The Percipio Company

What The Percipio Company does

The Percipio Company is a private, San Francisco-based management consulting and executive coaching firm founded in 2010 by Matthew Cahill, who serves as CEO. The firm targets C-suite executives, CEOs, and business owners through a portfolio of services including one-on-one executive coaching, Trusted Advisory Groups (TAG), board development, relational workplace mediation, management consulting, and employee workshops focused on unconscious bias, inclusive leadership, and organizational culture. Its named client base spans insurance (KPD Insurance, ABD Insurance), financial services (American Pacific Mortgage, LPS Law), healthcare (Stanford Health Care, Genome Medical), technology (Salesforce, Pure Storage, LinkedIn), aerospace (ESA), education (Northwestern University), and nonprofit (Humane Society USA, Glide Social Justice, Bar Association of San Francisco).

Underlying the consulting practice is a set of proprietary content assets: the Unconscious Bias Assessment, Belonging Assessment, "Deal Me In" facilitation cards, The Missing Piece game, and self-paced compliance courses, supported by trademarks on "Trusted Advisory Group™" and "If You Have a Brain, You Have Bias®." The firm's technology footprint is intentionally light: it offers PercipioBot, a custom GPT launched in 2024 on OpenAI's ChatGPT store that delivers AI-driven conversational guidance on leadership and bias topics, and partners with Warmspace, a mindfulness-based virtual meeting framework positioned as a Zoom alternative. There is no proprietary AI model, no API surface, and no mobile application.

The business model is professional services delivered through custom enterprise engagements with multi-year contract cadence and quote-based pricing that is not publicly disclosed. Marketing is primarily thought-leadership-driven, with LinkedIn presence, an article/resource hub, free online assessments functioning as lead generation, and the TAG International Retreat in Italy (October 2026) as a premium experiential offering. The company has no disclosed funding, no institutional investors, and operates with a headcount reported at 1–10, indicating a founder-led boutique practice rather than a scaled consultancy.

Name

The Percipio Company

Legal name

The Percipio Company

Website

https://percipiocompany.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Percipio Company is a private San Francisco-based executive coaching and management consulting firm founded in 2010 by Matthew Cahill, serving CEOs and enterprise clients with leadership coaching, Trusted Advisory Groups, bias mitigation workshops, and board development services.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

Risk, Compliance & Internal Controls Consulting (BPAHACAJ)

Keywords

• Executive coaching services
• Leadership development consulting
• Unconscious bias training
• Organizational culture consulting
• Board advisory services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services and Consulting: Revenue generated through direct consulting engagements including executive coaching, management consulting, board development, employee workshops, and relational workplace mediation. Services are delivered directly to enterprise clients through custom engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Percipio Company is a management consulting firm that delivers executive coaching, leadership development, and bias mitigation services to CEOs, C-suite executives, and enterprise organizations. Core offerings include one-on-one executive coaching, Trusted Advisory Group (TAG) peer dialogue circles, board development, management consulting, employee workshops, and relational workplace mediation. The firm also distributes proprietary diagnostic and facilitation tools (Unconscious Bias Assessment, Belonging Assessment, PercipioBot, "Deal Me In" Cards, The Missing Piece, and the Warmspace framework) to support and extend its consulting engagements.

Product overview

The Percipio Company offers a unified portfolio of CEO leadership coaching and organizational consulting services centered on bias mitigation and inclusive culture development. The core offerings include Executive Coaching, Trusted Advisory Groups (confidential peer dialogue), Board Development, Management Consulting, Employee Workshops, and Self-Paced Courses. The company also provides a suite of tools including PercipioBot (a ChatGPT-powered AI assistant), Unconscious Bias and Belonging Assessments, and facilitation resources like 'Deal Me In' Cards and The Missing Piece game. Additionally, the company offers specialty services including Relational Workplace Mediation and the Warmspace mindfulness-based virtual meeting framework. The portfolio spans advisory services, training programs, digital tools, and experiential offerings like the TAG International Retreat in Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Trusted Advisory Group™: Confidential, thoughtfully facilitated peer dialogue groups for senior business leaders to examine assumptions, surface biases, and think strategically alongside trusted peers.
• PercipioBot
• Warmspace
• If You Have a Brain, You Have Bias®
• The Missing Piece
• Deal Me In

