Embedded
Embedded.com is a digital trade publication serving embedded systems designers, developers, and technical managers worldwide, offering news, technical articles, tutorials, podcasts, and product information. It operates under AspenCore Media, owned by Arrow Electronics.
- Company typePrivate
- Founded1965
- HeadquartersGarden City, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Embedded does
Embedded.com is a digital trade publication serving embedded systems designers, developers, and technical managers. It delivers news, analysis, technical articles, tutorials, product information, videos and podcasts, eBooks, and curated editorially selected collections covering hardware, software, design, development, and applications across the embedded systems stack. Its archive contains over 14,310 articles, and its content is distributed through the embedded.com website, daily and weekly email newsletters, and active social channels on X (@embedded_online), Facebook, LinkedIn, YouTube, and Apple News. Sub-brands include the Embedded Edge podcast hosted by Maurizio Di Paolo Emilio and the Embedded Week Insights newsletter.
The publication operates as part of AspenCore Media's portfolio of electronics industry news and design properties, which is independently operated but wholly owned by Arrow Electronics (NYSE: ARW), a global technology distribution and solutions conglomerate. AspenCore, Inc. is the underlying legal entity. Embedded.com's reach is positioned as global, with no geographic restrictions noted.
The business model is advertising-supported digital media. All content is freely accessible; revenue is generated through display advertising, sponsored/partner content, and newsletter and podcast sponsorships with technology companies seeking access to the embedded engineering audience (e.g., Infineon Technologies as a named podcast sponsor). No paid subscription tiers are disclosed. The platform does not offer software products, APIs, or paid services — its output is editorial content monetized through advertiser relationships within the AspenCore Media network.
Embedded firmographics
Firmographics- Name
- Embedded
- Legal name
- AspenCore, Inc.
- Website
- https://embedded.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Embedded.com is a digital trade publication serving embedded systems designers, developers, and technical managers worldwide, offering news, technical articles, tutorials, podcasts, and product information. It operates under AspenCore Media, owned by Arrow Electronics.
- Ownership category
- akta.pro rank
Embedded industry classification
Industry- Product category
- Engineering Trade Media
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Embedded Software & Firmware Tools (Compilers, Debug, RTOS tooling) (HDAHAFAE)
Keywords
Where Embedded is headquartered
LocationHeadquarters
- HQ city
- Garden City
- HQ country
- United States
- HQ region
- North America
Markets served
Embedded business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital advertising: The publication generates revenue through display advertising, sponsored content, and partner content sections where technology companies promote products and services to the embedded systems engineering audience.
- Newsletter and content subscriptions: Newsletter signups drive audience engagement and content consumption, with subscriptions available through AspenCore DragonForms platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Embedded product offering
Product offeringCore offering
Embedded (embedded.com) is a digital publication and media platform that delivers news, analysis, technical articles, tutorials, product information, videos, podcasts, applications, and eBooks to embedded systems designers and developers worldwide. Content is offered freely to readers and monetized through advertising, sponsored content, and partner content placements from technology companies targeting the embedded engineering community. The publication operates as part of the AspenCore Media network of electronics industry news and design publications owned by Arrow Electronics.
Product overview
Embedded (embedded.com) is a publication and media platform for embedded systems designers and developers, covering all aspects of embedded systems design and development. It is part of the AspenCore Media group of electronics industry news and design publications. The platform offers content across multiple categories including Analysis, Applications, Design, News, Technical Articles, Tutorials, Products, Videos + Podcasts, and eBooks, along with newsletters and events/webinars for the embedded systems engineering community.
Differentiator
Problem solved
Functional benefit
Brands
- Embedded Edge: Podcast show hosted by Maurizio Di Paolo Emilio that brings life to stories on embedded systems technologies and products featured on embedded.com and through other AspenCore Media publications.
- Embedded Week Insights
Products and services
- embedded.com Digital Publication Online publication covering embedded systems design and development across hardware, software, and industry topics. Organized into sections including Analysis, News, Technical Articles, Tutorials, Products, Videos + Podcasts, Applications, and eBooks. Free to access for embedded systems designers and developers.
- Embedded Edge Podcast Podcast show hosted by Maurizio Di Paolo Emilio that explores technologies shaping embedded systems and features sponsored episodes with technology companies such as Infineon. Distributed via YouTube and the embedded.com Videos + Podcasts section.
