ADT UK

What ADT UK does

ADT UK (legal entity ADT Fire & Security plc) is a UK and Ireland provider of professionally installed and 24/7 monitored home and business security systems, operating as a subsidiary of Johnson Controls following the conglomerate's approximately $20 billion 2016 acquisition of Tyco International. Founded in 1874 and headquartered in Sunbury, the company serves over 240,000 UK residential customers with a long-tail subscription model anchored by 36-month contracts, recurring monthly monitoring fees, and bundled all-inclusive service and maintenance. Its product platform centres on the ADT Smart Home Hub — available in Essential, Advanced, and Prestige tiers — which integrates PowerG wireless sensors, Z-Wave Plus smart plugs, indoor/outdoor cameras, video doorbells, floodlight cameras, and smoke and heat detectors under a single managed ecosystem accessible via the ADT Smart Services mobile and web app.

The business operates a direct-to-customer go-to-market combining field security consultants (offering free in-home assessments for residential and on-site audits for commercial clients), dedicated inside sales phone lines, and digital enquiry channels. Commercial offerings extend the same monitoring and hardware stack into business verticals including retail, manufacturing, office, education and healthcare, and hospitality and leisure, supported by the ADT Smart Business Hub and solutions such as access control, security fog, and Thermiscan thermal imaging. Revenue is generated primarily through recurring monitoring subscriptions bundled with hardware, professional installation, and ongoing maintenance, with pricing set via tailored quotes rather than public list rates.

Differentiated competitive positioning rests on multi-accredited regulatory standing (NSI Gold across installation, monitoring and servicing; BAFE, LPCB, VdS, SIL2, Cyber Essentials, and PSA licensing for both UK and Ireland), a 65-engineer UK-based Remote Operating Centre delivering a 42-second average alarm response time, ECHO-connected police response, and 150 years of brand equity reinforced by third-party endorsements (4.5/5 Trustpilot across 15,000+ reviews, PCMag, SafeWise) and the company's multi-year Arsenal Football Club community security partnership.

Name

ADT UK

Legal name

ADT Fire & Security plc

Website

https://adt.co.uk

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

101–250 employees

Short description

ADT UK is a subsidiary of Johnson Controls providing professionally installed, 24/7 monitored home and business security systems across the UK and Ireland, serving over 240,000 residential subscribers and multiple commercial verticals through a subscription-based smart home ecosystem.

Ownership category

akta.pro rank

Product category

Security Monitoring Services

NAICS

Security Systems Services (56162)

akta.pro primary industry

Professional Monitoring (Burglar/Intrusion) (HSAHAAAA)

akta.pro secondary industries

Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), Video Doorbell & Intercom Monitoring Services (HSAHAAAH), Residential Fire Alarm Panels & Whole-Home Detection Systems (HSAHAFAD), Alarm System Installation, Maintenance & Repair (HSAHAAAD)

Keywords

• Monitored alarm systems
• Home security solutions
• Business security systems
• CCTV surveillance
• Smart home monitoring

Headquarters

HQ city

Sunbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Recurring Monitoring Subscriptions: All ADT security systems are subscription-based, requiring a monthly monitoring fee. All plans include 24/7/365 monitoring as standard. Additional tiers offer keyholder response, police response, and private security response options. Subject to 36-month contract terms.
2. All-Inclusive Service and Maintenance: All-inclusive service and maintenance plan included with every home security solution. Covers professional installation, battery replacements, accidental damage, vandalism, parts and labour, yearly inspections, and 24-hour engineer callout. No hidden fees as part of the subscription.
3. Hardware and Equipment: Security hardware including the ADT Smart Home Hub (available in Essential, Advanced, and Prestige tiers), cameras, video doorbells, smart plugs, smoke detectors, and CCTV systems are sold as part of the bundled solution. 12-month warranty on all equipment included.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

ADT UK designs, installs, and 24/7 monitors professionally installed home and business security systems in the UK and Ireland. Offerings include burglar alarms, CCTV and video surveillance, video doorbells, floodlight cameras, smoke and heat detectors, smart home automation, and access control — all backed by a UK-based Remote Operating Centre with 65 engineers, ECHO-connected police response, and an all-inclusive service and maintenance subscription.

Product overview

ADT UK offers a comprehensive smart home and business security ecosystem built around its core alarm platforms and monitoring services. The residential portfolio centres on the ADT Smart Home Hub (available in Essential, Advanced, and Prestige tiers) connected to a range of smart devices including burglar alarms, pet-friendly sensors, smoke/heat detectors, CCTV systems, indoor/outdoor cameras, video doorbells, floodlight cameras, and smart plugs. All systems are professionally installed and come with 24/7/365 monitoring as standard. The ADT Smart Services app serves as the unified platform for remote management. For business customers, ADT provides the Smart Business Hub with commercial-grade intruder detection, CCTV, fire alarms, access control, security fog, and Thermiscan solutions. The company's all-inclusive service model covers installation, maintenance, parts, and 24-hour engineering support.

Differentiator

Problem solved

Functional benefit

Products and services

• ADT Smart Burglar Alarm System Monitored smart burglar alarm system for UK residential customers, providing 24/7/365 professional monitoring from ADT's Remote Operating Centre, professional installation, an integrated siren exceeding 85 decibels, and remote control via the ADT Smart Services app.
• Pet-Friendly Alarm System Pet-tolerant home alarm system using PIR motion sensors tolerant of animals up to 35kg, combined with shock sensors on doors and windows and indoor cameras for visual pet monitoring. Targeted at homeowners with indoor pets.
• ADT Smart Home Hub Central alarm panel for residential systems available in three tiers (Essential, Advanced, Prestige), connecting up to 32 security devices with Bluetooth disarm, geofencing, facial recognition on Prestige, and a 7-inch HD touchscreen on Advanced/Prestige.
• ADT Smart Plugs Remote-controlled plug sockets using Z-Wave Plus technology that enable scheduling, geofence automation, overload auto-shutoff, and 30-minute inactivity auto-off for lamps and appliances. Solds as part of the ADT residential ecosystem.
• ADT Smoke and Heat Detectors Monitored smoke and heat alarms with 8-second response times, AES encryption, and LED fault indicators. Directly notify emergency services and ADT's Remote Operating Centre on activation.
• ADT CCTV Systems HD CCTV camera systems supporting 1–8 cameras with day/night recording modes, up to 30 days of footage storage via digital video recorder, and weather-resistant design for residential and small business use.
• ADT Outdoor Camera 1080p outdoor Wi-Fi camera with 117-degree viewing angle, night vision up to 15m, Perimeter Guard active deterrents (whistle and flashing lights), and smart analytics distinguishing people, vehicles, and animals.
• ADT Indoor Camera HD indoor security camera with motion sensors, flexible placement on shelving, ceilings, or walls, and pet detection capability for in-home monitoring.
• ADT Video Doorbell Wireless video doorbell with live footage access, two-way audio, custom notifications, and visitor detection within a 2.5m range for residential entry-point monitoring.
• ADT Floodlight Camera Dual 3,000 lumen floodlight camera with 4MP video, PIR motion sensor, red and blue warning lights, smart video analytics, and Perimeter Guard intruder deterrence for outdoor residential areas.
• ADT Smart Services App and Web Portal Mobile and web application enabling customers to remotely arm and disarm their security system, view live and recorded video footage, set custom alerts, control lights and appliances, configure geofencing rules, and monitor sensors.
• ADT Monitoring Plans Three-tier 24/7/365 professional monitoring response service: Keyholder Response (contact nominated keyholders), Police Response (direct police notification via Unique Reference Number), and Private Security Response (accredited security professional dispatch).
• ADT Smart Business Hub 7-inch HD touchscreen business intruder alarm panel with 5MP camera, unset images, geofencing, zone management, and multi-site access for commercial premises.
• ADT Business Security Solutions Commercial security portfolio including intruder detection, CCTV, fire and smoke alarms, access control, security fog, and Thermiscan thermal imaging, sold as monitored solutions to UK commercial customers.

Quantifiable outcome

• Average alarm response time of 42 seconds from confirmed activation
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature8 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Arsenal Football ClubflagshipGTM or Marketing PartnerADT is the Official Community Security Partner of Arsenal Football Club in a multi-year collaboration. The partnership focuses on community safety initiatives, creating safer spaces, and engaging supporters through innovative security solutions. It serves as ADT's primary marketing and community engagement partnership, leveraging Arsenal's fanbase for brand awareness and community outreach.
• Johnson ControlscoreOthersADT UK is owned and operated by Johnson Controls, a global technology and multi-industrial company. Johnson Controls provides corporate oversight, resources, and operates the ADT brand globally alongside its other building technology and controls businesses.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Verisure: Verisure is the largest professionally-monitored intruder alarm provider in the UK and Europe, offering 24/7 monitored alarm systems with in-home consultations and subscription contracts — the closest direct competitor to ADT UK's residential and SMB monitored security proposition.
• Secom plc: Secom is a UK-based provider of monitored intruder alarms, CCTV, access control, and fire detection services with its own Alarm Receiving Centre, directly comparable to ADT UK's installation, monitoring, and servicing offering.
• Banham: Banham is a long-established London-headquartered home security specialist offering locks, intruder alarms, CCTV, and door entry solutions with monitoring — overlapping with ADT UK across residential and small-business security in the UK.
• SimpliSafe: SimpliSafe is a DIY-installed, professionally-monitored home security provider expanding into the UK, offering no-contract monitoring tiers that directly compete with ADT UK's professionally-installed, long-contract subscription offering.
• Ring (Amazon): Ring, owned by Amazon, is a leading DIY video doorbell and home security camera brand with optional professional monitoring (Ring Alarm) — competing with ADT UK at the consumer-facing edge of home security and smart home automation.

Broad incumbents

• Yale (Assa Abloy): Yale, part of Assa Abloy, offers smart locks, alarms, cameras, and home automation products across the UK, sitting in the broader connected home security category alongside ADT UK but more focused on DIY smart hardware than monitored services.

Others

• Pyronix: Pyronix designs and manufactures intruder alarm components and wireless security products used widely by UK installers, including those serving ADT UK's installation channel — comparable as a security technology supplier in the same value chain.
• Texecom: Texecom is a UK manufacturer of professional-grade intruder alarm panels, detectors, and communication devices sold through installers — comparable to ADT UK's installed-base intruder alarm technology stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ADT_UK
• Facebookfacebook.com/ADTUKandIreland
• LinkedInlinkedin.com/company/adt-fire-&-security-plc-uk-&-ireland-

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADT UK