What Enjoy Education does

Enjoy Education Ltd is a London-based, founder-owned private limited company founded in 2006 that delivers bespoke private tutoring, homeschooling, and educational advisory services to families across the UK and internationally. Its service portfolio spans one-to-one tuition from pre-school through university, full homeschooling programmes tailored for SEN (autism, ADHD, dyslexia), mental health needs, school refusal, and young professional athletes, alongside school admissions, Oxbridge, and US university application consulting. The company differentiates through specialist tutor matching, multi-disciplinary integration with therapists and educational psychologists, and a Travelling Tutors offering that supports globally mobile families across 40+ locations.

The business operates as a high-touch professional services firm rather than a technology platform; no proprietary software, mobile app, or AI product is disclosed. Pricing is consultation-based and not publicly disclosed, with revenue generated on per-session or programme-fee structures. Distribution is direct-to-consumer via the company website (enjoyeducation.co.uk), supported by content marketing through the Enjoy Insights blog, the Enjoy Pathways podcast, downloadable guides, and social media, with bottom-of-funnel conversion through telephone, email, and WhatsApp consultations.

The company is privately held with no disclosed external institutional funding, has received 23 industry awards since inception (including Education Investor Awards, Good Schools Guide, National Tutoring Awards, Tatler Recommended, and Relocate Awards), and employs between 11 and 50 staff. In May 2026 it launched Enjoy Independent, a sub-brand dedicated to worldschooling for internationally mobile families.

Name

Enjoy Education

Legal name

Enjoy Education Ltd

Website

https://enjoyeducation.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Enjoy Education Ltd, founded 2006 in London, provides bespoke private tutoring, homeschooling, and admissions advisory for UK and internationally mobile families. The firm serves students from pre-school through university with specialist expertise in SEN, ADHD, dyslexia, mental health, and Oxbridge/US applications across 40+ global locations.

Ownership category

akta.pro rank

Product category

Private Tutoring and Educational Services

NAICS

Exam Preparation and Tutoring (611691), Educational Services (61), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Transition-to-College/Independence Skills Tutoring for Learning Differences (EDANAFAJ)

akta.pro secondary industry

Learning Disabilities & Dyslexia Schools & Programs (EDAKAAAB)

Keywords

• Private tutoring services
• Bespoke homeschooling programmes
• School admissions consulting
• SEN tutoring support
• Oxbridge admissions guidance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Tuition Services: One-to-one tutoring services provided to families for primary, secondary, and university-level students. Services cover academic subjects, exam preparation (7+, 11+, 13+, GCSE, A-Level, IB), and specialist support for SEN, ADHD, dyslexia, and anxiety. Revenue is generated on a per-session or package basis, with families engaging tutors for ongoing or short-term programmes.
2. Homeschooling Programmes: Bespoke homeschooling services tailored to individual family needs. The company provides full educational programmes including curriculum design, tutor matching, and ongoing academic oversight. Services address SEN, mental health needs, relocation transitions, professional sporting careers, and academic gaps or retakes.
3. Educational Advisory and Admissions Consulting: School and university admissions consulting services, including school shortlisting, application strategy, interview preparation, and mock entrance exam support. Also includes Oxbridge and US admissions guidance.
4. Enjoy Independent (Worldschooling): Specialist independent homeschooling service launched in 2026 for globally mobile international families. Combines structured academics with flexibility for families impacted by geopolitics and school closures, allowing education continuity regardless of location.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Enjoy Education is a London-based education consultancy providing one-to-one private tuition (primary through university), bespoke homeschooling programmes, and admissions consulting for families. Services span exam preparation (7+, 11+, 13+, GCSE, A-Level, IB), SEN/mental health support (ASD, ADHD, dyslexia, anxiety), and admissions guidance for UK schools, Oxbridge, and US universities, plus travelling tutors and a worldschooling sub-brand for globally mobile families.

