Dick Moby
Dick Moby is an independent Dutch eyewear brand that designs and sells handmade-in-Italy sunglasses and prescription glasses built from certified biodegradable acetate and recycled metal with ZEISS lenses, serving environmentally conscious consumers globally via D2C e-commerce and a B2B wholesale portal.
- Company typePrivate
- Founded2013
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dick Moby does
Dick Moby is an independent Dutch sustainable eyewear brand founded in 2013 and headquartered in 's-Hertogenbosch, Netherlands. The company designs and sells sunglasses and prescription eyeglasses manufactured by hand in Italy, using either Mazzucchelli M49 biodegradable acetate (certified 100% biodegradable under ISO 14855) or recycled stainless steel certified under Recycled Claim Standard 2.0. All lenses are supplied by ZEISS and feature 100% UVA/UVB protection with anti-scratch and anti-reflective coatings; the bio-nylon sun lens variant additionally carries REDcert2 certification. Pricing on the consumer site ranges from approximately €240 to €285 per frame.
The business operates a hybrid go-to-market: a direct-to-consumer e-commerce storefront at dick-moby.com with free worldwide shipping to 40+ countries and a 30-day return policy, paired with a dedicated B2B portal (b2b-portal.dick-moby.com) carrying 514+ wholesale SKUs for optical retailers and stockists. Distribution is supported by organic social channels (Facebook, Instagram), a newsletter, and a Trustpilot review presence. Customer segments center on environmentally conscious and fashion-forward consumers, with optical shops serving as a secondary wholesale channel. The brand operates one main collection per year with evergreen designs as a deliberate anti-overstock mechanism.
The company is privately held, founder-owned, and operates with a lean 1–10 employee team. No institutional funding rounds, M&A transactions, leadership changes, or regulatory actions are disclosed in available data. Revenue, headcount trends, and unit volumes are not publicly reported; certifications (ISO 14855, REDcert2, RCS 2.0, OEKO-TEX Leather Standard, SCS Recycled Content) and quantified environmental impact metrics (924 kWh, 263 kg CO2, 5,000 liters of water saved per 1,000 frames versus industry average) form the backbone of the company's differentiation and brand narrative.
Dick Moby firmographics
Firmographics- Name
- Dick Moby
- Legal name
- Dick Moby
- Website
- https://dick-moby.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dick Moby is an independent Dutch eyewear brand that designs and sells handmade-in-Italy sunglasses and prescription glasses built from certified biodegradable acetate and recycled metal with ZEISS lenses, serving environmentally conscious consumers globally via D2C e-commerce and a B2B wholesale portal.
- Ownership category
- akta.pro rank
Dick Moby industry classification
Industry- Product category
- Sustainable Eyewear
- NAICS
- Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Sunglasses (Non-Prescription) (CRAAAKAB)
- akta.pro secondary industries
- Prescription Eyewear Frames (Optical) (CRAAAKAA), Luxury & Designer Eyewear (CRAAAKAD)
Keywords
Where Dick Moby is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Dick Moby business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Eyewear Retail (Direct-to-Consumer): Dick Moby generates revenue through direct-to-consumer sales of sunglasses and eyeglasses via its e-commerce platform. Products are sold as one-time purchases at price points ranging from €240-€285 for sunglasses, with free worldwide shipping. The company also operates a B2B portal for optical retailers and stockists, suggesting a wholesale/channel revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct-to-consumer eyewear pricing |
| Unit Pricing | Multi-year contract | B2B wholesale catalog pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Dick Moby product offering
Product offeringCore offering
Dick Moby designs, manufactures, and sells sustainable sunglasses and prescription eyeglasses handmade in Italy. Frames are built from MAZZUCCHELLI M49 biodegradable acetate, recycled metal certified under RCS 2.0, or recycled acetate, paired with ZEISS lenses providing 100% UVA/UVB protection. The brand sells primarily through its own e-commerce store with worldwide shipping, and to optical retailers through a dedicated B2B wholesale portal.
Product overview
Dick Moby is a sustainable eyewear brand offering sunglasses and eyeglasses as its core products. The company manufactures handmade frames in Italy using two primary sustainable materials: biodegradable acetate (MAZZUCCHELLI M49) and recycled metal (certified under RCS 2.0). All eyewear features ZEISS sun lenses with 100% UV protection and anti-scratch/anti-reflection coatings. The product line includes men's, women's, and unisex styles across various shapes (Aviator, Round, Square, Cat-eye, Hexagon, Oversized). The company also offers a B2B portal for wholesale orders and sells limited edition pieces made from re-recycled stock. Accessories include recycled leather cases and recycled PET pouches.
