123 Machineverhuur

What 123 Machineverhuur does

123 Machineverhuur B.V. is a privately held Dutch equipment rental company founded in 1997 and headquartered in Dronten, the Netherlands. The company operates 15 branch locations nationwide, providing construction contractors, civil engineering firms, event organizers, gardeners, and private consumers with short-term rental of construction equipment, tools, temporary site facilities, and security infrastructure. Its catalog spans earth-moving equipment (shovels, Bobcat excavators and loaders), site and event materials (office units, sanitary units, decontamination units, waste containers, construction fences), a multi-tier UFO camera security system with companion solar, hybrid, and diesel power solutions, garden and park equipment, cleaning machines, pumps, climate control, and aerial work platforms. The company is a member of Verhuurgroep, the Dutch rental industry association, and is VCA-certified for safety compliance.

The business model is asset-heavy rental economics: revenue is generated primarily from daily and weekly rental contracts (standard 8 hours/day or 40 hours/week usage) priced from approximately EUR25 to EUR560 per day excluding 21% BTW, with a separate stream of transport and logistics services captured via a published transport rate card. A minimum 4-week rental period applies to office and sanitation units, while shorter-duration equipment is pay-as-you-go. Customers reserve online, by phone (0800-53 53 123), or via WhatsApp, with 24-hour delivery promised nationwide. Existing customers access a self-service portal for reservation management, and account-based debtor numbers can waive the deposit requirement typical for walk-in customers.

The company sells both to professional contractors (primary segment) and to a long tail of SMB and consumer users, with no disclosed named anchor customers. GTM is direct-to-consumer, with no third-party distributors. The fleet is being progressively electrified, including electric Bobcat E10 excavators, electric forklifts, and battery-powered tools, positioning the company for tightening Dutch emissions regulations on construction sites. No proprietary technology platform, SaaS offering, or AI capability is disclosed; the operational backbone is a conventional phone-plus-web rental workflow.

Name

123 Machineverhuur

Legal name

123 Machineverhuur B.V.

Website

https://123machineverhuur.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

123 Machineverhuur B.V. is a privately held Dutch equipment rental company operating 15 branches nationwide, renting construction machinery, tools, temporary site facilities, and security systems to contractors, event organizers, garden professionals, and consumers on short-term daily or weekly contracts.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction Machinery Manufacturing (333120), Material Handling Equipment Manufacturing (33392)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Construction Site Vehicles (Dumpers, Site Carriers, Telehandlers) (IMAHAIAB)

akta.pro secondary industries

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI), Heavy Equipment, Fleet & Dumpster Pad Washing (HSAIAMAJ)

Keywords

• Construction equipment rental
• Machinery rental services
• Site accommodation units
• Camera security systems
• Garden park equipment

Headquarters

HQ city

Dronten

HQ country

Netherlands

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: The primary revenue stream is short-term rental of construction machines, tools, and equipment to professionals (contractors, construction firms, civil engineering companies) and consumers. Equipment is rented on a daily or weekly basis with pricing based on usage hours (8 hours/day or 40 hours/week standard).
2. Transport Services: Delivery and transport of equipment to customer locations. The company offers transport rate cards (Transport Tarievenkaart) and charges separately for logistics services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

123 Machineverhuur is a Dutch equipment rental company that rents construction machines, tools, site and event equipment (office units, sanitary units, decontamination units, waste containers), high-rise work equipment (aerial work platforms, telehandlers, forklifts), electro-technical equipment (generators, lighting masts), garden and park equipment, cleaning machines, pumps, climate control systems, and camera security systems (UFO camera masts). The company operates 15 branches across the Netherlands, offers 24/7 service, and delivers equipment to project sites within 24 hours.

