El Camino Real Charter High School

What El Camino Real Charter High School does

El Camino Real Charter High School (ECR) is a public charter high school serving approximately 3,600 students in grades 9–12 at a single Woodland Hills, California campus. Founded in 1969 as a traditional LAUSD high school, ECR converted to an Independent Conversion Charter School in 2011 and is now governed by its own Board of Directors under a charter agreement with the Los Angeles Unified School District. The school operates as a free public institution with no tuition, delivering a comprehensive college-preparatory curriculum built around AP/Honors coursework, dual enrollment, Career Technical Education pathways (including Careers in Entertainment), Visual & Performing Arts, STEAM, and 100+ student clubs and athletic programs.

ECR's technology stack is entirely composed of best-of-breed K-12 SaaS platforms rather than proprietary systems: Canvas for LMS, Aeries for student information, Naviance for college and career readiness, Finalsite for the public website and CMS, BoardOnTrack for board governance and charter transparency, and EdJoin for employment. The school integrates these platforms via its MyECR parent/student portal but does not operate an internal engineering or product organization; no API, SDK, or developer-facing surface is exposed.

ECR's revenue model is government-funded rather than commercial: per-pupil apportionment flows from California state and federal sources through LAUSD's charter school funding formula, supplemented by grants, donations, and fundraising (e.g., the $1M+ in scholarships raised for the Class of 2022). Enrollment is managed via a lottery system with in-boundary residents receiving priority, and GTM motion is event-driven — anchored by school tours, Open House events, social media, and earned PR coverage rather than paid marketing.

Name

El Camino Real Charter High School

Legal name

El Camino Real Charter High School

Website

https://ecrchs.net

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

251–500 employees

Short description

El Camino Real Charter High School is a free LAUSD-authorized public charter high school in Woodland Hills, California, serving approximately 3,600 students in grades 9–12 with college-preparatory academics, CTE, athletics, and arts programs funded by per-pupil state apportionment and grants.

Ownership category

akta.pro rank

Product category

Public Charter Secondary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Charter College-Prep & Advanced Academics Schools (EDAJACAJ)

akta.pro secondary industries

Charter Career & Technical Education (CTE) Schools (EDAJACAK), Charter Arts & Performing Arts Schools (EDAJACAH), Charter STEM/STEAM-Focused Schools (EDAJACAG), Charter Alternative & At-Risk Schools (Continuation, Credit Recovery, Juvenile) (EDAJACAE)

Keywords

• Public charter school
• Secondary education
• College preparation
• Career technical education
• Visual performing arts

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Public Education Funding: As a public charter school, ECR receives per-pupil funding from California state and federal government sources. Additional revenue comes from grants, donations, and fundraising.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

El Camino Real Charter High School is a free public charter high school serving approximately 3,600 students in grades 9-12, providing a comprehensive college-preparatory education through traditional academics and specialized pathways including Advanced Studies, STEAM, Career Technical Education (Careers in Entertainment), Visual & Performing Arts, Academic Decathlon, championship athletics, and Alternative Education (Flex Program, Independent Study). Students and families access enrollment through an annual lottery, and the school delivers instruction using Canvas LMS, Aeries SIS, and Naviance college/career planning tools.

