Roesch Chrysler Dodge Jeep Ram

What Roesch Chrysler Dodge Jeep Ram does

Roesch Chrysler Dodge Jeep Ram (legal name: Elmhurst Chrysler Dodge Jeep Ram) is a privately held franchised automotive dealership founded in 1923 and based at 200 West Grand Avenue in Elmhurst, Illinois. The company operates a single-location retail storefront selling new, certified pre-owned, and used vehicles from Chrysler, Dodge, Jeep, Ram, and Fiat under an authorized franchise agreement with FCA US LLC (Stellantis). Its inventory spans 31 vehicle models covering passenger cars, SUVs, pickup trucks, minivans, and commercial chassis-cab and van configurations, including emerging electrified variants such as the Dodge Charger Daytona, Jeep Recon, Jeep Wagoneer S, Ram ProMaster EV, and the plug-in hybrid 4xe family across Cherokee, Grand Cherokee, and Wrangler nameplates.

Revenue is generated through one-time vehicle sales (new, pre-owned, and certified pre-owned), an in-house finance department that arranges credit through multiple third-party lending institutions, and a service and parts department handling maintenance, repairs, and OEM parts and accessories. The dealership serves two customer segments: individual consumers in the greater Elmhurst and western Chicago suburban area purchasing personal-use vehicles (primary), and commercial and business customers procuring work trucks, chassis-cabs, ProMaster vans, and fleet vehicles through a dedicated work truck solutions portal (secondary). Go-to-market is direct-to-consumer, combining a physical showroom with online capabilities for inventory search, financing applications, service scheduling, and parts ordering.

The company's technology footprint is standard for a franchised dealership, with no proprietary AI, software platform, or differentiated technology disclosed. Its competitive positioning rests on a 100-year operating history, multi-brand Stellantis franchise authorization, an established physical location in the western Chicago suburbs, and a small but distinct commercial-vehicle sub-business addressing fleet and vocational upfitter demand.

Name

Roesch Chrysler Dodge Jeep Ram

Legal name

Elmhurst Chrysler Dodge Jeep Ram

Website

https://larryroeschchryslerjeepdodge.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

51–100 employees

Short description

Roesch Chrysler Dodge Jeep Ram is a privately held Stellantis franchise dealership in Elmhurst, Illinois, selling new and pre-owned Chrysler, Dodge, Jeep, Ram, and Fiat vehicles alongside service, parts, and finance operations. It serves individual consumers and commercial fleet customers in the greater Chicagoland area.

Ownership category

akta.pro rank

Headquarters

HQ city

Elmhurst

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue from selling new, pre-owned, and certified pre-owned Chrysler, Dodge, Jeep, Ram, and Fiat vehicles to consumers at the Elmhurst, IL dealership location. Revenue is generated through one-time vehicle transactions with financing options available through the internal finance department.
2. Service and Parts: Revenue from vehicle maintenance, repairs, and selling replacement parts and accessories through the service and parts department.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Roesch Chrysler Dodge Jeep Ram is a franchised automotive dealership that sells new Chrysler, Dodge, Jeep, Ram, and Fiat vehicles, certified pre-owned and used vehicles, OEM parts and accessories, and provides factory-trained vehicle service, repair, and in-house financing to consumers and commercial customers. The dealership also operates a specialized work truck solutions portal for commercial fleet and vocational vehicle sales.

