ASSEPRO

What ASSEPRO does

ASSEPRO is the largest independent insurance broker for small and medium enterprises (KMU) in Switzerland, with additional operations in Liechtenstein and Austria. Headquartered in Pfäffikon SZ, the company serves approximately 11,000 Swiss SMEs alongside private individuals, multinational corporations, and specialized organizations, managing an annual premium volume of CHF 1.2 billion. The company generates revenue primarily through insurance brokerage commissions, supplemented by pension foundation management fees (ASSEPRO Vorsorgestiftung and PREVAS Sammelstiftung, with 11,000+ actively insured persons and a coverage degree above 110%), fees from the RMS Risk Management Service subsidiary (a Lloyd's Swiss Broker and Coverholder developing proprietary products such as SwissLawyersRISK), and consulting/advisory services.

ASSEPRO's product portfolio combines a digital platform (ASSEPRO.online) for policy management, claims reporting, and online purchase of products such as Online Bauversicherung, Verkehrsrechtsschutz, the 2024-launched modular corporate legal protection insurance (Unternehmensrechtsschutz, coverage up to CHF 700,000 per case), and ASSEPRO Cyberversicherung co-developed with Zurich Insurance. The go-to-market is sales-led, anchored in over 20 physical branch offices across the DACH region, each specializing in distinct insurance lines (motor, property, liability, pension, special lines), supported by named senior advisors and complemented by digital self-service channels and event-based relationship marketing.

Since 2017 ASSEPRO has executed more than 20 acquisitions, and in October 2023 was itself acquired by The Ardonagh Group, a top-20 global insurance distribution platform majority-owned by Madison Dearborn Partners. In mid-2025 Ardonagh received a USD 2.5 billion capital investment from Stone Point Capital at a USD 14 billion valuation, providing continued funding for ASSEPRO's roll-up strategy. ASSEPRO is registered as an independent insurance broker with FINMA (registration F01041850) and remains led by CEO Jon Samuel Plotke.

Name

ASSEPRO

Legal name

ASSEPRO AG

Website

https://assepro.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

ASSEPRO is Switzerland's largest independent insurance broker for SMEs, serving approximately 11,000 companies plus private clients across Switzerland, Liechtenstein, and Austria through 20+ branch offices, managing CHF 1.2 billion in annual premium volume.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Insurance brokerage services
• Commercial insurance solutions
• Occupational pension administration
• Risk management consulting
• Cyber insurance products

Headquarters

HQ city

Pfaffikon

HQ country

Switzerland

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: ASSEPRO earns commission income from insurance carriers for placing and managing insurance policies for its SME and individual customers. As an independent (ungebundener) insurance broker registered with FINMA, it can represent all insurance lines without exclusive carrier obligations.
2. Pension Fund Management: ASSEPRO manages pension foundations (ASSEPRO Vorsorgestiftung, PREVAS Sammelstiftung) and earns management/administration fees from corporate clients for administering their occupational pension plans.
3. Digital Insurance Products: ASSEPRO develops and distributes proprietary digital insurance products (legal protection, cyber insurance) through its ASSEPRO.online platform, generating premium income and potentially retainers.
4. RMS Risk Solutions: RMS Risk Management Service AG, a subsidiary, operates as a Lloyd's Coverholder developing and distributing specialized insurance products internationally, generating commission and fee income.
5. Consulting and Advisory Services: ASSEPRO provides risk management consulting, financial and pension planning, and legal advisory services to corporate and individual clients, likely generating professional service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

ASSEPRO is an independent insurance broker that identifies all potential risks and provides tailored, digitally-supported insurance solutions for small and medium enterprises (KMU) across all industries in Switzerland, Liechtenstein, and Austria. The firm also manages occupational pension foundations, offers proprietary digital insurance products (legal protection, cyber, building, traffic), and provides risk management, financial planning, and legal advisory services through a network of over 20 branch offices and its ASSEPRO.online digital platform.

Product overview

ASSEPRO is a Swiss insurance broker for small and medium enterprises (KMU) offering a multi-product portfolio consisting of its core digital platform ASSEPRO.online, which serves as the portal for various online insurance products including Online Bauversicherung and Verkehrsrechtsschutz, complemented by specialized insurance products like the ASSEPRO Unternehmensrechtsschutz (corporate legal protection) and ASSEPRO Cyberversicherung (cyber insurance). The company operates alongside subsidiary brands including RMS Risk Management Service (Lloyd's broker offering risk management solutions) and multiple pension foundations (ASSEPRO Vorsorgestiftung, PREVAS Sammelstiftung, and Firmeneigene Pensionskasse). Core services encompass brokerage (insurance and risk consulting, multinational business, cyber risk management), occupational safety, legal & compliance, and financial planning. The offering is structured as a platform-plus-products architecture unified through the ASSEPRO.online digital portal.