Differentiator
Problem solved
Functional benefit
Products and services
- Sunglasses Handmade-in-Italy sunglasses featuring 100% UVA/UVB ZEISS sun lenses with anti-reflection and anti-scratch coatings, available in biodegradable acetate, recycled metal, and recycled acetate variants. Priced between €240 and €285 per pair, targeted at environmentally conscious and fashion-forward individual consumers across 40+ countries.
- Eyeglasses Prescription optical eyeglasses featuring ZEISS lenses with anti-reflection and anti-scratch coatings, handcrafted in Italy from biodegradable acetate or recycled metal. Targeted at individual consumers seeking sustainable prescription eyewear options.
- B2B Wholesale Portal Business-to-business wholesale ordering platform at b2b-portal.dick-moby.com that enables optical shops and stockists to purchase Dick Moby eyewear inventory at wholesale prices ranging from €0 to €274. Targeted at independent optical retailers seeking sustainable eyewear brands for their product assortment.
Quantifiable outcome
- Environmental impact per 1000 frames: 924 kWh energy saved (equivalent to 132 phone charges), 263kg CO2 saved (equivalent to drive from Amsterdam to Milan), 5000 liters water saved (equivalent to 64 showers)
Companies that use Dick Moby
Customer profileSegments3 records
Ideal customer profiles2 records
Dick Moby technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dick Moby partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
Dick Moby competitors and assessment
Company assessmentDirect peers
- Eco Eyewear: Italian-based sustainable eyewear brand using bio-based and recycled materials, sold through D2C e-commerce and optical retailers. Directly comparable to Dick Moby on sustainable materials, Italian manufacturing heritage, and dual D2C/wholesale GTM.
- Pala Eyewear: UK-based sustainable eyewear brand with a D2C and wholesale model, focused on bio-acetate frames and giving-back programs. Closely matches Dick Moby's sustainability-first positioning, premium price points, and B2B portal approach to optical retailers.
- Sea2See: Spanish eyewear brand producing sunglasses from recycled marine plastic with certified material flows. Highly comparable on the sustainability/circular-economy narrative, European manufacturing base, and D2C-plus-wholesale distribution.
- Waterhaul: UK-based eyewear brand producing frames from recycled fishing nets and other recovered ocean plastics. Comparable sustainable-materials IP, small-scale D2C operation, and circular-economy brand story.
- Proof Eyewear: US-based sustainable eyewear brand using reclaimed wood, cotton-based acetate, and recycled aluminum. Comparable premium DTC model targeting sustainability-driven consumers with a curated, eco-positioned assortment.
Broad incumbents
- Warby Parker: Large US public DTC eyewear company with prescription glasses, sunglasses, and contact lenses. Scaled D2C-plus-retail benchmark for the premium eyewear category, with overlapping product range (frames and sunglasses at ~$100+ ASP) and digital-first GTM that dwarfs Dick Moby.
- Cutler and Gross: British designer eyewear brand known for handmade, distinctive frames sold DTC and through premium optical retailers. Comparable on the handmade-in-Italy/premium-craft positioning and selective, design-led assortment, though without Dick Moby's sustainability focus.
- Stella McCartney Eyewear: Luxury sustainable fashion house with a licensed eyewear line produced with Eco-Acetate and bio-based materials. Sits at higher price points but operates in the same premium sustainable-eyewear narrative and is licensed/partnered with major optical groups.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Dick Moby social profiles
Digital presenceDick Moby compliance and trust
Trust signalCompliance5 records
Dick Moby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dick Moby leadership team
Management profileNumber of profiles
Dick Moby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dick Moby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dick Moby
What does Dick Moby do?
Dick Moby designs, manufactures, and sells sustainable sunglasses and prescription eyeglasses handmade in Italy. Frames are built from MAZZUCCHELLI M49 biodegradable acetate, recycled metal certified under RCS 2.0, or recycled acetate, paired with ZEISS lenses providing 100% UVA/UVB protection. The brand sells primarily through its own e-commerce store with worldwide shipping, and to optical retailers through a dedicated B2B wholesale portal.
Is Dick Moby a public or private company?
Dick Moby is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dick Moby founded?
Dick Moby was founded in 2013. It employs 1 to 10 people.
Where is Dick Moby based?
Dick Moby is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Dick Moby make money?
One revenue line is on record: eyewear Retail (Direct-to-Consumer).
Who are Dick Moby's main competitors?
Direct peers on record are Eco Eyewear, Pala Eyewear, Sea2See, Waterhaul and Proof Eyewear. Broad incumbents are Warby Parker, Cutler and Gross and Stella McCartney Eyewear.
Does Dick Moby have an API?
No public API is recorded for Dick Moby.
What industry is Dick Moby in?
Dick Moby's product category is Sustainable Eyewear. Its primary akta.pro industry code is CRAAAKAB, Sunglasses (Non-Prescription), with a secondary code of CRAAAKAA, Prescription Eyewear Frames (Optical). Its NAICS code is 339115 and its SIC code is 3851.