Herzig Eye Institute
Herzig Eye Institute is a private, dual-location (Toronto and Ottawa) ophthalmology and refractive surgery center with 11 subspecialty surgeons performing advanced laser vision correction, premium cataract surgery, and lens-based procedures for elective, cataract, presbyopia, and high-performance patient segments across Ontario and international markets.
- Company typePrivate
- Founded1990
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Herzig Eye Institute does
Herzig Eye Institute is a privately held, dual-location ophthalmology and refractive surgery center headquartered in Toronto with a second flagship facility in Ottawa, Ontario. Founded in the mid-1990s by Dr. Sheldon Herzig (MD, FRCSC, DABO) and Cherry Tabb, the practice operates two 10,000+ sq. ft. state-of-the-art clinics staffed by 11 subspecialty-trained surgeons with academic appointments at the University of Toronto and University of Ottawa. It serves elective refractive patients (typically adults 18+), cataract patients, presbyopia/over-40 patients, and a niche of athletes and high-performance professionals anchored by the Official Laser Eye Centre partnership with NHL's Ottawa Senators.
The clinical portfolio spans corneal laser procedures (SMILE/SMILE Pro, Custom LASIK with iDesign wavefront, Custom PRK), lens-based procedures (EVO ICL, Refractive Lens Exchange), and advanced cataract solutions (Traditional OHIP-covered cataract surgery and Precision Refractive Cataract Surgery combining Catalys femtosecond laser, ORA VerifEye+ intraoperative aberrometry, and premium IOLs including multifocal, EDOF, toric, TECNIS Odyssey, and Light Adjustable Lens). The institute's proprietary High Definition Vision® protocol uses surgeon-led multi-diagnostic testing to match patients to the optimal procedure. Adjacent offerings include PRESBYOND Laser Blended Vision and Corneal Cross-Linking for keratoconus. The technology stack is anchored by Catalys laser systems, ORA intraoperative aberrometry, iDesign wavefront mapping, and SMILE/SMILE Pro platforms.
The revenue model is built on one-time cash-pay elective refractive procedure fees plus premium IOL upgrade charges, alongside OHIP-covered standard cataract surgery that anchors cataract patient flow. Third-party patient financing through Medicard and Affirm enables higher-priced premium procedures and IOL upgrades. Distribution combines direct consultations at the two flagship clinics with a co-management channel via referring community optometrists across Ontario, supported by a dedicated OD portal, a 24/7 OD helpline, and recurring CE educational events. The practice has performed 150,000+ refractive and cataract procedures and 10,000+ SMILE procedures, carries an A+ BBB rating, and operates approximately 5.0 stars across ~700 internal and Google reviews.
Herzig Eye Institute firmographics
Firmographics- Name
- Herzig Eye Institute
- Legal name
- Herzig Eye Institute
- Website
- https://herzig-eye.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Herzig Eye Institute is a private, dual-location (Toronto and Ottawa) ophthalmology and refractive surgery center with 11 subspecialty surgeons performing advanced laser vision correction, premium cataract surgery, and lens-based procedures for elective, cataract, presbyopia, and high-performance patient segments across Ontario and international markets.
- Ownership category
- akta.pro rank
Herzig Eye Institute industry classification
Industry- Product category
- Refractive Surgery and Ophthalmology Services
- NAICS
- Offices of Optometrists (62132)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF)
- akta.pro secondary industries
- Cataract Surgery Systems & IOLs (Phaco Systems, IOLs, Intraoperative Aberrometry, Viscoelastics) (HLAHAJAH), Refractive Surgery Systems (Excimer/Femtosecond Lasers, Phakic IOL Systems, Wavefront/Guidance) (HLAHAJAG), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN)
Keywords
Where Herzig Eye Institute is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Herzig Eye Institute business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Refractive Surgical Procedures: One-time surgical fees for SMILE, LASIK, PRK, EVO ICL, and RLE procedures. Premium pricing for advanced technologies. Complimentary consultations offered to convert patients.
- Cataract Surgery Services: Both traditional OHIP-covered cataract surgery with standard monofocal IOLs and premium refractive cataract surgery with advanced IOLs (multifocal, EDOF, toric, light adjustable).
- Premium IOL Upgrades: Additional revenue from premium intraocular lens options including multifocal, extended depth of focus, toric, and Light Adjustable Lens technologies beyond standard monofocal IOLs.
- Financing Plans: Third-party financing through Medicard and Affirm for patient payment plans, enabling higher-priced premium procedures and IOL upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Complimentary Consultation |
| One time/ perpetual license | Pay-as-you-go | Traditional Cataract Surgery (OHIP-covered) |
| One time/ perpetual license | Pay-as-you-go | Premium Refractive Cataract Surgery |
| One time/ perpetual license | Pay-as-you-go | Laser Vision Correction Procedures |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Herzig Eye Institute product offering
Product offeringCore offering
Herzig Eye Institute provides advanced refractive and cataract surgery services across two flagship clinics in Toronto and Ottawa, offering corneal laser procedures (SMILE/SMILE Pro, Custom LASIK, Custom PRK), lens-based procedures (EVO ICL, Refractive Lens Exchange), and cataract surgery with premium intraocular lens options. The practice combines proprietary High Definition Vision® diagnostics with leading-edge surgical platforms such as Catalys® and ORA™ to deliver personalized vision correction aimed at reducing or eliminating dependence on glasses and contact lenses.
Product overview
Herzig Eye Institute is a dual-location (Toronto and Ottawa) ophthalmology and laser eye surgery center offering a comprehensive portfolio of vision correction procedures. The core offering includes corneal laser procedures (SMILE/SMILE Pro, Custom LASIK, Custom PRK), lens-based procedures (EVO ICL, Refractive Lens Exchange), and advanced cataract solutions (Precision Refractive Cataract Surgery, Traditional Cataract Surgery). The institute operates proprietary protocols including High Definition Vision procedures and supports its surgical technology with specialized platforms including the Catalys Precision Laser System for laser-assisted cataract surgery and ORA System with VerifEye+ for intraoperative measurements. Premium add-on options include the Light Adjustable Lens (LAL), PRESBYOND Laser Blended Vision, and Corneal Cross-Linking. An Optometrist Portal facilitates co-management with referring eye doctors.
Differentiator
Problem solved
Functional benefit
Brands
- High Definition Vision®: A series of surgeon-led, multi-diagnostic tests to determine patient candidacy for refractive surgery, providing advanced procedures designed to deliver sharper, brighter vision.
Products and services
- SMILE / SMILE Pro Minimally invasive, flapless laser vision correction procedure for myopia and astigmatism using ZEISS ReLEx SMILE technology. Offered to adults seeking freedom from glasses and contact lenses with rapid recovery.
- Custom LASIK Corneal reshaping procedure using an excimer laser and IntraLase femtosecond flap creation to correct myopia, hyperopia, and astigmatism with rapid recovery. Patients typically achieve driving vision within 24 hours.
- Custom PRK Surface laser treatment that reshapes the cornea without creating a flap, recommended for patients with thin corneas to correct myopia, hyperopia, and astigmatism.
- EVO ICL (Intraocular Collamer Lens) Implantable lens placed behind the iris and in front of the natural lens to correct high degrees of myopia, hyperopia, and astigmatism without corneal laser treatment. Offered to patients unsuitable for or preferring alternatives to corneal laser procedures.
- Refractive Lens Exchange (RLE) Surgical procedure that replaces the natural lens to reduce or eliminate glasses dependence, correcting presbyopia, myopia, hyperopia, and astigmatism while eliminating future cataract development. Targeted at presbyopia and over-40 patients.
- Precision Refractive Cataract Surgery Advanced cataract surgery combining cataract removal with refractive techniques using Catalys® femtosecond laser, ORA™ intraoperative aberrometry, and premium IOLs to reduce or eliminate glasses dependence post-operatively. Offered to cataract patients seeking premium outcomes.
- Traditional Cataract Surgery OHIP-covered cataract surgery with standard monofocal IOL options for patients with clouded natural lenses. Available at both Toronto and Ottawa locations.
- High Definition Vision® Diagnostic & Procedure Protocol Proprietary series of surgeon-led, multi-diagnostic tests combined with personalized procedure selection to determine patient candidacy for refractive surgery and recommend the optimal corneal laser, lens-based, or combination approach for each patient.
Quantifiable outcome
- 150,000+ refractive and cataract procedures performed; 10,000+ SMILE procedures
- +4 more outcomes
Companies that use Herzig Eye Institute
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Herzig Eye Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Herzig Eye Institute partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Ottawa SenatorscoreOfficial Laser Eye Centre sponsorship and community partnership with NHL's Ottawa Senators. Provides vision correction services for team members and official endorsement of clinic's expertise.
- ZEISScoreTechnology partnership for SMILE laser vision correction procedures. Herzig Eye Institute is a leading SMILE provider in Canada with 10,000+ ZEISS SMILE procedures performed.
- MedicardsupportingThird-party financing partner providing patient payment plans for elective procedures and premium IOL upgrades.
- AffirmsupportingThird-party financing partner listed as participating centre for patient payment plans at both Toronto and Ottawa locations.