Differentiator

Problem solved

Functional benefit

Products and services

• ASSEPRO.online Comprehensive digital insurance platform serving as the client portal for policy management, claims (damage) reporting, course enrollment, and the online purchase of specific insurance products for both corporate and individual customers.
• ASSEPRO Unternehmensrechtsschutz (Corporate Legal Protection Insurance) Modular corporate legal protection insurance covering business legal matters, vehicle legal protection, and driver legal protection, with optional add-on modules and a maximum coverage of CHF 700,000 per case.
• ASSEPRO Cyberversicherung (Cyber Insurance) Cyber insurance product developed in partnership with Zurich Insurance, providing comprehensive protection against financial consequences of cybercrime and IT infrastructure failures, tailored for SMEs.
• Online Bauversicherung (Online Construction Insurance) Digital construction insurance product available for online purchase through the ASSEPRO.online platform.
• Verkehrsrechtsschutz (Traffic Legal Protection) Traffic legal protection insurance available for online purchase through the ASSEPRO.online platform.
• RMS Risk Management Service Lloyd's Swiss Broker and Coverholder at Lloyd's offering comprehensive risk management solutions including property insurance, earthquake coverage, professional liability, political risks, and humanitarian organization services, plus proprietary products like SwissLawyersRISK.
• ASSEPRO Vorsorgestiftung Occupational pension foundation providing retirement savings, risk coverage, and survivor benefits for employees of client companies, with over 11,000 actively insured persons, a coverage degree over 110%, and 3.25% interest on retirement assets for 2025.
• PREVAS Sammelstiftung Collective pension foundation for employers, managed by ASSEPRO, offering flexible occupational pension solutions for SMEs.
• Firmeneigene Pensionskasse (Company-Owned Pension Fund) Company-owned pension fund solutions for employers seeking customized occupational pension arrangements.
• Insurance and Risk Consulting Brokerage Services Comprehensive insurance and risk consulting services including insurance brokerage, multinational business coordination, cyber risk management, occupational safety and health protection, and legal & compliance advisory.
• Finanz- und Pensionsplanung (Financial and Pension Planning) Financial and pension planning services for private customers including retirement planning, estate planning (wills, patient directives), and wealth transfer.

Quantifiable outcome

• Serve approximately 11,000 SMEs in Switzerland with insurance and pension solutions
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered minor.

• Strassmann Versicherungstreuhand GmbHminorChannel Partner/ Reseller/ Distributor · 1 October 2025ASSEPRO acquired Strassmann Versicherungstreuhand GmbH in Winterthur to expand its market position in northeastern Switzerland. The company specializes in advisory for public sector entities (municipalities) in insurance matters. Owner Daniel Strassmann works from ASSEPRO Winterthur office.
• Marc AG (Chur)minorChannel Partner/ Reseller/ Distributor · 12 August 2025ASSEPRO acquired Marc AG in Chur in August 2025 to strengthen its market presence in the Graubünden region. Marc AG's team was fully retained and operates under the ASSEPRO umbrella. From April 2026, Marc AG and ASSEPRO Brokerage Chur share a combined office at Triststrasse 17, Chur.
• Schmidt Versicherungs Treuhand AGminorChannel Partner/ Reseller/ Distributor · 1 May 2025ASSEPRO acquired Schmidt Versicherungs Treuhand AG, a Weinfelden-based independent advisory firm specializing in insurance, pension and risk management. Six employees joined ASSEPRO following the acquisition, strengthening ASSEPRO's position in eastern Switzerland.
• SRB Assekuranz Broker AGminorStrategic or Co-development Partner · 28 April 2025SRB Assekuranz Broker AG, a Zurich-based broker specializing in industrial corporate clients with ~30 employees, was acquired by Ardonagh Group through MDS Group. SRB operates independently under its own brand and will explore synergies with ASSEPRO. Founded 1980, SRB has a specialized Risk Engineering department.
• Assista Rechtsschutz AGminorStrategic or Co-development PartnerASSEPRO co-developed its own corporate legal protection insurance (Unternehmensrechtsschutzversicherung) with Assista Rechtsschutz AG, leveraging ASSEPRO's experience with legal disputes and claims management.
• Zurich Insurance CompanyminorChannel Partner/ Reseller/ DistributorASSEPRO developed a comprehensive cyber insurance solution in cooperation with Zurich Insurance Company, tailored for SMEs and covering financial consequences of cyberattacks and IT infrastructure failures.

Scale indicators16 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Marsh (Marsh & McLennan): Global insurance brokerage and risk advisory leader with material Swiss operations. Competes with ASSEPRO in commercial insurance brokerage, risk management, and multinational programs, though Marsh serves a much broader client spectrum including large corporates.
• Aon: Global insurance and reinsurance broker with significant Swiss presence. Competes across commercial insurance brokerage, risk management, and pension/benefits advisory, but typically focuses on larger accounts than ASSEPRO's SME target segment.
• Willis Towers Watson (WTW): Global advisory, broking, and solutions firm with insurance brokerage and pension consulting practices in Switzerland. Overlaps with ASSEPRO in commercial insurance placement and pension/benefits consulting but operates at larger enterprise scale.
• Howden: International insurance broker expanding across Europe including DACH region. Competes with ASSEPRO in commercial insurance placement and specialty risk solutions, with growing SME and mid-market focus.
• Baloise Group: Swiss insurance and banking group with both carrier and distribution operations. While primarily a direct insurer, Baloise's broker channel and SME insurance offerings make it a direct competitor in the Swiss market ASSEPRO serves.
• Mobiliar: Switzerland's largest private insurance company with strong SME and private client franchise. Competes with ASSEPRO in SME and personal insurance, though primarily as a direct carrier rather than independent broker.
• Helvetia Insurance: Swiss insurance group with significant SME and corporate client base. Competes in the same Swiss SME insurance market, primarily as a direct carrier but with broker partnerships in commercial lines.

Direct peers

• Kessler & Co AG: Swiss insurance broker headquartered in St. Gallen, comparable in size and SME focus to ASSEPRO. Serves Swiss SMEs and private clients with insurance and risk advisory, directly competing in the same regional market.
• Aebi+Partner AG: Swiss insurance and pension broker with comparable SME and mid-market focus. Competes directly with ASSEPRO in commercial insurance brokerage and occupational pension solutions across Switzerland.
• MDS Group (Ardonagh): Swiss arm of the Ardonagh Group, sibling entity to ASSEPRO within the same parent. Operates as an independent broker alongside ASSEPRO in Switzerland and serves overlapping SME and corporate segments, illustrating internal portfolio overlap within the Ardonagh platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/assepro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASSEPRO