Casting House

What Casting House does

Casting House is a Chicago-based B2B custom jewelry manufacturer and supplier serving retail and wholesale jewelers across the United States and internationally. Founded in 1987 and headquartered on Jeweler's Row at 5 South Wabash Suite 614, the company operates with 11-50 employees and reports serving more than 2,000 jewelers. Its offering combines a finished Private Label Collection — 221 engagement ring styles and 69 wedding and anniversary band styles — with full-service custom jewelry manufacturing, positioning the business as a turnkey manufacturing partner rather than a finished-goods retailer.

The technical stack is built on CAD/CAM-based design and rapid prototyping using EnvisionTEC Perfactory 3 or 4 systems, supplemented by Digital Wax, Solidscape, and Wax Milling technologies that deliver prototype-to-cast turnaround in as little as two business days. Production runs across four casting methods — centrifugal, vacuum-assisted, pressure, and torch — covering more than 40 precious metal alloys including platinum, gold, white gold, silver, and palladium. Proprietary casting methods are credited with producing less porous castings and enabling precision diamond melee setting. Supporting services include gemstone and diamond setting across multiple setting styles, mold storage, and a separate Production Manufacturing division for mid-to-large scale private-label runs.

Revenue is generated through professional service fees for CAD design, casting, polishing, and stone setting, plus wholesale unit sales of catalog Private Label pieces. Pricing is non-public and gated behind trade account approval, structured in tiers (casting-only, polished-only, fully finished, and custom project quotes returned within 24 business hours). The go-to-market is hybrid: a self-serve B2B e-commerce portal with online catalog ordering, paired with dedicated job coordinators who serve as enterprise-style relationship managers, and a Production Manufacturing channel for larger wholesale accounts. Customer concentration is distributed across the 2,000+ trade accounts, with no disclosed anchor clients.

Name

Casting House

Legal name

Casting House

Website

https://castinghouse.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Casting House is a Chicago-based B2B custom jewelry manufacturer serving 2,000+ retail and wholesale jewelers with CAD/CAM design, multi-method casting, finishing, and a Private Label Collection of engagement and wedding bands.

Ownership category

akta.pro rank

Product category

Custom Jewelry Manufacturing

SIC

Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

akta.pro secondary industries

Casting, Stamping & Fabrication (OEM/ODM) (CRAKAIAF), Bridal & Engagement Jewelry Manufacturing (CRAKAIAC), Stone Setting & Gem Mounting Services (CRAKAIAG), CAD/CAM, Wax Modeling & Prototyping Services (CRAKAIAJ)

Keywords

• Custom jewelry manufacturing
• Wholesale jewelry supply
• CAD CAM jewelry design
• Precious metal casting
• Private label jewelry

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Jewelry Manufacturing Services: Full-service custom jewelry manufacturing from conception to completion. Includes CAD design, casting, stone setting, and finishing. Revenue generated through service fees for design work, casting, and finishing labor.
2. Private Label Collection Jewelry Sales: Finished jewelry catalog collection with engagement rings, wedding bands, and anniversary bands available for wholesale purchase by jewelers. Products available as casting only, polished only, or fully finished with diamond melee. No minimum quantities for precious metal items.
3. CAD/CAM Service Bureau: Service bureau serving clients who do their own CADs. Creates highest quality prototypes for mold or cast from STL and 3DM files. Offers photo-ceramic, photo-plastic, and wax materials for different purposes (mastering, molding, approval, direct casting).
4. Casting Services: Jewelry casting services for platinum, gold, and silver. Offers casting only (cast and desprued), polished only (cast and polished), and fully finished (set with diamonds and polished). Options include custom magnetic tumbling, casting preparation, clip and ship services, and laser review.
5. Gemstone and Diamond Setting: Setting services for customer-supplied or company-supplied center stones and diamond melee. Offers three quality grades of diamond melee (AAA, AA, A) plus lab grown options.
6. Production Manufacturing and Fulfillment: Partnering with clients to handle concept, design, reproduction, and order fulfillment for jewelry lines. Includes mold storage, production runs, and order fulfillment services for reorders.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Casting House is a B2B custom jewelry manufacturer and supplier providing full-service custom and production jewelry manufacturing, CAD/CAM design and prototyping, precious metal casting (platinum, gold, silver, palladium), diamond melee supply, and gemstone setting for retail and wholesale jewelers. The company offers a Private Label Collection of finished engagement rings and wedding bands alongside bespoke custom design and small-to-large scale production runs. All work is supported by dedicated job coordinators and a 24/7 customer portal for order tracking.

