Huna Totem Corporation

What Huna Totem Corporation does

Huna Totem Corporation is a private Alaska Native village corporation formed in November 1973 under the Alaska Native Claims Settlement Act (ANCSA), headquartered in Juneau, Alaska, and wholly owned by approximately 876 enrolled shareholders of the Xunaa Káawu (Huna Tlingit). The company operates a diversified portfolio across two primary business lines: tourism destination management and federal government contracting. Through its Huna Totem Tourism Group business unit, Huna Totem owns and operates four cruise port destinations in Alaska — Icy Strait Point in Hoonah (operational since 2004, sole-owned since 2009), Klawock Island on Prince of Wales Island (first season 2024, joint with Doyon Limited and Klawock Heenya), Chugach Glacier Gateway in Whittier (groundbreaking October 2022, in development with the City of Whittier), and Áak'w Landing in Juneau (cleared for construction 2026, groundbreaking 2027, projected opening 2028, developed with a Norwegian Cruise Line Holdings-donated parcel). These ports deliver shore excursions (including the world's largest ZipRider, whale watching, and wildlife tours) and authentic Tlingit cultural programming through the wholly owned Alaska Native Voices program, employing direct descendants of the Xunaa Káawu as cultural heritage guides aboard cruise ships and in Glacier Bay National Park.

The company monetizes its port infrastructure through transaction-fee revenue on cruise passenger excursions, ground transportation, and cultural experiences, and is expanding internationally into the Caribbean via a newly created Senior Director of Caribbean Operations role. The second pillar is HunaTek, an 8(a)-certified federal government contracting subsidiary formed in 2018 that delivers IT modernization, cybersecurity, cloud services, program and project management, logistics, and systems engineering to the U.S. Department of State (including OBO supporting 275 diplomatic facilities across 175 countries, and Bureau of Counterterrorism), the Department of Defense (Navy, Marine Corps, requiring Secret or TS/SCI clearance), the National Nuclear Security Administration, and the Small Business Administration. HunaTek operations are based in Washington DC, Quantico, Stafford, Arlington, Rosslyn, and Edgewood. Supporting the enterprise are a 501(c)(3) cultural affiliate (Huna Heritage Foundation, which has awarded 1,200+ scholarships and $2M+ in awards over 50 years), commercial real estate holdings (including the Xunaa Káawu Hit building, Hoonah Post Office and other leases), a UBS-managed diversified investment portfolio, and Shareholders Settlement Trust and Elders' Benefit Trust distribution vehicles (which pay 25% of trailing three-year average net income to shareholders plus a $1,500 age-65 elder benefit to original shareholders).

Customer concentration is moderate: the cruise line segment serves a long list of partners (Celebrity, Holland America, Norwegian/NCLH, Royal Caribbean, Disney, Carnival, Princess, MSC, Viking and luxury brands including Regent, Seabourn, Silversea), while HunaTek's federal base spans multiple agencies and contract vehicles. Distribution combines owned physical infrastructure (the four ports) with B2B sales-led relationships to cruise lines and federal procurement channels, supplemented by Alaska Native Voices' onboard cultural guide service that extends brand reach into competitor ports during Glacier Bay calls. The company is governed by a nine-member board elected by shareholders and led by President/CEO Russell Dick, with CFO Glory Scarano, HunaTotem Tourism Group President Howard Sherman, and HunaTek President/CEO Michael Torres. The company does not publicly disclose revenue or pricing for its shareholder benefits, cruise port services, or government contracting rates.

Name

Huna Totem Corporation

Legal name

Huna Totem Corporation

Website

https://hunatotem.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Huna Totem Corporation is a private Alaska Native village corporation operating Alaska Native-owned cruise port destinations (Icy Strait Point, Klawock Island, Chugach Glacier Gateway, Áak'w Landing) and a federal government contracting subsidiary (HunaTek), serving major cruise lines, U.S. federal agencies, and approximately 876 Xunaa Káawu shareholders.