Product overview

Enjoy Education operates as a platform of educational consultancy and tutoring services, not a single unified software product. The core portfolio comprises Private Tuition (one-to-one tutoring across primary, secondary, and university levels), Homeschooling programmes, and Advisory Services (School Admissions, University Admissions, Oxbridge Admissions, US Admissions). The Enjoy Independent sub-brand, launched in May 2026, extends the offering to worldschooling for globally mobile families. Supplementary specialist services include Executive Skills Coaching, 11+/13+ Scholarship Tuition, ASD & ADHD Support, Dyslexia Support, and Mental Health-integrated education. The company differentiates through 20 years of experience, tutor matching, and flexible delivery (in-person and online, internationally).

Differentiator

Problem solved

Functional benefit

Products and services

• Private Tuition One-to-one tutoring service for primary, secondary, and university students, covering entrance exams (7+, 11+, 13+), GCSE, A-Level, IB, and ongoing academic support tailored to individual learning styles. Delivered in-person in the UK and online internationally.
• Homeschooling Bespoke homeschooling programmes tailored to individual family circumstances including SEN, mental health needs, relocation transitions, professional sporting careers, and academic gaps or resits. Includes curriculum design, tutor matching, and ongoing academic oversight.
• School Admissions

Quantifiable outcome

• One to one tuition is associated with around five additional months of progress when targeted to a pupil's needs (Education Endowment Foundation)
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered supporting.

• Occupational Therapists NetworksupportingStrategic or Co-development PartnerThe company partners with an outstanding network of occupational therapists who support families and tutors to implement attention management techniques such as vestibular activities and balance exercises before lessons to improve focus for students with ADHD and other needs.
• Therapists and Mental Health ProfessionalssupportingStrategic or Co-development PartnerEnjoy Education works closely with therapists and mental health professionals as part of a collaborative team approach to supporting students with ADHD and mental health needs. This ensures consistency of approach across all support systems and integrates therapeutic support with educational programming.
• Educational Psychologists and Speech & Language TherapistssupportingStrategic or Co-development PartnerThe company collaborates with educational psychologists and speech and language therapists as part of its SEN support network, ensuring homeschooling programmes align with EHCPs and Educational Psychologist report recommendations, and that all support is aligned and working towards shared goals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Profs: UK tutoring and admissions consultancy offering one-to-one tuition, Oxbridge/US admissions coaching, and online tutoring, overlapping materially with Enjoy Education's core services.
• Bonas MacFarlane: UK tutoring, homeschooling and educational consultancy serving affluent families, with comparable one-to-one matching, homeschooling, Oxbridge and US admissions services.
• Keystone Tutors: London-based private tutoring and school admissions consultancy, directly competing on 7+/11+/13+ preparation, SEN tutoring, and Oxbridge/US admissions support.
• Holland Park Tuition: London private tutoring and SEN specialist services including homeschooling, ADHD/dyslexia support and admissions advice, addressing an overlapping affluent clientele.
• Tutors International: Direct peer offering bespoke private tutoring and travelling-tutor programmes for HNW and globally mobile families, with similar worldwide placement model and emphasis on SEN support.

Emerging players

• Minerva's Virtual Academy: Online British curriculum school for globally mobile and home-educated students, overlapping with Enjoy Education's worldschooling and internationally mobile family segment.
• Wolsey Hall Oxford: UK-based distance-learning and home-education college covering IGCSE/A-Level curricula with online flexibility, comparable to Enjoy Education's homeschooling programme for international and flexible-pathway families.
• Oxford Home Schooling: Online home-education provider offering GCSE/A-Level courses with tutor support, competing in the same UK homeschooling market as Enjoy Education's bespoke homeschooling service.
• Magnificent Minds: UK provider of specialist tutoring and therapeutic support for neurodivergent students (ADHD, ASD, dyslexia), closely comparable to Enjoy Education's SEN service line.

Others

• Good Schools Guide: Independent UK advisory and review platform for schools and tutors; it is a referral channel and awards source for Enjoy Education rather than a direct competitor, but materially shapes the private tuition buyer journey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/enjoyeducation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enjoy Education