Product overview

El Camino Real Charter High School is a public charter high school offering a comprehensive educational program with multiple specialized pathways and support services. The school operates a unified platform approach combining traditional academics with specialized programs including the Flex Program and Independent Study for alternative education, Advanced Studies (AS) and School for Advanced Studies (SAS) for elite academic pathways, and STEAM and Career Technical Education for career-focused learning. The Visual & Performing Arts program provides arts education across multiple disciplines, while the Athletics program and 100+ Student Clubs offer extracurricular participation. Student support services include the College & Career Center, English Language Development, Special Education, and counseling services. The school utilizes integrated technology platforms including Canvas LMS, Aeries student information system, and Naviance for college/career guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• ECR Flex Program A flexible learning program under the Alternative Education Program offering alternative education pathways for students requiring non-traditional scheduling or delivery methods, located on campus on the site of the former Miguel Leonis Continuation High School.
• Independent Study Program A personalized academic program under the Alternative Education Program that allows students to work independently with teacher support, providing flexibility for students with special circumstances.
• Visual & Performing Arts (VAPA) A comprehensive arts education program covering audio/music production, choral music, dance, theatre, instrumental music, and visual art disciplines with AP offerings. Includes industry partnerships with Sunset Sound Recording Studio and Warner Bros. post-production facilities.
• STEAM Program An integrated Science, Technology, Engineering, Arts, and Mathematics educational program fostering innovation and interdisciplinary learning.
• Careers in Entertainment A career-focused program preparing students for careers in the entertainment industry through specialized coursework and industry exposure, including Music Production partnerships with Warner Bros. and Sunset Sound Recording Studio.
• Career Technical Education (CTE) Vocational and technical training programs providing students with practical skills and pathways to career readiness across multiple career-technical education pathways.
• School for Advanced Studies (SAS) / Advanced Studies (AS) An elite academic pathway for high-achieving students offering AP courses starting in 9th grade, UC/CSU-transferable college credits, and dual enrollment opportunities.
• Royal Scholars A distinguished honors program recognizing and supporting high-achieving students with enhanced academic opportunities.
• Athletics Program A comprehensive athletics program with over 120 CIF Los Angeles Section championships, offering sports including baseball, basketball, football, soccer, tennis, wrestling, flag football, softball, and cheer.
• Student Clubs & Activities Over 100 student clubs including ASB/Student Council, Cheer, Color Guard, Robotics, NJROTC, Royal Media (Broadcast, Journalism, Yearbook), and various special interest organizations.
• College & Career Center Guidance services helping students with college applications, career planning, and post-secondary preparation through Naviance integration.
• English Language Development (ELD) A program supporting English learners through specialized instruction and resources to develop language proficiency.
• Student Support Services / Special Education Comprehensive special education services and student support programs including accommodations, therapies, and individualized education plans for students with special needs.
• International / Foreign Exchange Program SEVIS-compliant program hosting international/foreign exchange students; ECR is ranked among the Top 15 schools for international students in the U.S.
• Academic Decathlon Award-winning competitive academic team with 11 national championships and 15 state championships — the most of any U.S. school — preparing students through rigorous multi-subject competition.

Quantifiable outcome

• 11 National Academic Decathlon Championships - most of any school in the United States
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core, flagship, notable and minor.

