PAC

What PAC does

PAC (legal name Pierre Audoin Consultants) is a privately held European IT market research and strategic consulting firm founded in 1976 in Paris, with additional offices in Munich and London. The firm serves three primary B2B segments — IT services providers, software vendors, and end-user organizations — with a horizontal segmentation approach, offering market intelligence, vendor benchmarking, and strategic advisory across 35+ regions and countries that collectively represent 95% of global IT spend. PAC is structured around an integrated research and consulting platform: its core technology is SITSI®, a registered trademark software & IT market research platform containing over 65,000 data points for multidimensional market analysis, complemented by PAC RADAR®, a standardized assessment methodology for benchmarking IT services providers in local European markets.

PAC's product portfolio spans recurring research subscriptions (SITSI®), regional RADAR® reports covering AI services, SAP services, cybersecurity, and sovereign AI assessments, CxO Surveys for end-user investment priorities, Vendor Landscapes, PAC Leadership Sessions for shorter-form advisory, and bespoke consulting engagements. The company complements its core IT services coverage through a strategic partnership with IDATE, which extends expertise into telecom, regulatory, and digital markets. Revenue is generated primarily through subscription-based access to SITSI and RADAR products, commissioned research studies (e.g., for Unit4), and professional services consulting engagements. Go-to-market relies on direct enterprise field sales, thought-leadership content, industry events, and an analyst-driven relationship model, with no publicly disclosed pricing. PAC is independently owned with no disclosed external funding, parent company, or institutional investors in the available data.

Name

PAC

Legal name

Pierre Audoin Consultants

Website

https://pac-online.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

PAC (Pierre Audoin Consultants) is a privately held European IT market research and consulting firm serving IT services providers, software vendors, and end-user organizations with its SITSI® research platform, PAC RADAR® vendor assessments, CxO Surveys, and bespoke consulting across 35+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Research Subscriptions (SITSI): PAC generates revenue through subscription-based access to their SITSI market research platform containing over 65,000 data points covering European and global IT markets.
2. RADAR Reports and Vendor Assessments: Revenue from PAC RADAR reports that benchmark IT services providers across regions including France, Germany, UK, and Europe-wide assessments.
3. Consulting Services: Data-driven consulting engagements to help clients navigate disruption while strengthening positioning, portfolio relevance, customer focus, sales impact and brand.
4. PAC Leadership Sessions: Fast and focused guidance on strategic topics delivering expert insights without the complexity of custom consulting.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

PAC (Pierre Audoin Consultants) is a European IT market research and strategic consulting firm that sells subscription-based access to its SITSI® research platform, regional PAC RADAR® vendor assessments, CxO Surveys, custom consulting engagements, PAC Leadership Sessions, and Vendor Landscapes. The firm serves IT services providers, software vendors, and end-user organizations with market intelligence covering over 65,000 data points across 35+ regions representing 95% of world IT spend.

Product overview

PAC (Pierre Audoin Consultants) is a European-focused IT market research and strategic consulting firm offering a portfolio of research services and advisory solutions. The core offerings include SITSI® (a global software and IT market research platform with over 65,000 data points), PAC RADAR® (providing holistic views of IT providers across local markets including AI-related services, SAP services, and cybersecurity assessments), Consulting Services, CxO Surveys, Vendor Landscapes, and PAC Leadership Sessions. The portfolio is complemented by IDATE's telecom and digital expertise. PAC operates with local presence in fragmented European markets while maintaining global coverage across 35 regions representing 95% of world IT spend.

Differentiator

Problem solved

Functional benefit

Brands

• SITSI: Global software & IT market research platform delivering actionable insights for strategy and growth.
• PAC RADAR
• PAC Leadership Sessions

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• IDATEcoreStrategic or Co-development PartnerIDATE provides integrated market intelligence and consulting services, leveraging telecom, regulatory, and digital expertise. PAC combines their capabilities to offer comprehensive consulting services, including the Green All-Optical Network Forum event collaboration.
• Unit4minorStrategic or Co-development PartnerPAC conducted research for Unit4 on professional services firms challenges, including a global survey of 500 business leaders across Canada, the US, the UK, Nordics, Benelux, and Germany. The research highlighted sector-wide inefficiencies and modernization needs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gartner: The world's largest IT research and advisory firm. Directly comparable to PAC as both produce subscription research, vendor rankings (Magic Quadrant / PAC RADAR equivalents), and advisory services for IT services buyers and providers.

Direct peers

• Forrester Research: Global research and advisory firm with a strong Wave™ product that, like PAC RADAR®, evaluates technology and services vendors. Closely aligned with PAC's subscription-driven research model and enterprise advisory motion.
• IDC (International Data Corporation): Global market intelligence firm for IT, telecommunications, and consumer technology. Competes with PAC directly in IT services sizing, vendor benchmarking, and European market analysis — the same buying center PAC serves.
• Omdia: Research firm formed from the merger of IHS Markit technology research and several other analyst businesses. Comparable to PAC in delivering subscription-based IT services intelligence with strong European roots (London HQ).
• ISG (Information Services Group): Research and advisory firm specifically focused on the IT services market, producing the well-known ISG Index™ and provider evaluations. Direct competitor to PAC's RADAR® and SITSI® offerings in IT services sourcing intelligence.
• Everest Group: Research firm focused on IT services, sourcing, and digital transformation. Its PEAK Matrix™ assessments are the closest functional analog to PAC RADAR® in benchmarking IT services providers globally.
• HFS Research: Research and analyst firm focused on services, automation, and digital transformation. Competes with PAC on IT services vendor assessments and on advisory for enterprise buyers and providers.
• 451 Research (S&P Global Market Intelligence): Research arm covering enterprise IT innovation including cloud, data, security, and IT services. Now part of S&P Global Market Intelligence, it competes with PAC's subscription research and vendor benchmarking for tech buyers.

Emerging players

• Constellation Research: Boutique research and advisory firm with subscription-based research plus advisory. Smaller and more US-anchored than PAC but overlapping significantly in targeting CIO/COO buyers of IT services research.
• Nucleus Research: Boutique analyst firm focused on ROI-driven evaluation of enterprise technology and IT services. Smaller than PAC but addresses an overlapping buyer (CIO/CFO) with comparable subscription-deliverable mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/teknow_group
• YouTubeyoutube.com/channel/UC8ocWDeYtJtlrch0VyFqDbQ?view_as=subscriber
• LinkedInlinkedin.com/company/pierreaudoinconsultants

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAC