What Semrén & Månsson Group does

Semrén & Månsson Group is a privately held Swedish architecture firm founded in 1969 and headquartered in Göteborg. It operates regional offices in Stockholm and Malmö, an international division, and wholly-owned subsidiaries Semrén & Månsson Arkitekter AB, Soul Visuals AB (visualization), Månsson Fastigheter (own real estate development, established 2011), and since January 2024 the acquired renovation specialist GAJD arkitekter. The firm employs between 51 and 100 people and serves property developers, municipalities, and large enterprises across Sweden. Core service lines cover architecture, digitalization/innovation/AI, sustainability, industry and infrastructure, and interior design, delivered through projects typically anchored in urbanization, commercial real estate, retail, hospitality, healthcare, education, and public-sector buildings.

The firm's commercial model is project-based professional services fees, supplemented by its tiered Omtag™ subscription methodology (priced from SEK 60,000) for tenant adaptation and workplace strategy, and by own-managed real estate development through Månsson Fastigheter. Technology stack includes BIM, AI-assisted design tools, climate impact analysis with lifecycle assessment (reference value 280 kg CO2e/m2), and internally developed prompt-based AI applications for visualization and room description generation. Sales motion is enterprise field sales with direct relationships, architectural competition entries, and reputation-driven referrals; distribution is concentrated in Sweden via three regional offices.

Approximately half of assignments are renovation or reuse projects, the firm has reduced climate impact per employee by ~50% since 2019 toward a 2030 goal, and recognized enterprise clients include Castellum, ICA, Coop, Mölnlycke Healthcare, Besqab, Klövern, Södra Skogsägarna, Volvo, UPS, and H&M, alongside municipal clients such as Uppsala and Kungsbacka kommuner. Awards include Årets Bygge 2022 and 2024, Årets cirkulära projekt 2025, and Göteborgs vackraste byggnad 2023.

Name

Semrén & Månsson Group

Legal name

Semrén & Månsson Group AB

Website

https://semren-mansson.se

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Semrén & Månsson Group is a privately held Swedish architecture firm with offices in Göteborg, Stockholm, and Malmö, plus an international division. It provides full-service architecture, sustainability, interior design, and digital/AI-enabled services to property developers, municipalities, and enterprises.

Ownership category

akta.pro rank

Product category

Architecture Services

NAICS

Architectural, Engineering, and Related Services (5413)

SIC

General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Systems Engineering & Technical Program Management (BPAHAIAI)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE), Operational Controls, SOPs & Environmental Work Instructions (EUAHAIAJ)

Keywords

• Architecture services
• Sustainable building design
• Interior architecture
• Building information modeling
• Urban planning services

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Architectural Services: Professional architecture services including master planning, building design, interior design, and project management. Revenue generated through project fees based on scope and complexity. The firm takes responsibility through the entire process from concept to completion.
2. Consulting and Advisory: Sustainability coordination, climate calculation services, and strategic consulting on workplace optimization through the Omtag™ methodology. Fees range from 60,000 SEK to 80,000+ SEK depending on service level.
3. Own Development (Månsson Fastigheter): Since 2011, the company develops properties under its own management through Månsson Fastigheter, taking architectural risk and reward in parallel development projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Semrén & Månsson Group is a Swedish architecture firm providing full-service architectural design, master planning, interior design, and project management from concept to completion. The firm also delivers sustainability coordination, climate calculation, digitalization and AI-enabled design services, and the proprietary Omtag™ tenant adaptation methodology. They serve property developers, municipalities, corporations, and private clients through offices in Göteborg, Stockholm, and Malmö, with an international division and a wholly-owned real estate development subsidiary (Månsson Fastigheter).

Product overview

Semrén & Månsson Group is an architecture firm operating across Sweden with offices in Stockholm, Göteborg, and Malmö. The company offers a unified architecture service portfolio organized around core disciplines: Architecture, Digitalisering innovation & AI, Hållbarhet (Sustainability), Industri & Infrastruktur, and Inredning (Interior Design). Their Omtag™ service provides tiered tenant adaptation packages. The Group includes subsidiary operations for international projects (Semrén & Månsson International) and self-developed real estate projects (Månsson Fastigheter under 'Egen regi'). Projects span multiple business areas including Arbetsplatser (Workplaces), Bostäder (Housing), Hospitality & Destination, Industri & Teknik, Samhällsfastigheter, Transformation, Retail & Mixed-use, and Stadsutveckling.

Differentiator

Problem solved

Functional benefit

Products and services

• Arkitektur (Architecture Services) Full-service architectural design spanning master planning, building design, interior design, and project management for residential, commercial, hospitality, retail, and public-sector clients from concept through completion.
• Digitalisering, innovation & AI Digital transformation services leveraging BIM, AI, simulations, and advanced analyses to enable efficient project delivery, data-driven decision support, and measurable design outcomes.
• Hållbarhet (Sustainability Services) Comprehensive sustainability services including sustainability coordination and strategy, climate calculation and budget, circular construction, and environmental certifications such as Miljöbyggnad and Citylab.
• Industri & Infrastruktur (Industry & Infrastructure) Architecture solutions for companies undergoing green technology transition within infrastructure and industry, specializing in complex projects, high-security industries, and innovative technical environments.
• Omtag™ Service Packages Proprietary trademarked methodology for tenant adaptations and workspace optimization, offered as three tiered packages (Quick solutions from 60,000 SEK, Smart change from 70,000 SEK, Strategic long-term from 80,000 SEK) helping companies maximize their premises, create engagement, and reduce costs.
• Inredning (Interior Design Services) Interior design services integrated with architectural projects, focusing on spatial experience, brand identity, and functional optimization for workplaces, retail, hospitality, and cultural venues.
• Semrén & Månsson International International architecture and design services bringing Scandinavian design values, quality, and human-centred spaces rooted in Swedish values to international markets.
• Månsson Fastigheter (Egen regi - Own Development) Real estate development subsidiary that builds and develops properties in own right, taking architectural risk and reward in parallel development projects to evolve the architect role.

Quantifiable outcome

• 50% reduction in climate impact per employee achieved since 2019, halfway to 2030 goal
• +4 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Vinnova Project ConsortiumcoreStrategic or Co-development Partner · 11 November 2025Participating in Vinnova-funded project 'Metod för utvärdering och styrning av cirkulär omställning i bygg- och interiörsektorn' led by Matters Group. Includes actors like H&M, Vasakronan, Swedavia, RISE, KTH, and multiple architecture firms. Project develops circular business models for construction sector.
• GAJD arkitektercoreStrategic or Co-development Partner · 23 January 2024GAJD arkitekter was acquired by Semrén & Månsson Group in January 2024. The firm specializes in renovation and transformation projects with cultural historical values. The acquisition deepens Semrén & Månssons capabilities in circular building and existing building development. Collaboration includes joint sustainability months and shared philosophy on architecture.
• GAJD arkitektercoreStrategic or Co-development PartnerSister company collaboration on sustainability reporting themes and deep-dived expertise on renovation of existing buildings from 70s, 80s, and 90s. Joint 'fördjupningsmånad' (deep-dive month) on sustainability organized together with Ateljé Arkitekten.
• Hille Melbye ArkitekterminorStrategic or Co-development PartnerCollaboration partner on Kungsbacka Arena project, working together on the competition proposal 'Krona' along with landscape architects Mareld.
• Bergman & HöökminorStrategic or Co-development PartnerDevelopment partner for Kv. Navaren project - a residential project in Pedagogen Park, Mölndal. Collaboration on sustainability-focused housing development.
• Soul VisualscoreStrategic or Co-development PartnerSister company within Semrén & Månsson Group specializing in visualization services. Provides visualisering and visual content for projects and marketing.
• SkellefteåminorOthersClimate compensation project through Fairtrade climate standard certified project in India.
• Skidmore, Owings & Merrill (SOM)coreStrategic or Co-development PartnerLocal partner to US architecture firm SOM on Karlatornet and Karlastaden project in Göteborg. Semrén & Månsson serves as local partner implementing SOM's vision for Scandinavia's tallest building.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• White Arkitekter: Sweden's largest architecture firm with a strong sustainability and digitalization focus, operating across the Nordics. Directly comparable to Semrén & Månsson in offering full-service architecture, interior, and sustainability coordination to property developers, municipalities, and corporate clients.
• Tengbom: Long-established Swedish architecture firm with offices in Stockholm, Göteborg, Malmö, and Linköping, serving the same property developer, municipality, and corporate client base. Comparable in segment mix (residential, commercial, public, transformation) and similar domestic geographic footprint.
• Liljewall Arkitekter: Mid-size Swedish architecture firm (acquired by Stena Fastigheter) headquartered in Göteborg with offices in Stockholm and Malmö. Closely comparable to Semrén & Månsson in scale, geography, and offering (architecture, interior, sustainability) with overlapping client types.
• FOJAB arkitekter: Swedish architecture firm with offices in Malmö, Stockholm, and Helsingborg offering architecture, urban planning, interior, and landscape services. Competes with Semrén & Månsson for residential, public, and commercial mandates in southern Sweden.
• Arkitema: Nordic architecture firm (now part of Sweco) with offices across Sweden, Denmark, and Norway. Provides full-service architecture, urban design, and sustainability consulting to property developers, municipalities, and corporates — overlapping directly with Semrén & Månsson's value proposition.
• Kjellgren Kaminsky Architecture: Stockholm-based architecture firm with a strong sustainability and timber-construction profile. Competes with Semrén & Månsson on residential, public, and commercial projects in the Swedish market and shares the data-driven design approach.
• Utopia Arkitekter: Swedish architecture firm with a presence in Stockholm, Malmö, and Göteborg covering residential, commercial, and public-sector projects. Comparable in scale and segment mix to Semrén & Månsson.

Broad incumbents

• BIG (Bjarke Ingels Group): Large Danish-headquartered architecture practice with global offices, offering architecture, urbanism, landscape, and interior design. Operates in the same broad space as Semrén & Månsson but at a substantially larger scale and with an international brand premium.
• Snøhetta: Internationally recognized Norwegian architecture and design firm with offices across Europe, North America, and Asia. Comparable in its integration of architecture, landscape, interior, and brand-design, but at significantly larger scale and with a more international project mix.
• Henning Larsen: Danish architecture firm (now part of Ramboll Group) with strong sustainability focus and offices in Scandinavia, Europe, and North America. Competes broadly with Semrén & Månsson on commercial, public, and cultural projects at the larger end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/semrenmansson
• LinkedInlinkedin.com/company/semren-mansson-group
• Instagraminstagram.com/semren.mansson

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Semrén & Månsson Group