Product overview

123 Machineverhuur is a Dutch equipment and machinery rental company operating as a single unified rental platform. The company offers an extensive portfolio of rental equipment organized across multiple categories including construction and earth-moving equipment (shovels, excavators, Bobcat machines), site and event materials (office units, sanitary units, decontamination units, construction fences), security systems (UFO camera surveillance masts with various power solutions), tools and machinery, high-rise work equipment, electro-technical equipment, garden and park equipment, cleaning machines, pumps, and climate control systems. With 15 branches across the Netherlands, the company provides nationwide coverage with 24/7 service. The UFO camera security systems represent a notable product line featuring multiple tiers (Prime, Go, Pro, Medium) with associated power accessories (Solar Power Unit, Green Energy Box, Powerbox-genset). Site accommodation solutions include office units, sanitary units, and modular schakelunits in various sizes that can be interconnected.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction & Earth-Moving Equipment Rental Rental of construction and earth-moving equipment (shovels, Bobcat excavators, Bobcat track and skid-steer loaders, and related attachments) for construction companies, civil engineering firms, and ground-work contractors undertaking demolition, earth-moving, and infrastructure projects.
• UFO Camera Security Masts Rental of UFO-brand camera security masts (Prime, Go, Pro, and Medium models) for securing construction sites, driveways, access gates, and material storage. Features include infrared detection, thermal cameras, sirens, voice messages, GPS tracking, 24/7 connection to Kooi Alarm Center, and remote management via the 247kooi App.
• Site Accommodation Units (Office, Sanitary, Modular) Rental of Kantoorunits (office units in sizes from 3x2.4m to 10x3m, insulated and heated), Sanitairunits (sanitary units in sizes from 1.4x2.4m to 6x2.4m, with toilets, sinks and running water), and Schakelunits (modular connectable 6x3m units that can be linked to create larger project offices or logistics centers). For construction sites and events, with a minimum 4-week rental period.
• Decontamination Unit for Soil Remediation Portable decontamination unit with multiple chambers for step-by-step undressing, including shower space, two changing rooms, a 200-liter water tank, electric boiler, and a legionella prevention system (UV lamp). Not suitable for asbestos remediation. From €155.00 per day excl. BTW.
• Kraancontainer 0.5m³ Open (Waste Container) Waste container with 0.5 cubic meter capacity (approximately 165 kg) equipped with a special hook for crane transport, suitable for construction waste, green waste, or rubble removal at construction sites and events. €25.00 per day or €75.00 per week excl. BTW.
• Electro-Technical Equipment Rental (Generators, Lighting, Distribution) Rental of generators (including silenced, hybrid, and trailer-mounted models), welding equipment, distribution boards, extension cables, lighting, light masts, and battery packs for construction sites and events.
• Garden & Park Equipment Rental Rental of garden and park equipment such as leaf blowers, brush cutters, garden rollers, post drivers, hedge trimmers, chain saws, tillers, log splitters, weed control machines, tracked dumpers, stump grinders, dethatchers, and turf cutters for professional gardeners, landscaping companies, and municipal park maintenance teams.
• High-Rise Work Equipment Rental (Aerial Work Platforms, Telehandlers, Forklifts) Rental of aerial work platforms (hoogwerkers), lifts and suspended scaffolding (liften en hangbruggen), telehandlers and forklifts (verreikers en heftrucks), and measuring equipment (meetapparatuur) for work at height and material handling on construction sites.
• Cleaning Machines Rental Rental of cleaning machines including sweepers, scrubber-driers, carpet cleaning machines, dust extraction equipment, sewer cleaning machines, high-pressure cleaners, and vacuum cleaners for construction sites and post-construction cleaning.
• Pumps Rental Rental of submersible pumps, hydrophore pumps, diaphragm pumps, waterbed pumps, wastewater pumps, and drainage pumps for construction, drainage, and dewatering applications.
• Climate Control Equipment Rental Rental of climate control equipment including building dryers, ventilation fans, diesel/gas heaters, electric heaters, air conditioners, absorption dryers, and air purifiers for construction sites and indoor climate management.
• Hand Tools & Power Tools Rental Rental of hand tools and power tools including drills, thread and pipe cutters, angle and straight grinders, nibblers, reciprocating saws, automatic screwdrivers, impact wrenches, carpet strippers, multitools, and pressing tongs for contractors and DIY users.
• Compressed Air Equipment Rental Rental of compressed air equipment including soil rockets (bodemraketten), filter streets, post drivers, impact wrenches, demolition hammers, joint bite hammers, air dryers, air buffer tanks, and compressors for construction and groundwork applications.
• Road Construction Equipment Rental Rental of road construction equipment including vacuum suction units (Bandiet), wheelbarrows, tire saws, stone crushers, plate compactors, rammers, roller compactors, road barriers, and conveyor belts for road construction and infrastructure projects.
• Scaffolding & Climbing Equipment Rental Rental of scaffolding and climbing equipment including roof edge protection, room scaffolds, ladders and stairs, walkways and accessories, and rolling scaffolds in 0.70m and 1.30m widths for safe work at height.
• Trailers & Transport Equipment Rental Rental of transport equipment including single-axle trailers, tandem-axle trailers, site carriers, schamel trailers, quads, bicycles, and trailer accessories for moving equipment and materials on and between sites.
• Woodworking Equipment Rental Rental of woodworking equipment including routers, planers, sanders, and saws for carpentry and on-site woodwork.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VerhuurgroepminorOthers123 Machineverhuur is a member of Verhuurgroep, an industry organization for equipment rental companies in the Netherlands. This membership provides access to industry networking, best practices, and collective representation within the Dutch rental market.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Boels Rental: Largest equipment rental company in the Netherlands and one of the largest in Europe, offering a comprehensive range of construction machines, tools, and site facilities across an extensive branch network. Directly comparable as a Dutch-headquartered generalist rental player with overlapping product categories (earth-moving, site units, aerial platforms).
• Mateco: Pan-European specialist in machine and equipment rental with strong presence in the Benelux, offering aerial work platforms, telehandlers, forklifts, and site equipment. Highly comparable given overlap on construction machinery and Benelux footprint.
• Hune Rental: European equipment rental company with Benelux operations, offering machinery, tools, and site infrastructure. Comparable as a multi-branch European generalist renter overlapping on construction equipment categories.

Direct peers

• Riwal: Specialist aerial work platform and telehandler rental company with operations across Europe, headquartered in the Netherlands. Comparable as a Dutch-rooted equipment renter focused on height access and construction equipment.
• Van der Spek: Dutch construction equipment dealer and renter focused on earthmoving machinery and construction site solutions. Directly comparable as a Netherlands-based generalist rental/dealer serving similar construction customers.
• Hovago: Dutch aerial work platform and telescopic handler rental specialist. Comparable as a domestic Netherlands rental peer with overlapping aerial platform and material handling categories.
• Kemp Group: Netherlands-based supplier and renter of construction equipment, scaffolding, and lifting solutions serving contractors. Comparable given similar product breadth across construction site equipment.

Others

• Doosan Bobcat EMEA: OEM manufacturer of Bobcat compact excavators, skid-steer and track loaders — equipment prominently rented by 123 Machineverhuur. Comparable as the supplier of key fleet assets and ecosystem participant.
• Caterpillar: Global heavy equipment OEM whose earthmoving and construction machines are rented by contractors using 123 Machineverhuur's service. Comparable as a fleet-supplying ecosystem participant whose products flow through the rental channel.
• VolkerWessels: Large Dutch construction and infrastructure contractor that is a likely end-user customer of Dutch equipment rental companies. Comparable as a key buyer-side counterpart in the same Dutch construction ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/1_2_3verhuur

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 123 Machineverhuur