Webasto Thermo & Comfort North America, Inc.

What Webasto Thermo & Comfort North America, Inc. does

Webasto Thermo & Comfort North America, Inc. is a subsidiary of Webasto SE (Webasto Group), a family-owned German automotive systems supplier founded in 1901 and ranked among the top 100 automotive suppliers worldwide. The North American entity is headquartered in Fenton, United States, and operates alongside additional manufacturing facilities in Detroit, Lexington, New Hudson, Plymouth, and Rochester Hills. Its parent group generates more than €4 billion in annual sales across 50+ locations in over 20 countries with 40+ production plants, employing 15,000-16,800 people globally. The legal entity has 101-250 employees at the Fenton site.

The company supplies two core product lines into the automotive industry: roof systems and electrification/thermal management. Roof systems include openable roofs, fixed panoramic roofs, convertible tops, and roof-integrated sensor modules for autonomous vehicles. Electrification covers OEM-specific and modular standardized battery systems in 400V and 800V architectures, a high-voltage coolant heater family (HVH 100, HVH 100 Compact, HVH 120) with 95%+ heating efficiency, a combined Heated Chiller for EVs, and the upcoming Next Generation Coolant Heater (SOP 2026). Adjacent product lines cover diesel air heaters, water heaters, hybrid heaters, rooftop air conditioning and parking coolers, and the Isotherm marine/RV refrigeration range, addressing commercial vehicles, RVs, and marine markets.

Webasto's revenue model is anchored in Tier 1 OEM hardware sales (roof systems, battery systems, thermal management) for series production, complemented by aftermarket hardware sales through a global certified dealer network. The company operates a B2B enterprise field sales motion for tailored OEM solutions alongside channel-partner and OEM-embedded distribution. End customers also access the company directly through the Dealer Locator and Dealer Portal. Quality certifications including IATF 16949, ISO 26262, ISO/SAE 21434, and TISAX span North American manufacturing sites and underpin OEM supplier status.

Name

Webasto Thermo & Comfort North America, Inc.

Legal name

Webasto SE

Website

https://webasto.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

101–250 employees

Short description

Webasto Thermo & Comfort North America is the US subsidiary of German family-owned Tier 1 automotive supplier Webasto SE, manufacturing roof systems, high-voltage battery and thermal management solutions, and HVAC components for OEMs and aftermarket in commercial vehicles, RVs, and passenger automotive.

Ownership category

akta.pro rank

Product category

Automotive thermal management and roof systems

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Automotive PTC Heaters, Heat Pumps & Auxiliary Heating Systems (IMACALAI)

akta.pro secondary industries

Commercial Vehicle Cooling, HVAC & Thermal Management Manufacturing (IMACABAN), Automotive Heat Exchangers Manufacturing (Radiators/Condensers/Evaporators/Heater Cores) (IMACALAC), Automotive Coolant & Refrigerant Circuit Components (Pumps/Valves/Reservoirs/Expansion Devices) (IMACALAE)

Keywords

• Automotive thermal management
• Vehicle roof systems
• High voltage heaters
• Vehicle battery systems
• Commercial vehicle heating cooling

Headquarters

HQ city

Fenton

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations

Revenue model

1. OEM Automotive Components: Webasto generates primary revenue through direct OEM supply of roof systems, battery systems, and thermal management solutions to automotive manufacturers as a Tier 1 supplier. Products include openable/fixed roofs, high-voltage heaters, battery systems, and climate control systems designed for series production.
2. Aftermarket Products: Sales of replacement parts, heating/cooling products, and accessories through certified dealer network. End customers can request quotes via dealer locator and dealer portal.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Webasto Thermo & Comfort North America manufactures and supplies vehicle roof systems, high-voltage coolant heaters, OEM and modular battery systems, and thermal management solutions to automotive, commercial vehicle, and RV manufacturers. The company also sells aftermarket heating, cooling, and refrigeration products (parking coolers, air/water heaters, hybrid heaters, marine fridges) through a certified global dealer network.

Product overview

Webasto is an international systems partner to the mobility industry operating two core business divisions: Roof Systems and Electrification. The Roof division encompasses openable roofs, fixed panoramic roofs (including EcoPeak solar roofs), convertibles, and roof sensor modules for autonomous vehicles and marine applications. The Electrification division covers OEM-specific and modular standardized battery systems (400V/800V architectures) for passenger and commercial vehicles, alongside a comprehensive range of high-voltage heaters (HVH family: HVH 100, HVH 100 Compact, HVH 120; Next Generation Coolant Heater; Heated Chiller). The product portfolio further spans vehicle thermal management through heating products (diesel air heaters: Air Top Pro 25, Air Top 2000 STC, Air Top Evo 40/55, Range Plus; water heaters: Thermo Top Evo, Thermo Pro 90; hybrid heaters: Hybrid 3/3E, 5/5E, 7/7E) and cooling products (Cool Top RTE 23 parking cooler for trucks; Cool Top Trail and BlueCool Drive 40 for RVs; Isotherm brand refrigerator/freezer lineup including CRUISE Elegance, CRUISE Silver, CRUISE Classic, Freeline Slim & Elegance, Drawer models, and Cooling Boxes BI 16-41; marine air-conditioning). The company also runs the Greener Battery sustainability initiative targeting circular economy across five action fields. Founded 1901, Webasto employs over 15,000 people at more than 50 global locations, generating over 4 billion euros in annual sales as a top 100 automotive supplier.