Product overview

Casting House is a B2B private label jewelry manufacturer and supplier serving retail and wholesale jewelers. The company operates a unified platform combining a finished jewelry catalog (Private Label Collection with engagement rings, wedding bands, and anniversary bands) with full-service manufacturing capabilities. Core offerings include Custom Jewelry Manufacturing, Production Manufacturing, CAD/CAM Services (with 2-day turnaround), Casting Services (platinum, gold, silver, palladium), Diamond Melee (AAA/AA/A grades plus lab grown), and Gemstone Setting Services. All projects are supported by Dedicated Job Coordinators, and customers can access the Customer Portal for order tracking. The product architecture is built around CAD/CAM technology using Envisiontec equipment for prototyping and employs multiple casting methods (centrifugal, vacuum-assisted, pressure, torch) for production.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Label Collection Finished, customizable jewelry catalog including 221 engagement ring styles and 69 wedding/anniversary band styles. Available in platinum, gold, silver, and palladium, with options for casting only, polished only, or fully finished with diamond melee. Targeted at retail and wholesale jewelers needing wholesale private-label inventory.
• Custom Jewelry Manufacturing Full-service custom jewelry manufacturing from conception to completion. Includes CAD design, prototyping, casting, stone setting, and finishing with dedicated job coordinators assigned to each project. Targets retail and wholesale jewelers needing one-of-a-kind custom pieces, family heirlooms, or competition entries.
• Production Manufacturing Services for creating jewelry lines with reproduction in mind, including CAD/CAM prototyping, molding, precision reproductions, casting, and order fulfillment. Uses Envisiontec Perfactory 3 or 4 with hi-resolution polymers. Includes mold storage and production run management. Designed for wholesale jewelers building brand lines.
• CAD/CAM Services Computer-aided design and modeling service bureau enabling jewelry designers to create 2D/3D models and prototypes. Provides 2-business-day turnaround on standard CAD designs, accepts STL and 3DM files, and offers EnvisionTEC, Digital Wax, Solidscape, and Wax Milling prototyping options. Serves jewelers and designers handling their own CADs.
• Casting Services Jewelry casting services using centrifugal, vacuum-assisted, pressure, and torch casting methods. Offers more than 40 precious metal alloys including platinum, gold, white gold, rose gold, silver, and palladium. Provides casting only, polished only, and fully finished options, with custom magnetic tumbling, casting preparation, clip and ship, and laser review services.
• Diamond Melee Supply of diamond melee in three quality grades — AAA (F-G color, VS2-SI1 clarity), AA (G-H color, SI1-SI2 clarity), A — plus lab-grown melee options. Available as a wholesale product for jewelers needing melee for finished jewelry and custom orders.
• Setting Your Gemstones Gemstone and diamond setting services accepting customer-supplied or company-supplied center stones and diamond melee. Includes center stone setting and melee setting, with multiple setting styles including pavé, prong, bezel, channel, bar, and flush.
• Customer Portal Online portal providing approved account holders with 24/7 access to view pricing, place orders, and track order status. Serves as the primary self-serve ordering and visibility interface for B2B customers.

Quantifiable outcome

• Lead times as fast as 4 days for desprued pieces and 2 business days for standard CAD designs
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Richline Group: Richline Group is Berkshire Hathaway's vertically integrated jewelry manufacturing division producing finished jewelry and findings at scale for mass and specialty retail. Comparable to Casting House as a jewelry manufacturer, but much larger scope and serving high-volume retailers rather than the independent jeweler trade niche.
• Signet Jewelers: Signet is the world's largest retailer of fine jewelry (Kay, Zales, Jared) and operates significant in-house manufacturing including its own castings and bridal lines. Indirectly comparable as both a producer and consumer of custom bridal jewelry, but primarily vertically integrated for its own retail banners.

Direct peers

• Stuller: Stuller is the largest US-based manufacturer and wholesale supplier of jewelry findings, mountings, diamonds, and finished jewelry to the trade. It is the most direct competitor to Casting House, serving retail jewelers with in-house manufacturing, casting, CAD/CAM, and a private-label catalog across gold, platinum, and silver.
• Hoover & Strong: Hoover & Strong is a precious metals manufacturer, refiner, and trade supplier offering castings, findings, melee, and finished mountings to jewelers. Overlaps directly with Casting House on platinum/gold/silver casting, melee supply, and custom precious-metal manufacturing for retail jewelers.
• Rio Grande (Rio Grande Jewelry): Rio Grande is a long-established jewelry manufacturing supply and tool distributor with casting, CAD/CAM, findings, and finished jewelry offerings for trade jewelers. Comparable to Casting House on B2B trade model, precious-metal casting, and CAD/CAM service bureau capabilities.

Others

• Gesswein: Gesswein is a distributor of jewelry tools, equipment, and supplies to trade jewelers worldwide. While not a direct casting or finished-jewelry competitor, it serves the same jeweler customers with manufacturing inputs (polishing, casting, CAD/CAM tooling) that complement Casting House's offerings.

Emerging players

• Benchmark Rings: Benchmark Rings is a US-based wedding band manufacturer specializing in cast and machined precious-metal bands sold primarily through retail jewelers. Overlaps with Casting House's bridal-and-band private-label capabilities on a narrower product line, and competes for the same independent jeweler customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/874549012591153
• LinkedInlinkedin.com/company/gm-casting-house-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casting House