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Ahola Transport

Full company profile

uuid000kfi3

Namestring
Ahola Transport
Legal namestring
Oyj Ahola Transport Abp
Company typeenum
Private
Founded yearint
1955
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersKokkola, Finland
HQ citystring
Kokkola
HQ countrystring
Finland
HQ regionstring
Europe
Markets served

Serves global market

Offices4 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
road freight transport, logistics services, temperature-controlled transport, sustainable transport, Nordic-Baltic logistics
Industry3 codes
1Oversized/Out-of-Gauge Specialized Cargo Forwarding (OOG)
CodeTLACAJAGPrimaryYes
2Intermodal Drayage & Cartage (First/Last Mile)
CodeTLADAFACPrimaryNo
3Heavy Vehicle & Equipment Transport (RVs, Trucks, Buses)
CodeHSAKAFAHPrimaryNo
NAICS code1 code
  • Freight Transportation Arrangement488510
SIC code3 codes
  • Trucking & Courier Services (No Air)4210
  • Trucking (No Local)4213
  • Arrangement Of Transportation Of Freight & Cargo4731
Product category
Road Freight Transport & Logistics Services
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model4 records
1Road Freight Transport Services
TypeTransaction Fee
Description

Core revenue from road transportation services across Nordic, Baltic, and CEE countries. Services include full truck loads, part loads, temperature-controlled transport, and specialized transport solutions.

aholatransport.com
2Fuel Surcharges
TypeUsage Based
Description

Variable fuel surcharges based on EuroShell indices and Oil Bulletin Fuel Index for Nordic, Baltic, and CEE regions. Surcharges updated monthly and vary by route and destination.

aholatransport.com
3ETS Surcharges
TypeTransaction Fee
Description

Emission Trading System surcharges for cross-border routes between Finland, Sweden, Norway, Denmark, Baltic countries, and CEE region. Charged per tonne-kilometre with minimum prices per shipment.

aholatransport.com
4Custom Solutions and Special Services
TypeTransaction Fee
Description

Additional revenue from specialized services including warehousing (Cargo Center), express delivery, safety transports, temperature-controlled transport, and first/last mile services.

aholatransport.com
Marketing channels9 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Pricing details6 tiers
1Fuel Surcharge - Nordic Index
ModelUsage-basedBilling cadenceMonthly
Notes

July 2026: 13.8% of transport cost

aholatransport.com
2Fuel Surcharge - Baltic Index
ModelUsage-basedBilling cadenceMonthly
Notes

July 2026: 6.8% of transport cost

aholatransport.com
3Fuel Surcharge - CEE Index
ModelUsage-basedBilling cadenceMonthly
Notes

July 2026: 6.9% of transport cost

aholatransport.com
4ETS Surcharge - Finland to Sweden/Norway
ModelUnit PricingBilling cadencePay-as-you-go
Notes

2.69 EUR/BW, minimum 2.80 EUR per shipment, trailer 66.00 EUR, full combination 100.00 EUR

aholatransport.com
5ETS Surcharge - Baltic to Finland
ModelUnit PricingBilling cadencePay-as-you-go
Notes

1.40 EUR/BW, minimum 1.60 EUR per shipment, trailer 36.00 EUR

aholatransport.com
6Standard Transport Services
ModelOtherBilling cadenceMulti-year contract
Notes

Quote-based pricing; customers contact sales team for estimates based on origin, destination, dimensions, weight, and service requirements

aholatransport.com
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 of 5 records shown
1Ahola Digital
Description

Ahola Group's internal development unit responsible for all digital solutions within the Group. Develops and maintains operational systems for real-time transport monitoring and data collection.

aholatransport.com
+4 more records
Core offering1 text field

Ahola Transport is a Finnish road freight transport company providing full truck load, part load, temperature-controlled, and specialized transport services across Nordic, Baltic, and Central/Eastern European markets with a fleet of approximately 500 modern vehicles. The offering includes the Green Kilometers eco-transport service using renewable HVO biodiesel, real-time shipment tracking through AT-Live, and a portfolio of custom solutions covering secure transport, express delivery, warehousing, and first/last-mile logistics.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • Up to 90% reduction in CO2 emissions using HVO fuel
+4 more records
Product overview1 text field