- Community OptometristscoreNetwork of referring optometrists providing pre-operative evaluations and post-operative follow-up care. Clinic provides CE education, portal access, referral forms, and reimbursement through co-management program.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Herzig Eye Institute competitors and assessment
Company assessmentBroad incumbents
- LasikPlus: Large US refractive laser chain. Comparable elective LASIK/PRK offering but at higher volume, lower price-point positioning. Relevant for understanding mass-market refractive competition versus Herzig's premium positioning.
- NVISION Eye Centers: One of the largest US-based refractive and cataract surgery platforms. Comparable specialty ophthalmology business model at greater scale; useful benchmark for chain consolidation strategies that could compete with or partner with Herzig.
Others
- RxSight: Manufacturer of the Light Adjustable Lens (LAL) that Herzig is an early adopter of. Enabling ecosystem player whose commercial success directly supports Herzig's premium IOL offering and patient outcomes.
- ZEISS (SMILE/LASIK technology partner): Medical technology division of Carl Zeiss that supplies SMILE, LASIK, and IOL technologies used by Herzig. Enabling/ecosystem player — not a competitor but a critical supplier whose platform decisions shape Herzig's technology roadmap.
Direct peers
- Bochner Eye Institute: Toronto-based ophthalmology practice offering premium cataract surgery, LASIK, and refractive procedures. Closest direct geographic competitor to Herzig's Toronto flagship, with a similarly surgeon-led, premium-positioning model.
- Coal Harbour Eye Centre: Western Canadian refractive and cataract surgery practice. Functionally comparable to Herzig in offering premium IOLs and laser vision correction, providing a useful benchmark for geographic and demographic expansion.
- LASIK MD: Canada's largest private refractive laser surgery chain with multiple clinics across the country. Directly comparable to Herzig in offering LASIK, PRK, and lens-based vision correction, though with a higher-volume, multi-location mass-market positioning versus Herzig's premium flagship-centre model.
- TLC Laser Eye Centres: Long-established Canadian refractive laser chain offering LASIK and PRK across multiple provinces. Directly comparable business model and patient base to Herzig, with overlapping geography in Ontario and competing for the same elective refractive patient pool.
- ClearSight Laser: Canadian-based laser vision correction provider with comparable offerings in LASIK and refractive surgery. Peers with Herzig on premium elective refractive procedures and patient demographic.
- Gordon, Weiss & Scherer Laser Vision Center: Canadian refractive surgery provider offering LASIK, PRK, and lens-based procedures. Comparable independent, surgeon-led premium positioning to Herzig, though with smaller geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Herzig Eye Institute social profiles
Digital presenceHerzig Eye Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herzig Eye Institute leadership team
Management profileNumber of profiles
Profiles3 records
Herzig Eye Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herzig Eye Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herzig Eye Institute
What does Herzig Eye Institute do?
Herzig Eye Institute provides advanced refractive and cataract surgery services across two flagship clinics in Toronto and Ottawa, offering corneal laser procedures (SMILE/SMILE Pro, Custom LASIK, Custom PRK), lens-based procedures (EVO ICL, Refractive Lens Exchange), and cataract surgery with premium intraocular lens options. The practice combines proprietary High Definition Vision® diagnostics with leading-edge surgical platforms such as Catalys® and ORA™ to deliver personalized vision correction aimed at reducing or eliminating dependence on glasses and contact lenses.
Is Herzig Eye Institute a public or private company?
Herzig Eye Institute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Herzig Eye Institute founded?
Herzig Eye Institute was founded in 1990. It employs 51 to 100 people.
Where is Herzig Eye Institute based?
Herzig Eye Institute is headquartered in Toronto, Canada, in the North America region.
How does Herzig Eye Institute make money?
Four revenue lines are on record. Refractive Surgical Procedures are the primary driver. The others are cataract Surgery Services, premium IOL Upgrades and financing Plans.
Who are Herzig Eye Institute's main competitors?
Broad incumbents on record are LasikPlus and NVISION Eye Centers. Others are RxSight and ZEISS (SMILE/LASIK technology partner). Direct peers are Bochner Eye Institute, Coal Harbour Eye Centre, LASIK MD, TLC Laser Eye Centres, ClearSight Laser and Gordon, Weiss & Scherer Laser Vision Center.
Does Herzig Eye Institute have an API?
No public API is recorded for Herzig Eye Institute.
What industry is Herzig Eye Institute in?
Herzig Eye Institute's product category is Refractive Surgery and Ophthalmology Services. Its primary akta.pro industry code is HLAKAKAF, Cornea, External Disease & Refractive Surgery (LASIK/PRK), with a secondary code of HLAHAJAH, Cataract Surgery Systems & IOLs (Phaco Systems, IOLs, Intraoperative Aberrometry, Viscoelastics). Its NAICS code is 62132 and its SIC code is 3841.