BluEnergy Group
- Company typePrivate
- Founded2003
- HeadquartersUdine, Italy
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
BluEnergy Group firmographics
Firmographics- Name
- BluEnergy Group
- Legal name
- BLUENERGY GROUP SpA
- Website
- https://bluenergygroup.it
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
BluEnergy Group industry classification
Industry- Product category
- Multi-Utility Energy Retail
- NAICS
- Natural Gas Distribution (2212)
- SIC
- Gas & Other Services Combined (4932)
- akta.pro primary industry
- Natural Gas Retail Supply (Residential & SMB) (EUAGAGAD)
- akta.pro secondary industries
- Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI), DER Aggregation & Virtual Power Plants (VPPs) (EUAMAJAC), Distributed Energy & Gas Solutions Sales (CHP, Microgrids, On-site Gas Supply) (EUAAADAJ)
Keywords
Where BluEnergy Group is headquartered
LocationHeadquarters
- HQ city
- Udine
- HQ country
- Italy
- HQ region
- Europe
Offices11 records
Markets served
BluEnergy Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Residential Energy Supply: Electricity and gas supply contracts to residential customers (Casa segment) with fixed and variable pricing options, monthly/bimonthly billing, and online management.
- Business Energy Supply: Electricity and gas contracts for businesses (PMI, large industry, professionals, public administration) with customized pricing and dedicated account management.
- Photovoltaic Installation Services: ESCo services for residential and business photovoltaic installation, including design, implementation, and maintenance through Bluenergy Assistance.
- Post-Contatore Services: After-meter services including boiler maintenance, air conditioning, water dispensers (Bludrop), and smart utility management.
- Energy Trading: Energy trading operations across the value chain enabled by NERSA license for South African market participation (through BluEnergy subsidiary).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PLACET Casa Fisso Luce - Fixed electricity price for 12 months |
| Subscription | Monthly | PLACET Casa Fisso Gas - Fixed gas price for 12 months |
| Usage-based | Monthly | Jump Business Luce - Market-indexed electricity pricing |
| Usage-based | Monthly | Jump Business Gas - Market-indexed gas pricing |
| Subscription | Annual | Special Web - Fixed price until 2027 |
| Hybrid | Monthly | Bluenergy Su Misura - Hybrid fixed/variable pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels14 records
BluEnergy Group product offering
Product offeringCore offering
BluEnergy Group is an Italian multi-utility company that sells electricity and natural gas supply contracts to residential households, businesses, condominiums, and public administrations across Northern Italy. In addition to energy retail, the group provides related services including photovoltaic system design and installation, electric vehicle charging infrastructure, condensing boiler and heat pump equipment with installation and maintenance, water dispenser rentals, and renewable energy community (CER) development through its subsidiaries BluEnergy Assistance, BluEnergy Home Service, Astolia, and C.I.E.L. Impianti.
Product overview
BluEnergy Group is a multi-utility Italian energy company providing electricity and gas supply services primarily in Northern Italy (Friuli Venezia Giulia, Veneto, Lombardy, Piedmont, Emilia Romagna, Liguria, Tuscany, and Umbria). The core product portfolio consists of multiple tariff plans: BluEnergy Jump (market-indexed variable pricing), BluEnergy Relax (fixed pricing), BluEnergy Su Misura (hybrid fixed/variable pricing), Special Web (fixed price until 2027), and Placet (ARERA-regulated offers). For business customers, Jump Business and Relax Business offer similar pricing structures with additional features. The company operates through physical retail points of sale and digital channels including the MyBluEnergy mobile app. Beyond energy supply, the portfolio includes energy-related services such as photovoltaic system installations (via BluEnergy Assistance), electric vehicle charging infrastructure, boiler and air conditioning maintenance, water dispensers (Bludrop), and renewable energy community initiatives including 'Energia in Campo.' The group includes sub-brands Astolia, BluEnergy Assistance, and BluEnergy Home Service. The company demonstrates strong sustainability commitment through CO2 compensation projects with Carbonsink, PrintReleaf reforestation partnership, and the BluEnergy Stadium solar park and energy community project.
Differentiator
Problem solved
Functional benefit
Brands
- Bluenergy Assistance: After-sales technical assistance services for boilers, air conditioners, and energy systems
- Bluenergy Home Service
- Bluenergy Su Misura
- Bluenergy Jump
- Bluenergy Relax
- Bluenergy Special Web
- Bluenergy Relax Smart
- Jump Smart
- Bluenergy Jump Business
- PLACET
- Energia in Campo
- Love Factor
Products and services
- BluEnergy Jump (Casa) Residential electricity and gas supply contract with variable pricing linked to the PUN (electricity) and PSV (gas) wholesale market indices, allowing households to benefit from market price fluctuations.
- BluEnergy Relax (Casa) Residential electricity and gas supply contract with a fixed energy component price, providing households with budget stability and protection against market fluctuations.
- BluEnergy Su Misura Hybrid residential electricity and gas offer combining fixed price stability on a portion of consumption with variable market-linked pricing on the remainder, sold through BluEnergy retail points of sale.