Ahola Transport operates as a road freight transport professional offering a unified logistics solution centered on road transports with specialized add-on services. The core offering is Road Transports providing dynamic, digital logistics across Nordic, Baltic, Central, and Eastern European markets. This is complemented by Green Kilometers for eco-friendly transport using renewable HVO fuel. Custom Solutions provides specialized services including Mainline fixed routes, Customized transport, Thermo temperature control, Safety secure transport, Express delivery, Cargo Center warehousing, and First & Last Mile logistics. The group's internal technology division Ahola Digital develops operational systems enabling real-time monitoring and process automation. Customers access services through the AT-Live tracking portal, EDI booking system, and customer portal, while Ahola Academy provides in-house driver training. The fleet consists of approximately 500 modern vehicles including 4 electric trucks, supported by digital tools that enable dynamic routing and route planning optimization.

Product and service5 records
1Road Transports
CategoryCore road freight transport
Description

Core road transport service offering fast, accurate, and cost-effective freight delivery (full truck loads and part loads) across Nordic, Baltic, Central, and Eastern European markets with dynamic routing and a fleet of approximately 500 modern vehicles.

2Green Kilometers
CategorySustainable road freight
Description

Eco-friendly road transport service using renewable HVO biodiesel that reduces CO2 emissions by up to 90%, enabling customers to reduce their transport-related environmental impact in a measurable way.

3Custom Solutions (Special Services Portfolio)
CategorySpecialized transport services
Description

Comprehensive portfolio of specialized transport solutions including Mainline (fixed routes with fixed timetables, drivers and equipment), Customized (tailored transport with specialized equipment), Thermo (temperature-controlled transport), Safety (secure transport with cameras and alarms), Express (short-notice delivery), Cargo Center (warehousing and forklift/lifting), and First & Last Mile (pick-up and delivery with lifting equipment).

4First All-Electric Cross-Border Truck Service
CategoryElectric road transport
Description

First all-electric truck service for cross-border traffic in Finland, providing fully electric international road transport.

5AI Cargo Security Application
CategoryCargo security technology
Description

AI-based smartphone application using computer vision to scan secured cargo loads and assess compliance with safety regulations, with notification of deviations to driver and control centre.

Scale indicator14 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-01-01
Description

Scania is a key truck supplier for Ahola Transport's fleet. The company acquired 100 new trucks in 2025, some of which are electric. Scania trucks form the backbone of the modern, eco-friendly fleet serving Nordic and CEE markets.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-01-01
Description

Volvo is a key truck supplier. In 2025, the company expanded its fleet with Volvo trucks as part of record fleet investments. Volvo vehicles contribute to the company's environmental efficiency goals.

Strategic tierMajorTypeStrategic or Co-development PartnerAnnounced on2025-01-01
Description

Ferry operator providing capacity on Paldiski-Kapellskär route between Estonia and Sweden. Temporary capacity reductions due to maintenance (Superfast IX out of service April 3-19, 2026) affect transport capacity on Baltic-Scandinavia routes.

Strategic tierMajorTypeChannel Partner/ Reseller/ DistributorAnnounced on2025-01-01
Description

Extensive partner network expands Ahola Transport's connections throughout Europe, enabling services beyond core Nordic/Baltic markets to reach Central and Eastern European destinations.

Strategic tierStrategicTypeStrategic or Co-development PartnerAnnounced on2025-01-01
Description

Long-term collaboration in developing the transport industry. Ahola developed efficient loading processes through co-development with SSAB's steel manufacturing operations.

6Contract Carriers/Subcontractors
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Contract carriers are essential partners who transport goods under Ahola's brand and systems. Partners receive standardized trucks, digital tools, training through Ahola Academy, and reliable compensation with fuel surcharges.

aholatransport.com
Strategic tierCoreTypeTechnology or Integration
Description

Internal development unit providing all digital solutions within the Group. Responsible for operational systems including real-time tracking, EDI integrations, AI applications, and sustainability reporting.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers3 records
TypeDirect peer
Description

Lithuanian road-freight carrier operating full-truckload and part-load services across Europe, with a footprint overlapping Ahola's Nordic-Baltic-CE

TypeDirect peer
Description

Largest road-freight carrier in Europe, headquartered in Lithuania and operating 7,000+ trucks across Nordic, Baltic, and Western European lanes. Directly comparable as a regional road freight operator with similar Baltic-CEE-Nordic corridor focus and similar subcontractor-heavy asset model.

