Pagosa Springs Medical Center

What Pagosa Springs Medical Center does

Pagosa Springs Medical Center (PSMC) is a critical access hospital, rural health clinic, and emergency medical services provider serving Pagosa Springs, Colorado and the surrounding Archuleta, Hinsdale, and Mineral counties. The organization is operated by the Upper San Juan Health Service District, a Colorado public health service district (d/b/a Pagosa Springs Medical Center), and traces its lineage to the 1959 Dr. Mary Fisher Medical Foundation; the current main hospital building opened in January 2008. PSMC runs a 24/7 Emergency Department accredited as a Level IV Trauma Center, an 11-bed inpatient unit staffed by hospitalists, two operating rooms, and is the sole 911 EMS ambulance provider for its multi-county catchment area. Rhonda P. Webb serves as Chief Executive Officer.

The center delivers a comprehensive service portfolio spanning primary care, general and orthopedic surgery (including robot-assisted procedures), cardiology, neurology, oncology and hematology, pulmonology, interventional pain management, infusion services, integrated behavioral health, women's health, physical and occupational therapy, diagnostic imaging (GE radiology with MRI and 3D mammography), and a CLIA-accredited laboratory performing over 68,000 tests annually. Underlying technology includes a Cerner electronic medical record system with a HealtheLife patient portal that integrates with Apple Health, plus real-time telemedicine videoconferencing connecting rural patients to metropolitan specialists for emergent stroke, acute neurology, and psychiatric crisis care. The facility employs more than 200 staff across clinical, diagnostic, and EMS functions and holds HIPAA compliance plus Level IV Trauma and CAH designations.

PSMC generates revenue from patient care services billed to individuals, commercial insurers, Medicare, and Medicaid, supplemented by community donations channeled through the PSMC Foundation, a 501(c)(3) nonprofit with Enterprise Zone designation since 2001 that provides a 25% Colorado state tax credit for donations of $250 or more. Recent capital campaigns have funded the 2022 3D mammography acquisition, the 2021 MRI installation, and the 2023–2024 Medical Wellness Building renovation. The organization is publicly governed by a Board of Directors with no private parent, PE, or VC ownership and no disclosed subsidiaries, partnerships, or M&A activity.

Name

Pagosa Springs Medical Center

Legal name

Upper San Juan Health Service District d/b/a Pagosa Springs Medical Center

Website

https://pagosaspringsmedicalcenter.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Pagosa Springs Medical Center is a publicly governed critical access hospital, rural health clinic, and sole 911 EMS provider for Archuleta and parts of Hinsdale and Mineral counties in Colorado, operating 11 inpatient beds, a 24/7 Level IV trauma ED, and 20+ specialty service lines.

Ownership category

akta.pro rank

Product category

Rural Healthcare Services

NAICS

General Medical and Surgical Hospitals (6221), Ambulance Services (62191), Offices of Physicians (62111), Outpatient Care Centers (6214)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Trauma Centers & Level I–IV Trauma Hospitals (HLAFAAAK)

akta.pro secondary industry

911/Public EMS Agencies (Municipal/County/Fire-Based) (HLAFANAA)

Keywords

• Critical access hospital
• Emergency medical services
• Rural healthcare
• Primary care clinic
• Specialty medical services

Headquarters

HQ city

Pagosa Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Patient Care Services: PSMC generates revenue through comprehensive healthcare services including emergency department care, inpatient hospitalization, primary care, specialty services (cardiology, oncology, orthopedics, neurology, pulmonology), diagnostic imaging, laboratory services, surgical services, infusion therapy, and EMS/ambulance transport. Services are billed to patients, insurance providers, Medicare, and Medicaid.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Pagosa Springs Medical Center operates as a critical access hospital, rural health clinic, and ambulance/EMS service in Pagosa Springs, Colorado, delivering 24/7 emergency and Level IV trauma care, inpatient hospitalization, primary care, and a broad portfolio of specialty services (cardiology, oncology, orthopedics, neurology, general surgery, pulmonology, infusion, behavioral health). It is the sole 911 EMS provider for Archuleta County and parts of Hinsdale and Mineral counties and supplements on-site specialty coverage with telemedicine from metropolitan-area specialists.