- Special Web Online-activated fixed price electricity and gas offer locking the energy component price until 2027, targeted at digitally engaged residential customers.
- Placet Casa (Fixed and Variable) ARERA-regulated electricity and gas tariff (Prezzo Libero A Condizioni Equiparate di Tutela) for residential customers, available in fixed and variable variants with pricing terms defined by the Italian energy regulator.
- Jump Business (Luce e Gas) Business electricity and gas supply contract with market-indexed pricing linked to PUN Index GME (electricity) and PSV (gas), monthly invoicing, certified renewable electricity, and CO2-compensated gas.
- Relax Business (Luce e Gas) Business electricity and gas supply contract with fixed pricing for SMEs, large industries, professionals, and public administrations, providing maximum cost transparency and stable rates for planning purposes.
- Kit Fornitura Green (Green Supply Kit) Sustainable energy supply package for businesses featuring certified renewable electricity from verified sources and zero-impact energy solutions.
- Photovoltaic System Installation Turnkey photovoltaic system installation services for residential and business customers, including system design, administrative procedures, quality installation, and support in accessing national fiscal incentives and regional funds. Delivered via subsidiary BluEnergy Assistance.
- Electric Vehicle Charging Stations Electric mobility solutions including design and installation of EV charging stations for residential homes and business premises, supporting sustainable transportation infrastructure.
- Condensing Boiler Supply and Installation Supply and professional installation of high-efficiency condensing boilers for residential and commercial heating, with claimed savings of up to 25% on gas bills.
- Heat Pump Air Conditioner Supply and Installation Supply and installation of Class A++ heat pump air conditioning systems with remote control capabilities for energy-efficient residential heating and cooling.
- Boiler and Air Conditioner Maintenance Services Professional maintenance services including annual boiler inspections, central heating system maintenance, and air conditioner cleaning and sanitization for residential and business customers.
- Bludrop Water Dispensers Rental and sale of water dispensers providing filtered and purified water solutions for homes and offices, delivered through the Bludrop brand of subsidiary BluEnergy Home Service.
- Renewable Energy Communities (CER) - Energia in Campo Development and management of Renewable Energy Communities (Comunità Energetiche Rinnovabili) enabling members to share and use energy produced by local photovoltaic installations and access related incentives, including the 'Energia in Campo' community based at BluEnergy Stadium.
- MyBluEnergy Mobile App Mobile application for iOS and Android that enables customers to manage their electricity and gas supply contracts, view consumption patterns, access billing, and contact customer service.
Quantifiable outcome
- 5,620-6,500 tonnes CO2 avoided through renewable energy supply to partners
- +4 more outcomes
Companies that use BluEnergy Group
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
BluEnergy Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
BluEnergy Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, strategic, flagship and minor.
- Udinese CalciocoreLong-standing energy partnership since 2018; naming rights for Bluenergy Stadium; photovoltaic installation on stadium roof (2,409 panels, 1.1 MWh/year); co-creation of 'Energia in Campo' renewable energy community (CER). Bluenergy supplies 100% renewable energy to the club, achieving 6,500 tonnes CO2 savings.
- Politecnico di MilanostrategicEnergy advisor for Bluenergy Stadium photovoltaic project, supporting technology selection, consumption analysis, and evaluation of storage systems and energy community opportunities. Also educational partner for Sport Design and Management Master's program.
- MasterChef Italia (Sky Brand Solutions/Endemol Shine Italy)flagshipEnergy Partner for MasterChef Italia 14th edition (December 2024 onwards). Bluenergy supplies certified renewable electricity to production offices. Partnership leverages Sky's reach to promote sustainable energy consumption message.
- CarbonsinkstrategicCarbon management consultancy partnership for CO2 emission compensation projects: Asahan River Hydro (Indonesia), Improved Cookstoves (Ethiopia), Evergreen Forest Protection (Brazil), Song Bung Hydropower (Vietnam). Projects aligned with UN 2030 Sustainable Development Goals.
- Fondazione Teatro La FeniceflagshipCultural sponsorship partnership for Venice opera house's 2025/26 season. Supports cultural excellence and artistic heritage while enhancing Bluenergy's brand visibility in Veneto region.
- Palazzo del FumettominorJoint educational initiative 'Una mascotte per Bluenergy' contest involving 30+ primary schools in Friuli Venezia Giulia on sustainability themes through comic art.
- PrintReleaf / IOP GroupminorPaper consumption compensation through reforestation: 131 trees planted in 2024 compensating 1,088,640 printed sheets. Partnership with IOP Group for sustainable print management.
- Pallacanestro Trieste 2004flagshipFourth-year basketball sponsorship continuing since July 2019, supporting local sports team and community engagement.
- FIGC Lega Nazionale Dilettanti FVGflagshipRegional football federation partnership with claim 'Diamo energia alla tua passione' supporting amateur football in Friuli Venezia Giulia.
- World Masters Cup 2026flagshipMain sponsor of Nordic World Masters Cup (January-February 2026) in Sappada and Forni Avoltri, with 810 athletes from 28 countries.
