C.D. Leganes

What C.D. Leganes does

C.D. Leganés is a Spanish professional football club based in Leganés, in the Community of Madrid, legally constituted as CLUB DEPORTIVO LEGANÉS, S.A.D. (Sociedad Anónima Deportiva), a private sports public limited company whose shares are not traded on any public exchange. The club competes in LaLiga Hypermotion, the second tier of Spanish football, and plays its home matches at Estadio Butarque. In the 2025-26 season, the club finished 15th in the division with 46 points from 42 matches.

The club operates a diversified revenue model combining matchday ticketing (sold through cdleganes.entradas.com), season ticket and membership subscriptions (Socios, Abono Premium MIX), official merchandise (store.cdleganes.com, distributed through PUMA's retail network), corporate sponsorship (PUMA, CaixaBank, Mahou, Cabify, Halcón Viajes, Aquadeus, Cepisa, Kuroba/Mazda, Ebury, Inesco, Ontime, Sporty, Nara Digital), premium hospitality (Butarque Gourmet by Changó, VIP areas), and guided stadium tours (Ontime Butarque Stadium Tour). Its core technology is the official mobile application (iOS/Android, built on Yinzcam's LFP platform), used for fan engagement, ticketing, and content delivery. The club also runs a digital engagement platform (LegaPlay) with prize giveaways and a Foundation that operates the youth academy (Cantera), women's senior team, Filial (B team), and social projects.

C.D. Leganés serves two primary customer segments: individual football fans and supporters (matchday attendees, season ticket holders, merchandise buyers), and corporate partners (sponsorship buyers, hospitality clients). The club's go-to-market is B2C for matchday and membership revenue and B2B for sponsorship and hospitality revenue, with distribution through owned digital channels (website, app, online store), the stadium box office, and partner retail networks. Expansion activity is underway, including an International Academy offering and active squad rebuilding for the 2026-27 season following a mid-table finish.

Name

C.D. Leganes

Legal name

CLUB DEPORTIVO LEGANÉS, S.A.D.

Website

https://cdleganes.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

C.D. Leganés is a Spanish professional football club (Sociedad Anónima Deportiva) based in Leganés, Madrid, competing in LaLiga Hypermotion. It serves football fans and corporate sponsors through matchday ticket sales, memberships, merchandise, sponsorship, hospitality, and stadium tours at Estadio Butarque.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAO

Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPAGALAA

Arena & Stadium Operations (Large-Capacity Venues)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

SECONDARYMPAGAMAJ

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYMPAKALAC

Venue & Facility Sponsorship (Naming Rights, Venue Partners)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Sponsorship & Endorsements

Keywords

• Professional football club
• Matchday hospitality
• Club membership
• Official merchandise
• Sponsorship partnerships

Headquarters

HQ city

Leganés

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Matchday Revenue: Ticket sales for home matches at Estadio Butarque, including premium seating and general admission
2. Memberships: Season ticket and membership programs offering fan benefits and priority access
3. Merchandise: Online store selling official club merchandise including kits, apparel, and accessories
4. Sponsorship: Commercial partnerships with sponsors including kit supplier PUMA and other corporate partners
5. Hospitality: Premium matchday experiences including VIP areas, Butarque Gourmet, and corporate hospitality packages
6. Stadium Tours: Guided tours of Estadio Butarque through Ontime partnership

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

C.D. Leganés is a professional football club that sells match tickets, season memberships (Socios), the Premium Mix subscription, premium hospitality experiences at Estadio Butarque (including VIP zones and Butarque Gourmet by Changó), guided stadium tours operated with Ontime, and official merchandise through its online store. It also markets sponsorship, corporate hospitality, Club de Empresas partnerships, and venue hire under Espacios y Eventos to corporate clients, while running a Foundation for youth, women's, and community programmes.

Product overview

C.D. Leganés operates as a Spanish football club offering a unified set of services centered on professional football. The portfolio includes the first team's competitive matches in LaLiga Hypermotion, matchday ticketing through an external platform (Entradas.com), hospitality experiences at Estadio Butarque including VIP areas and Butarque Gourmet by Changó, merchandise sales via the official online store, stadium tours under the Ontime Butarque brand, and membership programs. The club also runs a Foundation focused on social projects, an academy for youth development, and digital engagement through the LegaPlay platform featuring prize giveaways.

Differentiator

Problem solved

Functional benefit

Brands

• C.D. Leganés: The main football club brand, including the professional first team, women's team, Leganés B (filial), and youth academy.

Products and services

• Match Tickets Entry tickets for C.D. Leganés home matches at Estadio Butarque, sold through the club's Entradas.com self-service ticketing platform for individual supporters and families.
• Membership (Socios) Season ticket and club membership program offering fans priority access to tickets, member benefits, and exclusive club content.
• Premium Mix Subscription (Abono Premium Mix) Premium combined subscription offering enhanced matchday and membership benefits on top of the standard Socio package.
• Hospitality Experiences Premium matchday hospitality at Estadio Butarque including VIP boxes, hospitality areas, and exclusive Matchday Experiences for fans and corporate clients.
• Butarque Gourmet by Changó Gourmet dining experience within the Estadio Butarque hospitality offering, delivered in partnership with Changó.
• Ontime Butarque Stadium Tour Guided tours of Estadio Butarque operated in partnership with Ontime, allowing fans and visitors to explore the stadium facilities.
• Official Online Store (Merchandise) E-commerce storefront selling official C.D. Leganés merchandise including kits, training apparel, and accessories, with distribution also through the PUMA retail network.
• LegaPlay Digital fan engagement platform operated by C.D. Leganés featuring prize giveaways and promotional activations, including the LegaPlay Summer Edition.
• Official Mobile App Official C.D. Leganés application on iOS and Android providing club news, match information, and fan engagement content.
• C.D. Leganés Foundation Club's social responsibility arm operating youth academy programmes, women's football, Genuine league participation, social projects, and volunteer initiatives for the local community.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• PUMAcoreGTM or Marketing PartnerPUMA is the official kit supplier and technical partner of C.D. Leganés. The partnership includes manufacturing and supply of official match kits, training apparel, and merchandise featuring club branding. PUMA logo appears on official partner sections of the club website.
• OntimecoreGTM or Marketing PartnerOntime is the stadium tour partner providing guided experiences at Estadio Butarque. The partnership includes branding as 'Ontime Butarque Stadium Tour'. Ontime logo appears on official partner sections of the club website.
• Kuroba (Mazda)minorGTM or Marketing PartnerKuroba Motor, a Mazda dealership network, appears as a partner. Partnership details limited on main website.
• CabifyminorGTM or Marketing PartnerCabify mobility partner appears in footer. Partnership may relate to supporter transportation services.
• Halcón ViajesminorChannel Partner/ Reseller/ DistributorHalcón Viajes travel agency appears as a partner. May offer travel packages related to away matches.
• La CaixaminorGTM or Marketing PartnerCaixaBank financial institution appears as a partner in sponsor section. Nature of partnership not detailed.
• MahouminorGTM or Marketing PartnerMahou beer brand appears as a partner in the beer/catering category. Likely stadium pourage rights.
• AquadeusminorGTM or Marketing PartnerAquadeus water brand appears as a partner. Likely related to water supply/sponsorship.
• Cepisa GroupminorGTM or Marketing PartnerCepisa Group appears as a partner in sponsor section. Nature of partnership not detailed.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cádiz CF: Direct LaLiga Hypermotion competitor also from Southern Spain with a recently relegated La Liga top-flight profile, mirroring C.D. Leganés' mid-table 2nd-tier status and the broadcast/sponsorship upside tied to promotion.
• SD Huesca: Another Spanish 2nd-division club with a single owned stadium and a comparable commercial mix of ticketing, sponsorships and merchandising, useful for sizing LaLiga Hypermotion economics.
• CD Tenerife: Spanish football club with similar second-tier profile, regional fanbase and reliance on matchday plus sponsorship revenue; provides a relevant like-for-like on stadium-led commercial economics.
• Real Valladolid: Spanish football club also competing in LaLiga Hypermotion 2025-26 with very similar revenue mix (tickets, membership, sponsorship, merchandise) and a comparable recent La Liga/2nd-division trajectory. The most direct sporting and commercial comparable to C.D. Leganés.
• CD Mirandés: Fellow LaLiga Hypermotion 2025-26 club and recent direct opponent (J42 fixture); comparable scale, single-stadium operation, and dependence on matchday and sponsorship revenue streams.
• Real Sociedad B: Real Sociedad's reserve team competing in LaLiga Hypermotion 2025-26, sharing the same division, single-stadium economics and academy-driven player-development model that Leganés operates through Cantera and Leganés B.

Regional players

• Getafe CF: Madrid-region LaLiga club that competes with C.D. Leganés for local supporters, corporate sponsors and broadcast visibility, but operates in the top flight — useful for comparison on sponsorship yield and Madrid catchment share.
• Rayo Vallecano: Madrid-based LaLiga club that overlaps with C.D. Leganés on local fan identity, community engagement and ticketed matchday economics, providing a regional benchmark for stadium revenue and community-driven commercial models.

Broad incumbents

• UD Las Palmas: Historic Spanish football club with a recent top-flight pedigree and similar mid-tier commercial profile; useful for benchmarking the gap between 2nd-tier operations and top-flight value capture as Leganés targets promotion.
• Deportivo de La Coruña: Long-standing Spanish club with stadium-led revenue and strong membership tradition similar to Leganés' socios program; comparable reference point for membership economics and historic LaLiga brand equity at the 2nd-tier level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CDLeganes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C.D. Leganes