We Fight Fraud

What We Fight Fraud does

We Fight Fincrime (WFF), previously operating as We Fight Fraud, is a London-based financial crime and fraud prevention consulting firm founded in 2017. It helps organisations build resilience against financial crime by working with senior leaders to shape leadership behaviours, organisational culture, and practical capabilities that protect against criminal exploitation across physical, digital, and social engineering threat vectors.

The firm delivers a four-pillar service portfolio: a Comprehensive Organisational Audit assessing structural and cultural vulnerability; Strengthening Leadership & Culture engagements using behavioural and functional frameworks; Building Capabilities & Testing Vulnerabilities, which exposes digital, physical, and behavioural weaknesses; and Leading Large-Scale Cultural Change programmes for CEOs, boards, chairs, and NEDs. Underlying the offering is multi-disciplinary practitioner expertise spanning financial crime, regulatory environments, behavioural psychology, and organisational culture, rather than any disclosed proprietary technology platform. The firm also operates the We Fight Fincrime Association, a free, practitioner-led community for AML, fraud, sanctions, and financial crime specialists across banking, payments, crypto, gaming, telecoms, ecommerce, retail, consulting, and law enforcement, with live Q&As, editorial content, and Chatham House rule discussions.

Commercially, WFF operates as a boutique professional services consultancy with 1–10 employees, quote-based pricing on custom enterprise engagements, direct enterprise sales targeting senior leadership, and no disclosed marketplace, reseller, or self-serve channel. Revenue, funding, customer logos, and pricing benchmarks are not publicly disclosed, and the firm is privately held with no evidence of institutional investment.

Name

We Fight Fraud

Website

https://wefightfraud.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

We Fight Fincrime is a London-based boutique consultancy that helps enterprise leadership teams build organisational resilience against financial crime through audits, leadership and culture programmes, vulnerability testing, and the free WFF Association practitioner community.

Ownership category

akta.pro rank

Product category

Financial Crime Consulting

SIC

Finance Services (6199)

akta.pro industry

PRIMARYBPAKADAL

Fraud Risk & Financial Crime Controls Advisory

Business & Public Services/Security & Investigations Services/Security Consulting, Risk Assessment & Audits

SECONDARYFSAGAFAE

Fraud Detection & Prevention (payments fraud, account takeover, scams)

Financial & Insurance/Financial Technology (Fintech)/RegTech (Compliance, KYC/AML, Fraud, Identity)

SECONDARYEDABAJAK

Financial Crime & Fraud Prevention (Forensics, Investigations)

Education/Corporate Training & Professional Development/Finance, Accounting & Risk Training

Keywords

• Financial crime consulting
• Fraud prevention services
• Organisational resilience advisory
• AML compliance consulting
• Leadership and culture advisory

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advisory and Consulting Services: WFF provides professional services including organisational audits, leadership strengthening programs, and cultural change initiatives. The revenue model appears to be professional services and consulting engagements with enterprise clients, though specific engagement structures are not publicly disclosed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

We Fight Fincrime is a financial crime and fraud prevention consulting firm that helps organisations build resilience against evolving financial crime threats. It delivers professional advisory services including comprehensive organisational audits, leadership and culture strengthening, vulnerability testing, and large-scale cultural transformation programmes. The firm also operates the WFF Association, a free practitioner-led community for AML, fraud, sanctions and financial crime specialists.

Product overview

We Fight Fincrime is a consulting and professional services firm offering a portfolio of interconnected services focused on building organisational resilience against financial crime. The core offerings include: (1) Comprehensive Organisational Audit—a diagnostic assessment of vulnerability across physical, digital, and social engineering dimensions; (2) Strengthening Leadership & Culture—behavioural and cultural frameworks for senior leaders; (3) Building Capabilities & Testing Vulnerabilities—hands-on vulnerability assessment and remediation; and (4) Leading Large-Scale Cultural Change—executive-level transformation programmes. These services are delivered by practitioners with deep experience in financial crime, regulatory environments, behavioural psychology, and organisational culture. The company also operates the free We Fight Fincrime Association—a practitioner-led community providing networking, live Q&As, and intelligence sharing across sectors. The company recently rebranded from 'We Fight Fraud' to 'We Fight Fincrime' to reflect its broadened scope beyond fraud to comprehensive financial crime resilience.