• Los Angeles Journalism Education Association (LAJEA)coreOthersECR's Journalism and Yearbook programs compete in LAJEA competitions, most recently earning First Place Sweepstakes at the competition held at Los Angeles Valley College. Students participate in news writing, feature writing, opinion writing, sports writing, and photography categories.
• National Scholastic Press Association (NSPA) / Journalism Education Association (JEA)coreOthersECR Yearbook and Journalism students participate in national JEA/NSPA competitions, including the Fall Convention in Nashville, Tennessee. Students compete in photography, writing, and broadcast categories at national level.
• Dramatic Theatre Arts and California State (DTASC)coreOthersECR Theatre participates in DTASC theatre competitions, hosting Fall DTASC Festival for middle school and freshmen theatre students. ECR Theatre consistently earns top honors including First Place Overall Sweepstakes.
• Western Band Association (WBA)coreOthersECR Royal Regiment marching band and color guard compete in WBA competitions including SOFI Stadium and Don Lugo High School tournaments, consistently earning top placements in Division 2A.
• Winter Guard Association of Southern California (WGASC)coreOthersECR Color Guard competes in WGASC competitions, winning 1st Place in the Scholastic AAA Division. Students perform competitive indoor guard routines.
• United States Academic Decathlon (USAD)flagshipOthersECR's Academic Decathlon team competes at national level, winning 11 National Championships (most of any school in the US) and 15 State Championships. The team scored 52,987.3 points in 2025, winning by over 1,000 points.
• College BoardcoreOthersECR partners with College Board for AP courses and testing. The school was recognized on the 2024 AP School Honor Roll with AP Access Award for expanding AP access to underrepresented students.
• Sunset Sound Recording StudionotableStrategic or Co-development PartnerECR Studio Jazz Ensemble recorded their album 'Swingin' Through the Seasons' at the world-famous Sunset Sound Recording Studio in Hollywood, providing professional recording experience for student musicians.
• Warner Bros.notableStrategic or Co-development PartnerMusic Production 2 students received exclusive behind-the-scenes look at Warner Bros. post-production facilities including live Foley session for The Walking Dead and high-tech mixing stage.
• Los Angeles ChargersnotableOthersMultiple ECR coaches recognized as Los Angeles Chargers Coach of the Week, including Rick Hayashida (Flag Football) and Jason Sabolic (Football).
• Providence Cedars-Sinai Tarzana HospitalminorOthersNurses from Providence Cedars-Sinai Tarzana Hospital visited ECR's Medical Club, sharing personal experiences working in the nursing field and offering career advice for students considering healthcare careers.
• Los Angeles Unified School District (LAUSD)flagshipOthersECR is an Independent Conversion Charter School authorized by LAUSD. The school follows LAUSD policies and participates in district programs while maintaining charter autonomy.
• ACELYRIN, INCminorOthersAlumna parent Amy Sarkisyan from ACELYRIN, INC made a generous donation to support ECR students, exemplifying alumni and community support for the school.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Granada Hills Charter High School: Independent charter high school in the San Fernando Valley serving a similarly large student body. Directly comparable: it is also an LAUSD-authorized conversion charter, competes head-to-head with ECR in USAD Academic Decathlon national championships, and targets the same college-prep segment in the same geography.
• KIPP LA Public Schools: Major LA-area charter school network operating multiple middle and high schools. Comparable as a tuition-free, lottery-enrolled public charter serving similar demographics in Los Angeles with the same per-pupil funding economics.
• Aspire Public Schools: California-wide charter school network operating college-prep public charter schools. Comparable in charter funding model, college-readiness mission, and California regulatory environment, though broader geographic footprint.
• PUC Schools: Los Angeles-area charter school network operating multiple charter high schools. Comparable in tuition-free public charter model, LAUSD-adjacent authorization framework, and college-prep focus.
• Palisades Charter High School: Independent charter high school in west Los Angeles authorized by LAUSD. Directly comparable in governance model (independent conversion charter), grade span (9-12), and public, lottery-managed enrollment, and competes with ECR for top LA applicants.
• Green Dot Public Schools: Los Angeles charter school operator (Ánimo charter high schools). Directly comparable in operating multiple tuition-free public charter high schools in LA with lottery enrollment and per-pupil funding.
• Alliance College-Ready Public Schools: Large LA-based charter management organization operating multiple high schools serving similar college-prep, college-access-focused students. Directly comparable in operating model, funding source (CA per-pupil), and target demographic in the Los Angeles market.

Emerging players

• Magnolia Public Schools: California-based charter school network with a STEM/college-prep focus. Comparable in charter operating model and California regulatory environment; narrower geographic footprint than ECR but overlapping academic philosophy.
• USC Hybrid High College Prep: Small LA charter high school with a college-prep mission and university-affiliated innovation angle. Partially comparable as an LA charter high school serving similar demographics, though smaller scale and more recent launch.

Others

• California Charter Schools Association: State-level membership and advocacy organization for California charter schools. Relevant not as a competitor but as the policy/advocacy ecosystem within which ECR operates, influencing funding, regulation, and charter renewal dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights1 record

Customer concentration

• Xx.com/ecrchs
• YouTubeyoutube.com/channel/UC5JJ-5cLtyBql_Y43bB14gQ
• Facebookfacebook.com/ecrchs
• LinkedInlinkedin.com/company/el-camino-real-charter-high-school
• Instagraminstagram.com/ecrchs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Camino Real Charter High School