TypeDirect peer
Description

Danish-listed road freight and logistics group with strong Nordic presence and road, intermodal and warehousing services. Directly comparable as a mid-sized Nordic road-freight provider serving similar B2B industrial, manufacturing, and consumer-goods customers via owned and subcontracted fleets.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI capability5 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries7 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance5 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Ahola Transport

Road Freight Transport & Logistics Servicesaholatransport.com

Ahola Transport firmographics

Firmographics
Name
Ahola Transport
Legal name
Oyj Ahola Transport Abp
Website
https://aholatransport.com
Company type
Private
Founded year
1955
Operating status
Operating
Headcount range
501–1,000 employees
Ownership category
akta.pro rank

Ahola Transport industry classification

Industry
Product category
Road Freight Transport & Logistics Services
NAICS
Freight Transportation Arrangement (488510)
SIC
Trucking & Courier Services (No Air) (4210), Trucking (No Local) (4213), Arrangement Of Transportation Of Freight & Cargo (4731)
akta.pro primary industry
Oversized/Out-of-Gauge Specialized Cargo Forwarding (OOG) (TLACAJAG)
akta.pro secondary industries
Intermodal Drayage & Cartage (First/Last Mile) (TLADAFAC), Heavy Vehicle & Equipment Transport (RVs, Trucks, Buses) (HSAKAFAH)

Keywords

  • Road freight transport
  • Logistics services
  • Temperature-controlled transport
  • Sustainable transport
  • Nordic-Baltic logistics

Where Ahola Transport is headquartered

Location

Headquarters

HQ city
Kokkola
HQ country
Finland
HQ region
Europe

Offices4 records

Markets served

Ahola Transport business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Road Freight Transport Services: Core revenue from road transportation services across Nordic, Baltic, and CEE countries. Services include full truck loads, part loads, temperature-controlled transport, and specialized transport solutions.
  2. Fuel Surcharges: Variable fuel surcharges based on EuroShell indices and Oil Bulletin Fuel Index for Nordic, Baltic, and CEE regions. Surcharges updated monthly and vary by route and destination.
  3. ETS Surcharges: Emission Trading System surcharges for cross-border routes between Finland, Sweden, Norway, Denmark, Baltic countries, and CEE region. Charged per tonne-kilometre with minimum prices per shipment.
  4. Custom Solutions and Special Services: Additional revenue from specialized services including warehousing (Cargo Center), express delivery, safety transports, temperature-controlled transport, and first/last mile services.

Pricing tiers

ModelBillingPrice
Usage-basedMonthlyFuel Surcharge - Nordic Index
Usage-basedMonthlyFuel Surcharge - Baltic Index
Usage-basedMonthlyFuel Surcharge - CEE Index
Unit PricingPay-as-you-goETS Surcharge - Finland to Sweden/Norway
Unit PricingPay-as-you-goETS Surcharge - Baltic to Finland
OtherMulti-year contractStandard Transport Services

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Ahola Transport product offering

Product offering

Core offering

Ahola Transport is a Finnish road freight transport company providing full truck load, part load, temperature-controlled, and specialized transport services across Nordic, Baltic, and Central/Eastern European markets with a fleet of approximately 500 modern vehicles. The offering includes the Green Kilometers eco-transport service using renewable HVO biodiesel, real-time shipment tracking through AT-Live, and a portfolio of custom solutions covering secure transport, express delivery, warehousing, and first/last-mile logistics.

Product overview

Ahola Transport operates as a road freight transport professional offering a unified logistics solution centered on road transports with specialized add-on services. The core offering is Road Transports providing dynamic, digital logistics across Nordic, Baltic, Central, and Eastern European markets. This is complemented by Green Kilometers for eco-friendly transport using renewable HVO fuel. Custom Solutions provides specialized services including Mainline fixed routes, Customized transport, Thermo temperature control, Safety secure transport, Express delivery, Cargo Center warehousing, and First & Last Mile logistics. The group's internal technology division Ahola Digital develops operational systems enabling real-time monitoring and process automation. Customers access services through the AT-Live tracking portal, EDI booking system, and customer portal, while Ahola Academy provides in-house driver training. The fleet consists of approximately 500 modern vehicles including 4 electric trucks, supported by digital tools that enable dynamic routing and route planning optimization.

Differentiator

Problem solved

Functional benefit

Brands

  • Ahola Digital: Ahola Group's internal development unit responsible for all digital solutions within the Group. Develops and maintains operational systems for real-time transport monitoring and data collection.
  • Ahola Special
  • Ahola Academy
  • Green Wheels
  • AT-Live

Products and services

  • Road Transports Core road transport service offering fast, accurate, and cost-effective freight delivery (full truck loads and part loads) across Nordic, Baltic, Central, and Eastern European markets with dynamic routing and a fleet of approximately 500 modern vehicles.
  • Green Kilometers Eco-friendly road transport service using renewable HVO biodiesel that reduces CO2 emissions by up to 90%, enabling customers to reduce their transport-related environmental impact in a measurable way.
  • Custom Solutions (Special Services Portfolio) Comprehensive portfolio of specialized transport solutions including Mainline (fixed routes with fixed timetables, drivers and equipment), Customized (tailored transport with specialized equipment), Thermo (temperature-controlled transport), Safety (secure transport with cameras and alarms), Express (short-notice delivery), Cargo Center (warehousing and forklift/lifting), and First & Last Mile (pick-up and delivery with lifting equipment).
  • First All-Electric Cross-Border Truck Service First all-electric truck service for cross-border traffic in Finland, providing fully electric international road transport.
  • AI Cargo Security Application AI-based smartphone application using computer vision to scan secured cargo loads and assess compliance with safety regulations, with notification of deviations to driver and control centre.

Quantifiable outcome

  • Up to 90% reduction in CO2 emissions using HVO fuel
  • +4 more outcomes

Companies that use Ahola Transport

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Ahola Transport technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Ahola Transport partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core, major and strategic.

  • ScaniacoreStrategic or Co-development Partner · 1 January 2025Scania is a key truck supplier for Ahola Transport's fleet. The company acquired 100 new trucks in 2025, some of which are electric. Scania trucks form the backbone of the modern, eco-friendly fleet serving Nordic and CEE markets.
  • Volvo TruckscoreStrategic or Co-development Partner · 1 January 2025Volvo is a key truck supplier. In 2025, the company expanded its fleet with Volvo trucks as part of record fleet investments. Volvo vehicles contribute to the company's environmental efficiency goals.
  • Tallink SiljamajorStrategic or Co-development Partner · 1 January 2025Ferry operator providing capacity on Paldiski-Kapellskär route between Estonia and Sweden. Temporary capacity reductions due to maintenance (Superfast IX out of service April 3-19, 2026) affect transport capacity on Baltic-Scandinavia routes.
  • European Partner NetworkmajorChannel Partner/ Reseller/ Distributor · 1 January 2025Extensive partner network expands Ahola Transport's connections throughout Europe, enabling services beyond core Nordic/Baltic markets to reach Central and Eastern European destinations.
  • SSAB Europe OystrategicStrategic or Co-development Partner · 1 January 2025Long-term collaboration in developing the transport industry. Ahola developed efficient loading processes through co-development with SSAB's steel manufacturing operations.
  • Contract Carriers/SubcontractorscoreChannel Partner/ Reseller/ DistributorContract carriers are essential partners who transport goods under Ahola's brand and systems. Partners receive standardized trucks, digital tools, training through Ahola Academy, and reliable compensation with fuel surcharges.
  • Ahola DigitalcoreTechnology or IntegrationInternal development unit providing all digital solutions within the Group. Responsible for operational systems including real-time tracking, EDI integrations, AI applications, and sustainability reporting.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Ahola Transport competitors and assessment

Company assessment

Direct peers

  • Vlantana: Lithuanian road-freight carrier operating full-truckload and part-load services across Europe, with a footprint overlapping Ahola's Nordic-Baltic-CE
  • Girteka Logistics: Largest road-freight carrier in Europe, headquartered in Lithuania and operating 7,000+ trucks across Nordic, Baltic, and Western European lanes. Directly comparable as a regional road freight operator with similar Baltic-CEE-Nordic corridor focus and similar subcontractor-heavy asset model.
  • NTG Nordic Transport Group: Danish-listed road freight and logistics group with strong Nordic presence and road, intermodal and warehousing services. Directly comparable as a mid-sized Nordic road-freight provider serving similar B2B industrial, manufacturing, and consumer-goods customers via owned and subcontracted fleets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Ahola Transport social profiles

Digital presence

Ahola Transport compliance and trust

Trust signal

Compliance5 records

Ahola Transport financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ahola Transport leadership team

Management profile

Number of profiles

Profiles2 records

Ahola Transport subsidiaries and ownership

Company hierarchy

Subsidiaries7 records

Ahola Transport funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ahola Transport M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ahola Transport

What does Ahola Transport do?