Product overview

Pagosa Springs Medical Center (PSMC) is a critical access hospital, rural health clinic, and ambulance/emergency medical service located in Pagosa Springs, Colorado. The organization provides a comprehensive portfolio of healthcare services through multiple departments and specialties. Core inpatient services include a hospital with 11 private patient rooms, a 24/7 Emergency Department with Level IV Trauma designation, and EMS/Ambulance services as the sole 911 provider for the region. The Primary Care Clinic operates as a Rural Health Clinic providing comprehensive family medicine. Specialty services include Cardiology, Neurology, Orthopedics and Sports Medicine, Pulmonary Critical Care, Oncology/Cancer Center, General Surgery, and Women's Health. Diagnostic and therapeutic services include Diagnostic Imaging (GE radiology including 3D mammography and MRI), Laboratory Services (CLIA-accredited performing over 68,000 tests annually), Infusion Services, Physical Therapy, Occupational Therapy, Integrated Behavioral Health, and Interventional Pain Management. Telemedicine services provide emergent stroke care, acute neurology, and psychiatric crisis consultation. PSMC also offers a digital patient portal (HealtheLife) built on Cerner's electronic health record system, which integrates with Apple Health.

Differentiator

Problem solved

Functional benefit

Brands

• PSMC Foundation: A 501(c)(3) nonprofit foundation dedicated to supporting Pagosa Springs Medical Center in advancing medical and ambulance services. Accepts donations in categories including EMS Fund, General Fund, Oncology/Women's Health/Surgery Fund, and Patient Needs Fund.

Products and services

• Emergency Department Staffed 24/7/365 by trained and experienced emergency physicians and nurses; features two fully equipped trauma areas and five additional monitored emergency rooms; accredited Level IV Trauma Center.
• EMS/Ambulance Services Sole 911 EMS ambulance provider for Archuleta County and parts of Hinsdale and Mineral counties, available 24/7. Provides 911 response, interfacility transfers, community event coverage, and EMS training.
• Hospital/Inpatient Care Critical access hospital with 11 private patient rooms for overnight or extended stays; hospitalist physicians coordinate care with specialists, nurses, and nursing assistants.
• Primary Care Clinic Rural Health Clinic providing team-based, patient-centered care with board-certified family physicians, advanced practice providers, licensed clinical social workers, and RN care managers.
• Center for Cancer and Blood Disorders Provides diagnostic and medical care for patients with cancer or blood disorders, including chemotherapy, infusion treatments, and oncology specialist coordination. Located on San Juan Street.
• Diagnostic Imaging

Quantifiable outcome

• 68,000+ laboratory tests performed annually
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Scale indicators12 records

Recent moves10 records

Expansion highlights5 records

Others

• Air Methods: Largest air ambulance provider in the United States with concentrated operations across rural Colorado and the intermountain west. Adjacent provider relevant to the EMS and interfacility transport service category that PSMC operates in within its mountain catchment.

Emerging players

• American Medical Response: Largest private ambulance and EMS provider in the United States. Comparable as a potential competitor or partner within the same EMS/ambulance service category that is core to PSMC's 911 franchise.

Direct peers

• San Juan Regional Medical Center: Regional referral medical center in Farmington, NM serving the broader Four Corners region including Archuleta County. Comparable as the larger facility that PSMC transfers higher-acuity patients to, making it the primary referrer and the principal recipient of revenue leakage from PSMC's capacity constraints.
• Middle Park Medical Center: Critical access hospital system operating across multiple rural Colorado communities with integrated ED, EMS, primary care, and specialty services. Directly comparable in CAH designation, rural-catchment economics, and integrated service-line model.
• Gunnison Valley Health: Critical access hospital in rural western Colorado providing a comparable mix of inpatient, ED, primary care, and specialty services to a similarly sized mountain community. Directly comparable in operating model, payer mix, and regulatory designation to PSMC.
• Aspen Valley Hospital: Colorado mountain community hospital serving a recreation-driven population similar to Pagosa Springs. Operates as a community hospital with comparable scope (ED, inpatient, primary care, specialty services) and similar rural-isolation economics and CAH designation.
• Conejos County Hospital: Small rural Colorado critical access hospital with broadly analogous service breadth and patient population. Directly comparable in scale, regulatory designation, and limited specialty footprint.
• San Luis Valley Health: Critical access system serving rural southern Colorado with a similar payer mix, EMS franchise, and community hospital scale. Directly comparable in operating profile and regulatory positioning to PSMC.

Broad incumbents

• UCHealth: Major Colorado health system with an extensive rural and tertiary footprint across the state, including significant telemedicine offerings. Relevant as a broader incumbent whose outpatient and telehealth strategies may increasingly encroach on rural community hospital service lines like those at PSMC.
• Centura Health: Large Colorado-based health system operating multiple hospitals and clinics across the state. Relevant as a broader incumbent whose network expansion could push into PSMC's referral catchment and compete for ambulatory and specialty visits in the region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PSMedicalCenter

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pagosa Springs Medical Center