Atlantis Travel & Tourism

What Atlantis Travel & Tourism does

Atlantis Travel & Tourism LTD is a privately held Israeli tour operator founded in 2007 and headquartered at 29 Rothschild St., Bat Yam, with 51-100 employees. The company operates a multi-service travel platform spanning incoming, domestic, and outgoing tourism, with day-to-day leadership held by founder and CEO Alexander Sontz. Its core product lines include organized outbound tour packages, river and sea cruises, daily in-country excursions across Israel, ground transfers, SPA and balneology packages abroad, hotel bookings, flight ticketing, and civil marriage ceremonies abroad (notably in Cyprus, Czech Republic, and Georgia). The company also lists an incoming tourism portal at atlantisisrael.com and a dedicated wedding sub-site at wedding.atlantistravel.co.il, indicating multi-brand expansion beyond the atlantistravel.co.il flagship.

Underlying technology centers on a proprietary online hotel booking system (front.atlantistravel.co.il) that dynamically adjusts pricing based on the customer's selected nationality. The company maintains its own bus fleet for Israeli excursions and employs licensed Russian-speaking guides across multiple tours. Service delivery is multilingual (Russian, English, Hebrew, German, Spanish, French) and accessible from more than 40 Israeli cities.

Atlantis generates revenue through one-time bookings and transaction fees across eight service streams (tours, excursions, cruises, SPA, transfers, hotels, flights, civil marriages), priced in ILS, EUR, and USD. Distribution is hybrid: over 2,000 sub-agents and 200+ Utravel consortium member agencies serve as indirect channels, supplemented by direct-to-consumer online sales and a dedicated B2B portal with net pricing for travel agents. The primary target segment is the Russian-speaking market in Israel, complemented by international tourists visiting Israel, Israeli residents undertaking domestic tourism, and Israeli travelers going abroad. The company has held a continuous TripAdvisor Certificate of Excellence and a Dun & Bradstreet Electronic Trust Certificate (D-U-N-S 532395782).

Name

Atlantis Travel & Tourism

Legal name

Atlantis Travel & Tourism LTD

Website

https://atlantistravel.co.il

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Atlantis Travel & Tourism is an Israeli tour operator founded in 2007 that organizes package tours, cruises, daily excursions, transfers, SPA packages, hotel bookings, and civil marriages for the Russian-speaking market in Israel and inbound tourists, distributed through 2,000+ sub-agents and a proprietary hotel booking platform.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)

Keywords

• Tour operator services
• Organized tour packages
• Guided excursions Israel
• Cruise booking packages
• SPA balneology vacations

Headquarters

HQ city

Bat Yam

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tour Packages: Organized tour packages including flights, accommodation, transfers, and guided excursions to destinations worldwide including Europe, Asia, Africa, and Americas.
2. Daily Excursions: Regular group and individual guided tours across Israel, including Jerusalem, Dead Sea, Galilee, and other destinations with own bus fleet and licensed Russian-speaking guides.
3. Cruises: River and sea cruise packages including European destinations (Rhine, Danube, Moselle) and Mediterranean routes departing from Israel.
4. SPA and Wellness Packages: Balneology and SPA vacation packages to international destinations including Lithuania, Czech Republic, Hungary, Belarus, Bulgaria, Serbia, Romania, and Poland.
5. Transfers: Transportation services within Israel and abroad including airport transfers, Dead Sea shuttles, and Eilat transfers in various vehicle classes.
6. Hotel Bookings: Online hotel booking platform for accommodations in Israel and worldwide with dynamic nationality-based pricing.
7. Civil Marriage Ceremonies: Organization of civil marriage ceremonies abroad, particularly popular in Cyprus, Czech Republic, and Georgia.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Atlantis Travel & Tourism is an Israeli tour operator that sells organized multi-day tour packages, river and sea cruises, daily guided excursions across Israel, ground transfers, SPA and balneology vacations abroad, hotel reservations, and flight tickets. The company also arranges civil marriages abroad (Cyprus, Czech Republic, Georgia) and serves both individual travelers via its consumer website and travel agents via a dedicated B2B portal and sub-agent network. Its competitive focus is the Russian-speaking market segment in Israel.

Product overview

Atlantis Travel & Tourism is a multi-service Israeli tour operator operating a platform-plus-services model. The core offerings include organized package tours (Организованные туры), cruises (Круизы), daily excursions in Israel and worldwide (Экскурсии), ground transfers (Трансферы), SPA/balneology packages abroad, hotel bookings, and flight tickets. The company also provides civil marriage services abroad and specialized portals for incoming tourists and hotel bookings. The main platform serves the Russian-speaking market segment with sites in Russian and English.

Differentiator

Problem solved

Functional benefit

Products and services

• Organized Tours (Организованные туры) Package tours to international destinations including Europe, Asia, Latin America, Africa, and other regions, with multiple tour types such as PREMIUM, family tours, winter tours, exotic tours, and holiday-specific packages.
• Cruises (Круизы) River and sea cruise packages including Rhine Valley, Danube, Norwegian Fjords, Mediterranean islands, and other European destinations with all-inclusive options.
• Excursions (Экскурсии) Daily tours and guided excursions across Israel including Jerusalem, Dead Sea, Galilee, Tel Aviv, religious sites, nature reserves, gastronomic tours, and adventure activities, delivered with own bus fleet and licensed Russian-speaking guides.
• Transfers (Трансферы) Ground transportation services within Israel and abroad including Dead Sea, Eilat, airport, and border-crossing transfers (Jordan, Egypt) with various vehicle classes from tourist to premium.
• SPA and Balneology Packages (Спа и Бальнеология) SPA and wellness vacation packages abroad including Lithuania, Czech Republic, Hungary, Belarus, Bulgaria, Serbia, Romania, and Poland, with sanatorium and spa hotel accommodations, daily treatments, and meals.
• Hotel Bookings (Отели) Online hotel booking service for Israel and worldwide destinations powered by a proprietary pricing engine that optimizes rates based on customer nationality.
• Flight Tickets (Авиабилеты) Flight ticket booking service with access to multiple airline partners, available as a standalone product and bundled with tour packages.
• Civil Marriages Abroad (Гражданские браки за границей) Wedding organization services for civil marriages abroad, particularly popular in Cyprus, Czech Republic, and Georgia.
• Incoming Tourism Portal Dedicated incoming tourism portal for international visitors to Israel, bundling daily tours, hotel bookings, and transfers under the atlantisisrael.com brand.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Utravel ConsortiumcoreChannel Partner/ Reseller/ DistributorAtlantis Travel is a member and supplier of the Utravel tourism consortium, which includes over 200 associated member agencies across Israel. This provides access to a broad distribution network and industry visibility through the consortium's collective marketing and referral systems.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Issta: Issta is Israel's largest publicly-listed travel company operating across tours, flights, hotels, and cruises. It is comparable to Atlantis as the dominant broad-based Israeli tour operator with overlapping incoming, domestic, and outgoing tourism product lines, though Issta operates at significantly greater scale and range.
• GetYourGuide: GetYourGuide is a global online marketplace for tours, attractions, and excursions. It competes with Atlantis's excursion offerings in Israel through direct consumer booking and increasingly disintermediates traditional tour-operator channels.
• Ofer Travel Group: Ofer Travel Group is an Israeli travel conglomerate offering flights, hotels, cruises, and tours across both inbound and outbound segments. It serves similar customer needs to Atlantis with a much broader portfolio, serving as a broad incumbent peer.
• El Al Tours: El Al Tours is the tour-operating arm of Israel's flag carrier, offering package tours, hotels, and excursions both inbound and outbound. It serves an overlapping Israeli customer base and similar product categories, though anchored to air travel rather than independent tour operating.

Direct peers

• Nazar Travel: Nazar Travel is an Israeli tour operator serving the Russian-speaking market with packages, excursions, and hotel reservations - mirroring Atlantis's primary niche and overall portfolio. It is a closely comparable specialty peer competing for the same Russian-speaking demographic in Israel.
• Keshet Israel Tours: Keshet Israel Tours is an Israeli tour operator offering multi-day package tours, daily excursions, and inbound tourism services. It is a direct comparable to Atlantis, operating in the same Israeli incoming and domestic excursion market with comparable itineraries.
• Travel Atelier Israel: Travel Atelier Israel is a boutique Israeli tour operator offering custom itineraries, group tours, and VIP services across Israel. Comparable to Atlantis for inbound tourism, custom multi-day packages, and B2B travel agent distribution in the Israeli market.
• Tevel Israel Tours: Tevel Israel Tours is an Israeli inbound tour operator specializing in guided excursions and multi-day itineraries across Israel. It directly overlaps with Atlantis's Israeli excursion and Christian pilgrimage offerings and shares a comparable target market of incoming tourists.

Emerging players

• Mouzenidis Travel: Mouzenidis Travel is a tour operator with strong presence in the Russian-speaking outbound market, including Israel-destination tours. Comparable to Atlantis for cross-border Russian-language tour product, though with different geographic focus and structure.

Others

• Amadeus Israel: Amadeus is a global travel technology provider serving the Israeli market with GDS, hotel, and tour content infrastructure. Comparable as a technology/ecosystem participant whose platforms shape the operating environment for tour operators like Atlantis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/atlantis.israel
• Xx.com/atlantisisrael
• Facebookfacebook.com/atlantisisrael

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantis Travel & Tourism