Guido Fawkes

What Guido Fawkes does

Guido Fawkes is an independent UK political news and commentary website operated from Westminster under the domain order-order.com. Founded in 2004 by Paul Staines, it publishes daily articles covering Westminster politics, government affairs, investigative reporting, and political gossip, and self-describes as 'Britain's leading news and politics site.' The company operates with a small team of 1-10 employees and runs on a standard web publishing platform without disclosed proprietary technology, APIs, or AI/ML capabilities.

The core product is a free, ad-supported news website complemented by a recurring membership programme that offers subscribers ad-free browsing, exclusive content, early access to breaking political stories, and priority access to paid events featuring political figures. The company also operates a branded merchandise store (store.order-order.com) selling political-themed apparel and maintains a proprietary 'Spads Database' (a catalogue of UK political special advisers) as a differentiated reference asset. Content distribution is primarily direct via the company's own website, with social media presence on X (formerly Twitter) and YouTube.

The business model centres on consumer subscription revenue from membership fees, supplemented by merchandise sales and ticketed events. The audience consists of politically engaged UK readers seeking alternative political coverage outside mainstream media, with weekly traffic exceeding one million visitors. There is no disclosed institutional funding, parent company, venture backing, or external investor base; the operation appears to be privately self-funded by the founder.

Name

Guido Fawkes

Legal name

Guido Fawkes

Website

https://order-order.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Guido Fawkes (order-order.com) is a UK-based independent political news and commentary website founded in 2004 by Paul Staines. It serves politically engaged UK readers with Westminster coverage, political gossip, and investigative reporting, monetising primarily via membership subscriptions and merchandise.

Ownership category

akta.pro rank

Product category

Political News & Commentary

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Political news
• Westminster politics
• Political commentary
• News blog
• UK politics

Headquarters

HQ city

Westminster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Membership Subscriptions: The site operates a membership/subscription model offering exclusive content, ad-free viewing, and priority access to events. Members receive early access to political news and gossip.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Guido Fawkes is a political news and commentary blog covering UK Westminster politics. The site publishes daily articles, breaking political stories, and insider gossip, supported by a paid membership subscription that offers an ad-free reading experience. A merchandise store sells branded political items.

Product overview

Guido Fawkes is a single unified news and politics website (order-order.com) offering political news coverage and commentary as its primary product. The company also operates a membership subscription service providing exclusive content and ad-free access, and maintains a merchandise store selling branded political-themed products.

Differentiator

Problem solved

Functional benefit

Products and services

• Guido Fawkes News Website Daily political news, breaking stories, and insider gossip covering UK Westminster politics; aimed at politically engaged readers.
• Guido Fawkes Membership Paid subscription offering an ad-free reading experience for politically engaged UK readers.
• Guido Fawkes Merchandise Store Online store selling branded Guido Fawkes merchandise and political-themed products to fans and readers.

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• ConservativeHome: Long-running UK political news and opinion site focused on the centre-right, with a membership model and events. Highly comparable to Guido Fawkes in audience (politically engaged UK readers), editorial niche, and subscription/events monetization.
• LabourList: Independent UK Labour-aligned political news and commentary site with a grassroots readership and event programming. Direct peer in operating model, niche political coverage, and membership-style supporter base.
• Byline Times: Independent UK news outlet with a reader-funded membership model and investigative politics coverage. Comparable as a small, subscription-supported independent publisher competing for politically engaged UK readers.
• openDemocracy: Independent UK-focused investigative and political news publisher with a reader-supported model. Comparable in scale, independent status, and reliance on engaged politically minded readers for funding.

Broad incumbents

• Coffee House (The Spectator blog): UK political commentary blog inside The Spectator. Comparable as a long-running political opinion outlet serving politically engaged UK readers, though backed by a much larger parent publication with broader editorial scope.
• Politico UK: Major political news outlet covering Westminster. Comparable editorial focus on UK politics and policy insiders, though operating at significantly larger scale with subscription and events revenue from a broader audience.
• The Huffington Post UK: Large UK digital news outlet with substantial political coverage. Overlaps on UK political commentary and digital distribution but operates at much greater scale with broader topic coverage and mainstream advertiser base.

Emerging players

• Reaction: UK-based centre-right political commentary outlet. Comparable in target audience (politically engaged UK readers) and editorial niche, but operates as a newer digital-first publication rather than a long-established blog.
• CapX: UK-focused centre-right policy and political commentary site. Comparable in serving politically engaged UK readers with opinion-driven content, though positioned as a free, ad-supported outlet rather than a membership-driven blog.

Others

• Guido Fawkes / Order Order merchandise: Listed here only to note the site's own merchandise extension; not an external peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/guidofawkes
• YouTubeyoutube.com/watch?v=uh43JiU5qcE
• Facebookfacebook.com/fawkespage
• LinkedInlinkedin.com/company/guido-fawkes-blog-ggn-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guido Fawkes