Differentiator

Problem solved

Functional benefit

Brands

• WFF Association: A free, practitioner-led community bringing together AML, fraud, sanctions, and financial crime specialists from across banking, payments, crypto, gaming, telecoms, ecommerce, retail, consulting, and law enforcement.

Products and services

• Comprehensive Organisational Audit

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WFF AssociationcoreOthersThe We Fight Fincrime Association is a free, practitioner-led community bringing together AML, fraud, sanctions, and financial crime specialists from banking, payments, crypto, gaming, telecoms, ecommerce, retail, consulting, and law enforcement. It serves as WFF's community ecosystem for collaboration, intelligence sharing, and professional networking. Members get access to live Q&As with Tony Sales and the wider WFC team, editorial content, and peer networking across sectors and jurisdictions.

Recent moves4 records

Expansion highlights4 records

Emerging players

• ComplyAdvantage: A financial crime detection platform combining AML, KYC, sanctions, and transaction monitoring for banks and fintechs. Comparable to WFF on financial crime resilience scope, but operating as a scaled enterprise platform rather than a senior-leadership advisory boutique.
• Resistant AI: A fraud and financial crime detection vendor using AI to identify document fraud, synthetic identities, and money-laundering patterns. Comparable to WFF through shared focus on financial crime mitigation, though differing as an emerging software vendor versus WFF's advisory-led model.
• BioCatch: A behavioural biometrics and fraud-prevention vendor delivering digital identity protection for banks. Adjacent to WFF through its emphasis on behavioural and digital vulnerability signals, but operating as a product vendor rather than as an organisational resilience consultancy.
• Salv: A European RegTech startup offering AML, sanctions, and financial crime compliance tooling to fintechs and banks. Overlaps WFF on the financial crime resilience mandate for regulated firms, but is product-led rather than boutique-consulting-led.

Broad incumbents

• Featurespace: A large UK-based financial crime and fraud analytics platform serving banks and payments providers with adaptive behavioural analytics. Comparable to WFF as a financial crime resilience provider, though at much greater scale and with a productised analytics platform rather than pure advisory delivery.
• NICE Actimize: A long-standing enterprise vendor of AML, fraud, and financial crime compliance platforms widely used by global banks. Comparable in end-market focus on financial crime resilience, though WFF sits primarily on the advisory/leadership side while NICE Actimize operates in enterprise software.
• BAE Systems Applied Intelligence: A major defence and cybersecurity vendor offering AML, fraud detection, and financial crime advisory services to banks and regulators globally. Overlaps WFF's market at the senior-leadership advisory and resilience layer, but operates at vastly larger scale with a broad portfolio beyond financial crime.

Direct peers

• Themis (Themis Advisory): A specialist UK financial crime consultancy focused on advisory, training, and investigations across AML, fraud, sanctions, and anti-bribery. Direct comparable to WFF given shared boutique-consulting model serving senior leadership on financial crime resilience, with overlapping practitioner-led delivery and similar target segments.
• NorthRow: A UK AML and financial crime consultancy providing KYC/AML advisory, training, and managed services to regulated firms. Comparable to WFF as a boutique financial crime advisory practice targeting senior stakeholders with consulting-led delivery rather than large-scale SaaS platforms.
• Arctic Intelligence: An AML and financial crime compliance software and advisory firm offering enterprise risk assessments, transaction monitoring, and customer due diligence. Directly comparable to WFF as a specialist financial crime advisory/solutions provider working with regulated firms and senior leadership on resilience and compliance programmes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WeFightFraud
• LinkedInlinkedin.com/company/wefightfraud

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Fight Fraud