Products and services

• Executive Coaching One-on-one coaching engagement for CEOs and senior business leaders focused on gaining deeper self-awareness, stronger leadership skills, and building inclusive, high-performing organizational cultures.
• Trusted Advisory Group (TAG) Confidential, facilitated peer dialogue groups where senior leaders examine assumptions, surface unseen biases, and think more clearly alongside trusted peers to navigate organizational challenges.
• Relational Workplace Mediation Facilitated conflict resolution service addressing employee and manager conflicts to restore workplace relationships and reduce toxic dynamics within organizations.
• Board Development Advisory engagement to strengthen board effectiveness, governance, and composition, addressing the finding that 89% of C-suite executives want one or more board members replaced.
• Management Consulting Strategic consulting engagement to help organizations build sustainable roadmaps for employee engagement, culture transformation, and inclusive organizational change.
• Employee Workshops Interactive workshop facilitation on topics including unconscious bias, inclusive leadership, and belonging, including the flagship 'If You Have a Brain, You Have Bias' workshop.
• Self-Paced Compliance Courses Online self-paced courses covering topics such as unconscious bias, available as standalone learning modules for employees and compliance teams.
• PercipioBot AI-powered ChatGPT-based conversational tool providing guidance on leadership, bias mitigation, and organizational culture topics, accessible through the ChatGPT store.
• Unconscious Bias Assessment Self-paced diagnostic tool helping individuals and organizations assess implicit biases and identify areas for personal and professional growth.
• Belonging Assessment Evaluation tool measuring employee belonging and inclusion within organizations to identify opportunities for cultural improvement.
• Warmspace Mindfulness-based virtual meeting framework designed to build empathy and trust through conscious, structured communication, positioned as a Zoom alternative for meaningful connections.
• TAG International Retreat Three-day premium leadership retreat in the Veneto region of Italy combining facilitated peer dialogue with cultural experiences including Prosecco vineyards, CastelBrando Spa, and local culinary experiences.

Quantifiable outcome

• Coaching delivers 5.7x ROI on investment according to ICF Global Survey
• +1 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• AllSidesminorStrategic or Co-development PartnerAllSides is listed as a partner on Percipio Company's partner page. AllSides is known for media literacy and balanced news consumption, potentially complementary to Percipio's bias mitigation work.
• WarmspacecoreStrategic or Co-development PartnerWarmspace is a mindfulness-based virtual meeting framework developed by Matthew Cahill that builds empathy and trust through conscious, structured communication. It is presented as a Zoom alternative designed for meaningful connections rather than transactional meetings. The company highlights Warmspace as a protocol for connections with UI designed to be easier than Zoom.
• TAG-International / Italy Leadership RetreatminorStrategic or Co-development PartnerTAG International Retreat partnership with Villa Marcello Marinelli venue in Cison di Valmarino, Veneto Region, Northern Italy. A premium leadership retreat experience (October 13-16, 2026) combining strategic peer dialogue with Italian cultural experiences including Prosecco vineyards, CastelBrando Spa, and local culinary experiences.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Korn Ferry: Global leadership advisory and executive search firm with a substantial coaching and organizational consulting practice; comparable at the executive coaching and board advisory layer but operates at vastly greater scale and geographic breadth.
• Dale Carnegie & Associates: Long-established leadership, management, and communications training organization serving enterprise clients worldwide; comparable to Percipio's executive coaching and employee workshop offerings via a much larger franchise model.
• Ken Blanchard Companies: Incumbent leadership development and management training provider known for The One Minute Manager framework; comparable to Percipio's leadership-development workshop and self-paced course portfolio at much larger enterprise scale.
• FranklinCovey: Large incumbent in leadership development training, with productized frameworks and enterprise-wide deployments; competes for the same organizational culture and leadership-training budget pool as Percipio's workshops and TAG groups.
• Egon Zehnder: Global executive search and leadership advisory firm with a strong senior leadership coaching practice; directly comparable at the CEO/executive coaching layer and competes for similar board effectiveness and senior executive work.
• Center for Creative Leadership: Established leadership research and development institution delivering executive coaching, leadership assessments, and leadership programs to global enterprises; overlaps significantly with Percipio's executive coaching and assessment practices at much greater scale.
• DDI (Development Dimensions International): Global leadership development firm with assessment, coaching, and leadership program offerings; comparable in the leadership-assessment and executive-coaching layer while operating at a much larger enterprise scale.

Direct peers

• Marshall Goldsmith Group: Boutique executive coaching firm built on a single recognized coach (Marshall Goldsmith); comparable high-end CEO/executive coaching boutique with strong personal-brand-based delivery model and a similar revenue scale profile.
• Mind Gym: Specialist corporate training provider delivering behavior-change and leadership programs through facilitated workshops and tools; overlapping boutique-to-mid-market positioning and product mix with Percipio's workshop and facilitation practice.
• Cook Ross: Boutique consulting firm focused on inclusion, unconscious bias, and culture change; offers similar bias-mitigation, leadership development, and inclusion-themed workshops and assessments to enterprise and public-sector clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/matthewjcahill
• Facebookfacebook.com/percipiocompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Percipio Company