boot 24 - networks GmbH

What boot 24 - networks GmbH does

Boot 24 - networks GmbH operates Boot24.com, a German-based online classifieds marketplace for buying and selling new and used boats, boat motors, and related equipment across multiple European countries and the United States. The platform organizes inventory into four boat categories (motorboats, sailboats, small boats, houseboats) plus a boat motors section subdivided into inboard, outboard, and electric variants, with advanced faceted search across attributes such as type, condition, brand, length, year, price, fuel type, hull material, and location. Boot24 also publishes editorial content covering boat purchasing, motor comparisons (gasoline vs diesel), sailing events, and boating terminology to support organic acquisition. Boot24 is operated as a brand within the Boats Group (boats.com) portfolio alongside YachtWorld, BoatTrader, and other Boats Group Europe properties, with shared infrastructure, brand association, and cross-property dealer management, including subscriptions delivered via boatsgroup.com/subscriptions-eu.

The business operates a two-sided marketplace model. Monetization rests on listing fees paid by private sellers and dealer subscription memberships administered through the Boats Group subscriptions platform, supplemented by third-party display advertising served via AdButler. There is no native mobile app, no public API, and no disclosed pricing tiers for individual listings. The customer base spans individual private buyers and sellers across leisure boating segments (kayaks, dinghies, motorboats, sailing yachts, houseboats) and professional dealers and brokers seeking pan-European reach. Distribution is web-only and web-optimized via SEO-structured category, brand, and location pages; no physical retail locations exist.

Name

boot 24 - networks GmbH

Legal name

Boot24 - Networks GmbH

Website

https://boot24.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Boot 24 - networks GmbH operates Boot24.com, an online classifieds marketplace for buying and selling new and used boats and boat motors, serving private boat owners and professional dealers across multiple European countries under the Boats Group (boats.com) umbrella.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Listing fees: Sellers (both private individuals and boat dealers) pay to list boats and boat motors on the platform. The site mentions dealer membership subscriptions via boatsgroup.com/subscriptions-eu
2. Advertising revenue: The platform displays advertisements from third-party ad networks (AdButler), generating advertising revenue

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Boot24 operates an online classifieds marketplace at boot24.com for buying and selling new and used boats, boat motors and related marine equipment. The platform connects private sellers and professional boat dealers with buyers across Europe (and select listings in the USA), offering searchable inventories of motorboats, sailboats, small boats, houseboats and boat motors (inboard, outboard and electric), with filtering by type, condition, brand, length, year, price, fuel, hull type, hull material and location.

Product overview

Boot24.com is a boat marketplace platform that operates as a classifieds listing service for new and used boats. The core platform connects boat buyers with sellers through a searchable online catalog. The product portfolio consists of four main boat categories (Motorboote/motorboats, Segelboote/sailboats, Kleinboote/small boats, and Hausboote/houseboats) plus boat motors (Bootsmotoren) which include inboard and outboard motor subcategories. Users can search listings by type, condition (new/used), brand, location, length, year, price, fuel type, and hull material. The platform enables both dealers and private sellers to list boats for sale and offers articles/content about boat purchasing and boating topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Boot24.com Marketplace (Boats) Online marketplace platform connecting private sellers and professional boat dealers with buyers of new and used boats across motorboats, sailboats, small boats and houseboats, with advanced search and filtering by type, condition, brand, length, year, price, fuel type, hull type, hull material and location.
• Boot24 Boat Motor Listings (Bootsmotoren) Listings section of the Boot24 marketplace dedicated to new and used boat motors, including inboard, outboard and electric motors from multiple manufacturers, browsable on its own product page.
• Boot24 Seller Listings (Sell Your Boat / Sell Your Boat Motor) Paid listing service that allows both private individuals and professional dealers to list boats and boat motors for sale on boot24.com, including advertised inventory placement options.
• Boot24 Dealer Membership Subscription Subscription-based dealer program (delivered via boatsgroup.com/subscriptions-eu) giving professional boat dealers professional listing management tools and broader exposure across the Boats Group European network.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Boats GroupcoreOthersBoot24 is a brand of boats.com, operated under the Boats Group umbrella. The platform is part of a larger network of boat marketplaces including YachtWorld, BoatTrader, boats.com, and Boats Group Europe properties. Boats Group provides the infrastructure and brand association for the Boot24 marketplace.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• boats.com: Boats Group's flagship consumer-facing boat marketplace. Adjacent/sister platform offering similar buyer/seller matching, dealer subscriptions, and editorial content in the same marine vertical.
• mobile.de: Germany's leading online vehicle marketplace with a dedicated boats/boats-trailers section. Comparable horizontal classifieds model with listings-based monetization and major SEO authority in the German consumer market Boot24 primarily serves.
• autoscout24: Major European online vehicle classifieds platform with a substantial boats category. Comparable horizontal marketplace model monetising listings across multiple vehicle types, and a direct competitor for German-speaking buyers and dealers.
• YachtWorld: Global yacht and boat marketplace also owned by Boats Group. Shares platform infrastructure, branding, and dealer subscription logic with Boot24, and directly competes in the European brokerage segment Boot24 serves.
• BoatTrader: Sister brand under Boats Group and the largest online boat marketplace in North America. Directly comparable marketplace/classifieds model for boat sales with similar listing-based monetization, serving overlapping dealer relationships across the Boats Group network.

Emerging players

• Scanboat: Scandinavia-focused online boat classifieds platform operating a similar marketplace model. Comparable in product/category structure, narrower geographic scope versus Boot24's pan-European reach.
• Sailboat Listings: Specialised sailboat marketplace with listings/classifieds model. Comparable to Boot24's sailboat category (5,542 listings) and overlaps on brokerage and private seller monetisation.

Direct peers

• Boatshop24: European online boat marketplace directly competing with Boot24 for buyers/sellers across Germany, France, Italy, Spain, and other European markets. Closest independent peer by product model and geographic focus.
• Rightboat: Online boat marketplace serving Europe and North America with comparable listings-based model, dealer subscriptions, and multi-category taxonomy (motorboats, sailboats, etc.). Direct functional competitor to Boot24.

Others

• Boat24 (app/mobile marketplace): Separate consumer-facing boat marketplace brand associated with Boats Group's app/SEO web properties. Listed separately because it sometimes appears as a distinct brand touchpoint within the same network, addressing overlapping European audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Boot24com
• Facebookfacebook.com/Boot24
• LinkedInlinkedin.com/company/boot24-networks-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about boot 24 - networks GmbH