and more. MeasureUp provides exam-realistic practice tests aligned with Microsoft certification requirements.
• ServiceNow UniversitycoreStrategic or Co-development Partner · 4 December 2025Partnership to provide official practice tests for ServiceNow certifications worldwide. MeasureUp develops exam-aligned practice tests for key ServiceNow credentials, supporting professional certification success. This is a formal endorsement from ServiceNow University as the official practice test provider.
• CompTIAcoreStrategic or Co-development PartnerOfficial practice test provider for CompTIA certifications including A+, Network+, Security+, CySA+, Server+, Cloud+, and others.
• CiscocoreStrategic or Co-development PartnerOfficial practice test provider for Cisco certifications including CCNA, CCNP, CCIE, CCST, and various specializations.
• AWS (Amazon Web Services)coreStrategic or Co-development PartnerOfficial practice test provider for AWS certifications including Solutions Architect, Developer, SysOps Administrator, and specialty certifications.
• PearsonminorChannel Partner/ Reseller/ DistributorPearson VUE exam preparation materials distribution partnership for IT certification practice tests.
• FujitsuminorChannel Partner/ Reseller/ DistributorEnterprise customer using MeasureUp for internal IT training and certification preparation.
• AvanademinorChannel Partner/ Reseller/ DistributorMicrosoft-focused consulting firm using MeasureUp for employee certification training.
• Prodigy LearningminorChannel Partner/ Reseller/ DistributorLearning solutions provider partnered to offer MeasureUp certification preparation to their customers.
• Python InstitutecoreStrategic or Co-development PartnerOfficial practice test provider for Python Institute certifications including PCAP.
• ISC2coreStrategic or Co-development PartnerOfficial practice test provider for ISC2 certifications including CISSP and CCSP.
• PMI (Project Management Institute)coreStrategic or Co-development PartnerOfficial practice test provider for PMI certifications including PMP.
• VMwarecoreStrategic or Co-development PartnerPractice test provider for VMware certifications.
• Google CloudcoreStrategic or Co-development PartnerPractice test provider for Google Cloud certifications including Professional Cloud Database Engineer and Associate Cloud Engineer.
• EC-Council (Ethical Hacker)coreStrategic or Co-development PartnerOfficial practice test provider for Certified Ethical Hacker (CEH) certification.
• ISACAcoreStrategic or Co-development PartnerPractice test provider for ISACA certifications including CISM and CISA.
• ITSM FrameworkcoreStrategic or Co-development PartnerOfficial practice test provider for ITSM Framework certifications.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Udemy Business: Udemy hosts a large marketplace of third-party certification prep courses and practice tests (AWS, Azure, PMP, CISSP, etc.), competing for the same individual certification-candidate wallet.
• Skillsoft: Skillsoft is an enterprise learning platform offering certification prep, IT and business training, and skills assessment through Skillbench and Pluralsight — overlapping with MeasureUp in IT certification readiness and enterprise assessment.
• Pluralsight: Pluralsight is a broader tech-skills platform offering video courses, role-based learning paths, and certification practice exams across IT domains. Larger portfolio than MeasureUp but overlapping significantly on certification prep.

Regional players

• Edureka: Edureka (India-based) offers instructor-led and self-paced certification training with practice tests across cloud, data, cybersecurity, and developer tracks, primarily serving Asia markets — relevant to MeasureUp's stated Asia expansion focus.

Direct peers

• Boson Software: Boson (exSim) is a long-standing provider of practice exams and lab simulations for Cisco, Microsoft, CompTIA, and other IT certifications, with a comparable catalog of official-style practice tests.
• CBT Nuggets: CBT Nuggets provides video-based IT training and practice assessments across Cisco, AWS, Microsoft, and CompTIA certifications with individual and team subscriptions, overlapping MeasureUp's certification coverage and team-plan model.
• Simplilearn: Simplilearn provides certification training and practice exams across AWS, Azure, Google Cloud, Cisco, PMP, and cybersecurity tracks, serving both individual learners and enterprise teams — directly comparable in target audience and product mix.
• Whizlabs: Whizlabs is a direct competitor offering online practice tests and certification training for cloud (AWS, Azure, GCP), cybersecurity, and other IT certifications, with both individual subscriptions and team plans very similar to MeasureUp's model.
• A Cloud Guru: A Cloud Guru (Pluralsight-owned) specializes in cloud certification prep (AWS, Azure, GCP) with hands-on labs and practice exams. Overlapping with MeasureUp's cloud certification catalog and individual subscription model.
• TestPrep Training: TestPrep Training offers practice exams and study guides for IT and project management certifications (AWS, Azure, Cisco, PMP, CompTIA) — a comparable direct competitor in the practice-test product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DoYouMeasureUp
• Facebookfacebook.com/MeasureUpCertPrep
• LinkedInlinkedin.com/company/measureup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MeasureUp