Ahola Transport is a Finnish road freight transport company providing full truck load, part load, temperature-controlled, and specialized transport services across Nordic, Baltic, and Central/Eastern European markets with a fleet of approximately 500 modern vehicles. The offering includes the Green Kilometers eco-transport service using renewable HVO biodiesel, real-time shipment tracking through AT-Live, and a portfolio of custom solutions covering secure transport, express delivery, warehousing, and first/last-mile logistics.

Is Ahola Transport a public or private company?

Ahola Transport is a private company. It is classified as family owned and is currently operating.

When was Ahola Transport founded?

Ahola Transport was founded in 1955. It employs 501 to 1,000 people.

Where is Ahola Transport based?

Ahola Transport is headquartered in Kokkola, Finland, in the Europe region.

How does Ahola Transport make money?

Four revenue lines are on record. Road Freight Transport Services are the primary driver. The others are fuel Surcharges, ETS Surcharges and custom Solutions and Special Services.

Who are Ahola Transport's main competitors?

Direct peers on record are Vlantana, Girteka Logistics and NTG Nordic Transport Group.

Does Ahola Transport have an API?

No public API is recorded for Ahola Transport.

What industry is Ahola Transport in?

Ahola Transport's product category is Road Freight Transport & Logistics Services. Its primary akta.pro industry code is TLACAJAG, Oversized/Out-of-Gauge Specialized Cargo Forwarding (OOG), with a secondary code of TLADAFAC, Intermodal Drayage & Cartage (First/Last Mile). Its NAICS code is 488510 and its SIC code is 4210.

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Live signals
AutoweekThe Donut-Shaped Motor That Wants to Change EVsFinnish company Donut Lab emerged at CES with advanced in-wheel electric motors and solid-state batteries, claiming industry-leading torque and power density with a 17-inch motor weighing just 46 pounds and delivering up to 885 lb-ft of torque. The company has established partnerships with Verge motorcycles, Ahola Transport for electrifying semi-truck trailers via joint venture, and British companies Watt and Longbow, with Longbow already accepting 1,000 reservations for its Speedster and Roadster sports cars featuring Donut's technology. Donut Lab's solid-state batteries offer 400 Wh/kg, five-minute full charge capability, and up to 100,000 cycle lifespan, with the company claiming Verge motorcycles will host the world's first all-solid-state battery in production vehicles.Renewable Energy MagazineAhola Group and Donut Lab launch JV to develop smart trailers for heavy goods transportAhola Group and Donut Lab have launched a joint venture to develop Cova Power smart trailers for heavy goods transport, using Donut Lab's in-wheel motors and software platform. The smart trailers will initially roll out across Ahola's network covering Finland, the Nordics, and northern/central/eastern Europe, with global commercial availability from a production base in Estonia. Studies from the University of Oulu indicate the technology can achieve up to 54 percent diesel savings and 30 percent total energy savings, translating to annual multi-million euro cost savings for fleet operators with 1,000 or more units.EIN PresswireAHOLA GROUP AND DONUT LAB LAUNCH COVA POWER - A NEW TECH INNOVATOR IN SMART FREIGHT TRANSPORTAhola Group and Donut Lab have launched a joint venture, Cova Power, to commercialize electrified smart trailer technology for sustainable freight transport, with initial rollout across Ahola's Nordic network. Studies from the University of Oulu suggest the technology can achieve up to 54% diesel savings and 30% total energy savings, translating to multi-million-Euro annual cost savings for fleet operators with 1,000 or more units. The first working unit will debut at CES Las Vegas in January 2026, with global availability planned from a production base in Estonia.GlobeNewswireOyj Ahola Transport Abp: Ahola Transport arranges Open Doors events and renews its brandAhola Transport will hold Open Doors events in Kokkola and Naantali on September 9 and 16, showcasing its renewed brand and new trucks. The company, celebrating its 60th anniversary and listed on the stock market, aims to improve customer service and digitalization. CEO Hans Ahola highlighted the new logo's connection to the company's mission and strategy.