Ownership category

akta.pro rank

Product category

Cruise Port Tourism and Destination Management

NAICS

Scenic and Sightseeing Transportation, Water (48721), Port and Harbor Operations (48831)

akta.pro primary industry

Shore Excursion & Port Services Operators (THAKAEAE)

Keywords

• Alaska cruise destinations
• Cruise port operations
• Federal government contracting
• Alaska Native tourism
• Cybersecurity services

Headquarters

HQ city

Juneau

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Cruise Port Operations: Huna Totem generates revenue by operating owned cruise ship ports (Icy Strait Point, Klawock Island, Chugach Glacier Gateway, Áak'w Landing) and selling shore excursions, ground transportation, and cultural experiences to cruise passengers and cruise line partners. Icy Strait Point alone generates approximately $20 million per year in positive economic impact for the community of Hoonah.
2. Government Contracting (HunaTek): HunaTek, Huna Totem's federal government contracting subsidiary, provides IT modernization, program and project management, logistics, systems engineering, cybersecurity, and professional services to Department of State, DoD, intelligence agencies, and other federal civilian clients. Revenue is generated through government contracts (GWACs, IDIQs, direct awards). First 8(a) subsidiary formed in 2018.
3. Real Estate and Land Leases: Huna Totem holds commercial real estate including the Xunaa Káawu Hit building, property leases (Hoonah Post Office, Icy Straits Lumber, telecommunications companies, construction firms, tourism businesses), and land use permits generating reliable operational income.
4. Shareholder Distributions and Trust Income: Dividends paid from net profits (25% of average previous 3 years' net income under the dividend policy). Shareholders Settlement Trust distributes annual income to shareholders. Elders' Benefit Trust provides one-time $1,500 payment to original shareholders at age 65. Revenue is distributed to approximately K (thousands) of shareholders.
5. Investment Portfolio Income: Diversified portfolio managed by UBS including equities, fixed income, and alternative assets. Guided by a structured Investment Policy, generating returns that strengthen the corporation's financial resilience.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Huna Totem Corporation owns and operates Alaska Native-owned cruise port destinations (Icy Strait Point, Klawock Island, Chugach Glacier Gateway, Áak'w Landing) where it sells shore excursions, ground transportation, and authentic Tlingit cultural experiences to cruise lines and their passengers. Through its HunaTek subsidiary, the corporation delivers federal government contracting services including IT modernization, cybersecurity, cloud security, program management, and professional services to agencies such as the Department of State, DoD, and SBA. Supporting operations include commercial real estate leasing, a UBS-managed diversified investment portfolio, and shareholder dividend and trust distribution programs.

Product overview

Huna Totem Corporation operates a diversified portfolio of Alaska Native-owned businesses centered on two primary sectors: tourism/destination management and government contracting. The tourism division manages multiple cruise port destinations across Alaska—including Icy Strait Point (flagship destination), Klawock Island (opened 2024), Chugach Glacier Gateway (in development), and Áak'w Landing Juneau (in development)—all operated through the Huna Totem Tourism Group business unit. The government contracting arm operates through HunaTek, providing federal agencies with IT modernization, cyber security, program management, and professional services. Supporting these core businesses are cultural preservation affiliates including Huna Heritage Foundation (501(c)(3) nonprofit) and Alaska Native Voices (cultural heritage program). The company is an Alaska Native corporation formed under ANCSA, responsible for stewarding ancestral Xunaa Káawu lands while generating shareholder prosperity.

Differentiator

Problem solved

Functional benefit

Brands

• Icy Strait Point: Alaska Native-owned cruise destination in Hoonah offering cultural experiences, adventure activities including the world's largest ZipRider, whale watching, and wildlife tours
• HunaTek
• Chugach Glacier Gateway
• Alaska Native Voices
• Huna Heritage Foundation

