What AUER Packaging does

AUER Packaging is a German manufacturer of plastic transport and storage products, headquartered in Amerang, Germany, and founded in 1985. The company specializes in two core product categories: plastic storage products for organizing and managing materials in industrial, commercial, and warehouse environments, and plastic transport products designed for the safe and efficient movement of goods across supply chain operations. The portfolio is a unified line of standardized plastic container and handling solutions rather than a modular or platform-based offering.

The firm operates with a headcount of 51–100 employees and runs a directly accessible online store, enabling digital ordering alongside its manufacturing operations. Distribution reach is global: AUER Packaging serves customers across Europe, the Americas, Africa, and Asia/Oceania, with a country-localized storefront spanning roughly 90+ markets. This breadth suggests an established, mature international footprint rather than a localized or regionally-focused supplier.

The business model combines traditional industrial manufacturing with direct e-commerce. No pricing model, customer segmentation, or revenue figures are disclosed in the available source material, and there is no evidence of named enterprise customers, partnerships, certifications, or M&A activity. The company is privately held, with no disclosed parent, subsidiaries, or external funding rounds — consistent with a long-running, owner-operated industrial SME.

Name

AUER Packaging

Website

https://auer-packaging.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

AUER Packaging is a German manufacturer, founded in 1985, that produces standardized plastic storage and transport products for industrial, commercial, and warehouse customers, selling through a global online storefront spanning 90+ country markets.

Ownership category

akta.pro rank

Product category

Industrial Plastic Packaging

NAICS

Industrial Supplies Merchant Wholesalers (42384)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Tertiary/Transit Packaging for Food & Beverage (IMALAHAC)

Keywords

• Plastic storage containers
• Industrial transport packaging
• Material handling containers
• Warehouse storage bins
• Plastic packaging manufacturing

Headquarters

HQ city

Amerang

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Core offering

AUER Packaging manufactures and sells plastic storage products and plastic transport products for industrial, commercial, and warehouse customers. The product range covers containers, bins, and packaging solutions used to organize, store, and move goods across supply chain and logistics operations. Distribution is handled via the company's own country-localized online stores across Europe, the Americas, Africa, and Asia/Oceania.

Product overview

AUER Packaging is a manufacturer specializing in plastic storage and transport products. The company offers a focused portfolio centered on two core product categories: plastic storage products for organizing and managing materials in industrial and warehouse environments, and plastic transport products designed for safe movement of goods across supply chain operations. The product offering appears to be a unified line of plastic container and handling solutions rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Plastic Storage Products Plastic storage containers and bins designed for organizing, storing, and managing materials in industrial, commercial, and warehouse environments.
• Plastic Transport Products Plastic containers and packaging solutions engineered for the safe and efficient movement of goods, materials, and equipment across supply chain and logistics operations.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• BITO-Lagertechnik: German Mittelstand manufacturer of plastic bins, stackable containers, and shelving for warehouse and industrial operations. Closely comparable product line, German manufacturing base, and B2B industrial customer orientation to AUER Packaging.
• ORBIS Corporation: US-based Menasha company manufacturing reusable plastic containers, pallets, and dunnage for supply chain applications. Directly comparable product category (plastic reusable packaging) with primary geographic focus on the Americas.
• Akro-Mils: US-based manufacturer (part of Myers Industries) of plastic bins, storage containers, and organization products for industrial, commercial, and retail applications. Directly comparable in plastic storage container category with primary Americas geographic focus.
• Schoeller Allibert: Netherlands-based leader in returnable plastic packaging (crates, containers, pallets) for industrial supply chains. Directly comparable to AUER in product category (rigid plastic transit/storage containers) and B2B customer focus, though operating at substantially larger scale.
• Really Useful Products: UK-based manufacturer of rigid plastic storage boxes sold across consumer and commercial channels. Closely comparable in plastic storage container focus, though more skewed toward consumer/B2C versus AUER's B2B industrial orientation.
• Georg Utz: Swiss/German specialist in reusable plastic containers, pallets, and bulk bins for industrial logistics. Directly comparable in product portfolio (rigid plastic transit containers) and B2B industrial focus with a similar Mittelstand positioning.
• Cabka Group: German-based manufacturer specializing in plastic pallets and large containers made from recycled plastic. Directly comparable plastic product focus and German Mittelstand positioning, with a particular emphasis on sustainable/recycled plastic inputs.

Broad incumbents

• SSI Schaefer: Major German intralogistics provider offering plastic storage containers and bins among a wide portfolio of racking, automation, and warehouse software. Overlaps in plastic container product but operates at much larger scale with broader end-to-end supply chain solutions.
• Plastic Omnium: Large French plastic components and packaging manufacturer serving automotive, industrial, and environmental markets. Broadly comparable as a major European plastic packaging company but with much wider product scope and significantly larger scale than AUER.

Regional players

• Nilkamal: India-based manufacturer of plastic furniture, storage products, and material handling solutions. Comparable in plastic storage/handling product category but primarily serves the Indian and South Asian markets rather than directly competing with AUER's European base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUER Packaging