Stirling Promotions

What Stirling Promotions does

Stirling Promotions is a family-owned custom branding and promotional products company headquartered in Newnan, Georgia (Coweta County), serving local SMBs, K-12 schools, sports teams from youth to professional levels, community organizations, and churches. The firm runs a full-service decoration business spanning screen printing, embroidery, laser engraving, Direct-to-Film (DTF) printing, custom signage and banners, and promotional products. Its technical anchor is a 12-color screen printing press described as one of only a few in the state of Georgia, supporting complex multi-color artwork and gradients that local competitors typically cannot replicate. The business is supported by an in-house design team, fully in-house production, and a physical showroom at 137 Bledsoe Rd., Suite 103, Newnan, GA.

Name

Stirling Promotions

Legal name

Stirling Promotions

Website

https://stirlingpromotions.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Stirling Promotions is a family-owned custom branding and promotional products company in Newnan, Georgia, offering screen printing, embroidery, laser engraving, DTF printing, signage, and custom merch stores to local businesses, schools, and sports teams.

Ownership category

akta.pro rank

Product category

Custom Apparel Decoration & Promotional Products

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFAMAL

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser)

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

SECONDARYBPAFAMAA

Branded Merchandise & Corporate Gifts

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

Keywords

• Custom screen printing
• Custom embroidery services
• Promotional products
• Laser engraving services
• Custom apparel decoration

Headquarters

HQ city

Newnan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Screen Printing Services: Screen printing on apparel including t-shirts, hoodies, tank tops, and various garments using their 12-color press. Customers provide designs and pay per order based on quantity and complexity.
2. Custom Embroidery Services: Professional embroidery on apparel and accessories including polos, hats, jackets, bags, and more. Minimum order of 5 items. Provides durable, polished finish.
3. Laser Engraving Services: Laser engraving on hundreds of products including drinkware, keychains, plaques, awards, nameplates, cutting boards, and more. Creates permanent, premium markings.
4. Promotional Products: Sale of promotional products including pens, tumblers, tote bags, notebooks, tech accessories, and thousands of other customizable items.
5. Custom Merch Stores: Online store creation and management for clients (schools, teams, businesses). Clients earn percentage of each sale while Stirling handles production, fulfillment, and shipping.
6. Signs and Banners: Custom signage including posters, banners, yard signs, window decals, and specialty signs for events and business promotion.
7. Direct-to-File (DTF) Printing: Full-color printing with quick turnaround times for detailed designs on various materials including sweatshirts, jerseys, bags, workwear, and accessories.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Stirling Promotions provides custom decoration and branding services including screen printing (using a rare 12-color press), embroidery, laser engraving, Direct-to-Film (DTF) printing, custom signage, and branded promotional products. The company serves local businesses, schools, and sports teams in the Coweta County and Newnan, Georgia region, and also builds custom online merch stores that allow clients to sell branded merchandise with Stirling handling printing, fulfillment, and shipping. All production is performed in-house at their Newnan, GA facility.

Product overview

Stirling Promotions offers a comprehensive suite of custom branding and promotional products services, centered around screen printing (using a rare 12-color press), embroidery, laser engraving, and DTF printing. These core decoration services are complemented by an online Custom Merch Shops platform that enables schools, teams, and businesses to create branded e-commerce stores. The company serves diverse sectors including local businesses, schools, sports teams from youth to professional levels, and community organizations across the Coweta County and Newnan, Georgia area.

Differentiator

Problem solved

Functional benefit

Brands

• My Merch Store: A custom online merch shop platform where businesses, schools, and teams can sell branded merchandise with Stirling handling printing, fulfillment, and shipping.

Products and services

• Screen Printing Custom screen printing service using a 12-color press (one of only a few in the state of Georgia) to produce vibrant, detailed multi-color designs on apparel including t-shirts, tank tops, hoodies, and jerseys. Designed for local businesses, schools, sports teams, and organizations needing high-quality custom apparel.
• Embroidery
• Promotional Products
• Laser Engraving
• Posters and Signs
• Direct to File (DTF) Printing
• Sports Team Apparel
• Custom Merch Shops (My Merch Store)

Quantifiable outcome

• Orders range from 1-25 pieces for small runs to unlimited quantities
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Custom Ink: CustomInk is a leading online custom apparel and accessories platform offering screen printing, embroidery, and digital printing for groups, teams, and businesses. It competes directly with Stirling Promotions on custom decorated apparel, but with a national footprint and instant online pricing versus Stirling's regional, quote-based model.
• 4imprint: 4imprint is one of the largest North American promotional products distributors, offering branded merchandise, apparel, and signage to businesses and organizations. It directly overlaps Stirling's promotional products, signage, and custom apparel offering, but at a national, publicly-traded scale.
• Halo Branded Solutions: Halo is a large promotional products and branded merchandise company serving enterprise customers across the US. It competes with Stirling in the promotional products and decorated apparel category, particularly for corporate and event-based orders.
• RushOrderTees: RushOrderTees is a custom apparel screen printing and embroidery company with online ordering, fast turnaround, and a focus on small-to-medium runs. It competes with Stirling on screen-printed apparel but offers instant online pricing versus quote-based selling.
• Underground Printing: Underground Printing is a regional custom apparel and screen printing company serving college campuses and businesses across multiple US markets. It overlaps with Stirling's custom apparel and sports/team apparel offering and shares a similar multi-location production model.
• Threadbird: Threadbird is a custom apparel printing and embroidery shop offering screen printing, embroidery, and DTG printing with online quote tools. It is comparable to Stirling's core screen printing and embroidery services for small businesses, organizations, and teams.
• EmbroidMe: EmbroidMe (formerly a franchised brand under United Franchise Group) is a custom embroidery, screen printing, and promotional products franchise. It overlaps directly with Stirling's embroidery, apparel decoration, and promotional products services for local businesses and organizations.

Emerging players

• Printful: Printful is a print-on-demand and drop-shipping platform for custom apparel, accessories, and home goods with no minimum order requirements. It competes with Stirling for short-run custom apparel demand, particularly from digital-native SMBs, but via a fully automated online model rather than local production.

Broad incumbents

• Cimpress (Vistaprint): Cimpress, parent of Vistaprint, is a global printing and marketing services platform offering signage, promotional products, apparel, and digital marketing. It represents the scaled, incumbent competitor across Stirling's signage, promotional, and apparel categories, with significantly broader geographic and product reach.

Others

• SanMar: SanMar is a wholesale supplier of imprintable apparel and accessories to the decorated apparel industry. It is comparable to Stirling as an upstream supplier/customer relationship rather than a direct competitor, providing blank apparel that Stirling decorates and resells.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StirlingPromotions
• Xx.com/stirling_promo

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stirling Promotions