Products and services

• Icy Strait Point Alaska Native-owned cruise port destination in Hoonah, Alaska, offering immersive Tlingit cultural experiences, adventure excursions including the world's largest ZipRider, whale watching, ATV and Jeep expeditions, and wildlife viewing. Sells shore excursions and ground transportation to cruise ship passengers from Celebrity, Holland America, Norwegian, Disney, Carnival, MSC, Princess, Viking, and other major lines.
• Klawock Island Cruise Port Single-ship cruise port on Prince of Wales Island, Alaska, offering Tlingit cultural experiences, traditional totem carving, local storytelling, culinary experiences, and lush landscape excursions. Developed in partnership with Doyon Limited and Klawock Heenya Corporation as an exclusive single-ship destination for major cruise lines.
• Chugach Glacier Gateway Planned cruise port destination in Whittier, Alaska, in partnership with the City of Whittier, featuring a double-berth pier and immersive excursions introducing cruise guests to Chugach landscapes, glaciers, coastal wilderness, and World War II history. Currently in development stage following the October 2022 groundbreaking.
• Áak'w Landing (Juneau Cruise Port) Cruise port and waterfront development project in Juneau designed to become the city's sixth cruise dock, developed as an alternative to the city's voluntary five-ship daily cap. Construction slated for summer 2027 and projected opening 2028. Will offer cruise passengers an additional Juneau port-of-call option when completed.
• HunaTek Federal Contracting Services Government contracting subsidiary delivering IT modernization, program and project management, logistics, systems engineering, and cyber security services to federal agencies including the Department of State (DoS, OBO, Bureau of Counterterrorism, NNSA), Department of Defense (DoD/Navy/Marine Corps), Small Business Administration (SBA), and other civilian clients. Holds 8(a) SBA certification, with positions requiring Secret or TS/SCI clearance.
• Alaska Native Voices Cultural Heritage Program Cultural heritage program employing direct descendants of the Xunaa Káawu as Native Cultural Heritage Guides to deliver authentic Tlingit storytelling and cultural interpretation aboard cruise ships, in Glacier Bay National Park, and in intimate fireside gatherings at Huna Totem-operated destinations.
• Huna Heritage Foundation Programs Independent 501(c)(3) nonprofit affiliate of Huna Totem Corporation dedicated to preserving Tlingit culture, fostering education, language revitalization, and intergenerational connection through scholarships, vocational assistance, cultural study grants, and library/archives programs.

Quantifiable outcome

• Icy Strait Point generates $20 million per year of positive economic impact on a community of 900 people
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• City of WhittierflagshipStrategic or Co-development Partner · 1 October 2022Huna Totem partnered with the City of Whittier to develop Chugach Glacier Gateway, Alaska's next major cruise destination with a planned double-berth pier and immersive excursions. Groundbreaking ceremony held October 2022 on HTC's Whittier property.
• Celebrity CruisescoreChannel Partner/ Reseller/ DistributorCelebrity Cruises is a major cruise line partner visiting Huna Totem's owned cruise ports (Icy Strait Point, Klawock Island). Celebrity Solstice is among the ships regularly visiting Icy Strait Point.
• Holland America LinecoreChannel Partner/ Reseller/ DistributorHolland America Line is a key cruise line partner with ships including MS Eurodam visiting Huna Totem's cruise ports. Listed as one of the major cruise line partnerships.
• Norwegian Cruise Line Holdings (NCLH)flagshipChannel Partner/ Reseller/ DistributorNCLH donated a Juneau parcel to Huna Totem Corp. to support the new cruise pier (Áak'w Landing) development. Major strategic partner for Juneau port expansion.
• Royal CaribbeancoreChannel Partner/ Reseller/ DistributorRoyal Caribbean is a major cruise line partner. Royal Caribbean's main customer relationship with Goldbelt's Aaní project (a separate Alaska Native corporation) was noted as context; within Huna Totem's ecosystem, Royal Caribbean is also a partner at Huna Totem ports.
• Disney Cruise LinecoreChannel Partner/ Reseller/ DistributorDisney Cruise Line is listed as a cruise line partner visiting Huna Totem ports. Also noted in context of a new hire: Hein Erasmus (Huna Totem Caribbean Director) previously held senior leadership positions at Disney Cruise Line.
• Carnival Cruise LinecoreChannel Partner/ Reseller/ DistributorCarnival Cruise Line is listed as a cruise line partner visiting Huna Totem cruise ports. Hein Erasmus, Huna Totem's new Caribbean Operations Director, previously held senior leadership positions at Carnival Cruise Line.
• Doyon LimitedflagshipStrategic or Co-development PartnerDoyon Limited, the Alaska Native regional corporation for Interior Alaska, partnered with Huna Totem in the Na-Dena` LLC joint venture (formed 2022) and for the Klawock Island cruise port development (with Klawock Heenya Corporation).
• Klawock Heenya CorporationflagshipStrategic or Co-development PartnerKlawock Heenya Corporation partnered with Huna Totem to develop Klawock Island cruise port (Prince of Wales, Alaska), an exclusive single-ship port that opened for its first cruise season in 2024.
• Princess CruisescoreChannel Partner/ Reseller/ DistributorListed as a major cruise line partner visiting Huna Totem's Alaska cruise ports.
• MSC CruisescoreChannel Partner/ Reseller/ DistributorListed as a cruise line partner visiting Huna Totem's Alaska cruise ports.
• Viking CruisescoreChannel Partner/ Reseller/ DistributorListed as a cruise line partner visiting Huna Totem's Alaska cruise ports.
• Sealaska CorporationcoreStrategic or Co-development PartnerSealaska Corporation is Huna Totem's parent regional corporation under ANCSA's 7(i)/7(j) resource revenue sharing mechanism. Huna Totem receives 7(j) funds from Sealaska. Also collaborated through Na-Dena` LLC joint venture (with Doyon).
• Tlingit & Haida Central CouncilcoreStrategic or Co-development PartnerTlingit & Haida Central Council is a key tribal partner. Multiple Huna Totem board members and executives have served in leadership roles with the Council, and the company collaborates on cultural preservation and community initiatives.
• ChukkaminorChannel Partner/ Reseller/ DistributorChukka is listed among cruise industry partners/operators working with Huna Totem ports.

