Truston Asset Management

Name

Truston Asset Management

Legal name

Truston Asset Management Co., Ltd.

Website

https://eng.trustonasset.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

akta.pro secondary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Korean equity management
• Institutional asset management
• Active equity funds
• Long-short equity strategies
• ESG equity investing

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Asset Management Fees: Truston generates revenue through management fees charged on assets under management. The firm manages institutional investor assets including pension funds, insurance companies, and sovereign wealth funds across active, passive, absolute return, and small-mid cap strategies. The majority of AUM (80%) comes from institutional investors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Truston Asset Management is an independent Korean equity-focused asset management firm that manages institutional and retail capital through mutual funds, hedge funds, and separately managed accounts. The firm runs a research-driven, fundamental, team-based investment process covering approximately 85%+ of the KOSPI and KOSDAQ through 13 sector analysts covering 27 sectors and 500+ stocks. It offers strategies spanning active, passive, absolute return long-only, absolute return long-short, small-mid cap focused, and ESG-integrated mandates.

Product overview

Truston Asset Management is an independent asset management firm specializing in Korean equities, offering a diversified portfolio of investment products including mutual funds across different strategies (active equity, long-short, small-mid cap, ESG), hedge funds, and managed accounts. The flagship products include Truston JG (all-cap), Truston Pincette (small/mid-cap), Dynamic Korea 50 (long/short), and Truston ESG Level-UP Fund. The firm also offers Asian equity funds through its Singapore subsidiary and manages institutional assets for pension funds, insurance companies, and sovereign wealth funds. Investment strategies range from active to passive, absolute return long-only, absolute return long-short, and small-mid cap focused.

Differentiator

Problem solved

Functional benefit

Products and services

• Truston JG All-Cap flagship publicly-offered Korean equity mutual fund using a blended strategy with no capitalization constraints, designed for long-term alpha generation.
• Truston Pincette Small/Mid-Cap flagship publicly-offered Korean equity mutual fund seeking undervalued small-mid cap stocks based on valuation and growth potential.
• Dynamic Korea 50 Long/Short equity flagship Korean mutual fund using a long-biased long-short strategy for active equity portfolio management.
• Truston ESG Level-UP Fund Publicly-offered Korean equity ESG fund that considers financially material Environmental, Social and Governance factors in investment analysis to enhance long-term risk-adjusted financial returns.
• Truston GK Korea Equity Fund Truston's first publicly-offered active Korean equity fund, launched in 2008 alongside the firm's rebranding.
• Truston Falcon Asia Fund Long-short Asian equity fund managed from the Singapore office for global investors.
• Truston Asia Growth Equity Fund Publicly-offered Asian equity fund investing in Asian markets beyond Korea.
• Truston Dynamic Asia Fund Publicly-offered Asian equity long-short balanced fund offering diversified Asian market exposure.
• Managed Accounts Customized separately managed investment accounts provided to institutional and high-net-worth clients.

Quantifiable outcome

• Truston Active Equity Fund Composite outperformed benchmark by 4.52% in 2019, 2.06% in 2018, 2.95% in 2017, 1.23% in 2016
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Macquarie BankmajorStrategic or Co-development Partner · 1 January 2000Truston was founded as IMM Investment Management in 1998. In 2000, IMM Investment Management entered into a joint-venture with Macquarie Bank, forming Macquarie-IMM Investment Management, with Mr. Hwang serving as Director and Head of Korean Equity Management. This entity later became an affiliate of Goldman Sachs before Mr. Hwang returned to IMM in 2001.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mirae Asset Global Investments: Korea's largest asset manager with deep Korean equity capabilities and significant institutional AUM. Directly comparable to Truston as a domestic active Korean equity manager serving institutional and retail clients, but at materially larger scale with global distribution.
• Samsung Asset Management: Major Korean asset management firm offering active Korean equity strategies and mutual funds. Comparable to Truston in product mix (active equities, ETFs, mandates) and Korean institutional/retail client focus, with a stronger parent-affiliated distribution channel.
• NH Investment & Securities (Asset Management): Domestic Korean financial group with substantial asset management operations covering Korean equities and fixed income. Comparable to Truston as a Korea-domiciled manager serving pension/insurer mandates, with broader securities product cross-selling.
• KB Asset Management: Affiliated Korean asset manager offering active equity and alternative strategies. Directly comparable to Truston in Korean active equity management for institutional clients, with back-office synergies from a larger financial group parent.
• Hyundai Asset Management: Korean asset manager with active equity, bond, and alternative products. Comparable to Truston as a domestic active Korean equity manager competing for the same institutional and retail mandates.
• Kiwoom Investment Management: Mid-sized Korean asset manager with active equity and quant strategies. Directly comparable to Truston in serving Korean institutional and retail investors through similar active equity product offerings.

Broad incumbents

• Franklin Templeton (Korea): Global incumbent asset manager with Korean equity/Asia equity capabilities. Comparable to Truston as a competing active equity manager targeting Korean institutional mandates, but operating at global scale with a much broader product platform.
• BlackRock (Korea): World's largest asset manager with growing Korean equity and ETF capabilities. Comparable to Truston in pursuing Korean institutional mandates, but with massive scale, passive strengths, and global distribution that Truston lacks.
• J.P. Morgan Asset Management (Korea): Global asset manager with active Korean and broader Asia equity strategies. Comparable to Truston as a competitor for Korean pension and institutional mandates, with global brand, deeper ESG infrastructure, and multi-asset capabilities.

Regional players

• Capital Group: Large US-based active equity manager with established Korea/Asia equity strategies. Comparable to Truston in long-term, research-driven active equity approach and institutional pension relationships, but focused on multi-region Asia/global rather than pure Korean exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/truston-asset-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truston Asset Management