1320Video

What 1320Video does

1320Video, operating through KL Productions, LLC, is a privately held motorsports media and consumer products company founded in 2003 by Kyle Loftis in Omaha, Nebraska. The company produces street and drag racing video and photo content, distributed primarily through a YouTube channel with nearly 4 million subscribers and an Instagram presence with nearly 3 million followers — aggregating over 10 million combined social media followers. The brand covers underground racing culture, hosts community events such as the Ice Cream Cruise car show, and maintains an extensive archive of racing footage and photography spanning more than two decades.

The company's commercial offering is anchored in a Shopify-based DTC e-commerce storefront selling branded apparel (t-shirts, hoodies, headwear) priced at $4–$65, alongside co-branded hardware products including 1320Video-branded Dragy GPS performance meters ($160–$200), LOWGLOW garage lighting kits, and Vyper garage furniture. The company also operates the 1320 Street Shine private-label car care line (cleaners, ceramic coatings, towels, and kits from $14–$261) and sells event merchandise tied to Ice Cream Cruise, TX2K, and War in the Woods, plus legacy Texas Streets DVDs and a $125 Mystery Box blind-box product. Revenue is generated through YouTube advertising on a near-4M-subscriber channel, DTC merchandise sales, sponsored content from automotive brands, and promotional sweepstakes such as a C8 Corvette Z06 giveaway.

1320Video employs 11–50 people and serves automotive enthusiasts primarily in the United States and Canada. The company faces a material leadership discontinuity following the May 2026 death of founder Kyle Loftis at age 43; succession plans and ownership transitions have not been publicly disclosed. Third-party valuation estimates range from $578,000 to $3.47 million, and no explicit revenue figures or institutional funding have been reported.

Name

1320Video

Legal name

KL Productions, LLC

Website

https://1320video.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

1320Video (KL Productions, LLC) is a privately held motorsports media brand producing street and drag racing video and photo content for automotive enthusiasts, monetizing a 10M+ social media audience through YouTube advertising, DTC branded merchandise, co-branded automotive products, and private-label car care.

Ownership category

akta.pro rank

Product category

Automotive Media & Merchandise

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

akta.pro secondary industry

ATV/UTV (Side-by-Side) Riding Gear Retail (CRAMANAH)

Keywords

• Motorsports media
• Automotive apparel
• Car care products
• Racing merchandise
• Vehicle accessories

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure, Technology or R&D

Revenue model

1. YouTube Advertising Revenue: Revenue generated from YouTube pre-roll ads and channel monetization across their nearly 4 million subscriber base
2. Merchandise Sales: Direct-to-consumer sales of branded apparel including t-shirts, hoodies, hats, and accessories through their e-commerce platform
3. Sponsored Content: Partnerships with automotive brands for sponsored video content and product placement
4. 1320 Street Shine Detailing Products: Sale of proprietary car detailing and cleaning products under the 1320 Street Shine brand
5. Event Merchandise: Branded merchandise tied to events like Ice Cream Cruise, TX2K, and War in the Woods

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

1320Video is a street and drag racing media brand that produces motorsports video content on YouTube and sells branded merchandise, private-label car care products, and co-branded automotive accessories through a Shopify-based e-commerce storefront. The company monetizes a community of automotive enthusiasts through apparel (t-shirts, hoodies, headwear), accessories (stickers, keytags, license plate frames, air fresheners), the 1320 Street Shine detailing line, Dragy GPS performance meters, racing DVDs, and live events such as the Ice Cream Cruise car show.

Product overview

1320Video operates as a motorsports media brand with a unified e-commerce platform selling branded merchandise alongside proprietary and co-branded automotive products. The core offering consists of apparel and accessories (t-shirts, hoodies, headwear, stickers, keytags, license plate frames) sold through a Shopify-based storefront. Adjacent products include the 1320Video Edition Dragy GPS Performance Meter (a co-branded GPS timing device), the 1320 Street Shine private-label car detailing product line (cleaners, protectants, towels), and Texas Streets DVDs documenting racing events. Secondary offerings include Ice Cream Cruise event merchandise and Mystery Box blind-box products. The company also runs promotional sweepstakes such as the C8 Z06 Giveaway.

Differentiator

Problem solved

Functional benefit

Brands

• 1320 Street Shine: Premium car detailing product line including cleaners, protectants, towels, and detailing kits.

Products and services

• 1320Video Apparel and Accessories

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Red Horse PerformanceminorGTM or Marketing PartnerLogo displayed on 1320Video website footer as a partner, suggesting co-marketing or sponsorship relationship within the automotive performance niche
• Texas Speed (TSP)minorGTM or Marketing PartnerLogo displayed on 1320Video website footer indicating partnership with automotive performance parts company Texas Speed
• LOWGLOWcoreTechnology or IntegrationCo-branded garage ambient lighting products (LOWGLOW Kit, LOWGLOW Ambient Lighting Kit) sold exclusively through 1320Video store
• DragycoreOEM/ Whitelabel/ Licensing PartnerExclusive 1320Video branded editions of Dragy GPS performance meters sold through the 1320Video store
• VypercoreOEM/ Whitelabel/ Licensing PartnerCo-branded garage furniture products (Robust Steel Max, Elevated Steel Max) sold through 1320Video

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hoonigan: Automotive media and merchandise brand built around motorsports and car-culture content with a large YouTube/social following and direct-to-consumer apparel and accessories storefront. Directly comparable to 1320Video's content-plus-merch business model.
• Cleetus McFarland (Garrett Mitchell): Major automotive YouTuber closely tied to the street/drag racing niche with his own merchandise line and racing event operations (Cleetus and Friends). Same audience, content genre, and monetization model as 1320Video.
• Donut Media: Automotive-focused digital media brand producing YouTube content and selling branded merchandise. Operates in the same content-plus-merch category, though with a broader (less racing-focused) audience.
• Adam LZ: Automotive YouTuber with a large following focused on drifting and performance builds, who sells branded merchandise through a personal storefront. Highly comparable niche, audience, and revenue model.
• TJ Hunt: Long-running automotive YouTuber covering builds, racing, and car culture, with a direct-to-consumer merchandise line. Comparable content genre and merch-led monetization approach.
• Boosted Boris: Automotive YouTuber focused on drag racing and street racing content with a large enthusiast following. Overlaps directly with 1320Video's content niche and audience.
• ChrisFix: Major automotive YouTube creator with a merchandise storefront and a comparable audience of car enthusiasts. Same creator-economy business model applied to a DIY-maintenance angle.

Emerging players

• Throtl: Automotive content brand covering builds and racing, with associated merchandise. Operates in an adjacent niche and represents a smaller but growing competitor to legacy motorsports media brands.

Broad incumbents

• MotorTrend: Established multi-channel automotive media brand spanning video, editorial, and events. Larger and broader than 1320Video but competes for the same enthusiast audience and advertising dollars.
• Summit Racing Equipment: Major direct-to-consumer retailer of motorsports/performance parts and accessories. Adjacent rather than directly overlapping, but operates in the same motorsports aftermarket ecosystem and competes for enthusiast spending.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/1320video
• Facebookfacebook.com/1320Videos
• Instagraminstagram.com/1320video
• Xx.com/1320video
• LinkedInlinkedin.com/company/1320video

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1320Video