Product overview

Elmhurst Chrysler Dodge Jeep Ram is a Stellantis-brand automobile dealership offering new and pre-owned vehicle sales along with complementary service, parts, and financing operations. The dealership's product portfolio centers on 31 distinct vehicle models spanning Chrysler (Pacifica, Pacifica Hybrid, Voyager minivans), Dodge (Charger muscle car variants including the electric Daytona, Durango SUV, Hornet crossover), Jeep (Cherokee, Compass, Gladiator pickup, Grand Cherokee family of SUVs including 4xe plug-in hybrid and extended L variants, Grand Wagoneer luxury SUV, Wagoneer full-size SUV including electric S and extended L variants, Recon electric SUV, Wrangler including 4xe hybrid), and Ram (1500 half-ton pickup including RHO performance variant, 2500/3500 heavy-duty pickups, chassis cab commercial trucks from 3500 to 5500 ratings, ProMaster commercial van lineup including Cargo, Window, Cutaway variants and electric BEV/ EV options). Complementary services include certified pre-owned vehicle programs, commercial/work truck sales through a dedicated portal, hybrid and electric vehicle sales, vehicle service and repair, parts and accessories, and in-house financing with online application capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• FCA US LLC (Stellantis)coreChannel Partner/ Reseller/ DistributorFranchised dealer relationship for Chrysler, Dodge, Jeep, Ram, and Fiat brands. The dealership operates as an authorized franchise dealer selling new vehicles, using manufacturer branding, and following brand-specific sales and service standards. Vehicles are sourced from FCA/Stellantis manufacturing.
• Germantown Boys' Club of RockvilleminorOthersCommunity charity partnership. The dealership supports this neighborhood charity as part of community involvement initiatives.
• Montgomery County Area FoodbankminorOthersCommunity charity partnership. The dealership supports this food bank organization as part of charitable community engagement.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lithia Motors: One of the largest US franchised dealer groups with hundreds of stores across most major OEMs including Chrysler/Dodge/Jeep/Ram. Comparable as a multi-brand, multi-state franchised dealer with a full-service sales/service/parts/F&I model, but with much broader geographic reach and aggressive acquisition-driven growth.
• Group 1 Automotive: Public US/UK franchised automotive retailer operating ~200 dealerships across most major OEMs including Stellantis brands. Comparable as a full-service new/used vehicle, F&I, and parts/service operator, though at materially larger scale and with both US and UK operations.
• AutoNation: Largest US automotive retailer with ~250+ dealerships across multiple brands including Stellantis franchises. Comparable as a multi-brand franchised dealer group operating new vehicle sales, F&I, service, and parts across diverse US geographies, though at vastly greater scale.
• Sonic Automotive: Public US franchised dealer group with ~140 dealerships plus the EchoPark used-vehicle standalone brand. Comparable in operating franchised new vehicle dealerships with full service/parts/F&I, with additional emphasis on used vehicle retail through EchoPark.
• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating one of the largest US dealer networks including Van Tuyl group dealerships with multiple OEM franchises. Comparable as a large-scale franchised dealer operator with a full-service retail/F&I/service model across diverse geographies.
• Asbury Automotive Group: Public US franchised dealer group with ~150 locations across Sun Belt markets including Stellantis franchises. Comparable full-service dealer model with Clicklane digital retailing and Total Care Auto F&I product, though geographically focused on Southern US rather than Midwest.

Regional players

• Napleton Automotive Group: Family-owned Midwest dealer group headquartered in Illinois with multiple franchises including Chrysler/Dodge/Jeep/Ram. Highly comparable as a privately held, family-operated CDJR dealer with overlapping Midwest geography and similar full-service sales/service/parts operations.
• Bill Estes Auto Group: Family-owned dealer group based in Indiana operating multiple franchise brands including Stellantis. Comparable as a privately held, multi-store franchised dealer with sales, service, and parts operations across the Midwest.
• Rohrman Auto Group: Family-owned dealer group based in Indiana/Illinois with multiple brand franchises including Stellantis. Comparable as a privately held Midwest dealer group operating full-service franchised stores with sales, service, and parts.
• Bob-Boyd Auto Group: Family-owned dealer group based in Ohio with multiple franchise brands. Comparable as a privately held, multi-brand franchised dealer with full-service sales, service, and parts operations in the Midwest region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/larryroeschcjd
• Facebookfacebook.com/Roeschcdjr
• LinkedInlinkedin.com/company/larry-roesch-chrysler-jeep-dodge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roesch Chrysler Dodge Jeep Ram