Sitrick And Company

What Sitrick And Company does

Sitrick And Company is a Los Angeles-headquartered, privately held strategic communications and crisis management firm founded in February 1989 by Michael S. Sitrick. The firm specializes in crisis management, corporate communications, reputation management, restructuring communications, litigation support, entertainment industry PR, professional sports communications, labor issues, and Asia-Pacific cross-border matters. It serves Fortune 500 corporations, high-profile individuals (including celebrities, athletes, and executives), companies in financial distress, religious institutions, and government entities. Named historical clients include the Michael Jackson Estate, Kobe Bryant, Bill Gross (PIMCO), KKR, Cerberus Capital, Oaktree Capital, McKinsey, Wynn Resorts, Guggenheim Partners, Theranos, the Los Angeles Dodgers, Steven Spielberg, the Archdiocese of Los Angeles, the Diocese of Rockville Centre, and former HP Chairwoman Patricia Dunn.

The firm operates as a boutique professional services practice with 11-50 employees across three U.S. offices (Los Angeles headquarters at 11999 San Vicente Blvd, New York at 1500 Broadway, and McLean, Virginia), and serves clients globally across the United States, Europe, Russia, Asia, and the Middle East. The team is unusually concentrated with former senior journalists from the Wall Street Journal, New York Times, Los Angeles Times, Forbes, Bloomberg News, CBS News, and the New York Post, alongside a retired US Army three-star general (H Steven Blum, formerly Deputy Commander of US Northern Command), former litigation attorneys, and a former NYPD Director of Social Media. The firm bills on an hourly professional services model at premium rates — $1,100 per hour for crisis management advice per Business Insider — and uses proprietary tactics including "Truth Squad," "Wheel-of-Pain," and "Short-Seller Combat Operations." Since founding, the firm has served approximately 1,000 corporate clients and supported approximately 500 in-court and out-of-court restructurings, including over 300 Chapter 11 reorganizations, claiming the largest restructuring communications practice in the industry.

The firm's go-to-market is sales-led and referral-driven, with no retail or e-commerce channels; clients engage directly through referrals from legal counsel, investment bankers, financial advisors, and existing clients. Marketing is conducted through earned media, thought leadership (including two books by Michael Sitrick, guest lectures at Columbia, Dartmouth, UCLA, and USC, and the Columbia Journalism School case study on the firm's 1992 Food Lion work), and The Intersection Podcast launched in February 2025. The firm is founder-owned and controlled by Michael S. Sitrick, with no disclosed venture capital or private equity investment, and no acquisitions, subsidiaries, or parent company. Revenue is not publicly disclosed.

Name

Sitrick And Company

Legal name

Sitrick And Company

Website

https://sitrick.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Sitrick And Company is a Los Angeles-based, privately held boutique crisis management and strategic communications firm founded in 1989, serving Fortune 500 corporations, high-profile individuals, and institutions in crisis, litigation, restructuring, and reputation matters across the U.S., Europe, Asia, and the Middle East.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Crisis Management Consulting: Hourly-based professional services for crisis communications, corporate communications, reputation management, and strategic counsel to corporations, individuals, and institutions facing high-stakes situations.
2. Litigation Support Services: Media strategy and communications support for legal proceedings, regulatory matters, and court cases working in tandem with clients' legal counsel.
3. Restructuring Communications: Strategic communications counsel for Chapter 11 reorganizations and out-of-court restructurings, including media strategy for all key constituents.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sitrick And Company is a strategic communications and crisis management public relations firm providing counsel to Fortune 500 companies, high-profile individuals, and institutions during high-stakes situations such as reputational crises, litigation, regulatory matters, restructurings, hostile takeovers, and entertainment industry issues. Engagements are delivered through practice areas including Crisis Management, Corporate Communications, Reputation Management, Restructuring Communications, Litigation Support, Entertainment, Professional Sports, Labor Issues, and Asia-Pacific communications, supported by in-house digital and social media rapid-response capabilities.

Product overview

Sitrick And Company is a professional services firm providing specialized strategic communications, crisis management, and public relations services. The firm operates as a unified service offering across multiple practice areas including Crisis Management, Corporate Communications, Reputation Management, Restructuring Communications, Entertainment Practice, Digital and Social Media, Litigation Support, Professional Sports Practice, Labor Issues Practice, and Asia Pacific Practice. The company also produces The Intersection Podcast as a content vehicle showcasing the firm's expertise. All practice areas share core capabilities in media strategy, stakeholder communications, and narrative development.

Differentiator

Problem solved

Functional benefit

Brands

• The Intersection: A podcast brought to you by Sitrick And Company, featuring discussions with America's great legal minds about behind-the-scenes media strategies of high-stakes legal cases.

Products and services

• Crisis Management Strategic communications services for companies and individuals facing reputational damage, criminal charges, or life-threatening situations, spanning media relations, digital strategy, and stakeholder communications.
• Corporate Communications Strategic communications services including press release drafting, SEC filing reviews, corporate image development, and recovery from negative publicity for corporate clients.
• Reputation Management Services to launch, defend, or restore company and individual reputations through media access and digital communications capabilities including SEO and online reputation management.
• Restructuring Communications Strategic communications counsel for in-court and out-of-court restructurings, including Chapter 11 reorganizations, acting as liaison with media, employees, vendors, creditors, and shareholders.
• Entertainment Practice Strategic counsel, litigation support, and media training for individual and corporate clients in media and entertainment industries, including Academy Awards campaign support.
• Digital and Social Media In-house digital communications capabilities including rapid website development, SEO, social media strategy, online reputation management, and digital rapid response.
• Litigation Support Communications and public relations support for litigation and regulatory matters, working with legal counsel on cases involving patents, government investigations, SEC matters, and shareholder lawsuits.
• Professional Sports Practice Strategic communications, crisis management, and reputation services for athletes, sports teams, and sports entities.
• Labor Issues Practice Communications support for corporate campaigns, contentious contract negotiations, and opposition to work-rules changes, including coalition communication campaigns.
• Asia Pacific Practice Strategic public relations services for Asian and US clients engaged in cross-Pacific business and legal situations, including proxy fights and restructurings.
• The Intersection Podcast Original podcast series hosted by Michael Sitrick and Sallie Hofmeister featuring discussions with prominent legal minds about behind-the-scenes media strategies of high-stakes legal cases.

Quantifiable outcome

• ABC News paid Food Lion $5.5 million in punitive damages after Sitrick used outtakes to undermine the broadcast story, impacting journalistic practices for years
• +5 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FTI Consulting (Strategic Communications): FTI's Strategic Communications segment (which absorbed Sard Verbinnen & Co) provides crisis, restructuring, litigation and transaction communications globally — the closest scaled peer to Sitrick in restructuring communications and in serving Fortune 500 boards through high-stakes matters.
• Kekst CNC: International strategic communications consultancy focused on M&A, crisis, shareholder activism, IPOs and restructuring situations for large corporates — directly comparable boutique peer with similar high-end client roster and a stronger international footprint.
• Joele Frank, Wilkinson Brimmer Katcher: Leading strategic communications and investor relations firm specializing in M&A, shareholder defense, crisis situations and restructurings — directly comparable to Sitrick's restructuring, hostile takeover defense and proxy fight work for corporate and PE clients.
• Abernathy MacGregor: Boutique strategic communications firm specializing in shareholder activism defense, M&A advisory, crisis and corporate governance work for Fortune 500 companies — closely comparable in size, positioning and service mix to Sitrick's corporate communications and proxy fight practice.
• Sloane & Company: Strategic communications firm providing corporate communications, crisis management, M&A advisory and investor relations to public companies and PE sponsors — closely aligned peer to Sitrick's corporate communications and financial-sponsor client work.
• Brunswick Group: Global strategic communications firm specializing in crisis, M&A, shareholder activism and litigation support for corporations and high-profile individuals — directly overlaps Sitrick's core crisis and restructuring communications practices and serves a similar C-suite / board-level clientele.
• Prosek Partners: Independent strategic communications and investor relations firm serving financial services, professional services and high-growth companies in crisis, M&A and corporate communications — comparable boutique peer with similar financial-services-heavy client base.
• ICR (Investor Relations & Strategic Communications): Strategic communications and advisory firm serving public companies, private companies and PE-owned businesses across investor relations, crisis and transaction communications — overlapping positioning with Sitrick's corporate and financial communications work.

Broad incumbents

• Edelman: Largest independent global PR firm with a sizeable crisis and risk practice; broader, more generalist than Sitrick but competes for the same Fortune 500 crisis and corporate reputation mandates at significantly greater scale.

Emerging players

• Sitrick Group (former name usage) / 5W Public Relations: Mid-sized US PR firm with an active crisis communications practice serving consumer, legal and corporate clients — smaller and more generalist than Sitrick but an emerging peer competing for corporate crisis and reputation management retainers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sitrick-and-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sitrick And Company