Differentiator

Problem solved

Functional benefit

Brands

• Isotherm: Marine refrigeration brand offering cooling and freezing solutions for boats and marine vessels.
• Whale
• Expanse

Products and services

• Webasto Roof Systems — Openable Roofs

Quantifiable outcome

• Up to 90% reduction in fine particles and 60%+ reduction in nitric oxide emissions compared to Euro 6 diesel when using biomethane hybrid drive
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Circular RepublicminorStrategic or Co-development Partner · 1 January 2023Cooperation to establish circular economy in battery production. Joint development of strategies and solutions for sustainable recycling and recovery of critical raw materials at industry scale.
• CM FluidscoreStrategic or Co-development PartnerJoint development of carbon-neutral hybrid vehicle technology for Munich Airport buses using CMF drive system with Webasto battery modules. Project converted diesel buses to gas-electric hybrids using 70 kWh Webasto battery capacity.
• DanfosscoreStrategic or Co-development PartnerComplementary product portfolios and shared vision for e-mobility. Joint experience sharing and superior customer value proposition for electromobility industry solutions.
• Staad/ECE (Develon distributor)minorStrategic or Co-development PartnerElectrification of agricultural equipment including conversion of Fendt 700 Vario tractor into fully electric vehicle using Webasto certified battery packs and thermal management.
• LADOGminorStrategic or Co-development PartnerPartnership to electrify municipal utility vehicles with OEM battery systems and smart charging solutions for efficient, flexible municipal fleets.
• Dieseko (Woltman)minorStrategic or Co-development PartnerFully electrified 90-ton drilling rig powered by Webasto battery packs with thermal management for zero-emission, high-performance piling operations.
• GoldhoferminorStrategic or Co-development PartnerAirport electrification partnership with SHERPA E and modular battery systems enabling emission-free airport operations with electric tugs.
• LohrminorOEM/ Whitelabel/ Licensing PartnerCristal all-electric modular shuttle system powered by Webasto batteries, offering compact fast-charging battery solutions for urban last-mile mobility.
• Green-GminorStrategic or Co-development PartnerElectric light trucks (eCarry) for zero-emission urban municipal fleets using Webasto battery and thermal systems.
• RWTH Aachen University (PEM Chair)minorStrategic or Co-development PartnerDevelopment of electrified trucks with pantographs for sustainable CO2 reduction using Webasto batteries and components for overhead line charging systems.
• Stellantis/FCA (Jeep Magneto)minorStrategic or Co-development PartnerJeep Magneto electric concept vehicle featuring 70 kWh Webasto battery packs, Vehicle Interface Box (VIB), and thermal management for off-road electrification.
• Flughafen München GmbH (Munich Airport)minorStrategic or Co-development PartnerAirport operator pursuing carbon neutrality by 2030, partnering on hybrid bus conversion pilot project with CM Fluids and Webasto battery systems.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mahle GmbH: Mahle is a German family-owned automotive Tier 1 directly competing with Webasto across thermal management (engine cooling, HVAC, electric thermal management for EVs) and battery-related components. Both serve the same European OEM customer base with overlapping thermal portfolios.
• Eberspächer Group: Eberspächer is a direct competitor in vehicle heating (combustion, electric, and high-voltage heaters) and climate control systems for passenger and commercial vehicles. Like Webasto, it supplies Tier 1 heating and AC solutions to European OEMs and serves RV markets.
• Hanon Systems (formerly Halla Climate Control): Hanon Systems is a South Korean-focused direct competitor in automotive HVAC and thermal management, with significant EV thermal module business. Both companies supply global OEMs with integrated thermal solutions for passenger and commercial vehicles.
• Gentherm Incorporated: Gentherm specializes in thermal management and climate comfort solutions for vehicles, including seat heating/cooling and battery thermal management for EVs. It is a direct peer in the EV-focused thermal management niche where Webasto's HVH family also competes.
• Modine Manufacturing Company: Modine manufactures thermal management products including EV battery cooling, power electronics cooling, and HVAC components. It is a direct peer in automotive and commercial vehicle thermal management, with growing EV battery thermal solutions competing against Webasto's heated chiller and battery thermal offerings.
• Truma Gerätetechnik: Truma is a direct competitor in RV and caravan heating, air conditioning, and gas systems, with strong European RV OEM relationships overlapping Webasto's RV heating (Thermo Top, Hybrid, Air Top) and cooling (Isotherm, Cool Top) portfolio.
• Dometic Group: Dometic competes directly with Webasto's Isotherm brand in marine and RV refrigeration, rooftop AC, and climate solutions. Both target RV OEMs and the aftermarket for cooling, heating, and refrigeration products in recreational vehicles and boats.

Broad incumbents

• Valeo SA: Valeo is a large publicly traded French automotive supplier with a substantial Thermal Systems division covering HVAC, powertrain cooling, and EV thermal management. It competes with Webasto in OEM thermal management but operates across a much broader electrical, lighting, and ADAS portfolio.
• Denso Corporation: Denso is one of the world's largest automotive component suppliers with a leading thermal systems business covering HVAC, radiators, and EV thermal management. It competes with Webasto at major Japanese and global OEMs but operates at vastly greater scale with broader electrification scope.
• BorgWarner Inc. BorgWarner is a broad automotive Tier 1 with thermal and emissions systems that overlap Webasto's heating and electrification product lines. While much larger and more diversified across drivetrain and turbocharger technologies, its battery and thermal components compete at the same OEM programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWfjnuz1Kp1VnOrWVMWFNzw
• Facebookfacebook.com/WebastoGroup
• LinkedInlinkedin.com/company/webasto
• Instagraminstagram.com/webasto_group

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webasto Thermo & Comfort North America, Inc.