What Protruck Auctions does

Protruck Auctions Limited, founded in 2006, is a UK commercial vehicle auction house operating as a wholly-owned subsidiary of The Fleet Auction Group. From its purpose-built premises at Sandtoft Industrial Estate in Doncaster, the company runs weekly in-person auctions across HGVs (350-450 lots), LCVs, plant and equipment (250-350 lots), trailers, cars, and motorcycles, and supplements these with off-site auctions at client premises and a real-time online bidding platform called LiveBid. Its customer base spans fleet operators, leasing and contract hire companies, asset management firms, transport and haulage businesses, construction firms, vehicle traders, individual owner-operators, and international export buyers from markets including Lithuania and Cyprus, with the company's port-proximate location cited by buyers as a draw.

The company's core technology is the LiveBid remote bidding system paired with NAMA-standardised vehicle grading and integrated financing partnerships with NextGear Capital (up to 150-day stock funding) and DF Capital (91-day capital repayment holiday, 360-day finance terms for new or used machines). Supporting services include nationwide collection and delivery, secure on-site storage, professional valeting, decommissioning and livery removal, bailiff recovery, end-of-contract inspections, vehicle valuations, and tailored pre/post-sale reporting. The company holds ISO 9001 and ISO 14001 certifications and participates in the NAMA Truck Auction Search aggregator. A dedicated motorcycle auction programme runs ten times per year, achieving a 100% sell-out rate at the April 2026 sale.

Protruck generates revenue through vendor commissions on hammer price (per a published scale), flat buyer's premiums per lot category (£285-£295 plus VAT for motorcycles, additional £100-£125 fees on certain fleet lots), fees for ancillary professional services, and referral arrangements with finance partners. Go-to-market combines enterprise field sales to large fleet vendors, event-driven weekly auctions with pre-sale marketing across major UK trade publications and trade press, a sales-led trade onboarding process requiring VAT and bank verification, and targeted email campaigns to a large buyer database. The company has won the Commercial Motors Auction House of the Year award for four consecutive years as part of The Fleet Auction Group.

Name

Protruck Auctions

Legal name

Protruck Auctions Limited

Website

https://protruckauctions.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Protruck Auctions operates weekly commercial vehicle auctions at its Doncaster premises and via the LiveBid online platform, selling HGVs, LCVs, plant, trailers, cars, and motorcycles to fleet operators, dealers, and international export buyers across the UK and Europe.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Auctions

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (423110)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

akta.pro secondary industries

Used Vehicle, Remarketing & Auction Logistics (TLADAJAJ), Salvage, Total Loss & Insurance Auction Services (TLABAKAH)

Keywords

• Commercial vehicle auctions
• Truck auction services
• Fleet remarketing auctions
• Plant equipment auctions
• Online vehicle bidding

Headquarters

HQ city

Doncaster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vendor Commission: Commission charged to vendors on the sale price of vehicles, in accordance with a published scale of charges. Commission is payable at the time of sale.
2. Buyer's Premium: Flat buyer's fee charged on each lot sold. For motorcycles: £295 + VAT (April news) or £285 + VAT (February news). Additional buyer premiums apply for certain fleet lots (£125).
3. Auction Services: Additional services including nationwide vehicle collection and delivery, secure vehicle storage, valeting, decommissioning/repairs, end-of-contract inspections, and pre/post-sale reporting.
4. Off-site/Remote Auction Services: Off-site auctions conducted at client premises for fleet reduction, retirement, insolvency, or business disposal, including marketing, auctioneer attendance, transportation, and proceeds collection.
5. NextGear Capital Partnership (Referral): Partnership referral arrangement with NextGear Capital for vehicle stock funding; commission or referral arrangement not explicitly stated.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Protruck Auctions operates regular weekly commercial vehicle auctions at its purpose-built Doncaster (Sandtoft) premises, offering HGVs, LCVs, plant and equipment, trailers, cars, motorcycles, and WAVs. The business combines physical in-person auctions with the proprietary LiveBid real-time online bidding platform and supplements this with off-site auctions at customer premises for fleet disposals, retirements, and insolvencies. Supporting services include nationwide vehicle collection and delivery, secure storage, valeting, decommissioning, vehicle valuations, end-of-contract inspections, and bailiff/recovery services for finance houses and leasing companies.

Product overview

Protruck Auctions operates a multi-channel commercial vehicle auction platform under The Fleet Auction Group umbrella. The core offering consists of regular weekly on-site auctions at their Doncaster premises, supplemented by the LiveBid online bidding system for real-time remote participation. Their product portfolio spans Heavy Commercial Vehicles (HGVs), Light Commercial Vehicles (LCVs), Plant & Equipment, Trailers, Cars, and Motorcycles (10 live online sales annually). Supporting services include vehicle storage, valeting, nationwide collection/delivery, valuations, bailiff services, off-site/remote auctions, and end-of-contract inspections. Funding partnerships with NextGear Capital and DF Capital enable stock financing. The Truck Auction Search platform aggregates NAMA member stock, while the MyProtruck portal provides account management.

Differentiator

Problem solved

Functional benefit

Products and services

• Heavy Commercial Vehicle (HGV) Auctions Regular weekly auctions of heavy goods vehicles including trucks, tractor units, and rigid vehicles, typically offering 350-450 lots per sale. Targeted at fleet operators, dealers, and international buyers.
• Light Commercial Vehicle (LCV) Auctions Weekly auctions for vans, pickups, and other light commercial vehicles, with 289 active listings across the platform.
• Plant and Equipment Auctions Auctions for wheeled and tracked plant and equipment, typically offering 250-350 lots per sale, serving construction firms and asset management companies.
• Trailer Auctions Bi-weekly auctions for commercial trailers including curtainside, box, flatbed, and specialist trailer types.
• Motorcycle Auctions Strictly trade-only live online motorcycle auctions held 10 times per year, featuring late-model, low-mileage motorcycles and scooters from manufacturers, leasing companies, and franchised dealers. April 2026 sale achieved 100% sell-out at 90.2% CAP clean valuation.
• Remote/Off-site Auctions Off-site auction service held at client's own premises for fleet disposals, retirements, insolvencies, or business reorganisations, including marketing, auctioneer attendance, transportation, and proceeds collection.
• Nationwide Collection and Delivery Complete vehicle transport service using approved specialist transportation agents for nationwide collection and delivery of commercial vehicles, vans, trucks, trailers, and plant, with export service to UK ports for overseas buyers.
• Vehicle Storage Secure on-site vehicle storage with round-the-clock security measures at the Doncaster premises for vehicles awaiting sale or collection. Storage charges apply after 48 working hours following the sale.
• Valeting Services Professional on-site vehicle preparation including exterior wash, interior cleaning, corporate livery removal, and cosmetic trim reinstatement.
• Vehicle Valuations Accurate appraisals of commercial vehicles, trailers, and specialist plant assets by an experienced valuation team with deep product knowledge and residual value forecasting capability.
• Bailiff Services Professional recovery and repossession of commercial vehicles and assets for finance houses, leasing companies, and insolvency specialists.
• End of Contract Inspections Full independent vehicle appraisal for end-of-contract lease periods or sales, conducted at customer premises or on-site.
• LiveBid Online Bidding Platform Proprietary real-time online bidding system allowing buyers to participate in auctions remotely from any location without attending the Doncaster premises physically. Available across all auction categories.
• Truck Auction Search (NAMA Platform) Central NAMA search engine platform enabling buyers to search stock across all NAMA member auctions covering cars, vans, trucks, motorcycles, WAVs, plant, and miscellaneous equipment.
• Tailored Pre and Post Sale Reporting Full pre- and post-sale reporting tailored to suit corporate sellers' accounting systems and practices.

Quantifiable outcome

• 100% sell-out rate — all 56 lots sold at April motorcycle auction
• +7 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Arnold Clark GroupcoreGTM or Marketing Partner · 19 May 2026Arnold Clark Group joined Fleet Auction Group's Live Online Car Auction programme, offering approximately 120 cars every Tuesday. The launch auction took place on Tuesday 19th May. All vehicles are physically onsite at Loughborough with viewing available Monday–Friday 9:00am–5:00pm. This represents a significant expansion of car stock in the auction programme.
• National Association of Motor Auctions (NAMA)coreStrategic or Co-development PartnerProtruck is a member of NAMA and participates in the Truck Auction Search platform, a central search engine for NAMA members to showcase stock across Cars, Vans, Trucks, Motorcycles, WAVs, Plant, and miscellaneous equipment. NAMA provides a comprehensive code of conduct for members.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ProtruckAuctionsLtd
• LinkedInlinkedin.com/company/protruckauctions
• Xx.com/ProtruckAuction

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protruck Auctions