HotForex

What HotForex does

HotForex, operating commercially as HFM, is an online multi-asset trading broker founded in 2010 and headquartered in Larnaca, Cyprus, under the HF Markets Group. The company serves retail and professional traders across 190+ countries, offering trading access to more than 500 instruments spanning Forex, Metals, Energies, Indices, Stocks, Commodities, Bonds, ETFs, and Cryptos. Its client base exceeds 4 million accounts with cumulative client deposits above $4 billion, supported by 51–100 employees in an asset-light operating model. The company is privately held, with no public listing or disclosed external institutional investors.

HFM's product surface centers on four trading platforms—the proprietary WebTrader (with integrated TradingView charts), the proprietary HFM Mobile Application, and the third-party MetaTrader 4 and MetaTrader 5 platforms—paired with five account types: InfinityX (unlimited leverage, zero margin, zero commission), Zero (0.0 pip spreads, up to 1:2000 leverage), Pro (low spreads, zero commission), Premium (swap-free, no minimum deposit), and Cent (novice trading in cents). Beyond direct execution, HFM operates Copy Trading and PAMM (Percentage Allocation Management Module) platforms for social and managed-account investing, supported by analytical tools such as Autochartist, Advanced Insights, Premium Trader Tools, VPS hosting, and trading calculators, plus educational resources (courses, videos, webinars, podcasts) and a tiered Loyalty Program. Multi-jurisdictional regulation is provided through wholly-owned subsidiaries in the UK (FCA-authorized under firm reference 801701), South Africa (FSCA), Cyprus, Seychelles, and St. Vincent & the Grenadines.

HFM's business model is transaction-based and diversified across four revenue streams: bid-ask spreads (from 0.0 pips), commissions on selected account types, swap/overnight fees (with swap-free options), and affiliate/partner revenue sharing through a 150,000+ partner program. The company goes to market through a direct-to-consumer, self-serve model with global website registration, digital marketing, and content-led education targeting traders across more than 20 languages, while restricting service in the USA, Canada, Sudan, Syria, Iran, North Korea, UAE, and Turkey.

Name

HotForex

Legal name

HF Markets (SV) Ltd

Website

https://hotforex.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

HotForex (HFM) is an online multi-asset broker offering forex, CFDs, and derivatives trading across WebTrader, MT4, MT5, and a proprietary mobile app to retail and professional traders in 190+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Larnaca

HQ country

Cyprus

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Trading Spreads: Revenue generated from the bid-ask spread on trading instruments. Offers competitive spreads from 0.0 pips across various account types including Zero account with zero spreads.
2. Trading Commissions: Commission charges on certain account types such as Pro account. Some accounts like InfinityX and Premium offer zero commission trading.
3. Swap/Overnight Fees: Charges applied to positions held overnight, with swap-free options available on certain accounts.
4. Affiliate/Partner Program: Revenue sharing with affiliate partners who refer new clients to the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

HotForex (HFM) is an online multi-asset trading broker that enables retail and professional traders to access forex, CFDs, metals, energies, indices, stocks, commodities, bonds, ETFs, and cryptocurrencies. It delivers trading access through four platforms (WebTrader, HFM Mobile App, MetaTrader 4, MetaTrader 5) and five account types (InfinityX, Zero, Pro, Premium, Cent), complemented by Copy Trading, PAMM managed accounts, and supporting analytical tools.

Product overview

HFM (HotForex) is an online trading broker offering a multi-platform, multi-account ecosystem for retail and professional traders. The core offering comprises four trading platforms (WebTrader with integrated TradingView charts, HFM Mobile App, MetaTrader 4, and MetaTrader 5) paired with five distinct trading account types (InfinityX with unlimited leverage, Zero with zero spreads, Pro with low spreads, Premium swap-free, and Cent for beginners). Beyond direct trading, HFM provides social investing services including Copy Trading and PAMM for passive investors, supported by analytical tools like Autochartist, Advanced Insights, and Premium Trader Tools. The company also offers educational resources (courses, videos, webinars) and a loyalty rewards program, creating a comprehensive trading ecosystem spanning platforms, accounts, social trading, analytical tools, and education.

Differentiator

Problem solved

Functional benefit

Products and services

• WebTrader Browser-based proprietary trading platform with integrated TradingView charts, no download or installation required, instant cross-device synchronization, and access to HFM's range of trading instruments. Targeted at retail and professional traders seeking ease-of-use execution across devices.
• HFM Mobile Application Award-winning proprietary mobile trading app for Android and iOS supporting in-app trading and MT5 compatibility, with hundreds of instruments, one wallet with multiple trading accounts, customized trading, trade history, and powerful drawing tools. Targeted at retail traders needing on-the-go access.
• MetaTrader 4 (MT4) The world's most popular third-party trading platform offered by HFM for CFD trading, copy trading, and Expert Advisors (EAs), available on desktop and mobile. Targeted at traders who prefer the MT4 ecosystem and algorithmic/EA strategies.
• MetaTrader 5 (MT5) Multi-asset third-party trading platform offered by HFM with advanced trading tools and integrated economic calendar, available on desktop and mobile. Targeted at traders seeking multi-asset capabilities beyond MT4.
• Copy Trading Social trading service allowing followers to automatically copy strategies from successful strategy providers, with options to become a follower or strategy provider, plus a strategy list and performance tracking. Targeted at investors who want passive exposure by copying other traders' strategies.
• PAMM (Percentage Allocation Management Module) Managed-account investment service enabling investors to allocate funds to fund managers who trade on their behalf, with separate investor and fund manager portals and performance tracking. Targeted at investors seeking professional account management and at fund managers seeking capital to manage.
• VPS Hosting Virtual private server hosting service for traders to run automated trading systems and Expert Advisors with minimal latency. Targeted at algorithmic/EA traders using MT4/MT5 who require reliable, low-latency execution environments.

Quantifiable outcome

• Spreads from 0.0 pips with competitive pricing
• +3 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• MetaQuotes (MetaTrader)coreTechnology or IntegrationHFM offers both MetaTrader 4 (MT4) and MetaTrader 5 (MT5) platforms - the world's most popular trading platforms. These are third-party platforms provided by MetaQuotes Software Corp. MT4 supports CFDs trading, copy trading, and Expert Advisors (EAs), while MT5 offers advanced trading tools and integrated economic calendar.
• TradingViewcoreTechnology or IntegrationTradingView charts are integrated into HFM's WebTrader platform, providing professional charting capabilities. No download or installation required with instant cross-device sync.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/hotforex_broker
• Facebookfacebook.com/hotforex
• LinkedInlinkedin.com/company/hotforex

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HotForex