- Embedded Week Insights Newsletter Weekly roundup newsletter delivering must-read articles covering the latest developments in embedded systems. Distributed via the AspenCore DragonForms subscription platform.
- Daily Newsletter Daily newsletter subscription delivering top stories and curated content on embedded systems to engaged engineering professionals via the AspenCore DragonForms platform.
- Sponsored Content and Advertising Placements B2B advertising and sponsored content service allowing technology companies to reach the embedded systems engineering audience through display advertising, sponsored articles, partner content sections, and podcast sponsorships.
Companies that use Embedded
Customer profileSegments1 record
Ideal customer profiles2 records
Embedded technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Embedded partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AspenCore MediacoreEmbedded.com is part of the AspenCore Media group of electronics industry news and design publications. AspenCore Media is an independent media company owned by Arrow Electronics. The publication operates as part of a network of electronics engineering publications.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Embedded competitors and assessment
Company assessmentDirect peers
- EE Times: AspenCore Media sister publication covering electronic engineering news and design. Directly comparable in audience (electronics engineers), business model (advertising + sponsored content), and editorial structure.
- EDN (Electronic Design News): Long-running electronics design trade publication covering embedded, analog, and digital design. Comparable in audience, content mix (news, technical articles, tutorials), and advertising-led revenue model.
- Electronics Weekly: UK-based electronics engineering trade publication serving design engineers. Closely comparable in editorial coverage of embedded systems, news-led format, and B2B advertising monetization.
- All About Circuits: Online electronics engineering community and publication with strong embedded-systems coverage. Comparable audience (design engineers and students) and similar ad + sponsored content revenue model.
- Circuit Cellar: Long-running embedded systems magazine and online publication. Direct overlap on embedded hardware/firmware audience and editorial depth, with a more niche technical positioning.
- Power Electronics News: Another AspenCore Media sister title focused on power electronics. Comparable in business model and parent ownership, with adjacent (rather than identical) engineering audience.
- Electronic Design: Electronics engineering trade publication covering embedded, analog, and digital design. Comparable audience, content categories (news, technical articles, products), and ad-supported monetization.
Emerging players
- Hackster.io: Developer community and online publication focused on IoT, embedded, and hardware prototyping. Comparable in audience and content format but emphasizes maker/developer community over traditional trade journalism.
Broad incumbents
- IEEE Spectrum: Flagship publication of IEEE covering engineering and technology broadly, including embedded systems. Operates at much larger scale with broader scope but overlaps on the embedded-engineering audience.
Regional players
- Electronics For You (EFY): India-focused electronics engineering publication with embedded-systems coverage. Comparable model and audience segment but serves a different primary geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Embedded social profiles
Digital presenceEmbedded financial estimates
Financial estimateRevenue estimate
Valuation estimate
Embedded leadership team
Management profileNumber of profiles
Embedded funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Embedded M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Embedded
What does Embedded do?
Embedded (embedded.com) is a digital publication and media platform that delivers news, analysis, technical articles, tutorials, product information, videos, podcasts, applications, and eBooks to embedded systems designers and developers worldwide. Content is offered freely to readers and monetized through advertising, sponsored content, and partner content placements from technology companies targeting the embedded engineering community. The publication operates as part of the AspenCore Media network of electronics industry news and design publications owned by Arrow Electronics.
Is Embedded a public or private company?
Embedded is a private company. It is classified as corporate owned and is currently operating.
When was Embedded founded?
Embedded was founded in 1965. It employs 11 to 50 people.
Where is Embedded based?
Embedded is headquartered in Garden City, United States, in the North America region.
How does Embedded make money?
Two revenue lines are on record. Digital advertising is the primary driver. The others are newsletter and content subscriptions.
Who are Embedded's main competitors?
Direct peers on record are EE Times, EDN (Electronic Design News), Electronics Weekly, All About Circuits, Circuit Cellar, Power Electronics News and Electronic Design. Hackster.io is listed as an emerging player. IEEE Spectrum is listed as a broad incumbent. Electronics For You (EFY) is listed as a regional player.
Does Embedded have an API?
No public API is recorded for Embedded.
What industry is Embedded in?
Embedded's product category is Engineering Trade Media. Its primary akta.pro industry code is HDAHAFAE, Embedded Software & Firmware Tools (Compilers, Debug, RTOS tooling). Its NAICS code is 516 and its SIC code is 2741.