Maga Material Supply

What Maga Material Supply does

Maga Material Supply, Inc. is a privately held, founder-owned materials and goods acquisition company headquartered at 120 Bishop Circle in Pelham, Alabama, founded in 1998 and led by owner Keith Russell. The company purchases salvage, surplus, overstock, distressed, and damaged inventory from sellers across the Continental United States, including damaged freight, insurance losses, bankruptcies, obsolete stock, cancelled-job materials, and weather- or accident-damaged goods, and resells those materials to buyers seeking discounted bulk commodities. Service categories span a wide range of products, with steel products (carbon steel, alloys, coils, pipe, plate, rebar, tubing) as the dominant category, alongside metals, building materials, equipment, electronics, appliances, chemicals, and consumer goods.

The business operates a sales-led, B2B direct model: there is no proprietary technology platform, no digital marketplace, and no AI/ML component, with customer acquisition driven by the company website, phone outreach, and inbound contact forms. Revenue is generated through the margin between acquisition cost and resale value on each negotiated transaction, with pricing quote-based and not publicly disclosed. The company also provides logistics support, including nationwide transportation and worldwide shipment capability, positioning itself as a full-service buy/supply/deliver solution rather than a pure broker.

The customer base is horizontally segmented across insurance companies, transportation companies, marine vessels, and large and small companies with excess or distressed inventory. Headcount is reported at 1-10 employees, and the company has no disclosed funding, institutional investors, partnerships, subsidiaries, or M&A activity, operating as an independent going concern under a sole owner for over 22 years. Geographic scope covers the Continental United States, with Alaska, Hawaii, and US territories explicitly excluded.

Name

Maga Material Supply

Legal name

Maga Material Supply, Inc.

Website

https://magamaterialsupply.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Maga Material Supply is a privately held, owner-operated salvage and surplus materials broker founded in 1998 in Pelham, Alabama, purchasing damaged, overstock, and distressed inventory across the Continental US and reselling it as bulk commodities to a broad base of insurance, transportation, marine, and general business sellers.

Ownership category

akta.pro rank

Product category

Industrial Salvage and Surplus Materials

NAICS

Recyclable Material Merchant Wholesalers (42393), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Wholesale-Durable Goods, Nec (5099), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Asset Recovery, Surplus & Decommissioning Services (EUAIANAD)

akta.pro secondary industry

Returns & Salvage (Customer Returns) Retail (CRAEAFAC)

Keywords

• Asset recovery services
• Surplus inventory liquidation
• Salvage material purchasing
• Damaged freight recovery
• Industrial material supply

Headquarters

HQ city

Pelham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Material Acquisition and Resale: The company purchases damaged, surplus, and obsolete materials from sellers at negotiated prices and resells them to buyers seeking discounted inventory. Revenue is generated through the margin between acquisition cost and resale value. Handles all types of materials including steel products, metals, building materials, and general merchandise.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Maga Material Supply purchases salvage, surplus, overstock, damaged freight, insurance losses, and obsolete inventory from businesses across the Continental United States and resells those materials to buyers at negotiated prices. The company operates a full-service asset recovery model encompassing three core functions: buying unwanted inventory in any condition, supplying located materials to buyers, and delivering goods to any site worldwide. Revenue is generated through the spread between acquisition cost and resale value across categories including steel products, metals, building materials, equipment, and general merchandise.

Product overview

Maga Material Supply is a single-service materials acquisition business rather than a platform with discrete products. The company operates as a unified service offering centered on three core functions: buying salvage, surplus, and overstock materials; supplying various commodities to buyers; and delivering goods across the continental US. Rather than offering named software products or modules, the company's service portfolio consists of acquiring and reselling distressed inventory including steel products, metals, construction materials, equipment, and consumer goods. The service is positioned as an asset recovery solution for businesses looking to monetize obsolete, damaged, or excess inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• Material Acquisition (We Buy) Purchase service that acquires any and all salvage, distressed merchandise, surplus, and overstock inventory from businesses across the Continental United States. The company buys materials in any condition, including steel products, metals, building materials, equipment, electronics, appliances, chemicals, food, and bulk commodities, and works directly with insurance carriers or insured parties on insurance losses.
• Material Supply (We Supply) Sourcing and supply service that locates needed materials on behalf of buyers and handles the transaction on their behalf. Operates across all categories of products with worldwide shipment capability.
• Delivery and Logistics (We Deliver) Transportation and delivery service for goods across the Continental United States with worldwide shipment capability. Provides timely turnaround from and to any site as part of the company's full-service asset recovery offering.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Ritchie Bros. Auctioneers: Ritchie Bros. (NYSE: RBA, now part of RB Global) is the largest industrial auctioneer for heavy equipment, trucks, and machinery. Comparable to Maga in dispositioning industrial/construction surplus, but at vastly larger scale and through a global auction platform.
• Insurance Auto Auctions (IAA): IAA (owned by RB Global) is a leading salvage auto auction company working with insurance carriers to dispose of total-loss vehicles. Comparable to Maga as both buy damaged/loss-related assets from insurance companies for resale.
• Copart: Copart (NASDAQ: CPRT) is a leading online salvage vehicle auction company serving insurance carriers and total-loss vehicles. Comparable to Maga as both serve insurance companies recovering value from damaged/loss assets, though Copart is specialized in vehicles.

Direct peers

• Liquidity Services: Liquidity Services (NASDAQ: LQDT) operates online auction marketplaces for surplus and salvage assets across government, corporate, and retail channels. Directly comparable to Maga as both are asset-recovery/surplus-acquisition businesses, though Liquidity operates at significantly larger scale and via digital platforms.
• B-Stock Solutions: B-Stock runs B2B liquidation marketplaces connecting retailers and manufacturers with buyers of returned, overstock, and salvage inventory. Comparable to Maga in serving corporate sellers disposing of damaged, overstock, and customer-return merchandise.
• Government Liquidation: Government Liquidation (formerly DRMS) sells surplus and scrap government assets to the public via online auctions. Comparable to Maga in purchasing and reselling distressed/surplus assets at scale, though specialized in government supply.
• PPL Group: PPL Group is an industrial asset liquidation specialist purchasing surplus inventory, equipment, and machinery from corporate sellers. Directly comparable to Maga in B2B surplus acquisition and resale of industrial materials and equipment.
• Heritage Global Partners: Heritage Global Partners is an industrial asset disposition and valuation firm handling surplus machinery, equipment, and inventory via auction and negotiated sales. Closely comparable to Maga's industrial and equipment salvage focus.

Others

• Aaron's Company: Aaron's Company (NYSE: AAN) handles lease-to-own and remarketing of furniture, appliances, and electronics, including repossessed and returned merchandise. Tangentially comparable to Maga in remarketing recovered/returned durable goods, though its core model is retail lease-to-own.

Emerging players

• BidOnEquipment: BidOnEquipment operates an online auction marketplace for used and surplus industrial equipment and machinery. Comparable to Maga in industrial asset recovery, but uses a digital marketplace rather than direct negotiation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maga Material Supply