Crittenton Services

What Crittenton Services does

Crittenton Services, Inc. is a private, non-profit behavioral health provider headquartered in Wheeling, West Virginia, founded in 1895 as part of the national Florence Crittenton Homes network and serving West Virginia for over 130 years. The organization operates a continuum of services through four core programs: a Residential Program (the only licensed facility in West Virginia serving adolescent maternity clients and providing Level I transition-to-independence care for young women ages 16-21 plus Level II multi-problem behavioral health care for girls ages 12-18), Wellspring Family Services (outpatient counseling delivered across five physical offices and via telehealth in all 55 West Virginia counties), Willow Tree Learning Academy (licensed Pre-K and before/after school care in Ohio County Schools), and TIES (Trauma-Informed Elementary Schools). Clinical delivery is anchored in the ARC (Attachment, Regulation, and Competency) trauma treatment framework, with ACE surveys and CANS assessments used per client, and the organization is nationally accredited by the Council on Accreditation (COA).

The business model is a hybrid of government reimbursement, third-party insurance billing, philanthropic grants, and donations. Residential revenue flows exclusively through West Virginia Department of Health and Human Resources (WV DHHR) referrals for youth in state custody; outpatient revenue is billed to most major insurance plans and all West Virginia Medicaid managed care providers on a monthly cadence; Willow Tree Learning Academy is subscription-based with monthly billing following Child and Adult Care Food Program guidelines; and capital/programmatic growth is supplemented by foundation grants (e.g., a $50,000 Highmark West Virginia Charitable Fund grant) and community fundraising events. Crittenton employs 51-100 staff across the Wheeling headquarters and regional Wellspring offices in Morgantown, Weirton, New Martinsville, and Huntington. Leadership transitioned in January 2024 when Dr. Ashleigh Parker became President & CEO, succeeding interim CEO Jennifer Spencer; the executive team includes a CFO, COO, VP of Residential Services, and Directors of Wellspring, Quality & Support, and Marketing & Development.

Crittenton is governed as an independent 501(c)(3) with no parent company, no private equity or venture capital ownership, and no disclosed revenue figures. Recent strategic activity has centered on residential capacity expansion (the Wade House renovation, ~$200,000, began November 2021), geographic expansion of outpatient offices (New Martinsville relocation, August 2022), statewide program rollout funded by philanthropy (Nurturing Parenting Education Program), and clinical credibility reinforcement (COA recognition, 2022). The market it addresses is the subset of West Virginia youth and families requiring trauma-informed behavioral health care, with a stated mission of keeping WV children in-state rather than being placed in out-of-state residential or psychiatric facilities (a population the source identifies as 255 youth).

Name

Crittenton Services

Legal name

Crittenton Services, Inc.

Website

https://crittentonwv.org

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

51–100 employees

Short description

Crittenton Services is a non-profit behavioral health provider founded in 1895 in Wheeling, West Virginia, operating residential treatment, outpatient counseling, childcare, and school-based programs statewide using the ARC trauma-informed framework. It serves at-risk adolescent girls, children, and families across all 55 West Virginia counties via referrals, insurance billing, and grants.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241), Child and Youth Services (624110), Child Care Services (6244)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Respite Care for Families of Children with Disabilities (HSAAAIAL)

akta.pro secondary industries

Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ), Home Visiting & Parent Coaching Programs (EDACALAC)

Keywords

• Behavioral health services
• Residential treatment program
• Outpatient counseling
• Trauma-informed care
• Child and family services

Headquarters

HQ city

Wheeling

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Residential Treatment Services: State-funded residential behavioral health care for girls and young women, referred through WV DHHR. Serves youth in state custody due to abuse, neglect, mental health issues, substance abuse, and abandonment.
2. Outpatient Behavioral Health Services: Licensed behavioral health services for children and adults, accepting most insurance plans including all WV Medicaid managed care providers. Services provided in home, office, school, and via telehealth.
3. Childcare and Educational Services: Willow Tree Learning Academy provides licensed Pre-K and before/after school care in Ohio County Schools, following WVSTARS professional training track.
4. Donations and Grants: Charitable donations from individuals and organizations, foundation grants (e.g., $50k Highmark WV grant for Nurturing Parenting Education Program)

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Crittenton Services is a licensed, accredited non-profit behavioral health provider in Wheeling, West Virginia that delivers a continuum of care including licensed residential treatment for girls and young women (including pregnant/parenting adolescents), outpatient behavioral health counseling via Wellspring Family Services, licensed Pre-K and before/after school care through Willow Tree Learning Academy, and trauma-informed services in local elementary schools via the TIES program. Services are grounded in the ARC trauma treatment framework and delivered across West Virginia through five office locations and statewide telehealth.

Product overview

Crittenton Services provides a continuum of behavioral health services through a multi-product portfolio. The core offerings include the Residential Program (the only licensed residential care facility in West Virginia for adolescent maternity clients), Wellspring Family Services (outpatient community-based behavioral health counseling), Willow Tree Learning Academy (licensed Pre-K and before/after school care), and TIES (Trauma-Informed Elementary Schools). Supporting services include the Nurturing Parenting Education Program, professional training offerings with CEUs, and the Crittenton Cares Volunteer Program. The organization uses the ARC (Attachment, Regulation, and Competency) Framework as its therapeutic treatment approach, integrating trauma-informed care across all programs.

