What RepCount does

RepCount is a native workout tracker mobile application operated by Siper Apps AB, a privately held Swedish company headquartered in Stockholm and founded in 2013 by Simon, a computer-engineering-trained lifter. The product is built as separate native applications — iOS in Swift and Android in Kotlin — avoiding hybrid frameworks, with cloud-sync account infrastructure and a high-performance charting framework typically reserved for medical and financial applications. RepCount's offering includes workout logging (sets, reps, weights), routines, custom exercises, rest timers, PR tracking across all rep ranges, supersets and drop sets, exercise history, CSV export (Premium), and iOS platform features (Live Activity, Apple Health sync). The platform also offers free browser-based strength training calculators (1RM, Plate, Warm-Up, Calories Burned, Wilks, RPE, DOTS) and a content hub of training articles that double as SEO and acquisition assets.

The business model is a freemium subscription anchored on RepCount Premium at $29.99/year, with the free tier intentionally positioned as a complete workout logger (unlimited workouts, routines, and custom exercises, no ads) rather than a limited demo. The free-to-paid conversion mechanic relies on unlocking advanced analytics (1RM trends, volume, PR tracking), supersets/drop sets, and CSV export for users who want deeper progression insights. Distribution is entirely direct-to-consumer through the Apple App Store and Google Play Store, supported by content marketing (articles and calculators), organic social (Instagram, X, Facebook), and word-of-mouth within gym communities. The product has reached 2M+ downloads cumulatively since launch, achieved a 4.8 App Store rating, and was featured in Apple's "Apps We Love!" editorial selection. The Android app launched in November 2020 after a public beta, expanding the product to both major mobile platforms.

Customer segments are individual lifters, organized into three primary personas — recreational gym-goers, strength athletes/powerlifters, and bodybuilders — with personal trainers as a secondary segment. The company remains founder-led and bootstrapped with no external venture funding, no public API, and a small team of 1-10 employees; revenue figures are not publicly disclosed. Apple Health and Google Fit integrations enable health-platform interoperability, and a Withings smart-scale integration provides adjacent bodyweight data flow. Operating geographies are global with no listed regional restrictions, though Sweden and the US are explicitly called out as markets served.

Name

RepCount

Legal name

Siper Apps AB

Website

https://repcountapp.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

RepCount, operated by Siper Apps AB in Stockholm, is a native iOS and Android workout tracker app with 2M+ downloads and a 4.8 App Store rating. It serves individual lifters — recreational gym-goers, strength athletes, and bodybuilders — via a freemium model anchored by a $29.99/year Premium subscription.

Ownership category

akta.pro rank

Product category

Fitness Tracking Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Strength & Conditioning Personal Training (HSADAAAB)

Keywords

• Workout tracker app
• Strength training log
• Gym workout logger
• Fitness progress tracking
• Personal record tracker

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. RepCount Premium Subscription: Freemium model with a generous free tier (unlimited workouts, routines, custom exercises, no ads) and a Premium subscription unlocking charts, statistics, PRs, supersets, drop sets, and CSV export. The subscription supports ongoing development, cloud sync infrastructure, and first-class customer support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

RepCount is a native workout tracker application for iOS (Swift) and Android (Kotlin) that enables lifters to quickly log exercises, sets, reps, and weights, recall their previous session automatically, build routines, and track personal records over time. The product is delivered as a freemium mobile app: the free tier provides unlimited workouts, routines, and custom exercises with no ads, and the Premium subscription ($29.99/year) unlocks detailed charts (estimated 1RM, volume, heaviest weight), PR tracking across all rep ranges, supersets, drop sets, and CSV export.

Product overview

RepCount is a workout tracker built by Siper Apps AB (Stockholm, Sweden) as a unified product available on both iOS and Android platforms. The core offering is the RepCount app itself, a native workout tracker enabling users to log exercises, sets, reps, and weights with features including rest timers, workout history, and progress visualization. The product family includes the free RepCount app tier with unlimited workouts, routines, and custom exercises, plus the premium subscription tier ($29.99/year) unlocking advanced analytics charts, personal record tracking across rep ranges, supersets, drop sets, and CSV export. Complementary offerings include a suite of free browser-based Strength Training Calculators (1RM, Plate, Warm-Up, Calories Burned, Wilks, RPE, DOTS, and exercise-specific variants) and educational Articles content. The app integrates natively with Apple Health (iOS) and Google Fit (Android) for health data synchronization. Founded in 2013 by competitive lifter Simon, the app has grown to over 2 million downloads and maintains active development with frequent updates.

Differentiator

Problem solved

Functional benefit

Products and services

• RepCount Workout Tracker App A native mobile workout tracker available on iOS (Swift) and Android (Kotlin) that lets individual lifters log exercises, sets, reps, and weights, recall their last session automatically, build routines, run rest timers, and track personal records over time. The free tier provides unlimited workouts, routines, and custom exercises with no ads.
• RepCount Free Strength Training Calculators

Quantifiable outcome

• Users can see what they lifted last session immediately when starting a workout
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• Apple HealthcoreTechnology or IntegrationRepCount integrates with Apple Health on iOS, allowing bidirectional sync of workouts, bodyweight measurements, and estimated calorie burn. This enables third-party apps that support Apple Health to access RepCount workout data.
• Google Fit / Google Health ConnectcoreTechnology or IntegrationRepCount integrates with Google Fit on Android, allowing sync of workouts and bodyweight measurements. On Android, third parties can sync RepCount workouts if supported.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hevy: Hevy is a leading workout tracker app focused on strength training with routines, progress charts, and social sharing. Directly competes with RepCount on iOS and Android with a similar freemium model and overlapping target audience of recreational and serious lifters.
• Strong Workout Tracker: Strong is a strength-training tracker explicitly cited in RepCount's pricing comparison at $29.99/year. Targets the same lifter persona with set/rep/weight logging, progress charts, and Apple Health integration — a near head-to-head competitor.
• StrengthLog: StrengthLog is a Sweden-based strength training tracker app with similar features (workout logging, progress tracking) and a higher-priced premium tier ($109/year). Strongly comparable in both product scope and European operating geography.
• JEFIT: JEFIT is a long-standing workout tracker app with a large exercise database, training plans, and community features. Cites pricing of $69.99/year, more expensive than RepCount, but serves the same strength-training audience.
• StrongLifts: StrongLifts is a 5x5 strength training app with workout logging and progression tracking. While more opinionated toward specific programs, it competes for the same novice-to-intermediate lifter segment seeking progressive overload tracking.
• FitNotes: FitNotes is a free Android workout tracker emphasizing simplicity and offline use. While simpler in scope, it competes for the same Android lifter audience and serves as a free alternative to RepCount's Premium tier.
• Workit (Workit Out): Workit is a workout tracker for iOS offering logging, routines, and Apple Health integration. Directly comparable in target customer (recreational lifters) and freemium pricing model.

Broad incumbents

• Strava: Strava is a broad fitness tracking platform dominant in running and cycling with growing strength support. While primarily endurance-focused, it competes for general fitness-tracking wallet share and could expand deeper into strength.
• MyFitnessPal: MyFitnessPal is the dominant nutrition and broader fitness tracking app. While primarily calorie-focused, it overlaps with RepCount's Apple Health-integrated bodyweight and calorie-tracking features and competes for general health-conscious consumer mindshare.
• Whoop: Whoop is a wearable-based fitness and recovery platform that tracks strain, recovery, and workouts including strength. While not a direct workout logger, it competes for the data-driven lifter persona and integrates workout logging into a broader recovery ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/repcount
• Facebookfacebook.com/repcount
• Instagraminstagram.com/repcountapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RepCount