Scale indicators13 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Goldbelt, Incorporated: Alaska Native corporation developing the Aaní cruise port and other tourism infrastructure in Juneau, directly competing with Huna Totem's Cruise Line partner base and Áak'w Landing project. Operates similar ANCSA village/regional corporation structure with diversified holdings including tourism, government services, and real estate.
• Lindblad Expeditions Holdings: Expedition cruise operator with itineraries in Alaska and similar culturally-immersive, destination-led business model. Competes for culturally-engaged cruise passengers and partners with similar port operators in Southeast Alaska.

Broad incumbents

• Arctic Slope Regional Corporation: Large Alaska Native regional corporation with diversified business holdings including tourism, government services, energy, and construction. Comparable diversified ANCSA operating model and federal contracting presence, though without cruise destination focus.
• Calista Corporation: Major Alaska Native regional corporation with diversified holdings spanning construction, government contracting, real estate, and natural resources. Comparable ANCSA diversified business model and 8(a) federal contracting participation.
• Sealaska Corporation: Huna Totem's parent regional Alaska Native corporation under ANCSA 7(i)/7(j) revenue sharing. Operates diversified holdings in natural resources, seafood, tourism, and investments. Comparable Tlingit cultural heritage and ANCSA governance model.
• Doyon, Limited: Alaska Native regional corporation that is Huna Totem's JV partner in Na-Dena` LLC and the Klawock Island cruise port development. Operates natural resources, government services, and tourism with similar ANCSA structure and federal contracting scale.
• Royal Caribbean Group: One of HTC's largest cruise line partners and operator of private cruise destinations (Perfect Day at CocoCay, Labadee). Represents both customer relationship and the strategic alternative model of cruise-line-owned destinations versus HTC's independent Native-owned approach.
• Carnival Corporation & plc: World's largest cruise operator (Carnival, Princess, Holland America, Seabourn, etc.) and anchor B2B customer for Huna Totem's four Alaska ports. Comparable tourism footprint but operates ships rather than port destinations.

Emerging players

• Ponant: Luxury expedition cruise line visiting Alaska and culturally distinctive ports with immersive excursion programs comparable to Huna Totem's model at Icy Strait Point and Klawock Island.
• Hurtigruten Group: Norwegian-founded expedition cruise operator with Alaska itineraries emphasizing experiential excursions in remote destinations; comparable to HTC's experiential shore excursion model at Icy Strait Point, Klawock, and Chugach Glacier Gateway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huna Totem Corporation