Differentiator

Problem solved

Functional benefit

Brands

• Wellspring Family Services: Outpatient community-based behavioral health program providing counseling services throughout West Virginia for over 35 years. Services include therapeutic services in home, office, school settings, and telehealth.
• Willow Tree Learning Academy
• TIES (Trauma-Informed Elementary Schools)

Products and services

• Residential Program Licensed residential behavioral health treatment program providing 24-hour care for girls and young women, with specialized services for pregnant and parenting adolescents. The only residential facility in West Virginia licensed to meet the specialized behavioral health needs of adolescent maternity clients. Level II serves girls ages 12-18 with multi-problem behavioral health needs; Level I supports young women ages 16-21 transitioning to independent living. Accessed exclusively through WV DHHR referrals for youth in state custody due to abuse, neglect, mental health issues, substance abuse, or abandonment.
• Wellspring Family Services Outpatient community-based behavioral health program providing licensed counseling services throughout West Virginia for children, adults, and families dealing with depression, trauma, relationship issues, substance use disorders, and crisis situations. Services delivered in home, office, school, and via telehealth by master-level therapists, with 24-hour crisis intervention available and most insurance plans accepted including all WV Medicaid managed care providers. Operating for over 35 years across offices in Wheeling, Morgantown, Weirton, New Martinsville, and Huntington plus statewide telehealth.
• Willow Tree Learning Academy Licensed Pre-K and before/after school care program delivered inside Ohio County Schools. Staff hold Bachelor's degrees in education and follow the WVSTARS professional training track and Child and Adult Care Food Program Guidelines. Designed for families seeking school-readiness preparation, structured developmental activities, and licensed credentialed early childhood education.
• TIES (Trauma-Informed Elementary Schools) School-based program providing trauma-informed services in local elementary schools throughout the community, integrating the ARC trauma treatment framework directly into K-5 educational settings to support students affected by trauma exposure, emotional regulation challenges, and academic difficulties.
• Nurturing Parenting Education Program Educational program providing parents and guardians with tools to successfully navigate daily stressors of family life, expanded throughout West Virginia with Highmark West Virginia Charitable Fund grant funding in 2021.
• Professional Training Offerings Continuing education training sessions offered to professionals providing CEUs for LPC (Licensed Professional Counselor), SW (Social Work), and RN (Registered Nurse) credentials. Delivered as paid professional development for credentialed practitioners.

Quantifiable outcome

• 92.5% of residents transition to a less restrictive level of care
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Lamar AdvertisingminorGTM or Marketing Partner · 6 April 2024Served as media sponsor for the Paint the Town Pink: Reach for the Stars gala event.
• 7 Wade Ave and 1 Sigma Ave (Properties)minorOthers · 24 July 2023Crittenton Services property locations in Wheeling, WV for which they were accepting demolition bids for two structures.
• Ohio County Public LibraryminorStrategic or Co-development Partner · 18 June 2022Partnered with Crittenton Services to research West Virginia women who are and were influential in the Mountain State for the Paint the Town Pink gala.
• SMART Center of Wheeling (Robert and Libby Strong)minorStrategic or Co-development Partner · 18 June 2022Partnered with Crittenton Services for the Paint the Town Pink gala to provide interactive entertainment including telescope viewing and meteorite exhibits.
• Sisters of Charity of NazarethcoreStrategic or Co-development Partner · 8 November 2021Volunteer construction crew led by Sister Luke Boiarski came from Kentucky, Maryland, and Ohio to help renovate the Wade House on Crittenton's campus, providing extensive renovations including drywall, floor sanding, bathroom remodeling to create a supportive environment for children.

Scale indicators12 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Pressley Ridge: Non-profit providing residential treatment, foster care, and community-based behavioral health services for at-risk children and families across multiple states. Closest comparable in mission, service mix, and operational model to Crittenton.
• KidsPeace: Non-profit operating residential treatment facilities, outpatient behavioral health, and educational programs for at-risk youth. Operates a similar continuum-of-care model with trauma-informed residential and community services.
• Beech Brook: Non-profit in Northeast Ohio providing residential treatment, outpatient behavioral health, and school-based services for at-risk children and families. Highly comparable service mix and regional scope adjacent to Crittenton's WV market.
• Cornerstones of Care: Non-profit providing residential, community-based behavioral health, and educational services for children and families. Operates a comparable trauma-informed continuum-of-care model.
• Children's Home Society of West Virginia (CHSWV): West Virginia-based non-profit providing adoption, foster care, residential, and behavioral health services for children. Most direct geographic peer sharing the same state regulatory and funding environment as Crittenton.
• Family & Children's Services: Mid-size non-profit providing outpatient behavioral health, residential, and community-based services for children and families. Comparable operating model, scale, and mixed revenue stream structure.

Broad incumbents

• Youth Villages: Larger national non-profit providing intensive in-home services, residential treatment, and behavioral health for troubled children and families. Operates a comparable evidence-based intervention model at significantly larger scale than Crittenton.
• KVC Health Systems: Large non-profit providing child welfare, behavioral health, and residential services across multiple states. Comparable in operating residential treatment for youth in state custody with trauma-informed care models.
• Bethany Christian Services: Non-profit providing residential services, foster care, adoption, and family counseling with a faith-based orientation. Operates residential and outpatient youth services comparable to Crittenton's continuum.

Others

• National Crittenton Foundation: National umbrella network of 26 Crittenton agencies providing services to at-risk girls and young women. Crittenton Services is a member agency; relevant as a network/affiliation peer rather than direct competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CrittentonWV
• Xx.com/crittentonwv
• LinkedInlinkedin.com/company/crittentonwv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crittenton Services