Matson Fruit

What Matson Fruit does

Matson Fruit is a family-owned fruit production and distribution company headquartered in Selah, Washington, founded in 1920. The company operates two integrated businesses: tree fruit production from company-owned orchards across Washington State, and a tree fruit packaging and shipping facility in Selah that packs fruit from both company-owned orchards and independent growers. Its core products are apples (Honeycrisp, Cosmic Crisp, Fuji, Gala), pears (Bartlett, Bosc, Green Anjou, Red Bartlett), and cherries (Rainier, Chelan, Bing, Sweetheart), packed in thousands of boxes annually and shipped nationwide.

The company sells wholesale B2B to high-quality grocers through direct sales relationships, positioning itself on freshness, varietal quality, and reliable supply. Distribution relies on advanced temperature-controlled containers engineered to withstand humidity and extreme conditions, preserving produce quality from orchard to grocery display. Pricing is not publicly disclosed, and there are no branded consumer products or processed offerings in the portfolio — the entire revenue model rests on fresh tree fruit distribution.

The business is privately held by the founding family, with no institutional investors, public listing, or M&A activity disclosed. Headcount is 51-100 employees, and the related entity "Matson Fruit/Cascade View, LLC" is referenced in employment materials, suggesting a possible affiliate legal structure. No technology platform, digital channel, or AI capability is part of the current operating model.

Name

Matson Fruit

Legal name

Matson Fruit

Website

https://matsonfruit.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

51–100 employees

Short description

Matson Fruit is a family-owned fruit producer and distributor based in Selah, Washington, growing and packing apples, pears, and cherries from company-owned and independent orchards for wholesale distribution to grocers nationwide via temperature-controlled shipping.

Ownership category

akta.pro rank

Product category

Fresh Fruit Production and Distribution

NAICS

Fruit and Tree Nut Farming (1113), Apple Orchards (111331)

SIC

Agricultural Production-Crops (100), Food And Kindred Products (2000)

akta.pro primary industry

Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB)

akta.pro secondary industries

Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC), Fresh Fruit Wholesale (AFAIACAA), Fresh Produce Distribution (CRAOABAB)

Keywords

• Tree fruit production
• Fruit distribution
• Fresh produce wholesale
• Orchard farming
• Apple pear cherry

Headquarters

HQ city

Selah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Revenue model

1. Fruit Distribution and Sales: Matson Fruit generates revenue through the sale and distribution of apples, pears, and cherries grown in their Washington State orchards and packaged at their facility. The company sells produce directly to grocers and also packages fruit from independent grower orchards.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Matson Fruit is a family-owned grower and distributor of apples, pears, and cherries cultivated in Washington State orchards. The company operates an integrated business spanning company-owned orchards and a tree fruit packaging and shipping facility in Selah, Washington, which also packs fruit from independent grower orchards. It supplies premium fresh produce to high-quality grocers nationwide, using advanced temperature-controlled containers to preserve freshness in transit.

Product overview

Matson Fruit is a family-owned fruit production company operating over 100 years in the tree fruit industry. The company operates two integrated operations: tree fruit production from company-owned orchards and independent grower orchards, and a tree fruit packaging and shipping facility in Selah, Washington. Their core product portfolio consists of three main fruit categories—apples (varieties include Honeycrisp, Cosmic Crisp, Fuji, Gala), pears (varieties include Bartlett, Bosc, Green Anjou, Red Bartlett), and cherries (varieties include Rainier, Chelan, Bing, Sweetheart). The company farms tree fruit across areas of Washington State, packs thousands of boxes at their packaging facility, and distributes fresh produce nationwide to grocers using temperature-controlled shipping methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Apples Fresh apples grown in Washington State orchards, available in varieties including Honeycrisp, Cosmic Crisp, Fuji, and Gala. Sold wholesale to grocery retailers for fresh produce displays.
• Pears Fresh pears grown in Washington State orchards, available in varieties including Bartlett, Bosc, Green Anjou, and Red Bartlett. Sold wholesale to grocery retailers for fresh produce displays.
• Cherries Fresh sweet and tart cherries grown in Washington State orchards, available in varieties including Rainier, Chelan, Bing, and Sweetheart. Sold wholesale to grocery retailers for fresh produce displays.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• CMI Orchards: Washington State grower, packer, and shipper of apples, pears, and cherries under proprietary brands. Comparable vertically integrated operations and direct grocer distribution.
• Stemilt Growers: Family-owned Washington State grower, packer, and shipper of apples, pears, cherries, and stone fruit. Directly comparable vertically integrated tree fruit business serving US and export grocer channels.
• Borton Fruit: Multi-generation family-owned Yakima, WA orchard operator and packer of apples, pears, and cherries. Highly comparable vertically integrated tree fruit business.
• Domex Superfresh Growers: Washington State apple, pear, and cherry grower and packer supplying national grocery retailers. Closely comparable product mix and direct-to-grocer sales motion.
• Sage Fruit Company: Yakima, WA-based apple, pear, and cherry grower/packer selling to retail and foodservice. Similar scale and product portfolio to Matson.
• Snokist Growers: Yakima, WA-based cooperative packing apples and pears for retail and foodservice channels. Comparable tree fruit packing and Washington orchard operation.
• Rainier Fruit Company: Washington State-based grower and packer of apples, pears, and cherries sold nationwide to retailers. Direct overlap in orchard operation, packing, and grocer distribution.
• Washington Fruit & Produce Co. Washington State grower and packer of apples, pears, cherries, and organics shipping nationwide. Direct peer in scale, geography, and product portfolio.
• Columbia Fruit Packers: Wenatchee, WA-based apple, cherry, and pear packer and shipper focused on retail and export markets. Comparable tree fruit operations in Washington.
• Double Diamond Fruit: Washington State apple and pear packer and exporter supplying domestic and international retail. Comparable fresh apple/pear packing and distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/matsonfruit
• LinkedInlinkedin.com/company/matson-fruit-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matson Fruit