Six Pack Coverage

What Six Pack Coverage does

Six Pack Coverage is a private multimedia company founded in 2021 and headquartered in Franklin, Tennessee, that operates a college-focused event and media platform connecting brands, artists, universities, and college students nationwide. Its core offering spans three content pillars — sports coverage (NFL, NBA, NCAAF, MLB, NHL, NCAAB, and Racing), tour/entertainment content, and a media/entertainment section — delivered through a WordPress-based website, social media channels (Instagram, TikTok, X), and a podcast. The company also runs an event hosting service that matches brands and artists with campus events.

The company monetizes through three streams: brand partnerships and advertising (connecting sponsors with college audiences via the campus chapter network), branded merchandise sales through a Shopify storefront, and media/entertainment content distribution. Its go-to-market motion is community-led, relying on a decentralized network of 51+ college chapters and 337+ campus interns who act as micro-influencers and content creators on their respective campuses. The platform claims 30+ million monthly viewers and 320+ million annual social media impressions.

Six Pack Coverage operates with a core team of 11–50 employees and has not disclosed any external funding rounds, investors, or revenue figures. Its named brand partners include Black Rifle Coffee, Backyard Baseball, Outlaw Beer, and Legendz. Leadership is led by Founder, CEO and President Andrew Grayson, with Sandy serving as Head of Communications.

Name

Six Pack Coverage

Legal name

Six Pack Coverage

Website

https://sixpackcoverage.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Six Pack Coverage is a Nashville-based multimedia company that runs a college event and media platform connecting brands, artists, and universities through sports and entertainment content, a 51+ chapter campus network, and 337+ student interns.

Ownership category

akta.pro rank

Product category

College Media and Event Platform

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industry

College/University Sports Events (NCAA & equivalents) (MPAGAMAE)

Keywords

• College media platform
• Brand partnership services
• Campus event hosting
• Sports content publishing
• Micro influencer network

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel

Revenue model

1. Brand Partnerships: Connecting brands with college campuses through event and media content
2. Merchandise Sales: Online shop selling branded merchandise through Shopify storefront
3. Entertainment/Media Content: Media platform producing sports, tour, and entertainment content for college audiences

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Six Pack Coverage operates a college event and media platform that connects brands, artists, and campuses nationwide. It produces sports coverage (NFL, NBA, NCAAF, NCAAB, MLB, NHL, Racing), entertainment and lifestyle content, and operates a network of 51+ college chapters and 337+ campus interns to host campus events and deliver brand partnerships. The company also sells branded merchandise through a Shopify-powered online shop.

Product overview

Six Pack Coverage is a college event and media platform that connects brands, artists, and campuses nationwide. The platform operates across four main pillars: Sports coverage (NFL, NBA, NCAAF, MLB, NHL, NCAAB, Racing), Media/Entertainment content, College Chapter Network (51+ chapters with 337 interns), and Event Hosting. The company also maintains a merchandise shop powered by Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Coverage
• Media/Entertainment Content
• College Chapter Network
• Event Hosting Platform
• Six Pack Merchandise Shop

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Black Rifle CoffeeminorGTM or Marketing PartnerBrand partnership featuring Black Rifle Coffee as a partner on the entertainment page, likely involving co-marketing to college audiences
• Backyard BaseballminorGTM or Marketing PartnerEntertainment brand partnership featured on the partners page
• Outlaw BeerminorGTM or Marketing PartnerBrand partnership with Outlaw Beer featured as a partner in the entertainment section
• LegendzminorGTM or Marketing PartnerEntertainment brand partnership featured on the partners page

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Her Campus Media: The largest college-focused media and events platform in the US, connecting brands with a network of student writers and campus chapters. Highly comparable to Six Pack Coverage's college media + brand-activation model, though typically female-audience-skewed.
• Barstool Sports: Sports and pop-culture digital media brand built around a younger audience with heavy social distribution, podcast network, and brand partnerships. Comparable to SPC's sports-media-plus-monetization approach but at substantially greater scale.
• Campus Socialite: College event and brand-activation platform connecting brands with student ambassadors on campuses nationwide. Directly comparable to SPC's brand-activation and chapter-network model.
• On3: Digital college sports media company covering NCAAF, NCAAB, recruiting, and NIL. Comparable in the college-sports editorial and NIL monetization space, but with deeper recruiting data and larger funding base.
• 247Sports: College sports recruiting and news network covering NCAAF, NCAAB, and other college athletics. Comparable coverage scope to SPC's college sports vertical, with a stronger recruiting-focus differentiator.
• SIDEARM Sports: College athletic digital platform powering official team sites, apps, and content for hundreds of NCAA programs. Comparable as a college-sports media infrastructure provider but with deeper school-contractual relationships.

Broad incumbents

• Bleacher Report: Major US sports media brand (Turner Sports-owned) producing sports news, highlights, and social-first content for a younger audience. Comparable in target demographic and content format but operates at vastly larger scale with deeper institutional backing.
• The Athletic: Subscription-based sports media company with deep coverage across professional and college sports. Comparable in sports editorial depth but uses a paid subscriber model rather than SPC's ad-and-partnership model.
• Whistle Sports: Digital sports media network producing youth- and family-oriented sports content distributed via social platforms and brand partnerships. Comparable in audience demo and brand-deal monetization model, though larger and more international.

Emerging players

• College Magazine: Student-run college lifestyle and culture magazine covering campus news, sports, fashion, and entertainment. Comparable editorial mix targeting the same college demographic, though smaller reach and less event-driven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Six Pack Coverage