- NOIGROUPstrategicVocational integration partnership for people with disabilities, operational since 2021, providing customized training and employment paths within Bluenergy.
- Sky Brand Solutions / Endemol Shine ItalyflagshipMedia partnerships for MasterChef Italia and other content-based marketing collaborations.
Scale indicators11 records
Recent moves7 records
Expansion highlights1 record
BluEnergy Group competitors and assessment
Company assessmentDirect peers
- A2A: A2A is a listed Italian multi-utility offering electricity, gas, water, waste management, and energy services across Northern Italy. Most directly comparable to BluEnergy on integrated multi-service utility model and Northern Italian footprint, though at materially larger scale.
- Iren: Iren is a major Italian multi-utility serving electricity, gas, water, waste, and district heating primarily across Emilia-Romagna, Liguria, Piedmont, and Tuscany. Closely comparable to BluEnergy on multi-service offering structure and integrated regional utility model, with similar customer segment targeting.
- Hera: Hera is a listed Italian multi-utility providing electricity, gas, water, and environmental services across Emilia-Romagna, Veneto, Friuli VG, and other Northern regions. Comparable to BluEnergy on integrated retail energy + post-meter services model and overlapping geographic footprint in Friuli Venezia Giulia.
- Acea: Acea is a Roman multi-utility with electricity, gas, water, and environmental services serving Central Italy, increasingly expanding into renewables and energy communities. Comparable multi-utility business model with similar integrated supply + services architecture, though geographically focused on Central Italy.
- Edison Energia: Edison Energia is the retail arm of Edison, selling electricity and gas to Italian households and businesses with renewable offers and energy services. Comparable to BluEnergy on retail energy supply model, though Edison operates at national scale with integrated generation assets.
- Sorgenia: Sorgenia is an Italian independent electricity and gas retailer focused on 100% green energy and digital customer experience. Directly comparable to BluEnergy on independent retail energy supply positioning, renewable energy emphasis, and digitally-led customer acquisition strategy.
- Alperia: Alperia is a South Tyrol-based multi-utility providing electricity, gas, heat, and energy services primarily in Trentino-Alto Adige and Northern Italy. Highly comparable to BluEnergy on regional multi-utility model, integrated offerings, and similar customer base of SMEs and households.
Broad incumbents
- Enel Energia: Enel Energia is the retail arm of Enel Group, the dominant incumbent in Italian electricity and gas supply with nationwide presence. Comparable on core retail energy business but operates at massive scale with full generation-retail vertical integration; represents the principal competitive incumbent for BluEnergy.
- Engie Italia: Engie Italia is the Italian subsidiary of global energy group Engie, providing electricity and gas supply plus energy services to businesses and public administration. Comparable on energy services offering and B2B segment focus, leveraging a global incumbent's broader portfolio.
Emerging players
- Illumia: Illumia is an Italian independent energy retailer selling electricity and gas to households and small businesses. Comparable to BluEnergy on independent retail supply focus, though at smaller scale and without the same diversified energy services portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
BluEnergy Group social profiles
Digital presenceBluEnergy Group compliance and trust
Trust signalCompliance9 records
BluEnergy Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
BluEnergy Group leadership team
Management profileNumber of profiles
Profiles6 records
BluEnergy Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
BluEnergy Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BluEnergy Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BluEnergy Group
What does BluEnergy Group do?
BluEnergy Group is an Italian multi-utility company that sells electricity and natural gas supply contracts to residential households, businesses, condominiums, and public administrations across Northern Italy. In addition to energy retail, the group provides related services including photovoltaic system design and installation, electric vehicle charging infrastructure, condensing boiler and heat pump equipment with installation and maintenance, water dispenser rentals, and renewable energy community (CER) development through its subsidiaries BluEnergy Assistance, BluEnergy Home Service, Astolia, and C.I.E.L. Impianti.
Is BluEnergy Group a public or private company?
BluEnergy Group is a private company. It is classified as family owned and is currently operating.
When was BluEnergy Group founded?
BluEnergy Group was founded in 2003. It employs 251 to 500 people.
Where is BluEnergy Group based?
BluEnergy Group is headquartered in Udine, Italy, in the Europe region.
How does BluEnergy Group make money?
Five revenue lines are on record. Residential Energy Supply is the primary driver. The others are business Energy Supply, photovoltaic Installation Services, post-Contatore Services and energy Trading.
Who are BluEnergy Group's main competitors?
Direct peers on record are A2A, Iren, Hera, Acea, Edison Energia, Sorgenia and Alperia. Broad incumbents are Enel Energia and Engie Italia. Illumia is listed as an emerging player.
Does BluEnergy Group have an API?
No public API is recorded for BluEnergy Group.
What industry is BluEnergy Group in?
BluEnergy Group's product category is Multi-Utility Energy Retail. Its primary akta.pro industry code is EUAGAGAD, Natural Gas Retail Supply (Residential & SMB), with a secondary code of EUAGABAI, Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR). Its NAICS code is 2212 and its SIC code is 4932.